SITE Project 1

Smart ticketing In Nantes and SITE project

La Rochelle 21 February

2014

SITE Project 2

10 fields of

competence Urban planning

Transport - mobility

Public space - roads

Environment

Water

Economy, universities, reserach

International

Social development

Waste management

Energy

Nantes

29 K

m

42 Km

Nantes Metropole

Created in 2001

24 towns

Nantes Métropole (The Greater Nantes)

600.000 inhabitants

300.000 jobs

50 000 students

5 500 hab/km² (intra ringroad)

2 200 hab/km² (extra ringroad)

Budget = 1,2 Md€/year

SITE Project 3

Transport & mobility:

competences of the Greater Nantes

Active modes

Public Transport

Le stationnement Vélos

Bicycles

Traffic management

Bike rental

Carsharing and

carpooling Parking

SITE Project 4

SUMP 4 axis to reach 67% modal share of soft modes and 33% on car trips in 2030

Build a « short distance » city by reinforcing existing urban centres with diversified urban functions and a better balance between housing, work, services, shops, amenities, etc;

Construct a high-quality public space adapted for pedestrians and cyclists

Coordinate the transport networks to organise the links between urban centres

Tram-Busway-Chronobus-bus lines-express-etc..)

A whole range of cycling offer (cycles parkings, Cyclo Tan, subsidies to electric bikes etc..)

Car sharing, car pooling

Encourage and support people to change their mobility behaviour

SITE Project 5

Survey 2012 : promising results

Share between individual modes / alternative modes

SITE Project 6

Encourage and support behaviour change: the mobility smart card project

NM objective: Facilitate the access to mobility services for users

Aim : user-friendly access to public transport for regular occassional users thanks to a contactless post payment

smart card

Libertan smart card: 1st step of a future multimodal ticketing system

SITE Project 7

Libertan smart card Phase 1 the PT users

SITE Project 8

Commercial approach

- 79 000 pass in 2013 -72 000 in 2012 - 50 000 direct debit on bank account - 90% customers order and are delivered by mail

• Extension of the loyalty program implemented in 2033 for • 100 000 « intensive users» (75% trips) • Develop revenue

For yearly season ticket holders, only the media changes

They received their new card in their mail box (76 000)

They only validate on buses but not on trams

Card lost or stolen =blacklisted

Secured transport prime (50% of the cost taken in charge by the employer)

Soon new services

SITE Project 9

New post payment

offer • Keep exiting users Attract new ones

• Those who buy paper tickets by 10, do not travel enough to buy a monthly season ticket, wish to pay only what they use

Validation at each boarding on bus or trams,

- like currently with paper tickets By the end of the month : the system calculates the number of trips done during the month

• Based on the cheapest single ticket price • Capped at the price of a monthly season ticket (by age <

12, < 18, <26 etc..)

Information available M+1 Automatic debit from bank account M+ 2

All information dematerialized.

SITE Project 10

An integrated fare and distribution

strategy

Distant selling and new technologies modify the access to transport tickets

2012 : M Ticket on mobile phone

2013 : single -hourly ticket) 2 € when sold on board buses by the driver

1,5€ on AVM and retailers

1,38 € on post payment smart card

A technical tool supportive of Nantes Métropole fare policy (social fares, family packs, mobility

integration)

Commercial promotions (ex off peak-lunch time …)

SITE Project 11

progressive

launch and encouraging first results

Previsions 1000 / month

Achieved : 11 400 in 4 months !

170 200 validations on post payment in January

965 000 validations by unlimited forfeits

Internal communication and

staff support

Awareness and

training

For training staff

and commercial

staff

May &

June

July & August 26/08/1

3 January 2014

2000 first post

payment

subscriptions

35 000 young pass

holders receive their

new smart card

from under 12 to

under 26

Communication

Dedicated exhibition bus on

all operation sites :

awareness among drivers

Field support

Administrative staff participation

to the first day implementation.

Presence on the field

40 000 yearly Pass holders receive

their new smart card

From 18 to 60 and more who have

chosen standing bank order

Dedicated

information

web site

Field support

Around high schools and

22 October 18

September

Commercial launch

Large

advertising

campaign

SITE Project 12

Phase 1 Phase 2

Phase 2/3

2014 integration of other mobility services

SITE Project 13

SITE cities and partnerhsip Nantes

City 280 000- Urban area 580 000

116 millions trips/year on urban PT

Donostia - San

Sebastián

City 135 000 –Urban area 383 000

29 million trips/year on urban PT

Gijón

277,559 inhabitants

18.9 million trips/year on urban PT

Mersey-

Liverpool

Mersey Travel Passenger Transport Executive

Covers Liverpool city region

Approx. 2 millions inhabitants

Bus network 155 million trips/year

Rail 45 million

Aveiro

City : 56 000 inhabitants

Aveiro región 735 000 inhabitants

Bus 1.6 million trips/year, Bicycle 26 000, ferries 230 000

Dublin Greater

Area

National Transport Authority (Ireland)

Great dublin area 1.045 million inhabitants City 506 211

Dublin Bus 120 million px/year

Luas light rail :30 million

Irish rail 25 million

Dún Laoghaire – Rathdown County Enterprise Board

SITE Project 14

Common high level objectives : sustainable development

liveable cities for inhabitants

Reduce pollution emissions

Fluid mobility

economical development

Attractive to visitors and business

Encourage modal shift from private car to soft modes

Propose efficient public transport

Reinforce soft modes attractiveness

SITE Project 15

Ticketing contribution to high level objectives

Ticketing supports price or fare strategy aiming at

conciliating diverse objectives : eg

For the authority

- Increase the number of citizens using public

transport

- Set low prices and simple tariffs

- Balance prices and encourage social inclusion

- Minimise public subsidies or financial compensation

For the operator

- Cover costs and maximise revenue ( and/or profit )

- Build an attractive public transport system (image,

loyalty)

For the passenger

- Minimise transport cost

- Travelling in ‘good’ conditions , simple, easy

SITE Project 16

Smart ticketing in SITE cities 1- an opportunity for innovative services

Libertan post-payment in Nantes : • No money is put on the card, the number of validations are cumulated during

one month with a capping to the price of monthly fare , the users pays one month after through direct debit from his account.

• Systematic validation for post payment formula, on board buses only for the unlimited one

Pay as you go in Liverpool-Merseyside : • Money is put on the card, re-charge is made possible through the web .As

the fares are zonal, check in-check out validation is necessary

• Fair and easy for users, reinforcement of loyalty, harmonized access to different transport operators, less reliance on paper based products), cost effective and secure (lost or stolen cards can be blocked to avoid fraud).

SITE Project 17

Smart ticketing in SITE cities 1bis- an opportunity for innovative services

Progressive discounts in Donostia-San Sebatian

• Tariff system: trip prices with progressive discounts in order

increase to the monthly use of public transport.

• additional discounts for specific groups: retired, handicappers,

large families, young people and elderly people.

• Substitution of 200 000 mono operator chip card for intermodal

contact less card

• Pre paid card, systematic validation

SITE Project 18

Integration of other PT services-1

Bus Éireann Inter-city services

Irish Rail Inter-city &

commuter services

Luas Light Rail Commuter services

Private Operators

Inter-city & commuter

Leap Card vision :

“ a common payment mechanism” for transport that:

Is simple and intuitive Works in a similar way on all

modes

Supports fair competition, Is fast and reliable

Supported by an easily recognisable brand

Different ways of validation among operators

Different capping solutions among operators

No subvention on ITS operating costs – paid for by

Operators

SITE Project 19

Integration of different PT services-2

Merseyside : Walrus card to

Travel with all modes, including private

Bus operators

Gijon : one smart card for urban buses

And Asturias regional transport : Reduce

fraud. All passengers validating in one machine, travelers consolidated in

one database , better management of operational data of the company.

San Sebastian urban buses Railway network: EUSKOTREN

and RENFE Inter-city buses LURRALDEBUS

Nantes Train to and form stations located within the urban transport

territory

SITE Project 20

Integrate other mobility services

Libertan Phase 2 in Nantes : host the access to

self service bikes, run by JC Decaux, to Car sharing service run by Europ Car, to P&R, and potentially to other private car parks

The Buga management in Aveiro Rethink and integrate the self service bike

SITE Project 21

Smart ticketing on new technologies for atlantic area

Smart ticketing does not only mean smart cards as a technical support to achieve integrated services and fares

Site partners investigated options which would enable citizens from the Atlantic area to easily accede to PT in their different cities

Mobile phones solutions seemed to be the most realistic within the project schedule

SITE Project 22

SITE cities mobile phone smart ticketing

M-tickets sold on mobile internet in Nantes since Nov 2012 for Iphone and Android environments. No dependency on communication operators nor on financial companies. 315 000 sold, 281 000 validated

1100 to 1200 daily validations

But no extension possible to other cities who required systematic validation

Emulation of smart card on NFC device in San Sebatian and Gijon

In San Sebastian

PT Operators Dbus (urban buses) Lurraldebus (intercity buses)

Service supplier: Telvent

Communications Operator: Euskaltel

Financial Company: Kutxa / Ceca

SITE Project 23

San Sebastian-Gijon experimentation

An intermodal application on mobile phone SITE Ticket NFC app

A specific Sim card, containing the application must be introduced in the device

SITE Project 24

“Paper ticket” explored for a Nantes –Gijon continuity

A potential extension of Metroceane ticket for the other side of the Biscay bay

Existing intermodal non technological ticket Between Nantes and St Nazaire

Gijon OK to continue the trip after the ferry + OK to implement a bus line

But.. No foot passenger reservation possible on the sea-motorway

And a threat on the future for this sea link

before the question of ticket the need for an identified and stable service

SITE Project 25

Follow up

More to come for SITE project’s results

Dublin international conference 13 th June 2014

Information and conference registration on

www.site-project.eu

Personal contact or question for partners

info@site-project.eu

Atlantic area site

http://atlanticarea.ccdr-n.pt/