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DESIGNED BY CONSTANCE

P O R T F O L I O

I N D U S T R I A L D E S I G N

2 0 1 5

ABOUT ME

徐 嫣

I have been working as an industrial designer for 6 years scine i graduated from university. Now I am

working in a Germany industrial consultant company in Shang Hai and cooperating with international

designers and teams.

I have been participated in many successful design projects and competent in all of the design phases,

from research, ideation to design finalization. I enjoy to work in the workshop. Designer can inspire

each other and come out creative ideas. Fast paper sketch can help me discuss and develop concept

in the design group more convenient and efficient . Final rendering can express the design in a more

attractive way......

I can design and organize the whole presentation for the project and clarify the design intention and

instruction clearly. I can work alone, but i like working in a team. i believe with the help of the team, we

can work more processional and happier.

EducationHuazhong University of Science and Technology,Double degree, Architecture design (2006 – 2008)China University of Geosciences,Bachelor's degree, Industrial and Product Design(2004 – 2008)

LanguagesChinese and English

Photoshop,rhino,keyshot,AI,Indesign,Corel Draw,sketch bookSkills

Working experienceTEAMS Design industrial designer March 2011 – Present (4 years)Industrial designerHua Guang July 2010 – March 2011 (9 months)Junior industrial designerDAYEJuly 2008 – May 2010 (1 year 11 months)

CONSTANCE

The BOSCH power tool including BOSCH professinal, DIY and SKIL. Communicate with the BOSCH marketing, engineer and their supplier. Design professional and ergonomics power tool for Bosch

SANDER ANGLE GRINDER ANGLE GRINDER

CIRCLE SAWMIXER

IMPACT DRILL

POWER TOOLDESIGN

01

PLAM SANDERDESIGN The mos important feature of SKIL

power tool is speed and dynamic. This

is what i dedicated to do in this design.

I love this design, i made it fom scratch.

Rough mock up (ergonomics test)

finale rendering

FINALIZATIONAccording to the guidleline of the SKIL power tool, design

a reskin palm sander. This product is selling in Asian-

Pacific region and the mainly user is female, so it need be

as small as possible. After sketcing and 3d molding the

concept use the rough mock up to test the ergonomics.

Befor the final design, it need at least 3 times iteration.

This produce is already selling in the marketing.

it mainly in the sounth Asia like India and Malaysia, etc.

ANGLE GRINDER DESIGN

CIRCLE SAWDESIGN

Front View

CIRCLE SAWDESIGN

Back View

MIXERDESIGN

The final mock up is a finalization

from the rough mock.

Ergonomics improvement and

evaluate the industrial design.

MOCK UPTEST

HOME APPLIANCES DESIGN

ICE BAR GARMENT STEAMER

02

it is a completed project. Basic on the user experiene, explor the

interior display of the icebar. What we always need to put in mind

is what kind of perple we are targeting and what kind of life style

do they have. In the end we not only design a product, we also

design a story .

ICE BAR INTERIOR DESIGN

ResearchThe research iinclude three aspect,Deak top research , field interview the target group. Analyse their needs and abserve their behaviour.

DESIGNPROCESS

01_

Begining End

ICE BAR INTERIOR DESIGN

Design FinalizationSpecific to CMF, manufacture and research on relative suppliers.

Concept DevelopmentDevelop the concept according to the feedback from client.Make mock ups.After 3 times iterations narrow into 1 concept.Submit engineer solutions to realize the design.

Concept DesignEvaluate and explor the ideations in the team group. Classify all the ideation into 3 diffreent directions.

02_ 04_

03_ 05_

BrainstormingFind insight from the research and brainstorm ideas.

PERSONAclassify the target consumer into three persona, inorder to get better their life style and needs of the ice bar.

FEILD INTERVIEW & USER TESTInterview and test consumers to find insights.analyse their behevious.

DESK TOP &TRENDSStudy the temprature of the food storage. Research the newest the technology on the refrigerator ,light and way to storage. Analyze the competitor01_

RESEARCH

After the reseach, we found a lot of pain poins and made lots of brainstorming to solve the problems. we classify these idea into several groups.

02_ BRANSTORMING

1:1 space test on the white board. A good way to discuss in the team when we have this kind of tool. Also it is a efficient way to discuss the space organization at the begaining of the design.

03_ CONCEPT DESIGNIDEA &INTERIOR SPACE EXPLORATION

04_ CONCEPT DEVELOPMENT

LIGHT TEST

USER EXPERIENCE TEST

SPACE TEST

use mock up to test the light, space and use experience. Mock up can help us to find problem that are not be able to discover in the pictures.

wine rack design

foldable wine rack design

rotate plate design

indipendent temprature room

The design haven't been sold in the market ,so i cann't show it very clearly. i can show it in face to face interview.

05_ DESIGN FINALIZATION

It is a concept design of the garmnet steamer. Easy and efficient design for lasy fashion people

GARMENTSTEAMER DESIGN

temperature controller

foot switch

GARMENTSTEAMER DESIGN

door open 45 degree

accessary design

THEACCESSARIESSTORAGEDESIGN

Foldable hanger design

Handle design, the mashine can be moved like a luggage case

Collapsible hanger design

Iron twine around the body of the mashiine and hang behind

COLLAPSIBLE&PORTABLE

STEAMERIRONDESIGN

1 2 3soda makera successful designed about four years ago

oil heaterdesign for demestic famous home appliance company "singfun"

fan

THE OTHER PRODUCTS

Medical product desgn for a dometic medical company. it

should convey the information that: it is a professional medical

company. the banding establishment is very important. the

product design forcus on the user experience and the patients'

emotion when they are using the product.

MEDICAL MACHINEDESIGN

KNEE COIL

HEAD COIL 03

MR BED DESIGN

The MR bed design include the plugs, the cushion, the spine coil

and every detail to match the whole body design.

UNITED IMAGING

MR COIL DESIGN

KNEE COIL

HEAD COIL The coil accessariese will be used on different

parts of the patient. The patients need to put their

knee or head in the coil when they are having the

examnation. So they have to feel relax. and the

doctor also need to oprate the coil vey conviently.

it is also important to make the examnation process

easy for them.

UNITED IMAGING

HEADCOIL CONCEPT

This picture is from the website of United Imaging.

gray soft cushion

soft painting indicate this the hand griping area

HEAD COIL FINALIZATION

mock up

KNEECOIL CONCEPTFONTVIEW

KNEECOIL CONCEPT

scale on the transpaent meterial

Handle design

Handle instruction

Push and slide the coil to adjust the coil to the left or right leg

push

KNEE COIL FINALIZATION

mock up

ELECTRONIC& OTHERDESIGN

04

ANTI-ADDICTIONTIMER

connector to the power plug

display

button design

power cable of the computer

ANTI-ADDICTIONTIMER

Anionic water

VACUUMBOTTLE DESIGN

BOTTLE ADAPTER DESIGN

CABLE MANAGEMENT 1

CABLE MANAGEMENT 2

CHARGINGWATERBOTTLE

Anionic function indicator

Mini USB connet to the adaper

This ideation is about the intel

tablet design. It is a study tablet

for is 6-10 years old students.

The main feature is robust,

coloerful and easy to carry.

it should satisfied two study

positions:writing and typing.

INTEL TABLEIDEATION

PORTABLESCOOTER DESIGN

This is scooter is designed 5 years ago. That year increasing

vehicles cause more and more society problems: traffice jam,

the traffic exhaust pollution and natural resources wasting. This

design is for the people who need to work with tablet evey day,

but who also concern these traffic problem. It is easy to fold and

compact to carry around.

MOOD BOARD

fashion

business

environmental friendly

natural color

portable&collapsible

STORY BOARD

Mr. Lee is a sales man. he need to visit his clients with his laptop everyday. if he has a portable scooter......

He can put his handbag inside of the scooter

He also can put some small stuffs, like raincoat in the smaller compartment.

whoosh~whoosh~whoosh~ride on the scooter can help him travel fast from one place to another and aviod traffic jam.

After he arrives the palce, he can fold the scooter and easily carries it like a trolley case.

T H A N K

Y O U !Ifyou like my portfolio and think i may be

competent to your job, please contact me

by the mobile and E-mail below. And we

can have a face to face talk.

mobile:15026977621

E-mail:05204333@163.com