2015 2016 rate card

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Page 1: 2015 2016 rate card
Page 2: 2015 2016 rate card

The O’Colly

Spring/Fall

2

CONTACTUS

Advertising

P: 405.744.7371F: 405.744.7936

[email protected]

106 Paul Miller BuildingOklahoma State UniversityStillwater, OK 74078

Classifieds

P: 405.744.7355

BillingP: 405.744.7355

NewsroomP: [email protected]@ocolly.com

Contact The O’Colly for any and all of your advertising needs.

DISPLAY ADVERTISING

LET US HELP YOU STAND OUT

TO ENSURE QUALITY WORK, PRODUCTION REQUESTS MUST BE

SUBMITTED NO LATER THAN FOUR BUSINESS

DAYS PRIOR TO THE INSERTION DATE.

OUR ADVERTISING REPRESENTATIVES AND

OUR GRAPHIC DESIGNER ARE DEDICATED TO WORKING

WITH YOU TO CREATE A CAMPAIGN THAT BEST FITS

YOUR BUSINESS NEEDS AND GOALS.

THE O’COLLYCREATIVE DEPARTMENT IS QUALIFIED TO DESIGN

ADVERTISEMENTS FREE OF CHARGE. WE CREATE BOTH

ONLINE AND PRINT ADVERTISEMENTS.

Page 3: 2015 2016 rate card

Advertising Rate Card

2014-2015

3

2015 -2016

SEMESTER/YEARLY CONTRACTS

Non-Profit Discount 35%Special rate that applies to churches, civic and service organizations, government agencies, and public colleges and universities. To qualify, organizations must submit an IRS form 501(c)3 or 501(c)4.

UniversityDiscount 35%Oklahoma State University affiliated departments, colleges, and auxillaries qualify for this rate. A department account number (AA#) must be given when scheduling ad space.

Businesses that hold contracts with The O’Colly agree to spend a minimum dollar amount of advertising for a percentage discount off our open rate of all included advertising.

Semester Contracts

Year Contracts

$50010%

$1,80012%

$1,40014%

$4,00016%

$2,60018%

$6,80020%

$90012%

$2,80014%

$2,00016%

$5,20018%

$3,40020%

$8,40022%

$4,20022%

$12,00024%

$6,00024%

$16,00026%

2015 -2016

LET US HELP YOU STAND OUT

Page 4: 2015 2016 rate card

The O’Colly

Spring/Fall

4

PRINTADVERTISING

DeadlinesAll display advertising space must be reserved by noon 2 business days prior to publication. Artwork is due by noon 1 business day prior to publication. Cancellations or changes cannot be accepted after this deadline.

Ad SubmissionFonts must be embedded in the ad. Images should be at least 300 DPI and correct dimensions. Microsoft Word or Publisher files will not be accepted.

Adobe PDF files preferred.

ProofsProvided upon request. Proofs must be corrected and approved in conjunction with deadlines.

All ads include FULL COLOR in price!*Excluding 1/8 page Black & White

Ad Sizes RateFull Page 10.125” x 10”

Half Page5” x 10” or10.125” x 5”

Quarter Page5” x 5”

Eighth Page5” x 2.5”

Eighth PageBlack & White5” x 2.5”

Front Page10.125” x 1.5”

$625

$375

$200

$100

$40

$175

Full page 1/2 page

1/4 page 1/8 page

1/2 page

STUDENTS &

FACULTY & STAFFREPORT READING THE O’COLLY

92%98%

*

Front page

Page 5: 2015 2016 rate card

Advertising Rate Card

2014-2015

5

STUDENTS &

FACULTY & STAFFREPORT READING THE O’COLLY

2015 -2016

WEB/SOCIAL MEDIAWeb AdvertisingPer month - $400Per week - $150CPM - $12

Sizes:300x250 pixels728x90 pixels960x30 pixels468x60 pixels

Photo Gallery per week - $20Sole Page Sponsor - $500 per month

Mobile$100 per month

Mobile ads run on the mobile version of ocolly.com nonstop for 1 month.

Deadline for all web/social media is 1 week prior to run date.

Web Ad FormatsFlash ads (.swf files)HTML ads (varies by type, willing to support anything, iFrames are the usual)Static Images (Prefer PNG, but able to support JPG, GIF, BMP)

App AdsFull Screen Ad$50 per month

App ads run on The O’Colly smart phone application nonstop for 1 month.

Twitter Ads$50 for 3 tweets

Mobile Info300x50px Image, HTML, Text

1.5ONE O’COLLY VIDEO GOT MORE THAN

OUR MONTHLY AVERAGE PAGE VIEWS

ONE O’COLLY STORY WAS SHAREDTIMES VIA OURFACEBOOK PAGE

HAS ALMOST 12,000 TWITTER FOLLOWERS

OVER 5,000TWITTER FOLLOWERS

@O’COLLY

@O’COLLYSPORTS

ALMOST 150,000

8,000

@

@

@O’COLLY

@O’COLLYSPORTS

1.5 MILLIONVIEWS

Page 6: 2015 2016 rate card

The O’Colly

Spring/Fall

6

INFO &POLICIESGeneral PoliciesThe Publisher reserves the right to refuse any advertisement.

Advertising simulating news must be clearly labeled “advertisement” in 10 point or larger type.

The O’Colly will not accept any advertisement that is libelous; promotes academic dishonesty; violates any federal, state or local laws; or encourages discrimination against any individual or group on the basis of race, sex, age, color, creed, religion, national origin or disability.

No advertisements will be published upside down, sideways, or in any other manner inconsistent with traditional newspaper make-up.

ProofsProofs will be furnished upon request. Proofs must be corrected and approved in appropriation with deadlines.

Errors The O’Colly is not liable for errors in advertisements that are provided by the client. If the newspaper is at fault, the client must make claims within 5 days of publication. Compensation is made at the discretion of the general manager.

CancellationsNo cancellations accepted after space deadline-space deadline is NOON two business days prior to publications.

PositionsWhile The O’Colly does not guarantee position, we make every effort to grant position requests.

The back page, double trucks and center spreads are available on a first-come, first-serve basis for advertisers.

Credit CardsCredit card charges must be authorized by the customer for each charge. The O’Colly is required to obtain a signature from customers. Credit card numbers cannot be stored by The O’Colly for future charges.

Billing TermsAll advertising requires prepayment unless credit has been established. Payment is due 30 days from the invoice in cases of credit. Accounts falling 60 days past due will revert to prepayment and must pay the past due amount in full. Submission of an insertion order is a binding contract (see cancellation policy).Visa and Mastercard are accepted

CreditCredit is offered on a limited basis to preferred advertisers, subject to approval by The O’Colly business office.

Page 7: 2015 2016 rate card

Advertising Rate Card

2014-2015

7

2015 -2016

SPECIALRATESClassifieds*Not included w/ Contract

Graphics and logos available for $1 per day. Borders available for $2.

Society Squares for the Greek community, on-campus organizations and OSU departments:

$5.00 per day for 7 lines$0.50 for each additional line

Business Squares:$8.00 per day for 7 lines$1.00 for each additional line

Deadline is noon, 1 business day prior to publication.

1 day2-4 days5-9 days10-14 days15+ days

Obituaries250 words with picture for $25. Every additional 250 words are $25. Must be submitted by funeral homes.

Inserts$60 cpm

Full Press Run of 7,0008.5” x 11” maximum page size. 5” x 7” minimum page size.

Additional charges for more than 12 pages

Ship inserts to:The O’Colly c/o OPUBCO200 E Britton RoadOklahoma City, OK 73114

Deadline for inserts is one week prior to run date.

$0.50 per word/per day$0.40 per word/per day$0.35 per word/per day$0.30 per word/per day$0.25 per word/per day

IMAGE

Page 8: 2015 2016 rate card

The O’Colly

Spring/Fall

8

M F SS THWT

MARCH

2 4

7 9 11

14 16 18

21

28

6

13

20

27

1

8

15

22

29

3

10

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24

5

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2623 25

M F SS THWT

APRIL

1

4 6 8

11 13 15

18

25

3

10

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5

12

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26 27 28

7

14

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2

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M F SS THWT

MAY

6

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23

30

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10

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31

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2825 27

M F SS THWT

FEBRUARY

31 5

8 10 12

15 17 19

22

31

7

14

21

2

9

16

23

4

11

18

25

6

13

20

2724 26

M F SS THWT

AUGUST

3 5 7

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24

2

9

16

23

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25 26 27 28 29

6

13

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1

8

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M F SS THWT

DECEMBER

4

7 9 11

14 16 18

21

28

6

13

20

27

8

15

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29 30

10

21 3

17

24

5

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M F SS THWT

JANUARY

1

4 6 8

11 13 15

18

25

3

10

17

24

5

12

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26 27 28 29 30

7

14

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2

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M F SS THWT

SEPTEMBER

7 9 12

14 16 18

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28

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27

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15

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29

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31 21 3

17

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M F SS THWT

OCTOBER

5 7 10

12 14

19

26

4

11

18

25

6

13

20

27 28 29 30

8

1

15

22

3

10

17

2421

M F SS THWT

NOVEMBER

9 11 14

16 18

23

8

15

22

29

10

17

24

12

4321 5

19

26

7

14

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2825 27

30

30

4

11

2

16

23

9

31

6

20

13

30

31 28 29 30 31

3029

1 2 3 4 5

CALENDAR

Fall SemesterClass work beginsUniversity HolidayFall BreakHoliday BreakFinals WeekCommencementUniversity Holiday

Football ScheduleSat, Sept 5Sat, Sept 12Sat, Sept 19Sat, Sept 26Sat, Oct 3Sat, Oct 10Sat, Oct 17

Sat, Oct 24Sat, Oct 31Sat, Nov 7Sat, Nov 14Sat, Nov 21Sat, Nov 28

at Central MichiganCentral Ark.UTSAat TexasKansas Stateat W. VirginiaOpen

Kansasat Texas TechTCUat Iowa StateBaylorOklahoma

Spring SemesterClass work beginsUniversity HolidaySpring BreakFinals WeekCommencement

8/18/159/7/1510/9/1511/25-27/1512/7-11/1512/11-12/1512/24/15-1/1/16

1/11/161/18/163/14-18/165/2-6/165/6-7/16

Publication dates are marked in ORANGE.

8/17/15

Thurs, Sept 3