2014 web marketing trends
DESCRIPTION
Web Marketing Trends of 2014 will be more importance of owned media and also social integration. The most important key word is "Engagement".TRANSCRIPT
Digital Marke,ng Trend
Engagement First Inc.
Web Marke,ng Key Words 1. Smart device first(inc. Mobile Applica,on) 2. Social media integra,on(Social Web) 3. Video(Youtube) marke,ng (eg. V-‐SEO) 4. Owned media centric 5. Story telling(Emo,onal Value Content) 6. Post Facebook (Instagram, Pinterest, tumblr) 7. Community as open forum 8. Google Integra,on(Google+, Youtube) 9. # tag marke,ng 10. Social CRM
Web Marke,ng Trend 1. Reach → Engagement 2. Integrate → Connect 3. 360° → 365 days 4. Naviga,on → Context 5. A`en,on → Sympathy 6. Outbound → Inbound 7. Compe,,on → Co-‐crea,on 8. Product Appeal→ Story Telling 9. Search → Search + Social 10. PC → Mobile
Story Telling Video Marke,ng GE
Story Telling Community Coca-‐cola Jurney
Social Media Integra,on( Social Web) Gamifica,on Community Pepsi
Community Social CRM My Starbucks Idea
Story Telling Delta