2015 hti social media round table
TRANSCRIPT
BY J.R. ATKINS, MBA
AUTHOR, SPEAKER & CONSULTANT
SOCIAL, MOBILE, WEB,
SALES & MARKETING
June 2015 HTI Conference Social Media Round Table
Download this presentation at:
www.SlideShare.net/JRatkins
AGENDA
What is Social Media?
Perspective
3 Keys to Social Media
The Big 5+1: LI, FB, T, B, V & G+
The Ones to Watch
Online Marketing Model
How to Keep Up
Specific Questions & Topics
Resources
WHAT IS SOCIAL MEDIA?
Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks
Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy, and permanence.
Social media has positive effects such as allowing the democratization of the internet while also allowing individuals to advertise themselves and form friendships.
PERSPECTIVE
3 KEY SUCCESS PRINCIPLES
1. Be Interesting
2. Content is King
3. Give to Get
How to do you get recognized and acted upon it in all of the noise?
THE BIG 5+1
Blogging
Video
Google+
ONES TO WATCH
Yelp
MeetUp
Snapchat
Meerkat
A SOCIAL MEDIA MODEL
Web Site
Blog
LinkedIn Facebook
You Tube
HOW TO KEEP UP
www.HootSuite.com
Set up your Social Command Center
Use The Share button
Link Social Media Sites, But…
Editorial Calendar
Voice Mail to Email to Post
Who answers the phone?
SPECIFIC QUESTIONS AND TOPICS - 1
1. Are Facebook promotions still viable?
2. Should we run promotions on social media?
3. How to encourage reviews.
4. How to incorporate social media in to your overall marketing.
5. How do we know if social media is working?
SPECIFIC QUESTIONS AND TOPICS - 26. How to incorporate a call to action.
7. How to manage social media. Do I need a full time person?
8. What are current trends in social media?
9. What should be on our website as far as social media?
10.Where to find content.
THE FUTURE OF RETAILA blending of “brick & mortar” with “click & mortar, "more technology, more mobile, and hyper-service
Online shopping in the store
Social Sharing of anything
My Shopping Cart from multiple stores
Online Profile Connected to CRM (with permissions)
Self Checkout with Phone
To Go Order Pick up
More interactive displays in the store
Get it “Right Now”
RESOURCES
Socialnomics by Erik Qualman
Inbound Marketing Brain Halligan & Dharmesh Shah
Social Media 2.0 by J.R. Atkins
Mashable (Blog on Social Media Trends)
HubSpot (Content Marketing Specialist)
What do I do?
Conference Presentations & Workshops
Consulting Projects: Social Media,
Mobile Apps, Sales & Marketing
Monthly Social Media & Blogging
Download this presentation at:
www.SlideShare.net/JRatkins
June 2015 HTI Conference Social Media Round Table