Emojis, Hashtags and Buzzwords Creative Writing Workshop

Social Media Writing for the Zeitgeist at Large

With your hosts, Wendy Dalrymple and Jenna Dietzer

Zeitgeist

The Zeitgeist (spirit of the age or spirit of the time) is the intellectual fashion or dominant school of thought that typifies and influences the culture of a particular period in time.

Why Social Media?

Through social media marketing, we are able to create a human connection like never before. Instead of yelling their grievances at their TV’s, or calling and giving praise to a host or product on air, with a few keystrokes our customer is able to express herself to HSN and a community of likeminded shoppers and connect 21st century-style.

HSN’s Social Platforms

Emojis

Team Emoji!

Pros!1) Engages imagery/interpretation centers of brain2) Bridges language barriers3) Helps with associations4) “A picture is worth a thousand words.”5) Fosters playing with language, which leads to growth6) Helps to CLARIFY communications ...

Cons?

Evolution of the Emoji:-) and :-(

===========|:-}

1 and 0

Pager codes“07734” or “067”

#cantstopwontstop

Domino’s

Domino’s is one of the first companies to utilize the emoji phenomenon in social media marketing. They embed them into email subject lines that customers with smartphones and emoji aps can see.

They are also the first company to enable ordering via emoji/text. Just text them the pizza emoji and then a thumbs up to confirm!

Wendy's commericial

Make Your Own Emoji!

#Hashtags

#hefty #blessed

#hashtag History*A hashtag is a type of label or metadata tag used on social network and

microblogging services which makes it easier for users to find messages with a specific theme or content. Users create and use hashtags by placing the hash character (or number sign) # in front of a word or unspaced phrase, either in the main text of a message or at the end. Searching for that hashtag will then present each message that has been tagged with it

#hashtag History*Started as a way to categorize in online forums.* Chris Messina, best known as an advocate for open-source software, first proposed

organizing tweets using the pound sign on August 23, 2007.

*It wasn’t fully accepted on Twitter until the San Diego fire broke out in October 2007. #sandiegofire

Hashtags @hsn

Hashtags like #NationalDogDay are a hit with our customer on Instagram and Facebook and really drive engagement. They like to share photos of their own dogs with the community and their friends.

Create your own #hashtag• Done well, a hashtag can instantly create a unique and memorable brand identity.

Although we don’t use hashtags in our marketing statements, brainstorming one or a few for the brands you write the most can help you identify core concepts of the brand, as well as possibly inspire a new hook or an entire marketing

statement. So let’s write some hashtags for our brands!

#getitinglamorous #teamfleece#bigkidblankie

Buzzwords

• On fleek• Bye felicia• Amazeballs*• YOLO*• Cray*• Side-eye*• Mansplain**added to the Oxford Dictionary in 2015!

Bye Felicia!!!