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 Communications in BusinessWilliams, Krizan, Logan, & Merrier 

© 2010 Cengage Learning. All ig!ts eser"ed. Ma# not $e co%ied,

scanned, or du%licated, in !ole or in %art, e'ce%t (or use as %ermitted in alicense distri$uted it! a certain %roduct or ser"ice or ot!erise on a

%assord)%rotected e$site (or classroom use.

C! 1 ) 1

Chapter 1

Business Communication

*oundations

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distri$uted it! a certain %roduct or ser"ice or ot!erise on a %assord)

%rotected e$site (or classroom use.C! 1 )

Business Communication is

/m%ortant ton!ance #our sel()esteem

Become an e((ecti"e em%lo#ee Ad"ance in #our career 

ositi"el# a((ect an organizationssuccess

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distri$uted it! a certain %roduct or ser"ice or ot!erise on a %assord)

%rotected e$site (or classroom use.C! 1 ) 3

Learning +$ecti"e 2

List and e'%lain t!e goals o(

$usiness communication.

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 © 2010 Cengage Learning. All ig!ts eser"ed. Ma# not $e co%ied, scanned,or du%licated, in !ole or in %art, e'ce%t (or use as %ermitted in a license

distri$uted it! a certain %roduct or ser"ice or ot!erise on a %assord)

%rotected e$site (or classroom use.C! 1 ) 4

5oals o( Business Communication

ecei"er understanding 6 message

inter%reted as sender meant it to $e

ecei"er res%onse 6 recei"er res%onds to

t!e message

*a"ora$le relations!i% 6 %eo%le in"ol"ed

relate to eac! ot!er %ositi"el#, %ersonall#,

and %ro(essionall#

+rganizational goodill 6 t!e recei"er !as

con(idence in t!e organization and is illing

to continue t!e $usiness relations!i%

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 © 2010 Cengage Learning. All ig!ts eser"ed. Ma# not $e co%ied, scanned,or du%licated, in !ole or in %art, e'ce%t (or use as %ermitted in a license

distri$uted it! a certain %roduct or ser"ice or ot!erise on a %assord)%rotected e$site (or classroom use.

C! 1 ) 7

Learning +$ecti"e

8escri$e t!e %atterns o( $usiness

communication.

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distri$uted it! a certain %roduct or ser"ice or ot!erise on a %assord)%rotected e$site (or classroom use.

C! 1 ) 9

atterns o( Business Communication

/nternal or e'ternal

*ormal or in(ormal

Wor: related or %ersonal

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distri$uted it! a certain %roduct or ser"ice or ot!erise on a %assord)%rotected e$site (or classroom use.

C! 1 ) ;

More atterns o( Business

Communication

or !orizontal

?etor:

Serial

5ra%e"ine

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distri$uted it! a certain %roduct or ser"ice or ot!erise on a %assord)%rotected e$site (or classroom use.

C! 1 ) 11

Learning +$ecti"e 4

/denti(# communication $arriers

and descri$e a#s to remo"e

t!em.

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distri$uted it! a certain %roduct or ser"ice or ot!erise on a %assord)%rotected e$site (or classroom use.

C! 1 ) 1

More Communication Barriers

oor a%%earance o( t!e sender 

8istracting en"ironmental (actors

ecei"ers ca%a$ilit#

/ne((ecti"e listening s:ills

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distri$uted it! a certain %roduct or ser"ice or ot!erise on a %assord)%rotected e$site (or classroom use.

C! 1 ) 13

emo"e Communication Barriers

o remo"e communication

$arriers, anal#ze t!e recei"er and

use t!e #ou)"ie%oint in #ourmessages.