20141121 online storytelling - bnn-vara - [de redactie] trainingen
TRANSCRIPT
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ONLINE STORYTELLINGPaulus Veltman21 november 2014
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1. KLASSIEKE VERTELTRADITIE
PAULUS VELTMAN | SPEAKER INNOVATOR
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2. PASSIEVE CONSUMENTEN
PAULUS VELTMAN | SPEAKER INNOVATOR
Bron: Wikipedia
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3. DIGITALE CULTUUR
PAULUS VELTMAN | SPEAKER INNOVATOR
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#SomosTodosMacacos
PAULUS VELTMAN | SPEAKER INNOVATOR
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#WeAreAl lMonkeys
PAULUS VELTMAN | SPEAKER INNOVATOR
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• Waarom verhalen?• Online storytelling roadmap• Praktijkoefening – eerste deel• Websites• Social media • Hoe maak je een viral video?• Praktijkoefening – tweede
deel• De beeldexplosie• Omroepen en de toekomst
van storytelling
ONLINE STORYTELLING
PAULUS VELTMAN | SPEAKER INNOVATOR
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WAAROM VERHALEN?
PAULUS VELTMAN | SPEAKER INNOVATER
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PAULUS VELTMAN | SPEAKER INNOVATOR
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Afbeelding: Nicolas Nova - Flickr
VERHALEN ZI JN OLIFANTENPAADJES
PAULUS VELTMAN | SPEAKER INNOVATOR
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Bron: Mathieu Thouvenin - Flickr
PAULUS VELTMAN | SPEAKER INNOVATOR
ZE MAKEN ONS LEVEN BEGRI JPELI JK
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
VERHALEN VOEGEN WAARDE TOE
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Afbeelding: holly-gofightly.tumblr.com
VERHALEN VOEGEN WAARDE TOE [KLIK]
PAULUS VELTMAN | SPEAKER INNOVATOR
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VERHALEN DRAGEN EMOTIE OVER [KLIK]
PAULUS VELTMAN | SPEAKER INNOVATOR
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Bron: Ed Schipul – Storytelling through Social Media
BASISELEMENTEN
PAULUS VELTMAN | SPEAKER INNOVATOR
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Bron: Ed Schipul – Storytelling through Social Media
PLOT
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
KURT VONNEGUT – THE SHAPE OF STORIES [KL IK}
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Bron: http://www.thewritersjourney.com/hero's_journey.htm
JOSEPH CAMPBELL (1949)
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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J I J BENT NIET DE HELD
PAULUS VELTMAN | SPEAKER INNOVATOR
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J I J BENT DE MENTOR
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
AN UNEXPECTED BRIEFING
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HET VERHAAL ALS ZWERM
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
NARRATIVE NETWORKS | NARREMES
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PAULUS VELTMAN | SPEAKER INNOVATOR
#ALSIceBucketChal lenge
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ONLINE STORYTELLING ROADMAP
PAULUS VELTMAN | SPEAKER INNOVATER
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PAULUS VELTMAN | SPEAKER INNOVATOR
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BEGIN MET EEN GOED VERHAAL
PAULUS VELTMAN | SPEAKER INNOVATOR
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KIES DOELGROEP EN PLATFORM
PAULUS VELTMAN | SPEAKER INNOVATOR
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MAAK PAKKENDE EN DEELBARE CONTENT
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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ZORG VOOR EEN CENTRAAL PUNT
PAULUS VELTMAN | SPEAKER INNOVATOR
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LAAT ANDEREN JE VERHAAL DELEN. . .
PAULUS VELTMAN | SPEAKER INNOVATOR
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. . .EN UITBREIDEN
PAULUS VELTMAN | SPEAKER INNOVATOR
Image: Flickr user kendall bouchlas
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PAULUS VELTMAN | SPEAKER INNOVATOR
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1. Begin met een goed verhaal
2. Kies doelgroep en platform
3. Maak pakkende en deelbare content
4. Zorg voor een centraal punt
5. Laat anderen je verhaal delen en uitbreiden
ONLINE STORYTELLING ROADMAP
PAULUS VELTMAN | SPEAKER INNOVATOR
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• Maak jonge mensen enthousiast voor het merk BNN-VARA
• Bedenk een verhaal dat de moeite waard is om te delen
• Denk aan de vier elementen van een verhaal: boodschap / conflict / plot / personen
• Twee groepen • Iemand noteert• 15 minuten• Plenair nabespreken
PRAKTI JKOEFENING – EERSTE DEEL
PAULUS VELTMAN | SPEAKER INNOVATOR
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WEBSITES
PAULUS VELTMAN | SPEAKER INNOVATER
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HELPNIEKUITDEWW.NL
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
MERKEN WORDEN MEDIABEDRI JVEN
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
THATSMORELIKEIT.COM/NL
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SOCIAL MEDIA
PAULUS VELTMAN | SPEAKER INNOVATER
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PAULUS VELTMAN | SPEAKER INNOVATER
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
STADSFACEBOOKER
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PAULUS VELTMAN | SPEAKER INNOVATOR
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KIES DOELGROEP EN PLATFORM
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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MAAK PAKKENDE EN DEELBARE CONTENT
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
Bron: Bart Meerdink op Marketingfacts
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INFLUENCERS
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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#ROOMIES
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
#SINGLEPARENTTRIP
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
PAS WEL OP VOOR BASHTAGS
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HOE MAAK JE EENVIRAL VIDEO?
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
[KLIK]
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1. Het gaat om het verhaal, niet om het product
2. Show, don’t tell
3. Reclamekwaliteit is niet nodig
4. Help je video over het dode punt
5. Kies het juiste tijdstip
HOE MAAK JE EEN VIRAL VIDEO?
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
MIJNHEER STRUBBE [KLIK]
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PAULUS VELTMAN | SPEAKER INNOVATOR
SOCIAAL EXPERIMENT [KLIK]
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• Neem je verhaal van vanochtend• Bepaal de doelgroep• Bepaal welke online kanalen je gaat
gebruiken• Bedenk wat je gaat delen• Bedenk hoe je het gaat aanjagen• 20 minuten• Plenair nabespreken
PRAKTI JKOEFENING – TWEEDE DEEL
PAULUS VELTMAN | SPEAKER INNOVATOR
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DE BEELDEXPLOSIE
PAULUS VELTMAN | SPEAKER INNOVATER
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
THESPECTACLEOFTRAGEDY.EU
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
INFOGRAPHICS (OTTO NEURATH)
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
DATAVISUALISATIE
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PAULUS VELTMAN | SPEAKER INNOVATOR
TWITTER TOONT BEELDEN INLINE
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
MARKETING
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PAULUS VELTMAN | SPEAKER INNOVATOR
BEREIK
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PAULUS VELTMAN | SPEAKER INNOVATOR
MINDER BEREIK
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
Bron: donegroup.tv
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
SNAPCHAT
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DE TOEKOMST VANONLINE STORYTELLING
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
Bron: Jesse Burkunk (BNN)
ZORG DAT JE ALTI JD TRENDING BENT
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PAULUS VELTMAN | SPEAKER INNOVATOR
INTERACTIE
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PAULUS VELTMAN | SPEAKER INNOVATOR
VOORUITKI JKEN | EXTRA VERHAALI JN
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• Crossmedia storytelling: hetzelfde verhaal via verschillende kanalen
• Transmedia storytelling: elk kanaal vertelt zijn eigen unieke deel van het verhaal.
PAULUS VELTMAN | SPEAKER INNOVATOR
DEFINIT IES VAN HENRY JENKINS
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
IEDEREEN ZELF OP ONTDEKKINGSREIS
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PAULUS VELTMAN | SPEAKER INNOVATOR
ZOOM IN / ZOOM UIT: JEROEN BOSCH
Bron: Ingrid Walschots (NTR)
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PAULUS VELTMAN | SPEAKER INNOVATOR
GIGAPIXEL ARTZOOM
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PAULUS VELTMAN | SPEAKER INNOVATOR
INTERACTIEVE DOCUMENTAIRES
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PAULUS VELTMAN | SPEAKER INNOVATOR
AUGMENTED REALITY
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PAULUS VELTMAN | SPEAKER INNOVATOR
3D-HOLOGRAM
Image: Institute for Creative Technologies
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@paulusveltman paulusveltman.nl
DEZE PRESENTATIE STAAT OP