LG OLED and 4K UHD TVs 2015

2015 ENERGY STAR® Partner Meeting John Taylor, LG Electronics USA

4K UHD Meets U.S. Consumer DesiresWhat Features Drive Purchases?

16%16%

29%26%

37%33%

38%37%

40%38%38%

28%24%

12%14%

16%25%

23%33%

28%31%

40%42%

47%60%

64%

3D capable

4K Ultra HD

Thickness

Able to connect directly to the Internet

Familiarity with brand

Warranty

Brand reputation

Energy efficiency

Color richness

Sound quality

Screen size

Picture quality

Price

Important Very important

68%

Important + Very Important

89%

88%

85%

81%

80%

66%

66%

60%

52%

44%

31%

27%

U.S. Television Purchase Decision Drivers (% Considering Aspect ‘Important’ or ‘Very Important’)

Source: CEA 4K Ultra HD Update: Consumer Adoption and Awareness (2015)

U.S. 4K Ultra HD Market is Exploding Shipment Forecast (in millions of units)

.0771.431

4.447

8.883

13.065

15.69017.152

2013 2014 2015f 2016e 2017e 2018e 2019e

% of 40-inch and higher LCD TVs

Source: CEA, July 2015 CE Sales and Forecasts

7%

20%

48%

60%

63%

105” 98” 80” 70”60” 50” 40”

Surround SoundHarman Kardon

webOS 2.0 Platform

ENERGY STAR®Certified

2015

Prime Mastering Engine

4K UHD IPS

Screen

Ultra Slim 

Design

ENERGY STAR 

Certified

Core Technologies

48 ENERGY STARCertified Models

LED Backlit LCD Screens

As low as 0.3 watts

Brightness Control Default

2015

2015

EG9600Curved 4K

EG9300Curved 1080P

EG9700Curved 4K

EF9500Flat 4K

77”, 65”, 55” FHD ▶ UHD Curved & Flat webOS 2.0

Core Technologies

Perfect Mastering Engine

HDRCompatible

ENERGYSTAR 

Certified

OLED =Perfect HDR

THANK YOU!john.taylor@ lge.com 202-719-3490