#everythingcounts

#GivingTuesday =#everythingcounts

#everythingcounts

One theme from earlier today – which coincides with a bit of research we’ve done at everydayhero – is that money given isn’t a true reflection of how much I love a cause…there’s so much more that goes into supporting a cause – voice, time, energy…and money

#everythingcounts

#GivingTuesday encompasses all types of giving and we need to recognise that.

#everythingcounts

4 Consumer Insights

#everythingcounts

Fundraising isn’t a true measure or value of passion and why I support or want to support

Traditional fundraising platforms have treated fundraising as a transaction – not an experience

#everythingcounts

Giving is bigger and more emotionally meaningful than fundraising

Giving can include time, voice, energy and….money

#everythingcounts

Feedback and acknowledgement are almost nonexistent

Time and time again supporters report being left alone and having no idea whether their efforts made or are making a difference

#everythingcounts

There is no connection to community

Supporters would like to gain a sense of others who are involved in the same causes and charities as themselves

#everythingcounts

#everythingcounts

#everythingcounts

#everythingcounts

#everythingcounts

everydayhero Giving Footprint tm

#everythingcounts

#GivingTuesday

isn’t just about raising money

#everythingcounts

#GivingTuesday

is about the

collective impact

#everythingcounts

2013 2014

#everythingcounts

Are you making the most of #GivingTuesday?

#everythingcounts

Be socially focused

Getting ready for 2015

Incorporate as much “social” into your #GivingTuesday campaign as possible

#everythingcounts

#everythingcounts

#everythingcounts

Getting ready for 2015

Be inspirational and aspirational

Set ambitious goals and explain how my support will help your cause

#everythingcounts

#everythingcounts

The almighty factograph

#everythingcounts

Getting ready for 2015

Empower your ambassadors/ “inner circle”

Recruit early and get vocal/influential supporters on board

#everythingcounts

#everythingcounts

#everythingcounts

Getting ready for 2015

Build momentum

Let people know in advance what you’re doing for #GivingTuesday and how they can get involved

#everythingcounts

#everythingcounts

#everythingcounts

#everythingcounts

Have a plan for “what comes next?”

Getting ready for 2015

Determine what this #GivingTuesday means to your organisation and build that message into your call to action

#everythingcounts

#everythingcounts

#everythingcounts

#everythingcounts

#everythingcounts

#everythingcounts

Your #GivingTuesday Checklist

Have a stated goal with a defined timeline

Define your plan - ensure everyone knows their responsibilities

Get early-adopters onboard

Ensure you have collateral, messages and visual assets ready to go

Organise Command Central for on-the-day activities and reporting

Prepare a thank you message for donors, volunteers, advocates

Implement your plan for follow up and ongoing engagement

#everythingcounts

Thank you!Sandra Luther@SandraLutherSandra.Luther@Blackbaud.co.uk