20141015 crowdsourcingweek europe crowdfunding keynote martijn arets
DESCRIPTION
At October 15 2014 I shared my crowdfunding experiences and thoughts at the Crowdsourcingweek Europe in Copenhagen. This are the slides I used. Check the full story at http://www.collaborative-economy.comTRANSCRIPT
Crowdfunding Experiences. How to make Crowdfunding a Sustainable Model?
by @martijnaretswww.collaborative-economy.com
#CSWEurope
- positive reviews
- good sales
- nomination ‘best
entrepreneurial book of
2011’
- best book of the summer of
2011- 150+ publications
What do I need?1. bank2. publisher3. bookstores
IF YOU THINK YOU’RE TOO SMALL TO HAVE AN IMPACTTRY GOING TO BED WITH A
MOSQUITO IN THE ROOM.....
CROWDFUNDING- donatie
- presales
- lening
- equity
CROWDFUNDING- donation
- presales
- loan
- equity
CROWDFUNDING- donation
- presales
- loan
- equity - 20.000euro
- 20% shares
20 euro per share
1 share = free e-book
2 shares = free book
25 shares = one hour advice
125 shares = presentation
+ BECOME PART OF AN ADVENTURE
short term reward
V.A.T.??!?!
20 euro per share
1 share = free e-book
2 shares = free book
25 shares = one hour advice
125 shares = presentation
+ BECOME PART OF AN ADVENTURE
short term reward
V.A.T.??!?!
long term reward
shareholder in a cooperative UA (no risk)7.000 books sold = break even (after taxes)
171investeerders
and
then…..
banks
accountants
notary
tax‘service’
and
then…..
banks
accountants
notary
tax‘service’
Book BV
Book cooperative UA
Brand Expedition
Consultancy
20.000euro
100.000euro
80.000euro
and
now... ‘how individuals are empowered to organize themselves’
nobody thought about-valuation?
-businessplan?
-capabilities of the entrepreneur?
-regulations?
-protecting investors?
-etc.
-etc.
-etc.
-verschillende disciplines-werkend vanuit thema’s-onderzoek en zelf DOEN
- 20.000euro
- donation / presales
- 2 months
- 50 donors
Main goal: to built a crowd
-verschillende disciplines-werkend vanuit thema’s-onderzoek en zelf DOEN
- 20.000euro
- donation / presales
- 2 months
- 50 donors
3.000euro+ stretched goals to 20.000 primary goal: the interview!
crowdfundinglessonslearned……(and some food4thought)
uhm…. and… YES,
I am a fan of
crowdfunding!
for project owners
#1WHY do you think that people will give you money?
#2Who is your target group for your product/service? (and where in the world are the situated?)
#3Determine your funding goal. Feels like…..*
#4To overfund or not to overfund….
- @MartijnArets
#5Don’t expect too much personal attention from a platform.*
for crowdfunding in general
#1Responsibility platform. Trust in the brand.*
#1Responsebility platform. Trust in the brand.
Kickstarter 6 months
open for Dutch
projects
75%
failed!
#2Check businessplan and skills of the project owner?
#3Protect investors: do they know what they are buying? (and at what risk?)*
#3Protect investors: do they know what they are buying? (and at what risk?)
‘kickstarter is not a store’
warn investors?
do you want to have
an investor who
invests 20euro?
#4Businessmodel platform?
2 most important lessons learned
#1Look at the bigger picture.*
#1Look at the bigger picture.
1st crowdfunding campaign:-running campaign > 400 hours x 150euro =
60.000euro- after campaign > 200 hours x 150euro =
30.000euro- accountant, lawyers, etc. = 15.000euro
- break down construction = 25.000euro
#1Look at the bigger picture.
1st crowdfunding campaign:-running campaign > 400 hours x 150euro =
60.000euro- after campaign > 200 hours x 150euro =
30.000euro- accountant, lawyers, etc. = 15.000euro
- break down construction = 25.000euro
130K
‘spent’ to
get 20K
#1Look at the bigger picture.
1st crowdfunding campaign:-running campaign > 400 hours x 150euro =
60.000euro- after campaign > 200 hours x 150euro =
30.000euro- accountant, lawyers, etc. = 15.000euro
- break down construction = 25.000euro
130K
spent to
get 20K
Bigger picture:
- ambassadors- publications- extra presentations & consult
- higher rate- ‘Best Dutch entrepreneur of 2011’
- 40under40-TEDx Kalamata
#1Look at the bigger picture.
1st crowdfunding campaign:-running campaign > 400 hours x 150euro =
60.000euro- after campaign > 200 hours x 150euro =
30.000euro- accountant, lawyers, etc. = 15.000euro
- break down construction = 25.000euro
130K
spent to
get 20K
Bigger picture:
- ambassadors- publications- extra presentations & consult
- higher rate- ‘Best Dutch entrepreneur of 2011’
- 40under40-TEDx Kalamata
#2
do it!
#2
do it!
-ToDO:-invest next 2 months in
at least 20 projects on 20
different platforms-crowdfund your next
birthday present at
Kickstarter
and the great thing iswe all have an idea, a vision, a meaning on this subjects, but NOBODY has THE answer.
join the expedition!
@martijnaretswww.collaborative-economy.commartijn@collaborative-economy.com