2014 wvu sport management sm starting lineup

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2Learn about the professors in the WVU Graduate Sport Manage-ment Program. All have a prior background in the industry before beginning instruction.

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The program’s 29 students are involved in the sport industry and bring a wide array of skills with them as they graduate this May. Check out the student profiles from this year’s class!

The WVU Sport Management pro-gram has alumni spread around the globe working in the sport industry. We feature two alums, Chris Fuller (‘92) and Tracy Schon-adel (‘92), who have been involved with the program this past year.

The courses students take expose them to a wide variety of differ-ent areas in the sport industry. They range from the traditional classroom setting to serving as a consultant to a multinational sport marketing firm.

2013-14 WVU SPORT MANAGEMENT

Dr. Branch has been teaching graduate and undergraduate sport management at West Virginia University since 1993. He served as coordinator for sport management for five of those years. In that capacity, he was responsible for internship and curricula development, as well as administrative duties within the program.

In 1992, Dr. Branch developed the Sport Marketing Quarterly, a professional sport marketing journal pub-lished four times per year. He served as editor for this prestigious and internationally acclaimed professional journal, which is now read in 20 countries, until 1995. It remains the only publication of its kind in the world.

Dr. Branch was selected in 1994 as one of three charter members of the NASSM/NASPE Sport Management Council (SMC), a national distinction. The SMC’s charge is to set the future agenda for sport management as an academic discipline. Also in 1994, he was selected to serve a 3-year appointment as a member of the Sport Management Program Review Council, which is charged with evaluating undergraduate and graduate programs’ curricula relative to criteria established for the discipline’s sport management program standards and review protocol process.

A former basketball and baseball player at UNC-Chapel Hill, High Volume Marketing Executive with the Xe-rox Corporation, and Vice President of Marketing with the IHL’s Indianapolis Ice (formerly Checkers) Hockey Club, Dr. Branch brings a unique, and often referred to as the “ideal”, background of sport, business, and academics to the field of sport management and marketing.

While at West Virginia University, Dr. Branch has been nominated for Teacher of the Year seven times and has won the award four times, in 1989, 1990, 1995 and 1996. As coordinator for sport management, Dr. Branch has initiated the graduate sport management alumni directory, as well as the graduate sport management starting line-up. In addition, he also signed the first joint venture between a professional sport franchise (Pittsburgh Pirates) in 1994. In 2002, he joined forces with the ESPN Sports Poll and the graduate program in sport management at WVU to provide data mining services.

Most recently, in 2003, Dr. Branch was selected as the vice president for student affairs for the newly formed Sport Marketing Association. Dr. Branch has both a master’s degree and a doctorate degree from Ohio University. He and his wife Jeannine have 3 (step) children.

DALLAS BRANCH, PH.DGRADUATE COORDINATOR, 28TH YEAR AT WVU

32013 WEST VIRGINIA THE STARTING LINEUP22013-14 WEST VIRGINIA THE STARTING LINEUP

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Gonzalo A. Bravo is an Associate Professor of Sport Management at West Virginia University. A native of Santiago, Chile, Dr. Bravo completed a Masters in Sport Administration from Penn State University and a PhD in Sport Management from The Ohio State University. His research interests include organizational behavior as applied to sport organizations, sport management education, and policy aspects of sport, specifically from a cross-cultural perspective.

He has published in the International Journal of Sport Marketing and Sponsorship, Sport Management Educa-tion Journal, and the Journal of Sport Management. He is also the co-editor of the textbook, International Sport Management (Human Kinetics, 2012). Dr Bravo’s research has been significantly influenced by his unique blended experience of serving in both the practitioners’ and the academic world. Prior to joining academia, he worked for ten years (1991-2001) as the athletic director at Club Deportivo Universidad Catolica (Catholic University Sport Club) in Santiago, Chile. Since 2005 he has presented at the annual conferences of the North American Society of Sport Management (NASSM), North American Society for the Sociology of Sport (NASSS), and the International Society for Comparative Physical Education and Sport (ISCPES), and has been invited to present lectures and keynote speeches in Brazil, Chile, China, Macao, Japan, Mexico, South Korea and Venezuela.

In 2007 and 2009, Dr. Bravo was instrumental in the creation of two Latin American academic organizations related to the study of sport: the Latin American Association for Socio-Cultural Studies in Sport (ALESDE), and the Latin American Association for Sport Management (ALGEDE).

GONZALO BRAVO, PH.DASSOCIATE PROFESSOR, 11TH YEAR AT WVU

Cindy Lee is an Assistant Professor of Sport Management at West Virginia University. She got her Master’s and Ph.D in Sport Management at University of Texas at Austin (2001) and The Ohio State University (2005) respectively.

After working at York College of Pennsylvania for four years, she joined West Virginia University in Spring, 2010. Her work experi-ence also includes working at Korean branch of Octagon, a second largest sport marketing company in the world, as a mar-keter during Korea and Japan World Cup in planning and implementation of sponsorship rights. Her research interest lies in applying the principles of consumer behavior and psychology to the sport context, which helps understand and explain how and why sport spectators and fans behave in certain ways.

More specifically, her main research centers on consumption behaviors of spectators including game atten-dance and merchandise purchase. Her secondary research area is sponsorship mechanisms and influencing factors on corporate sponsorship effectiveness. Dr. Lee grew up in Seoul, Korea and enjoys playing tennis and golf.

CINDY LEE, PH.DASSISTANT PROFESSOR, 5TH YEAR AT WVU


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SPENCER ANDERSON

West Virginia University, Graduate Teaching AssistantAugust 2013 - presentGraduate leader of 16 trained resident hall staff responsible for daily policy enforcement, inter-depart-ment communication, and event planning and execution; Two-year instructor of an undergraduate course specializing in critical thinking, career development, and networking; Work directly with faculty members, academic advisors, and university administrators to create and reach institutional goals.

West Virginia University, Sports Marketing InternAugust 2012 - presentCoordinate and execute marketing plans for Division I volleyball, baseball, men & women’s soccer, and men & women’s basketball athletic teams; Function both individually and alongside a highly collabora-tive team to network with sponsored events and aid visiting organizations.

West Virginia Univeristy, Athletics Game Day AssistantSeptember 2012 - presentProvide logistical support and transportation solutions for high-level donors, administrators, and visit-ing team officials during WVU Football Game Days; Network with high-level donors of WVU athletics to meet game-time needs of guests and WVU administrators.

Kickapoo High School, Assistant Tennis CoachFebruary 2008 - May 2012Served as a source of leadership and instruction for young athletes in an atmosphere of healthy com-petition and positive achievement; Record of 3 winning Varsity seasons and 3 consecutive undefeated Junior Varsity seasons.

Drury University, Athletics Department InternOctober 2011 - May 2012Direct logistics and transportation amongst visiting basketball teams and sports officials; Support special facility events through direct networking with the University Special Events Coordinator and the Drury alumni booster network of 2,500 attendees.

Aneriprise Financial Wealth Advisors, Intern Assistant with Penny, Murray & AssociatesMay 2011 - August 2011Built personalized financial plans and formulate recommendations to help clients plan for the future as well as developing and executing drip marketing projects for over 3000 clients; Collaborated with financial advisors and compliance officers to establish a presence on Facebook and LinkedIn social media websites.

Volunteer: Marketing Intern at the 2013 Colonial Athletic Association Men’s Basketball Championship, Boy Scouts of America

Honors: Top Marketing Senior Student (2012), Drury University Dean’s Scholar (2008-2012), Dean’s Academic List (2008-2012), Judge Warren White Scholar (2009).

HOMETOWN: SPRINGFIELD, MO

[email protected] | 417.830.6581

B.A. in Business Administration, Drury University ‘12, Triple major: Business Management, Marketing, Finance

M.B.A. at West Virginia University ‘14


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HOMETOWN: CHARLESTON, W.VA.NICK ARTHURB.S. in Sport Management West Virginia University ‘13, Cum LaudeMinors: Business Administration, Communications

West Virginia University, Sports Communications Graduate AssistantJuly 2013 - presentServed as the primary contact for the WVU volleyball, track and cross country teams, while also as-sisting with football and basketball; Compiled team statistics; Wrote press releases; Promoted teams on various social media platforms; Coordinated with the media on a daily basis; Designed graphics to promote events and student-athletes; Pitched feature story ideas to beat writers; Provided content and designed team media guides; Compiled weekly game notes; Updated/Maintained content on WVUSports.com; Generated student-athlete nomination forms weekly for awards; Created/Updated player and coaches’ bios

The Daily Athenaeum, Associate Sports EditorAugust 2012 - May 2013Covered West Virginia football and men’s basketball teams, including home and away games; Wrote weekly feature stories; Copy edited every story that ran in sports department daily for AP style and content; Designed every page in sports section using Adobe inDesign and Photoshop; Helped Man-age a staff of as many as 13 writers; Managed and posted online sports content including website,blog, Twitter and Facebook updates; Utilized social media knowledge to build a Twitter presence ofmore than 1,000 followers

Pirates.Scout.com, Feature writerApril 2012 - August 2012Wrote two features per week on Pittsburgh Pirate prospects with the Single-A affiliate West Virginia Power; Interviwed various Hispanic players with little to no understanding of the English language; Assembled a weekly notebook to maintain consumer engagement

WVIllustrated.com, Beat WriterOctober 2011 - March 2012Covered the West Virginia football and men’s basketball; Assembled on-deadline recaps for 33 WVU men’s basketball and football games; Worked beside many nationall-known sports writers; Covered every game of the 2010 WVU Big East Conference and Orange Bowl Champion West Virginia Moun-taineers.

The Daily Athenaeum, Sports WriterApril 2011 - August 2012Covered multiple sports for the newspaper, including football, men’s and women’s basketball, and women’s soccer; Wrote weekly columns, as well as previews, recaps and feature stories; Worked on a strict deadline for the daily newspaper while covering events; Built a personal relationship with SIDs and head coaches

Computer Skills: Adobe Photoshop, Adobe InDesign, Adobe Premier, Statecrew, StatBroadcast Broadcastr 5.1, Open Office, Prezi, Microsoft Excel, Word, Powerpoint, Access and basic HTML.


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MICHAEL BRADFORD

West Virginia University, Sports Marketing Intern2011 - 2012Game day preparation and activation of sponsorship; Served as the host to halftime acts and national anthem singers

West Virginia University, CPASS Golf Invitational Event StaffAugust 2012 - June 2013

Energy Express, Community Coordinator2010Recruited and managed volunteers; Published weekly newsletter; Wrote press releases

Paw Paw Public Library, Assistant Librarian 2004 - presentWorked independently; Entered books into a computer for cataloging; Assisted patrons if they had a question or problem

Paw Paw High School, Assistant to the Athletic Director 2004 - 2008Scoreboard operation at home volleyball and basketball games; Helped get gym ready for home vol-leyball and basketball games; Prepared baseball field for home games.

Paw Paw High School, Student Technology Assistant 2007 - 2008Networked computers together; Changed hard disk drives in a computer; Updated computers to the current versions of software.

Service: Parking Attendant at Clay-Battalle High School Football (2013), Mountaineer Gear Sale at West Virginia University, Gold Rush at Potomac State College.

HOMETOWN: PAW PAW, W.VA.


B.S. in Sport Management West Virginia University ‘12, Minor: Communications

Associate Degree in Sport Management at Potomac State College


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HOMETOWN: MORGANTOWN, W.VA.KYLE BUTLERB.S. in Sport Management West Virginia University ‘11, Magna Cum Laude

West Virginia University, Football Video Graduate AssistantJune 2012 - presentOperate DVSport software in order to maintain a working video system for coaches, players, scouts, recruits, and other video staff. Assist with transition to a fully HD system for West Virginia football. Use software to provide multiple viewing options to coaches and players including Ipads, websites, lap-tops, DVDs, and team meeting rooms. Exchange film with other schools using Dragonfly software; Op-erate cameras to record football practices from many different angles and locations for use by football coaches. Recorded practice from endzone film deck, press box on sideline, fixed towers, scissor lifts, and remote controlled cameras. Operate cameras to record coach’s film during home games at Mylan Puskar Stadium as well as away games in stadiums around the country; Handle day-to-day operation of the Video Office at the Puskar Center, including rapid changes in workload and environment and face to face interaction with WVU football coaches, staff, and administration on a regular basis.

West Virginia University, Football Video Student AssistantMarch 2009 - June 2012Operate cameras to record football practices from many different angles and locations for use by football coaches. Recorded practice from endzone film deck, press box on sideline, fixed towers, scissor lifts, and remote controlled cameras. Operate cameras to record coach’s film during home games at Mylan Puskar Stadium as well as away games in stadiums around the country; Handle day-to-day op-eration of the Video Office at the Puskar Center, including rapid changes in workload and environment and face to face interaction with WVU football coaches, staff, and administration on a regular basis; Set up and operate computer editing systems and digital video effects units to produce a final product. Cut shot sequences to different angles at specific points in scenes, making each individual cut as fluid and seamless as possible. Edit film to insert music, dialogue, and sound effects, to arrange films into se-quences, and to correct errors, using editing equipment; Select and combine the most effective shots of each play to form a logical and smoothly running film while also determining the specific audio and visual effects and music necessary to complete films and highlights. Record needed sounds, or obtains them from sound effects libraries.

Morgantown High School, Football VideographerJuly 2004 - May 2007Part of two West Virginia State Championships in three seasons as the team’s videographer; Filmed all varsity and freshman football games for three seasons. Filmed sideline angle from press boxes across the state in a variety of situations; Attended the majority of the teams practices and weight lifting sessions.

Morgantown High School, Women’s Basketball VideographerDecember 2004 - February 2006Part of two West Virginia State Championships in two seasons as the women’s basketball videographer; Filmed all regular season games, both home games and away games across the state. Also filmed some playoff games; Operated camera from press boxes courtside in a variety of situations and locations.

Additional Information: Familiar with DVSport, Final Cut, Dragonfly, as well as Microsoft Office, Certified to use Scissor Lifts through the WVU Safety and Health Extension Program, Member of the Collegiate Sports Video Association since March 2012, Attended CSVA Conference in May 2012 in India-napolis, Indiana, Attended CSVA Conference in May 2013 in Tampa, Florida.


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2013-14 WVU SPORT MANAGE-

JORDAN CHANEY

ClubMX Training Facility, Marketing/PR SpecialistJanuary 2012 - August 2013In charge of all aspects of brand development and social media presence: Raised Social Media Con-nections 86.2% in 12 mo. period; Developed successful marketing campaign for facility through use of social media and online video/editorial content; Responsible for writing all press releases, editorials, and features for team riders and facility; Attracted sponsors and negotiated lucrative deals for the race team. Built foundation for strong relationship between various companies within the industry and ClubMX; Created and maintained all rider contracts; Responsible for all office/administrative duties including customer service, accounts payable/receivable, payroll, and scheduling; Assessed and imple-mented risk management plan for facility; Developed race day marketing plan and team pit area setup; Coordinate travel plans for team, equipment and bikes; Conceptualized video and web ad campaign

Carolina Panthers, Ticket Office InternSpring 2011Provide support to all areas of the Ticketing Department, including Premium Services, Operations, Marketing and Sales; Knowledgeable in Archtics Ticket System, Ticketmaster Host Ticketing System, Ticketmaster Account Manager and Access Control including scanner operation; Salesperson for any event and ticket related item including PSLs, Season Tickets, Single Game Tickets, Group Sales, Hospi-tality Suites, Hospitality Tents, Roar Magazine, Ticketmaster Ticket Sales and Parking; Execute and main-tained account information and data entry for all current and new customers in the Archtics Ticketing System; Assist with event day preparation for all NFL and Non-NFL events including NCAA Football and International Soccer; Process and update PSL Transfer requests from PSL Owners as well as maintaining Waitlists and Upgrade/Movement requests from ticket holders

Carolina Panthers, Ticket Office EmployeeAugust 2010 - December 2012Game day operations, including will call and ticket sales

Volunteer: 2009 Vision Walk, Multiple Sclerosis Society, Relay for Life, Kappa Sigma Golf Tournament (Organized event raising more than $3,900 for the Fisher House Foundation), ClubMX Opn House (Raised more than $2,000 for charity).

HOMETOWN: GREENWOOD, SC


B.S. in Sport Management Winthrop University ‘13, Cum Laude


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HOMETOWN: TUNKHANNOCK, PATODD CRIMMELB.S. in Sport Management West Virginia University ‘12, Magna Cum Laude, Minors: Business Admin and CommunicationsM.B.A. at West Virginia University ‘14

West Virginia University, Athletic Facilities and Operations Event AssistantAugust 2012 - presentResponsible for hosting the visiting teams and hosting NCAA officials; On-site event assistant for home football, men’s soccer, and basketball games; Work with WVU in-house departments to ensure smooth Game Day experience

West Virginia University WELLWVU, Marketing and Communications Graduate AssistantJune 2012 - presentDirectly responsible for all WELLWVU marketing and communications; Implemented marketing cam-paigns for all WELLWVU programs and events; Created Student Health evaluation project to increase customer service; Primary purchaser for all campaign spots and materials; Maintain the WELLWVU website; Co-authored social marketing and technology grant related to decreasing college drinking; Hired and directly supervise three undergraduate Marketing Interns

Pittsburgh Steelers, Gameday Marketing and Entertainment AssistantMarch 2012 - presentDirected gameday entertainment during Steelers games and stadium concerts; Responsible for host-ing pregame and halftime entertainment and anthem singer; Coordinate media and Meet & Greets with Tour personnel for concerts; Oversee stage set-up, backstage security, and act as Stage Manager during concerts

Stadium Managers Association, Annual Seminar InternFebruary 2013Assisted with the operations of the conference; Set up audio and visual components of seminar and assisted presenters

Pittsburgh Steelers, Marketing and Entertainment InternJuly 2011 - January 2012Developed and directed game day entertainment during Pittsburgh Steelers games; Coordinated corporate sponsors appearances at Steelers and Heinz Field events; Promoted three major concerts and multiple free events via print and radio ads; Assisted with handling radio and television media dur-ing events; Acted as Meet & Greet Coordinator and Stage Manager during concerts; Assisted with daily operations of the Marketing and Game Day Operations department

PSSI Stadium LLC, Event Operations InternDecember 2010 - July 2011: Planned and coordinated all Heinz Field events including 12 NFL games and 7 concerts; Trained and scheduled over 300 union employees; Assisted Guest Services with Ticket exchanges, Complaints, Incident Reports; Assisted with daily operations of the Event Operations department


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COLIN FERRELL

West Virginia University, Student-Athlete Tutor 2012 - presentAssist Athletes in studying and preparing for exams in classes of need; Adjust schedule to meet at the athletes best convenience; Understand and master the material for the courses being tutored.

West Virginia University, Sports Communications Game Worker2012 - presentProvide Statistics and play-by-play data to coaching staffs, scorer’s table, radio broadcast, and televi-sion broadcast at media timeouts; Provide necessary data and updated statistics to Media personnel, locker rooms, scorer’s table, radio broadcasts, and television broadcasts at halftime; Provide final game statistics to all the aforementioned groups, as well as assist in the operations of the post-game press conferences and interviews.

Lowes Companies Inc, Customer Service Associate2007-2012Work directly with Department Managers and Assistant Managers in completing daily tasks...Assisted customers in a timely and efficient manner, while always applying great customer service....Complete Down Stocking and Zone Recovery Worksheets during opening and closing hours...Complete indi-vidual tasks assigned by Managers by being resourceful and efficient

Wheeling Park Commission, Golf Course Maintenance2006Completed various long tasks that included cutting tee boxes and smoothing bunkers; Worked in multiple teams to repair course, especially bunkers, after severe rain storms; General afternoon mainte-nance that included filling divots, general mowing and trimming; Assisted in setting up and operation of golf tournaments, as well as maintenance during tournaments.

YMCA, Basketball Camp Volunteer2005Conducted drills for shooting and ball-handling in a positive and motivating manner; Responsible for keeping camp attendees organized and controlled during camp hours; Ensured safety of camp attend-ees by enforcing camp procedures.

HOMETOWN: WHEELING, W.VA.

[email protected] | 304-312-1789

B.S. in Sport Management West Virginia University ‘12, Magna Cum Laude, Minors: Business Admin and Communications



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HOMETOWN: KEARNEY, MO.HANNAH GARTINB.S. in Hospitality Management emphasis in Sport Venue ManagementUniversity of Missouri ‘13Minors: Business

Kansas City Chiefs, Stadium Operations InternMay 2011 - December 2011Confer with department managers putting together staffing charts for game-day staff; Develop and maintain handbooks that were handed out to game-day staff; Administer ABI system by creating schedules and managing time and attendance for operations full-time, part-time, and game-day staff.

National Soccer Coaches Association of America, MLS Draft/Convention VolunteerJanuary 2012Manage check-in of coaches, players, and media representatives; Assist with facility setup for MLS Draft and exhibit areas; Process external donation requests and track inventory of autographed memorabilia.

University of Missouri, Mizzou Football VolunteerAugust 2010 - November 2012Assist guests when entering facility and answering questions; scan tickets and check bags.

Eagle Fitness Health Club, Membership Consultant/Front DeskAugust 2007 - presentComply with proper procedures for check-in of guests and members; maintain cash drawer and com-plete shift change verification at the end of each shift; Collect fees for membership upgrades, guests and other guest services; Promote positive public relations through personal contract with the public and leading all staff to do the same; Assist in opening and closing the facility.

Leadership: Alpha Gamme Chapter of Alpa Delta Pi Sorotiy (September 2009 - present), Sport Venue Management Association of the University of Missouri (August 2010 - present)

Community Service: Special Olympics, Ronald McDonald House, Rock’n Against Multiple Sclerosis, Greeks Advocating the Mature Management Alcohol, American Red Cross


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JONATHAN HARKEYHOMETOWN: CROFTON, MD


B.S. in Sport Management West Virginia University ‘13

Minor: Business Administration, Communications


West Virginia University, Sports Communications Graduate Student AssistantAugust 2012 - presentProvided statistics, postgame interview quotes, and assistance with game day operations, for West Virginia football and men’s basketball; Provided assistance with game operations for West Virginia men’s soccer, baseball, tennis and volleyball; Provided preview and recap articles, and served as the media contact for West Virginia swimming and diving meets on WVU’s official athletic site, www.wvusports.com; Authored several feature stories on players from football, men’s basketball, baseball, and women’s soccer teams for the athletics site, the Big 12 Conference site, and WVU’s Mountaineer Illustrated.

West Virginia University Residential Edication, Graduate Resident AssistantAugust 2013 - presentWorked with other Resident Assistants, Residence Hall Coordinator, Resident Faculty Leader, and other staff members to provide a safe, secure, and enjoyable academic community environment for residents of Brooke Tower at West Virginia University; Other duties include programming, maintaining hall policies, and overseeing Student Conduct Board, and others as assigned.

DigitalSports.com, Part-time Student CorrespondentMarch 2008 - June 2009Write articles related to high school sporting events in Anne Arundel County, MD and South River High School in Edgewater, MD; Articles would detail outcomes of games and would include statistics, coach and player interviews, and game analysis; Sports included Football, Men’s and Women’s Basketball, Baseball, and Lacrosse.

South River Fitness Club, Part-time Customer Service and Maintainer of FacilitiesApril 2008 - August 2008Assist personal trainers at both the fitness club and the Parisi Speed School with setup and main-tenance of facilities. Assist customers with prompt and friendly service in order to provide the best experience. Provide a safe, clean, and professional work environment.

South River High School, Athletic Department AssistantAugust 2008 - June 2009Maintained athletic facilities and prepared facilities for upcoming events, which included preparing the basketball arena, football stadium, fields, and press box.

Computer Skills: Windows 2000, ME, XP, Vista, 7, 8, and Microsoft Office. Adobe Photoshop, Statistical Software, some experience with DTP software

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HOMETOWN: ROCHESTER HILLS, MIJON HEVRONB.S. in Sport Management Central Michigan ‘13, Cum LaudeMinors: Journalism

West Virginia University, Sports Communications Graduate AssistantJuly 2013 - presentServe as the women’s rowing, women’s tennis and wrestling primary contact; Serve as the secondary contact for women’s soccer by recording stats via StatCrew, writing and disseminating press releases and creating game note packets for each game; Designed the layout for the 2013 cross country and tennis media guides; Assist with football by transcribing football press conferences to release for the media’s use; Contribute stories to be published in game day programs throughout the 2013 football season; Create graphics to advertise varsity sports on social media.

Central Michigan University Athletics, Sports Information Director AssistantAugust 2012 - June 2013Served as softball contact in spring and men’s basketball second contact in the winter; Created game notes and media flip cards for home basketball and softball games; Imported and disseminated stats via StatCrew during home basketball and softball games; Composed pre and post game stories to be published on the web; Arranged all media and interview requests for softball to aid in outside media coverage; Conducted the weekly edition of Softball Insider to engage viewers with online content; Managed in-game Twitter duties and posted graphics for Facebook to build a relationship with fans; Aided at the Little Caesars Pizza Bowl by recording game notes and assisting in post-game proce-dures...Represented and covered the softball team on its MAC Tournament Championship run and in the NCAA Tournament.

Center for Global Sports Leadership, Brand Identity SpecialistSeptember 2012 - February 2013Grew program by advertising with graphic media, web updates and writing stories for the quarterly newsletter; Added knowledge to sports industry through research and studies, including analyzing financial issues in high school sports and Title IX; Produced several clips and transitions for episodes of the Sport Management Network in order to create a professional weekly show; Designed pages for the first-ever Alumni Directory for sport management majors at Central Michigan to aid in networking and professional growth for graduates.

Detroit Lions, Game Day Operations Assistant/Youth Football Program Marketing AssistantAugust 2012 - December 2012/May 2012 - August 2012Engaged fans by aiding in on-field promotions; Created additional revenue by producing trading cards, DVDs and photographs; Exceeded registration goals by implementing various marketing strategies; Composed video productions and graphics for sustained marketing purposes; Assisted in providing a quality experience at several youth camps by serving as a wide receivers coach.

Volunteer: Media Servces Team Member at the 2013 NCAA Men’s Basketball Regional, Project Leader at All Fight for the Fund, Team Member at NASCAR Kinetics: Marketing in Motion, Intramural Sports Governing Board

Computer Skills: Microsoft OS, Mac OS, Microsoft Office, Open Office, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Adobe After Effects, Adobe Soundbooth, Adobe Photoshop Elements, Dakstats, SIDHelp, NeuLion, StatCrew, StatBroadcast Broadcastr 5.1, AP Style and basic HTML


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RYAN HILL

West Virginia University, Athletic Marketing InternAugust 2012 - presentAssisted Athletic Director for Marketing with all aspects of sporting events, including: pre-game, in-game and post-game marketing promotions for Football, Volleyball and Men and Women’s Basketball and Soccer; Compiled and organized several databases of potential season ticket holders, via Excel and Paciolan; Promoted all WVU fall sports within the community through various marketing campaign efforts; Assisted AD for Marketing with writing and executing game day scripts for football and Men and Women’s Soccer.

University of Toledo, Athletic Operations, Facilities and Event Management InternSeptember 2011 - March 2012Assisted in all areas of athletic event and special event operations, including: management of events (collegiate and high school football as well as men’s and women’s collegiate basketball), scheduling of event staff personnel, event payroll, event credential tracking and distribution, event file organization and tracking, distribution/receiving of special event applications and permits; Primary liaison for As-sociate AD for Operations & Events for the military send-off of U.S. Army 148th infantry regiment.

University of Toledo, Athletic Development InternAugust 2009 - December 2010Interned with Associate Athletic Director for Development: Organizing and cross referencing databases of athletic donors; Managing the 50/50 raffle for all home football games; Working with computer programs such as Ascend and Excel to compile confidential databases of contributors; helped with the expansion of the 2010-11 Varsity “T” Club; heavily involved in the training of new interns each semester; soliciting donors for various fund raising events; Worked at the 2009, 2010, and 2011 Reverse Raffle/Silent Auction Fund Raiser, helping raise over $50,000 each year; Volunteered at the 2009, 2010 and 2011 Rocket Golf Classic Fund Raiser helping raise over $10,000 each year.

University of Toledo, Athletic Business Office InternApril 2009 - August 2009Interned with the Business Manager doing tasks such as: Reconciling purchase card statements for ath-letic administration; Placing calls to business to retrieve detailed receipts for purchase card statements; Organizing and maintaining databases of athletics administration purchase card statements; Operated within a ticket office, taking phone orders, organizing orders and working will-call for the 2009 NCAA Men’s Golf Championship.

Awards and Scholarships: General Electric Interview Competition Trained Interviewer, UT Pride Scholarship, Awarded the “Golden Nail” for best paper in Organizational Change class, which was used in the reaccreditation process of The University of Toledo College of Business, Dean’s List Fall 2008, Fall 2009, Spring 2010, Fall 2010

HOMETOWN: TOLDEO, OH


B.B.A in Org. Leadership and Management, University of Toledo ‘10 Cum Laude



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HOMETOWN: PHILIPPI, W.VA.JOHN HIGGINSB.A. in Political Science West Virginia University ‘13, Magna Cum LaudeMinors: Business Administration, History

West Virginia University, College of Physical Activity and Sport Sciences Advising Graduate AssistantAugust 2013 - presentAssist with advising pre-majors; Work August and January New Student Orientation; Perform analysis for freshman retention; Conduct interviews with at-risk students; Assist with open house events; Prepare and organize materials for dean’s list reception, Assist with CPASS commencement activities each May; Assist with other advising initiatives and faculty support as approved by the Assocaite Dean; Assist with any other assigned projects

West Virginia Univeristy, Intern for University Registrar (Athletics)Agust 2013 - presentAssist with the survey of data necessary to run the Academic Progress Rate for West Virginia University; Database management of student athletes’ records; Assist with carious other projects as assigned.

West Virginia State Legislature - Sen. Robert Beach (District 13), InternMay 2011 - May 2012Particpated in the Frasure-Singleton Internship Program; Assisted in ansering constituents’ questions; Coordinated legislative efforts with office staff; Successfully drafted senate concurrent resolutions that named a stretch of interstate highway 79.

Activities and Honors: Member of the WVU Marching Band (2009-2012), Assistant Rank Leader of the Pride of West Vrginia: The Mountaineer Marching Band (2011), Rank Leader of the Pride of West Virginia: The Mountaineer Marching Band (2012), Assistant Section Leader of the Pride of West Virginia: The Mountainer Marching Band (2012), Student Chair Person - Mountaineer Week Craft Fair Com-mittee, Member of Pi Sigma Alpha (Political Science Honorary), Recipient of 4-H All-Star Pin, 2012 Mr. Mountaineer Finalist, Member of West Virginia University Honors College, Dean’s List (Fall of 2010 , 2011; Spring of 2010, 2011, 2012), President’s List (Fall of 2012, Spring of 2013).


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2013-14 WVU SPORT MANAGE-

TONY HIGGINS

West Virginia University, Director of Men’s Soccer OperationsAugust 2013 - presentSupervised student manager staff during training sessions and matches; arranged team meals for both home and away matches; Assisted coaching staff during office hours with recruitment, compliance and purchase order forms; organized the filming of home and away matches (ProZone and Video Foot-age; Managed the ACS recruitment database.

Winthrop University, Facilities and Operations InternAugust 2012 - May 2013Worked game day setup, operation and breakdown for Winthrop men’s and women’s soccer, men’s and women’s cross country, women’s volleyball, women’s lacrosse, men’s and women’s basketball, baseball and softball; Experienced the day-to-day operations of the WInthrop Coliseum and Athletic Complexes; Interacted with officials, visiting and home coaches, professional staff, and Big South Con-ference officials; Assisted the marketing department with game-day promotional handouts.

Winthrip University Recreational Services, West Center Facility SupervisorAugust 2011 - May 2013Supervised the 137,000 sq. ft. Lois Rhame West Health, Physical Education, and Wellness Center; Managed the safety of cardio and weightlifting equipment; supervised a staff of 30-35 student staff members; Trained and evaluated job performance of facility staff members; assisted the operation of supervior interviews for coworkers; Managed facility events through setup, operation, and breakdown; First responder to emergency situations (patron injuries, severe weather, etc.)

Certifications/Awards: Journey of Hope Cyclist - Push America (2013), Golden Eagle Recipient - Winthrop Univeristy Recreational Services (2013), Vice President of Administrative Affiars - Winthrop University Inter-fraternity Council (2012), Boy Scouts of America - Eagle Scout (2008)

HOMETOWN: MOORE, SC


B.S. in Sport Management, Winthrop University ‘13 Associates Degree of Science, Spartanburg Methodist College ‘10


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HOMETOWN: NORTH BEND, ORKYLE LESLIEB.S. in Sport Administration Louisiana State University ‘13Minor: Business

West Virginia University, Athletic Compliance Graduate AssistantAugust 2013 - presentPerformed initial eligibility review for prospectice student-athletes; worked with administrators and coordinators to redesign memorabilia request process, approved memorabilia, donation, and promo-tion requests; Researched questions for coaches, athletes, and boosters using LSDBi and NCAA Manual; Monitored, reviewed, and approved CARA Logs; Updated student-athletes seasons of competition; As-sisted coordinator in reviewing National Letter of Intent paperwork; Performed initial eligibility review of 2012-13 football signees and compared to 2016 eligibility standards; Entered official and unofficial visits into ACS; Worked football gamedays distributing complimentary guest tickets to football player guests; Ordered office supplies for office; Managed interpretations database for entire compliance department; Completed special projects as assigned

University of Nebraska - Lincoln, Athletic Compliance InternJanuary 2013 - August 2013Researched questions using LSDBi and NCAA manual; Worked with coaches, players, staff and others on Compliance Rules and Policies; Monitored Student-Athlete Opportunity Fund; Monitored CARA Logs; Monitored practice for all spring semester sports including on-site visits; Reviewed team travel/meal per-diem; Approved official visits on the front-end and reviewed reports on back-end; Assisted coordinator in reviewing autographed memorabilia requests; Assisted coordinator in preparing and re-viewing National Letter of Intent paperwork; Assisted with Student Employment Verification; Analyzed and presented results from coaches’ compliance test to staff; Reviewed all documentation related to off-campus housing; Called student-athlete landlords to verify housing payment.

University of Nebraska - Lincoln, Facilities and Events InternJanuary 2013 - April 2013Prepared facilities for multiple sporting events (women’s basketball, track, women’s gymnastics and men’s basketball); Scheduled staff positions for athletic events; Prepared banks for ticket sellers at events; Addressed staff of more than 50 workers of gameday information.

LSU Athletic Department, Ticket Office Student WorkerNovember 2011 - December 2012Worked both in-office and gameday events providing customer service selling tickets using Pacio-lan Ticket Software; Assisted managers in implementing sales strategies for season, mini-plan, and individual student tickets; Trained four employees in effective selling strategies; Trained seven new employees on ticketing policies, procedures and ticketing computer system.

LSU Athletic Department, Marketing and Promotions Sales StaffMay 2011 - November 2011Contacted more than 500 former season ticket holders through phone and email; Managed group of eight workers during fan appreciation event in promoting season tickets sales; Trained three employ-ees in better sales practices in increasing sales for men’s and women’s basketball.

Volunteer: 2012 NCAA Men’s Basketball National Championship Game, 2012 NCAA Women’s Basket-ball 1st and 2nd Round Tournament, 2012 BCS National Championship Game, Mardi Gras Mambo 10k Run, 2011 LSU Football Fan Day, 2011 LSU Football Marketing & Sales, 2011 LSU Gymnastics.


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JOSEPH LUCAS

Mountain East Conference, InternSeptember 2013 - presentWorked in the conference office of a NCAA Division II Conference; Assisted the commissioners com-plete day-to-day tasks including, but not limited to, media, public relations, operations, compliance, and championships.

Bridgewater College, Economics Department TutorSeptember 2012 - May 2013Assisted multiple students in their study of Principles of Microeconomics; Assisted one student with her study of Labor Economics

Wintergreen Resort, Snowsports InstructorWinter 2009, Winter 2010, Winter 2011Taught snowboard lessons to individuals ages 4 and up; Assisted with the selling and scheduling of ski and snowboard lessons; Assisted in the “Treehouse” which is a day care and ski lesson area for young children

Bridgewater College Intramural Program, Basketball RefereeWinter 2012 - Winter 2013Officiated intramural basketball games for the men’s leagues

Shenandoah Valley Industries, Assistant ManufacturerSummer 2010Assisted in the manufacturing of walk-in coolers and freezers, including operating hydraulic and me-chanical brakes to bend sheet metal and using many powered hand tools.

Relevant Projects and Studies: Economics of Sport Research Paper - conducted research on the revenue disparity in Major League bseball, discussed different techniques employed by MLB to reduce revenue disparity; Marketing Research Paper - analyzed different marketing techniques used by Under Armour and Reebok, conducted paper by researching the marketing strategy used by Target; Human Resources Book Critique - Read the book Unions in Crisis and conducted a full critique on the different theories and opinions expressed in the book, found author’s reasons for decline in Amiercan labor unions and techniques the author would use to rebuild the union movement

Activities and Honors: Bridgewater College Varsity Baseball (2009-2013), Bridgewater College Varsity Baseball Captain (2011-2012), Society for Human Resources Management, Bridgewater College Fel-lowship of Christian Athletes, Old Dominion Athletic Conference Pitcher of the Week (2011), Second-team All-Old Dominion Athletic Conference Pitcher, First-Team All-Old Dominion Athletic Conference Academic, Bridgewater College Intramural Sports

Skills: Microsoft Office Suite, Economic Graph Analysis, Intermediate Economic Theories, Microsoft Excel Solver, IT Information Systems, QUickbooks, Managerial Philosophies and Styles

HOMETOWN: WAYNESBORO, VA


B.S. in Business Administration Bridgewater College ‘13, Cum Laude

Minor: Economics


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HOMETOWN: WINCHESTER, VA.CHRIS NORTHRUPB.S. in Sport and Exercise Psychology West Virginia University ‘12, Summa Cum Laude

West Virginia University, Student Rec Center Club Sports Graduate AssistantAugust 2013 - presentOversee 41 club sports teams with their scheduling, fundraising, and event planning efforts; Assist with the distribution of a $160,000 budget

High Five Sports Camp, Assistant Camp DirectorJune 2008 - presentResponsible for writing grants to help raise funds as the campers are on 100% scholarship; Lead camp activities and coach sports; Speak to campers about their future and how to become productive students and citizens of their communities

West Virginia University, Sports Marketing InternMay 2011 - May 2012Responsible for distributing pre-game promotional information to fans and assisting with in game promotions and event activities; Help to develop marketing plans to increase attendance at all athletic events; Analyze attendance figures from current and past seasons

West Virginia University, Mountaineer Maniacs Executive DirectorSeptember 2012 - present (Served as Community Service Director from 2010-2012)Promote attendance and positive sportsmanship at all WVU athletic events; Lead a board of 25 mem-bers and seven committees to carry out all of the traditions and Mountaineer pride that the Maniacs represent; Manage and track a $170,000 budget; Provide plans for community service, watch parties, and away trips; Create retention and marketing plans for current and new members; Assure that over 5,500 Maniac members get the best fan experience possible

Blue Ridge Sports and Entertainment Marketing, InternJune 2008 - June 2009Assisted in organizing banquets, charity events, travel plans, and other logistics for the McDonalds All American Basketball game and the Aflac All American Baseball Game; Wrote team biographies for NBA preseason basketball programs

Honors and Awards: Fred M. Coombs Scholarship (Spring 2012), Ferris and Deanna Antoon Textbook Scholarship (Spring 2011), West Virginia University Presidents List (Fall 09, Spring 11, Fall 11, Spring 12), West Virginia University Deans List (Spring 10, Fall 10, Fall 12), Blue and Gold Scholarship (June 2009), Millbrook Pioneer Athletic Association Scholarship (June 2009), Millbrook DECA Club Marketing Stu-dent of Year Scholarship (June 2009).

Volunteer work: WVU Sport Management Graduate School Club (August 2013-Present), American Red Cross Blood Drive Volunteer (September 2009-Present), Meal-A-Month Volunteer (September 2011-Present), Ryan’s Rally 5k Race Director (Spring 2012 & 2013), WVU Sport and Exercise Psychol-ogy Club (October 2010 - May 2013), Acolyte, Christ Episcopal Church Winchester (2004-2012), WVU Children’s Hospital Dance Marathon Participant & Fundraiser (2010 & 2013), Lacrosse for a Cure Event Staff Volunteer (Summer 2010), WVU Club Tennis Team (September 2009-December 2009), WVU Sport Management Club (September 2009-May 2010), Millbrook High School Summer League Basketball Coach (June 2009- July 2009), Winchester Rotary 5k Volunteer (Spring 2006- Spring 2009).

[email protected] | 540-327-7204

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STEPHEN ORLOWSKI

West Virginia University, Center for Service & Learning, iServe Graduate AssistantAugust 2013 - presentAssisting students with locating volunteer opportunities through the Center’s iServe system; Planning ongoing engagement and service activities across campus, while researching community needs.

Brooklyn Nets, Partnership Marketing InternJune 2012 - August 2012Obtained knowledge of the cross-departmental operations of a relocated franchise; Developed es-sential skills to be successful in the business of professional sports.

West Virginia University, Sports Marketing InternAugust 2010 - presentPlan and execute game-day activities for all WVU athletic events; Acquire a strong background in marketing and promotion.

West Virginia University, Varsity Club Student AssistantSeptember 2012 - December 2012Volunteered to assemble and operate alumni gatherings prior to football games; Supervised the guest services table and identified eligible Varsity Club members.

West Virginia University, Student Government Association Athletic CouncilmanApril 2011 - April 2012Implemented C.H.E.E.R-WVU to raise respect for WVU Athletics; Promoted excellent sportsmanship at all WVU sporting events.

West Virginia University, Mountaineer Maniacs Executive BoardAugust 2011 - presentCreate new sports traditions to increase fan attendance; Assemble new incentives and goals for WVU’s coaching staff.

Clubs and Organzations: Community Service Director at WVU Sport Management Graduate Club, Graduate Student Liason at the WVU Student Government Association, Re-Founding Father/Marshal at Sigma Nu Fraternity.

Honors and Achievements: Order of Omega (Spring 2013 - present), Mountain Honorary (Fall 2011 - present), WVU Homecoming King (2012)

HOMETOWN: LEONIA, NJ


B.S. in Sport Management West Virginia University ‘13, Magna Cum Laude



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HOMETOWN: WOODBRIDGE, VAJASMIL PEREZB.A. in Sport Administration/Business University of Charleston ‘13

West Virginia University, Graduate Resident AssistantAugust 2013 - November 2013Responsible for 500 students’ located in 10 story building with over $3 million dollars’ worth of equipment; Duties include event and activity planner, community builders, student counseling, training, meeting, and policy enforcement; Provide educational, cultural, recreational, and social opportunities and programs for the residents; Exercise good use of personal judgment to protect our credibility which is critical to my ability to perform this job.

Univerity of Charleston, Student Programs Intern CoordinatorAugust 2012 - April 2013Plan, produce, and coordinate the Senior Project- Homecoming Dance; Assist with logistics, budget, and organize activities during Freshman incoming week; Lead collaboration and articulates a guidance’s across logistics, implementation, and synchronization of the Homecoming week; Demonstrated strong presentation skills during the College activities; Arrange the advertising of programs by creating flyers, emails, and other promotions items; Create a positive environment and receive outstanding customer service comments from students, guests, and staff during the events.

Station New York, Intern Program Planner for US Coast GuardMay 2012 - August 2012Maintained a strong understanding of the logistics for Staten Island program that was offered to the Coast Guard men and women; Researched sport and recreation programs, funding sources and project require-ments; Collected the funds and assist with preparing the recreation program budget; Coordinated meeting times and transportation; Partner with marketing to best represent the advertising of Coast Guard programs; Manage and drive the production for the Annual Coast Guard Day; Contributed and developed the Bill of Rights for the Coast Guard Children.

University of Charleston, Resident AssistantAugust 2010 - May 2012Providing oversight of day to day operation for acting as a para-counselor for students, being a familiar first resource for students with academic or institutional questions, and enforcing residence policies; Led mediation meetings and worked with peer to swiftly implement solutions to alleviate personal, social, and academic matters.

Prince William County Special Olympics, Area Program and Office AssistantJune 2011 - August 2011Be the expert on my core consumer & oversee the Bocce Ball training program to help create a list of critical action items considered by management (i.e. cost, staff certification, equipment, and location); Completed work assignments that included Special Olympics program activities as well as event Tri-fold; Own the busi-ness statistics such as webpage reviewed Facebook entry and worked with staff to promote Special Olympics sporting events; Contributed to future training plans and recruiting efforts for more athletes plus coaches for the program; Present written and oral communications in a clear as well as concise manner, to keeps Special Olympics Director and staff inform on all matter from the websites, training and events.

Skills: Bi-lingual in Spanish; Microsoft Office 2007: Word, Outlook, Power Point, Excel, Access, MS Project 2000

Sport Clubs: WVU Men’s Club Rowling Team - Coxwain 2013, Starting Lineup Committee 2013-14, UC Women’s Crew Team, Volunteer at the 2013 Super Bowl in New Orleans


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KELLY PRENDERGAST

West Virginia University, University Relations - Trademark Licensing Graduate AssistantSeptember 2012 - presentAssist in enforcing WVU branding standards to ensure the University is portrayed in a positive image; Gather trademark infringe-ment information and assist with trademark compliance; Assist in executing marketing strategies for national and local campaigns including College Colors Day, Official WVU Fan Shirt, and Mountaineer Nation Day; Create and execute marketing campaigns on Facebook to promote WVU licensed products; Educate campus groups on the proper use of WVU trademarks and how to order WVU branded products; Interface with Collegiate Licensing Company (CLC) staff regarding marketing campaigns, trademark infringement and information about licensees; Review artwork via the MyiCLC database and work with licensees to ensure that all products meet WVU branding standards; Re-designed and updated the Trademark Licensing website

Robert Wood Johnson Fitness and Wellness Center, General Manager InternSummer 2012Assisted with the overall performance of the medically based fitness facility, which included customer satisfaction, management of the physical plant and equipment, networking and promoting the Center through marketing and sales strategies within the community; Assisted with hiring and managing staff

Lycoming College, Sports Information/Public Relations Department Student AssistantSeptember 2010 - May 2012Prepared official game programs for various sports which included writing previews for the games, researching statistics for the home and visiting teams, and formatting programs in Adobe in Design; Prepared information for the conference website and press releases; Assisted with set up of sporting events, covered the events, and assisted with game statistics for multiple sports; Wrote press releases for hometown news and covered college events

Lycoming College, Campus Newspaper Sports EditorJanuary 2010 - May 2012Responsible for content of the sports page and coverage of athletic events on campus. This included assignment of sports stories to writers, writing stories, editing all content, designing/laying out sports page including photos, and adhering to print deadlines

New Jersey Turnpike Authority, Executive/Media Relations Department InternSummer 2011Assisted in the production of employee newsletters; wrote many of the stories and performed research for information; Set up press conferences; Interfaced with the media and assisted with interviews conducted by the media

Battery Park City Authority, Community Relations Department InternSummer 2010Coordinated special events which involved weekly concerts, visits from the President of Ireland, and the openings of new parks; Performed cultural research for a new community center at Battery Park City; Reviewed press releases and speeches and interfaced with the press; Mentored other interns and gave tours of Battery Park City; Interfaced with all levels of the organization including the President

Other experience: Head coach at Mountainner United Soccer Club U11 team, Lycoming College Women’s Soccer (2008-2012), Lycoming College Softball (2009).

Honors: Commonwealth Conference selection as NCAA Woman of the Year (2012), NCAA Woman of the Year (2012) Nominee for Lycoming College, Middle Atlantic Conference Academic Honor Roll, Rookie of the Year Soccer 2008, Communication Honor Society (Lambda Pi Eta)

HOMETOWN: EDISON, N.J.


B.A. in Corporate Communication Lycoming College ‘12, Cum Laude

Minor: Psychology


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HOMETOWN: MOOREFIELD, W.VA.JACKIE RIGGLEMANB.S. in Journalism West Virginia University ‘13Concentration: Advertising

West Virginia University, Mountainlair Special Events and Programming Graduate AssistantMay 2013 - presentServes as the Mountaineer Mascot Assistant: Handle his/her scheduling, travel arrangements, budget and reimbursements; Hall of Fame Reception Event Planner: Coordinate event for 140 attendees; Schedule events with companies and orchestration of the selection of award winners; Plan and execute reception; Mountaineer Week Co-Chair: Oversee the planning, execution and coordination of 13 committees encompassing over 50 members. Obtain corporate sponsors for various committees. $5,000+ sponsored for 2013. Liaison between committee and key administrators within Student Affairs.

West Virginia University, Marketing InternAugust 2012 - presentCoordinate and execute marketing plans for Division I volleyball, baseball, men & women’s soccer, and men & women’s basketball athletic teams; Help coordinate half-time activities at events; Assist full-time staff with any needs during event

West Virginia University, Gymnastics Floor OperationsAugust 2012 - presentHandle scoring for the WVU Gymnastics Team meets.

West Virginia University, Premium Seating Student Assistant August 2012 - presentOversee operations of the Touchdown Terrace Club Level during WVU Football games.

West Virginia University, WVUp All Night Lead InternJanuary 2011 - May 2013Plan and promoted weekend events for 3000+ students every weekend of the school year; Coordi-nated Dancing with Our Mountaineer Stars which included media relations, sponosrships, seating for special guests; LSchedule events with companies adn mediate contract information between company and advisor; Personally responsible for four new entertainment options to expand activities to students; Chair of programming board consisting of 10-12 interns; Allocated and tracked budget throughout the course of the year and provided term and yearly reports to supervisor

“Reaching the STARS” and “The Power of Reaching HIgher Education Programs, FounderJanuary 2007 - presentAuthored the curriculum which included teacher’s manuals for the program and a supplemental workbook titled “Reaching for the STARS!” that went along with the curriculum; Implemented entire program into Moorefield Elementary and Moorefield Intermediate Schools. Programs are taught to 500+ students; Presented both programs to Moorefield Middle and Moorefield High School students, over 300+ students; Partnered with the Boys’ and Girl’s Scouts of America, all West Virginia Chapters, at annual event in Morgantown, WV to promote character education and goal setting.

Professional affiliations: Miss America Organization, Children’s Miracle Network


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FRANCES SILVA

WVU Sport Marketing InternJanuary 2014 - presentAssisted with daily tasks inside the WVU Marketing department; Updated scripts, coordinated and planned for future events, implemented new processes and ideas; Worked directly with WVU Assistant Athletic Director of Marketing; Assisted with in-game promotions at WVU men’s and women’s basket-ball events.

WVU News, Health/Medical ReporterAugust 2013 - presentProduced stories ranging on a variety of health topics from human to pet health; Used FinalCut Pro to direct and edit videos; Ran a camera during show taping; Coordinated deas for beat stories; Spoke with public officials; Developed an image with local media.

Mountaineer News Service, Writer2012Produced multimedia stories that were published in the Hampshire Review.

Broadcast Skills: Gathering video footage and interviews, camera work, non-linear editing, script writing, VOs, VO SOTs, FinalCut Pro 6 & 7, JVC tapeless HD, Sony PO 150 & 170

Photography Skills: 35mm and digital cameras, Adobe Photoshop

Print Skills: Reporting, writing, editing, Adobe InDesign, Adobe Illustrator, Microsoft Office Programs

Social Media Skills: Twitter, YouTube, LinkedIn, Wordpress, Adobe Dreamweaver, iOS and OSX

Other Skills: Fluent in Spanish

Community Service: Soccer School of Excellence, Children’s Hospital Visits, Breast Cancer Tourna-ment Fundraiser, Bartlett House Volunteer; Visited and interacted with youth at the WVU Children’s Hospital; Adminstered a soccer camp for under-priviledged youth.

Activities: Member of USA U-23 Women’s Soccer National Team, Represented the United States of America in La Manga, Spain, in February 2014 at the Four Nations Tournament. WVU Women’s Soccer Team Member: Capital One CoSIDA Academic All-American of the Year, NSCAA/Continental Tire All-America (2013), Big 12 Offensive Player of the Year (2013), No. 19 overall selection in the 2013 NWSL Draft by FC Kansas City. Two-time Big East Champions, Big 12 Champions, Big East Academic All-Star, Garrett Ford Academic Honor Roll, Dr. Gerald Lage Award Recipient, Two-time NSCAA National Player of the Week (9/26/2012, 10/9/2013), All-Big East and All-Big 12 performer, Lowe’s Senior Class Award Finalist (2013)

HOMETOWN: OVERLAND PARK, KS


B.S. in Broadcast Journalism West Virginia University ‘13, Summa Cum Laude

Minor: Sports Communications


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HOMETOWN: CHARLESTON, W.VACASEY SMITHSONB.S. in Business Management West Virginia University ‘12

West Virginia University, Football Recruiting & Operations Graduate AssistantDecmber 2011 - present Work directly with Recruiting Coordinator and Director of Football Operations; Update and maintain all data in ACS Recruiting software; Update and maintain all videos in DVSport library for recruits; Help coordinate all official and unofficial recruiting visits throughout the year; Liaison to Compliance for all evaluations of offseason visits to schools from all coaches; Liaison to Compliance for all phone logs recorded throughout the year by each coach; Obtain and evaluate prospect transcripts throughout the year; Update and manage all WVU Football Recruiting Facebook pages; Update and manage recruiting mailing lists for coaches; Update and manage the Recruiting Boards in all staff rooms; Help coordinate both walk-on tryouts in the fall and spring; Help coordinate all summer camps and 7-on-7 tourna-ments throughout the summer.

West Virginia University, Football Recruiting Intern/Student AssistantAugust 2007 - December 2011Organizing recruiting videos daily in Cyber Sports Software/ACS Software. Maintain library of video and other pertinent information of potential recruit and distributed to appropriate coaching staff; Assisting GA’s with certain administrative duties; Assisting supervision of game day recruiting desk, responsible for providing recruit tours throughout visits; Help coordinate unofficial visits throughout the year as well as Junior Days in the off-season; Assisting with supervision of recruit visits during off-season; 2010-2011 began working with Coach Lonnie Galloway, updating, reviewing and organizing specific recruit’s files, highlight videos, obtaining additional information of potential recruits.

Computer Skills: Microsoft Office 2012: PowerPoint, Word, Access, Excel, Publisher, Adobe Photo-shop, ACS Athletic Recruiting Software, Cyber Sports Recruiting Software


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KYLE SOBASH

IMG Academy, Marketing InternJanuary 2011 - May 2011Drafting and editing of press releases pertaining to on-campus events; Hosting and assisting with me-dia members who visit the campus; Writing features/Q and A’s with youth, collegiate and professional athletes to distribute internally and externally; Helping maintain blogs daily with new and interesting content; Create an impact across our online and social media platforms (Facebook, Twitter, YouTube, Blog, etc.); Take photos and videos; Market research

West Virginia University, Athletic Facilities & Marketing Intern(s)August 2010 - December 2010Help create and execute strategic marketing plans for the univeristy’s athletic events; Operate market-ing department’s promotional booth; Carry out on-field promotions during athletic events; Prepare for and tear down various athletic events; Compensate and assist event officials; Host and attend to visiting team’s needs; Manage facility during event looking for potential problems

Mahoning Valley Scrappers, Concessions InternJune 2010 - September 2010Game day management of 40+ staff and vendors; Assisting in hiring/scheduling of staff; Task delega-tion to game day staff; Stadium & concessions preparation; Inventory control and ordering of all bever-age items sold at stadium; Customer interaction and problem resolution; Developing innovative ways to sell stagnant concession products

West Virginia Women’s Club Baskebtall, Vice PresidentPresentCreation of team marketing/fundraising opportunities; Scheduling and organization of home/away tournaments; Due collection and budgeting; Website management; Construction of statistics web-page/statistics management

Coaching: 7th grade girl’s coach Penn-Ohio Athletic Club (March 2013 - July 2013)Assistant Varsity Coach at Sharpsville Area High School (November 2011 - March 2013) 7th/8th grade boy’s coach at Sharpsville Area Middle School (November 2011 - March 2013)Assist in registration, sign-in, and execution of weekly basketball camp; Instruct youth basketball play-ers on the fundamental skills of basketball; Find innovative ways to teach various age groups the sport of basketball; Create daily practice schedules; Scout opponents and breakdown film; Game plan for upcoming opponents; Record and breakdown statistics

HOMETOWN: SHARPEVILLE, PA


B.S. in Sport Management West Virginia University ‘12



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HOMETOWN: DETROIT, MISTEVE STAFFILENOB.S. in Business Administration, West Virginia University ‘11 Master in Professional Accountancy, West Virginia University ‘13M.B.A. at West Virginia University ‘14

West Virginia University, Student Affairs Grants and Development, Graduate AssistantAugust 2012 - presentResearch potential donors for the WVU capital campaign; Generate ‘Thank you’ letters and make calls to donors; Examine possible grant opportunities for Student Affairs unit; Write press releases for scholar-ships, grants, and donations; Coordinate and supervise student programs and functions; Perform as the Master of Ceremonies at various events

West Virginia University, First-Year Experience ProfessorFall 2013Lecture and provide guidance for first-year students at WVU

Dixon Hughes Goodman, LLP, Tax and Audit InternSummer 2011Prepared tax forms for individuals, corporations, and non-profit entities; Conducted audits of internal controls, assets, and liabilities

Honors and ActivitiesMountain Honorary Exclusive society of WVU student leaders inducted for significant contributions to the university and/or the state of West Virginia; Mountaineer Mascot Selection Committee chair/co-chairMountaineer ManiacsExecutive Director (2011-2012): Led and operated student organization consisting of 5,000+ members; Established the “T-shirt Amnesty Program” to display a positive image of WVU locally and nationallyTreasurer (2010-2011): Developed and managed a $120,000 budgetCommunity Outreach Coordinator (2009-2010): Organized and directed blood drives and community service initiativesStudent Conduct Board (2009-2010_Selected to be one of nine WVU undergraduate students to serveStudent Government Association (2009-present)Manage and conduct campaigns of 19+ student candidates in conformity with the WVU SGA elections code

Skills: Certificate in Employee Interview Techniques, Italian Advanced Conversation, Microsoft Office Suite, Presentation Skills, Time-Management, Detail-Oriented, Organization Skills


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CAMDEN STOCKTON

West Virginia University, Mountaineer Athletic Club Graduate AssistantJuly 2012 - present• Educated donors and executed seat allocation for WVU Men’s Basketball Coliseum Reseating; Project concluded with $1.2 million increase in annual giving for Men’s Basketball priority seating; Daily fulfillment of MAC annual giving programs that includes fulfillment of donor benefits, assistance with donor seating, and parking request allocations; Annual fund giving for priority seating benefits exceeded $15.8 million in fiscal year 2013; Researched, identified, and constructed alternate giving programs to broaden the depth of the WVU’s annual giving fund to be launched in 2013-14 fiscal year; Developed and carried out a marketing plan to enhance MAC social media presence; Launched social media initiatives, increasing MAC social media participation over 300%; Coordinating 30 day social media campaign in coordination with an email campaign to increase donor awareness of and encourage renewals for the priority seating deadline will launch in April of 2014; Active participant in construction and education of student organizations about a program that solicits over $25,000 a year; this program was designed to engage and educate current students about the MAC; Published 2014 Annual Giving Brochure to educate donors on new programs and other giving methods; Daily correspondence, telephone communications, and personal contact with MAC donors as related to athletics department fundraising efforts and donor benefit programs for over 6,500 MAC members.

West Virginia University, Premium Seating Game Day OperationsSeptember 2012 - presentMAC liaison in the Touchdown Terrace premium seating area; work with stadium personnel to ensure a positive game-day experience for all 1,000 patrons; Improve donor relations and continue to cultivate positive relations between the MAC and members; Respond quickly and efficiently to all game-day operational issues

Mid-America Intercollegiate Athletic Association, InternJanuary 2012 - May 2012Oversaw all aspects of credentials for the MIAA Men’s Basketball Tournament; Managed Facebook promotions, informational blasts, and player blogs; Actively participated in the planning and execution of all MIAA Spring Cham-pionships; Organized and digitized over 100 years of MIAA records into an electronic database; Partnered with the Director of Compliance to learn and interpret NCAA rules and violations

Sporting Kansas City, Operations InternMay 2010 - August 2010 Hosted tailgating events for executive guests and ticketed fans; Supported special game day events like the Boys & Girls Club 5K and pre-game youth soccer clinics; Marketed and hosted a World Cup watch party in Kansas City’s Power & Light District

Truman Athletics, Intern to the Athletics Director/Intern to Media Relations DirectorGathered information detailing sponsorship of the university’s athletic teams; Laid groundwork for media timeout sponsor-ships during the men’s and women’s basketball games; Worked with coaches and administrators to organize media time-outs during the 2010-2011 season; Implemented media timeout contests and sponsorships during the 2010-2011 season

Volunteer: Intern for the 2014 NCAA Men’s Final Four, Intern at the 2014 Colonial Athletic Association Men’s Basketball Championship, Intern at the 2013 Big 12 Men’s Basketball Championship, Marketing Intern at the 2013 Colonial Athletic Association Men’s Basketball Championship.

Professional Skills: Exceptional skills with Microsoft Office programs including: Word, Excel, and Powerpoint; Working knowledge of fund raising and ticketing software including: Raiser’s Edge and Paciolan; Experienced with social media including: development of content, maintenance, and cultivation of gifts; Experience with Adobe

HOMETOWN: CARL JUNCTION, MO


B.S. in Exercise Science; Truman State University ‘11, Emphasis in Sport & Recreation Management, Minors: Business Admin



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HOMETOWN: ATLANTA, GAJOHN TERRYB.S. in Sport Management West Virginia University ‘12, Summa Cum LaudeMinors: Business Administration and Communications

West Virginia University, Athletic Facilities and Operations Graduate AssistantAugust 2012 - presentOn-site event manager for all home volleyball, gymnastics and tennis events. Assist in event manage-ment for football, men’s basketball, women’s basketball, men’s soccer and women’s soccer; Responsi-ble for renting, delivering, recharging, and maintaining all game-day radios and accompanying equip-ment for Athletic Department staff for all sports listed above; Spear-headed a reorganization project for the department’s artifact archives; Helped create and launch @GamedayWVU Twitter account used for customer service outreach; Worked as a student assistant from from 2008-2012.

USA Ultimate, Board of DirectorsDecember 2008 - December 2012One of twelve members of the Board of Directors for the 35,000-member organization that is the national governing body for the sport of ultimate Frisbee; One of five members of the Board rebrand-ing committee which successfully rebranded USA Ultimate from the Ultimate Players Association in 2009; Actively participated in the early development of the 2013-2017 Strategic Plan; Served on the nominating committee (chair), technology committee, and marketing/sponsorship committee.

The Daily Athenaeum, Managing EditorMay 2011 - May 2012Responsible for the day-to-day management of the newsroom, including payroll, personnel decisions, and supervision of staff of the student newspaper of West Virginia University; Designed the front sec-tion of the paper and monitored news content on a daily basis; Developed social media strategy to better use Facebook and Twitter to drive larger audiences to www.thedaonline.com; Previously served as multimedia editor, associate sports editor and a sports writer.

United States Olympic Committee, Operations InternJune 2011 - August 2011Supported day-to-day operations of the Olympic Training Center through the development of ap-proved programs; Coordinated all aspects of roster and training schedule development and assisted program contacts in planning training programs; Worked with multiple national governing bodies and sport organizations

Georgia Tech Athletic Association, Game Operations InternJune 2011 - August 2011Assisted Director of Game Operations at championship events; Coordinated team and media hospital-ity, as well as other operations duties.; Worked multiple NCAA softball, baseball and tennis regionals and super regionals.

Volunteer: Feature writer with WVU Sports Communications, Officials escort at the 2013 Final Four, Sports Communications Assistant at the 2010 and 2012 NCAA Tennis C2hampionships, Sports Com-munications Assistant at the 2011 SEC Track Championships.

Computer Skills: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, AP Style, CRM software, basic HTML/CSS web design, Microsoft office, PC and Mac operating systems, Sony Vegas, Tweetdeck.


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West Virginia University, Athletic Facilities and Operations Graduate AssistantAugust 2012 - presentOn-site event manager for men’s soccer, swimming and diving, and wrestling; Assist in event manage-ment for football, men’s basketball, and women’s basketball; Assist in daily operations of all athletic facilities at WVU including key management, graphic updates and facility projects

Bucknell University, Event Operations InternDecember 2011 - May 2012Assist with game day responsibilities including setup, breakdown, and crowd management; Assisted with 2012 Patriot League Men’s Basketball Championships.; Attend weekly game operations meetings.

SUNY Cortland, Event ManagerJanuary 2010 - December 2011Organized, supervised and managed Division III sporting events, supervised ticketing, security, team communications, and student workers; Event manager for the 2011 SUNYAC Baseball and Women’s Lacrosse Tournaments.

Bucknell University, Athletics VolunteerNovember 2008 - August 2011Volunteered at men’s and women’s basketball games, wrestling, and track and field; Assisted during Pa-triot League Men’s and Women’s Basketball Tournaments and the 2011 EIWA Wrestling Championships.

Other experience: 2013 CAOS Conference Attendee, 2014 CAOS Programming Committee, 2014 CAOS World Games Assistant Commissioner.

Computer Skills: Microsoft Office, Adobe Photoshop, Adobe InCopy, Adobe InDesign, JazBox, Mac and Windows Operating Systems

Other Skills: IAVM Trained Crowd Manager, Event Management, Facility Management, Facility Sched-uling, Event Planning, Camp Administration, Meeting Planning and Coordination, Security, In-game promotions, public speaking

HOMETOWN: LEWISBURG, PA


B.S. in Sport Management State University of New York, College of Cortland, Magna Cum Laude


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HOMETOWN: SOUTH MILWAUKEE, WITYLER WILSONB.S. in Public Relations University of Wisconsin-Platteville ‘10Minors: Business Administration

West Virginia University, Mountaineer Athletic Club Graduate Assistant - Major GiftsAugust 2012 - presentColiseum Reseating Process roles and responsibilities included, but were not limited to the following: Designed and distributed the West Virginia University Men’s Basketball Season Ticket Intent Forms for the Reseating Process, Developed, maintained and analyzed the men’s basketball season ticket holder database of 1,400 season ticket holders to maximize revenue opportunities during the Reseating Process, Provided assistance to donors over the phone and in-person over the course of seven days throughout the seat selection process with the assistants of Ballena Technologies, Evaluated and com-municated all pertinent information to internal and external constituents throughout the Reseating Process, The Reseating Process played an integral role in growing men’s basketball annual season ticket holder support by more than $1.5 million.

Daily responsibilities include: Assist Major Gift Officers with major gift prospecting, preparing major gift materials, processing of gifts and other major gift projects as assigned; Provide customer service to a MAC membership base of over 6,500 donors responsible for annual contribution over $14 mil-lion; Oversee the premium seating areas in Milan Puskar Stadium during home football games while providing donor hospitality and troubleshooting; Assist with creation and administration of annual solicitations for sport specific programs and the annual giving fund based on yearly deadlines; Manage season ticket sales, Priority Point inquires, donations, parking requests and event registration; Execute up-sells based on donor’s ticketing and parking benefit opportunities; Wrote and designed sport specific solicitations, including the creation of The Founders & Athletic Endowment Program

University of Wisconsin-Parkside, Interim Assistant Athletic DirectorJuly 2011 - July 2012Managed 14 corporate sponsors with annual accounts up to $5,000; Maintained all duties as Marketing and Events coordinator; Re-established the annual UW-Parkside Athletic Department Golf Outing; Improved and developed relationships with the surrounding area non-profit organizations and com-mercial businesses for fundraising, sponsorship, marketing purposes; Developed innovative fundraising efforts for the athletics department and individual athletic programs; Game management administra-tor for all UW-Parkside Athletic events

University of Wisconsin-Parkside, Marketing & Events CoordinatorDecember 2010 - May 2011Organized and executed promotional activities during UW-Parkside athletic events; Planned and supervised all hospitality areas during UW-Parkside athletic and fundraising events; Advisor for Student Athlete Advisory Committee (SAAC); Organized and updated alumni database for the UW-Parkside Development Department

Other experience: Marketing & Events Intern with the Pittsburgh Steelers, Marketing Assistant with University of Wisconsin-Parkside, Communications Interns with Milwaukee Admirals Hockey Club, Communications Intern with WAUK 540AM ESPM Milwaukee

Computer Skills: Advanced user of Raiser’s Edge, Paciolan, Ballena Technologies Software, Adobe Photoshop, Prezi, Microsoft Excel, Word, PowerPoint


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Fairmont State University, Operations AssistantAugust 2013 - presentAssistant to the Assistant Athletic Director of Internal Operations; Helped create a security and operations plans for Fairmont State Men’s & Women’s Basketball. Created a launch plan for a new Women’s Soccer Program as well as, wrote the job description for the Head Coaching position; Created the operations plan for the 2013 Mountain East Conference Men’s & Women’s Soccer Tournament hosted by Fairmont State; Help schedule student workers and assist during game day operations.

The Greenbrier Resort, Golf Service CoordinatorMay 2013 - August 2013Assisted hotel guest and Greenbrier Sporting Club members by locating their clubs on carts assigned to them; Cleaned clubs the moment the guest returned to the staging area; Assisted guest by getting their golf bags tagged and sent to the main entrance of the hotel, cottage, or Sporting Club upon the guest’s request; Helped the bag room locate guest bags that had been misplaced; Provided directions and information about all three of the eighteen-hole golf course and the practice facility at The Greenbrier Golf Club.

Wittenburg University, Athletics Concessions ManagerFebruary 2013 - May 2013Take & keep track of inventory of both concessions stands at Edwards-Maurer Field and Betty Dillahunt Stadium; Oversee all student workers for the concessions stands; Oversee reconciliation sheet for the concession stand & receive as well as, return all money allocated for the concessions stand during home games.

Wittenburg University, JV Basketball Game ManagerJanuary 2013 - May 2013Helped set-up & breakdown all Men & Women’s JV Basketball Games; Obtain information from referees for payroll, set-up scorer’s table, team benches, scoreboard and audio system prior to the game.

Wittenburg University, Assistant to the AD (Football Game Management)August 2011 - November 2012Helped set-up for home football games and break down after the game; Answer questions from the public and over-see the program and ticket sales; Assist with will-call tickets and dealt with NCAA officials in refard tp field audio and micro-phone equipment.

Wittenburg University, Athletic Department InternSeptember 2011 - December 2011Created a campus-wide marketing plan to promote the NCAA; Created letterhead for season ticket holder renewal; Pro-vided assistance to the Athletic Director; Provided game day management, including crowd control and overseeing ticket and program sales; Provided administrative assistance, including processing check requests.

The Greenbrier Sporting Club, GreenskeeperSeptember 2011 - December 2011Maintained golf course; Mowed greens and tees; Enhanced the look of the golf course; planting and removing dead trees

Honors & Awards: 5x Varsity Letter winner during high school athletic career, All-Washington County in Football: Senior year of high school, All-MAC Conference in Football: Sept 2008, Member of high school chapel program: Senior Thurifur, High School: Varsity Wrestling Captain: Nov 2008

HOMETOWN: WHITE SULPHUR SPRINGS, W.VA.


B.A. in Sport Management Wittenburg University‘13


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WVU SPORT MANAGEMENT ALUMNI SPOTLIGHT



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Chris FullerSenior Associate AD, External Operations

University of Tennessee, Knoxville

In the Spotlight

TELL US ABOUT YOURSELF: I graduated from Shepherd College (now University) in West Virginia with a degree in Political Science, then advanced to WVU to study Sports Management. I started my career in the athletic department at the University of North Carolina and also held positions at ACC Properties, FANSonly, Cavs/Gund Arena, and the Mid-American Conference before joining the University of Tennessee staff in 2004. In my current position, I oversee all external operations, including Development, Sales & Marketing, Ticket Operations, and Broadcasting and serve

as a member of the athletic department’s executive staff. My wife of eight years, Lori, is a graduate of the sports administration master’s program at Ohio University. We have two pugs, Rooney and Madigan.

HOW DID WVU HELP PREPARE YOU FOR A FUTURE IN THE SPORTS INDUSTRY? While I had been involved in athletics as a participant for most of my life, I had never worked in college athletics prior to my graduate work at WVU. The academic preparation exposed to me to the many facets of athletic administration beyond playing and coaching. More importantly, Dr. Branch was very focused on helping students gain internship opportunities that would provide potential career paths, In my case, he was instrumental in helping me land at North Carolina, which was the beginning of all the success that I’ve managed to have since.

WHAT ADVICE DO YOU HAVE FOR THOSE WHO WANT TO GET INTO THE INDUSTRY?Be willing to volunteer to get work experience. Test your passion. You will need to have a sincere passion for athletics to be successful. The pool of interested candidates will always be much larger than the num-ber of available jobs. Work on building your network early – though the industry has grown considerably, it’s still relatively small and many positions are filled though direct word-of-mouth recommendations.

WHAT IS SOMETHING YOU HAVE LEARNED THAT HELPS YOU EACH DAY? “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” – Charles Darwin The pace of change has accelerated tremendously during my professional life. To put it in perspective, my cohort has seen the following changes (to name a few): Internet, e-mail, cellphones, smartphones, HDTV, Sports Talk Radio, Facebook, Twitter and all other things social media, growth and proliferation of sports-specific channels and regional sports networks…you get the picture. The pace for current and future generations is exponentially faster. Be adaptable. You will have to reinvent yourself frequently to succeed.

CLASS OF ‘92


TELL US ABOUT YOURSELF: Professionally, I am currently the Vice President of Sport and Sponsorship Solutions for Kantar Media North America. Kantar Media is the leading provider of media evaluation services to over 250 rights holders and brands worldwide. Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behavior and digital insights, marketing and advertising effectiveness to social media monitoring. Personally, I am an avid WVU fan who tries to attend and/or view as much Mountaineer games as possible. I met my spouse at WVU, therefore, it is never a stretch to consume WVU 24/7 in our household.

HOW DID WVU HELP PREPARE YOU FOR A FUTURE IN THE SPORTS INDUSTRY? Stay humble, don’t be afraid to roll up your sleeves and the experiences on campus are truly re-flective of the industry. It may seem odd at times why, as a student, you are asked to perform a task. But later in life, you will grin when you realize that your athletic department at WVU, along with the sport management program, prepared you for tasks such as management, marketing, promotions, research, etc.

WHAT ADVICE DO YOU HAVE FOR THOSE WHO WANT TO GET INTO THE INDUSTRY?Learn media and research. They are the core of all jobs in sports.

WHAT IS SOMETHING YOU HAVE LEARNED THAT HELPS YOU EACH DAY? One of the vital skills I learned is networking in and out of our program. I have and continue to have the common element of WVU with industry colleagues, but I have also opened my eyes to the variety of individuals and their backgrounds in the sport industry. Respect your counter-parts, even if they went to Pitt or Virginia Tech. And keep an open mind. Learning never stops and don’t pretend you know everything.

In the Spotlight

Tracy SchoenadelVice President of Sport and Sponsorship Solutions


CLASS OF ‘92


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SM 616: SPORT MARKETING RESEARCH METHODS/ESPN SPORTS POLLApplication of the scientific method to sport marketing; emphasis on evaluating and conducting survey research in sport marketing; marketing project includes consumer behavior research in sport settings. Students work with Kantar Media North America to create and present a research project to a sport entitiy. Past entities have been the Indiana Pacers, the United States Olympic Committee and the Washington Wizards.

SM 621: PUBLICITY & PUBLIC RELATIONSThe course provides an in-depth understanding of effective public relations and publicity in the sport organizational context. In particular, the course focuses on the communication modalities for sport information through public mediums. It is taught by a former WVU sports information director.

SM 627: LEGAL ISSUES - SPORT ADMINISTRATIONThe NCAA, its rules, and its regulations: In-depth study of professional sport leagues, their constitution, by-laws, regulations, collective bargaining agree-ments, standard player contracts; legal issues involving sport agents.

SM 630: SPORT SPONSORSHIP & SALES MANAGEMENTThe project-based course develops an in-depth understanding of sport spon-sorship and sales management processes, including strategic communication, di-rect and indirect selling protocols and brand development. Students have three different projects: coordinate with WVU IMG to create marketing proposals on sales leads, help create an outgoing calls center with the WVU Sports Marketing Department= and sell advertisements for the WVU Graduate Sport Management Alumni Directory.

SM 635: SPORT MANAGEMENT PROCESSESAnalysis of management processes utilized in sport businesses. A focus is on the planning, organization, leading, and evaluation processes that are unique to the sport industry. Discussion, debate, and position papers on these four manage-ment processes


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SM 646: SPORT MARKETINGAdvanced analysis of marketing sport enterprises, the marketing planning process, and marketing information systems. Students participated in a real-life case staduy examining marketing plans for the new Morgantown baseball facility for both West Virginia and a minor league baseball team. Alums currently in the industry provided insight on a weekly Skype session.

SM 660: NCAA COMPLIANCE/CURRENT ISSUESTaught by former WVU Director of Compliance, this class is an in-depth analysis of compliance issues impacting collegiate administrators and the NCAA. Students are given different parts of the NCAA Rule Book to analyze and present on.

SM 670: SPORT FINANCEFinancial operations and economic impact of scholastic, intercollegiate, and professional sport administration; concepts of budgeting, auditing, reporting, and computer use; current developments in the field.

SM 680: HISTORY & PHILOSOPHY OF SPORTThis course is designed to acquaint students with philosophical issues re-lated to sport and sport management and with individuals and events that helped shape the history of sport. Students study the early beginnings of sport in America, the development of the Olympic Games as well as major historical events.

SM 685: INTERNSHIP IN SPORT MANAGEMENTThis course is designed to acquaint students with philosophical issues re-lated to sport and sport management and with individuals and events that helped shape the history of sport. Students study the early beginnings of sport in America, the development of the Olympic Games as well as major historical events.

SEP 620: INTERACTION IN SPORT & PHYSICAL ACTIVITYDesigned to acquaint the student with the reciprocal relationships be-tween sport and physical activity and the societies and culture from which sport emerges, students particpate in interactive activities.

2014 wvu sport management sm starting lineup

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