2015 - aaaa.com.hk · merit / tab s “memory match” challenge brand samsung electronics h.k....
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12015 EFFIE AWARDS HONG KONG
22015 EFFIE AWARDS HONG KONG
6:30 pm Cocktails
7:30 pm Guests to be seated
7:50 pm Global Effie Winners’ Showcase Dinner
8:35 pm Lucky Draw & Best Dressed Competition
8:45 pm Awards Presentation Grand Effie Award and Photo
9:50 pm Ceremony Ends
Date: 10 September 2015 (Thursday)
Venue: JW Marriott Hong Kong Pacific Place 88 Queensway Hong Kong
2015
RUNDOWN
2015 HONg KONg EffiE AWARDs PREsENtAtiON DiNNER
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Benny Ko2015 Hong Kong Effie Awards ChairmanDirector of Client ServicesDDB Worldwide Limited
Vincent Chow2015 Hong Kong Effie Awards CommitteeBusiness DirectorPublicis Worldwide (Hong Kong) Ltd
CHAiRMAN’s MEssAgE
As one of the most significant recognitions in the advertising industry, Effie Awards has stepped into its 12th chapter. I am very glad to announce that we have got record-breaking 109 entries this year. Thanks to all participants’ sheer and persistent commitment to make it happen. The inspiring achievement also shows the unremitting growth of this glorious event.
Creative and effective, tangible and measurable, Effie is al-ways catching the pulse of advertising and marketing indus-try. With the purpose of integrating and celebrating teamwork and human imagination, the Effie is not limited to creativity, but also produces effective market share, giving our Hong Kong advertising agencies an excellent opportunity to build their own innovative marketing solutions.
The Effie global theme this year is “Awarding Ideas that Work”, showing the intimate relationship between creativity and marketing effectiveness. We are here tonight to celebrate the works of the best of Hong Kong communication agencies. I would like to thank all the judges, sponsors and every one of you. Thank you for your continuous support and great efforts. I hope all of you enjoy this amazing evening!
EffiE COMMittEE 2015
Maggie Wong2015 Hong Kong Effie Awards CommitteeManaging PartnerThe Gate Worldwide Limited
JUDgiNg PANEL - CHAiRMEN
Viveca ChanChairmen & CEO WE Marketing Group
Kitty LunChairmen/ Chief Executive Officer Lowe China
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JUDgiNg PANELJUDgiNg PANEL
Dr. Michael Y K ChanHonorary Chairman
Hong Kong Institute of Marketing
Rico ChanVice President & General Manager
Yahoo! Hong Kong & INSEA Sales
Rita ChanHead of Media, Asia
GfK
David JessopManaging Director
Isobar Hong Kong
Eric CheukDirector, Brand Development
Manulife Asia
Mike WongProfessor of Practice School of Journalism & Communication
The Chinese University of Hong Kong
Pully ChauCo-founder & CEO, Greater China
New-e Group
Patrick fongVisiting Lecturer
Hong Kong Polytechnic University
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JUDgiNg PANELJUDgiNg PANEL
sunny HermanoBusiness Development & Integration Director Southeast Asia
Havas Worldwide
titania WooGeneral Manager and Company Secretary
The Hong Kong Management Association
tina ChaoDirector, Marketing
Hong Kong Tourism Board
Rose YeungDirector, Sales & Marketing
The Dairy Farm Company, Limited - 7-Eleven
Dr. Royce YuenJP - Professor of Practice
Hong Kong Polytechnic University
2015
13 – 31 July First Round Online Judging
21 August Finalist Judging to select Gold Silver and Bronzes Winners and the Grand Effie among the Gold winners.
JUDgiNg PROCEss
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Bronze / Do you speak HK Milk Tea?
Brand Vita HK Style Milk TeaClient Vitasoy International Holdings Ltd.Agency DDB Group Hong Kong
Alcoholic Beverages/ Non Alcoholic Beverages
Merit / Instagram Marathon
Brand Nike Hong KongClient Nike Hong KongAgency Ogilvy & Mather Group, HK
Apparel
Gold / Project Polo: turning probationary drivers into professional ones
Brand VolkswagenClient Volkswagen Hong Kong LimitedAgency DDB Group Hong Kong
Automobile and Accessories/ Petrol
Merit / DBS New Chapter 1.0
Brand DBS Bank (Hong Kong) LimitedClient DBS GroupAgency IPG (Hong Kong) Limited
Merit / I
Brand Client MetLifeAgency BBDO Hong Kong
Banking and Financial Services / Insurance
Bronze / Frutips Relevancy Campaign
Brand FrutipsClient Nestlé Hong Kong LimitedAgency Publicis Hong Kong
Merit / One-bite-one-taste campaign
Brand Maxim’s Snowy MooncakesClient Maxim’s Caterers LimitedAgency Maxus Hong Kong
Fast Moving Consumer Goods (FMCG)
Bronze / Pamper your butt
Brand Andrex moist bath tissueClient Kimberly-Clark (Andrex)Agency UM Rally
Bronze / Unique Protection for Each Life-stage
Brand DettolClient RB Hong KongAgency Havas Worldwide Hong Kong
Merit / 4D Freshness
Brand DettolClient RB Hong KongAgency Havas Worldwide Hong Kong
Health / Beauty / Personal Care / Hygienic Product
LIST OF WINNER LIST OF WINNER
Gold / McDonald’s Brand Recovery: Repairing a Relationship in 12 weeks
Brand McDonald’sClient McDonald’s Restaurant (HK) LimitedAgency DDB Group Hong Kong
G Gold / Half A Dish
Brand Café de CoralClient Café de CoralAgency McCann & Spencer
Merit / Double the happiness, Double the sensation
Brand Pizza Hut Hong KongClient Pizza Hut Hong Kong Management LimitedAgency Havas Worldwide Hong Kong Limited
Merit Sponsor of Fans
Brand McDonald’sClient McDonald’s Restaurant (HK) LimitedAgency DDB Group Hong Kong
Supermarkets / Restaurants / Fast Food / Shops and Stores
Merit Sponsor of Fans
Brand McDonald’sClient McDonald’s Restaurant (HK) LimitedAgency DDB Group Hong Kong
Merit / Share a Coke Hong Kong
Brand Coca-ColaClient Coca-ColaAgency UM Rally
Bronze / “Single-Play” Ads
Brand KKBOX Hong Kong LimitedClient KKBOX Hong Kong LimitedAgency Cheil Hong Kong Limited
Merit / The World’s First Friendly “Hi-Jack”
Brand McDonald’sClient McDonald’s Restaurant (HK) LimitedAgency DDB Group Hong Kong
Bronze / McDonald’s Brand Recovery: Repairing a Relationship in 12 weeks
Brand McDonald’sClient McDonald’s Restaurant (HK) LimitedAgency DDB Group Hong Kong
Merit / A Priceless Comeback
Brand MasterCard Hong KongClient MasterCard WorldwideAgency Digital Arts Network\ Hong Kong
Silver / Instagram Marathon
Brand Nike Hong KongClient Nike Hong KongAgency Ogilvy & Mather Group, HK
The Brand Experience
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LIST OF WINNER LIST OF WINNER
Merit / Project Polo: turning probationary drivers into professional ones
Brand VolkswagenClient Volkswagen Hong Kong LimitedAgency DDB Group Hong Kong
Merit / Can Coffee Melt Stigma?
Brand AIDS ConcernClient AIDS Concern Foundation LimitedAgency TBWA\ Hong Kong
Silver / Instagram Marathon
Brand Nike Hong KongClient Nike Hong KongAgency Ogilvy & Mather Group, HK
Small Budgets
Bronze / A Dim Jack “Hi-Jack”
Brand McDonald’s Hong KongClient McDonald’sAgency OMD Hong Kong
Merit / Tab S “Memory Match” Challenge
Brand Samsung Electronics H.K. Co.LtdClient Samsung Electronics H.K. Co.LtdAgency Cheil Hong Kong Limited
Silver / Don’t Look Away
Brand ORBISClient Projects ORBIS InternationalAgency Ogilvy & Mather Group, Hong Kong
Media Innovation
Silver / Price of Living 2040
Brand ManulifeClient Manulife (International) LimitedAgency PHD Hong Kong
Silver / Share a Coke Hong Kong
Brand Coca-ColaClient Coca-ColaAgency UM Rally
Merit / One-bite-one-taste campaign
Brand Maxim’s Snowy MooncakesClient Maxim’s Caterers LimitedAgency Maxus Hong Kong
Merit / Make it to the Top
Brand WatsonsClient A.S. Watson Retail (HK) LimitedAgency PHD Hong Kong
Bronze / Tab S “Memory Match” Challenge
Brand Samsung Electronics H.K. Co.LtdClient Samsung Electronics H.K. Co.LtdAgency Cheil Hong Kong Limited
Media Idea
Merit / I
Brand Client MetLifeAgency BBDO Hong Kong
David vs. Goliath
Bronze / Can Coffee Melt Stigma?
Brand AIDS ConcernClient AIDS Concern Foundation LimitedAgency TBWA\ Hong Kong
Merit / Don’t Look Away
Brand ORBISClient Projects ORBIS InternationalAgency Ogilvy & Mather Group, Hong Kong
Good Works
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RS Phase 3_Print Ad_Grocery_HK4As Effie Award Prog Book Size: 148 x 210mm(H)
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Manulife_RS Phase 3_PAd_Grocery_HK4AsEffie_op.pdf 1 2015.06.18 17:58
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