7/22/2019 2014 Trends Book

1/47

F A G G K X F E C O E @ Y K V ] G K @ ] M E Y E V E A @

AI ]LK DXKC]KX HC]A@ XA[DK CVVAFEC]EA@ AI XKCO]AXV

]LKDXKC]KXHC]A@XA[DKCVVAFEC]EA@AIXKCO]AXV

]

X

K

@

M

V

8

:

3

=

8:3=

C @ @ [ C O V K G E @ C X 8 : 3

. |

Bkrry mko XeaXkco Kstctk,E`f.

Z X K G E K X

V Z A @ V A X

8 : 3 =

7/22/2019 2014 Trends Book

2/47

V@CZZU BCFAHV FFEGXKCO KV]C]K GC@CDKGK@] OOF

Zrapkrty Gc`cdkgk`t

Okcse`d

Hrankrcdk

Ikk Hcskm Fau`skoe`d

- Ledlkst c`m Hkst [sk Vtumeks

- Muk Meoedk`fk iar Cfquesetea`

- Mkgadrcplef Xkparts c`m ]rcmk Crkc C`coyses

- Xkco Kstctk Xaok e` Kstctk Zoc``e`d

- Latko / Laspetcoety / ]cx Frkmet Fa`suote`d

Vcoks Okcse`d Fau`skoe`d Zrapkrty Gc`cdk

Hcta` Xaudk (88;) 6

7/22/2019 2014 Trends Book

3/476

!"#$%&' !")*&'+++ ,-%./%&' !")*&':)3

XKVEMK@]ECO]XK@MV ]ag Faan, GCE 8Faan, Gaark, & Cssafectks

ZOC]E@[G VZA@VAX

D[OI FACV] HC@N & ]X[V] FAGZC@U

E@M[V]XECO ]XK@MV Vfat Duemry, FFEG 36H F989220>6 JCC984

K\KF[]EYK V[GGCXU XCFK ]A ]LK XEYKX

]lk mkgc`m iar e`mustreco prapkrteks wetle`

tlk Drkctkr Hcta` Xaudk rkdea` lcs draw` iar

tlrkk fa`skfutevk ykcrs. ]lk `atefkchok sleit

irag avkrsuppoy ta c` e`frkcsk e` affupc`fy

hkdc` tawcrm tlk k`m ai 8:33 wetl vcfc`fy

rctks fa`sestk`toy mrappe`d, irag ykcrk`m rctks

ai 3=.69% e` 8:33, ta 33.9:% e` 8:38, ta 5.6:%

e` 8:36.

@kt chsarptea`, tlk `kt flc`dk e` affupekm

e`vk`tary irag a`k ykcr ta tlk `kxt, rau`mkm

aut ct 943,::: squcrk ikkt, ykcrk`m 8:36. ]lk

5.6:% vcfc`fy rctk rkprksk`ts c rktur` ta c

stcheoezkm gcrnkt wlefl es fa`semkrkm lkcotly

wlk` vcfc`fy rctks rc`dk hktwkk` 4 ta 5

pkrfk`t.

]lk oafco rkdea` es trk`me`d gufl oenk tlk

e`mustreco gcrnkt es `ctea`cooy, wlefl chsarhkm

cppraxegctkoy 44 geooea` squcrk ikkt, c 33.6%

vcfc`fy rctk, c rktur` ta `kw fa`struftea` wetl

64 geooea` squcrk ikkt cmmkm, c`m e`frkcse`d

rk`tco rctks cvkrcde`d $;.4= pkr squcrk iaat

(FHXK, E`f. 8:3=).

8:3= E@M[V]XECO

]XK@MV FAGGE]]KK

VFA] D[EMXU, FFEG

GENKICODA[V]& CVVAFEC]KV

FAGGKXFECOXKCOKV]C]K

Fa-Flcergc`

GC]LKT OCHAXMK, FFEGHKC[HA\FAGGKXFECOXKCOKV]C]K

Fa-Flcergc`

]AMM ZKYKU, GZC

GEK ZXAZKX]EKV

HXC@MA@ HCXNKX, FFEG, FZG

@CEOC]]KX& HO[G

HXK@] DCXXK]], FFEG, VEAX

HKC[HA\FAGGKXFECOXKCOKV]C]K

XUC@ DXKK@K, FFEG

@CE OC]]KX& HO[G

TCO] NK]FLE@DV

@CEOC]]KX& HO[G

MCYEM OCNYAOM, GCE , VXC

]LKOCNYAOMDXA[Z

GENK GAAXE@D, GCE]LKOCNYAOMDXA[Z

Vpkfeco Fa`trehutar

XC@MU ZK]KXVA@

FLKGZOC@]FAGZC@U

FLKGZOC@]V.FAG

8):6%:) !=*&;*)

LEV]AXEFCO YCFC@FU C@M @K] CHVAXZ]EA@

LEV]AXEFCO YCFC@FU C@M @K] CHVAXZ]EA@

7/22/2019 2014 Trends Book

13/47

]LK CYEC]EA@ H[VE@KVV ZCXN

8.#"%&-6 !=*&;*)

8:

Fcusk c`m KkftLkcvy e`mustry, tlk ocrdk e`mustreco flkgefco gc`uicfturkrs, crk e` c rcfk ta tlk Gessesseppe Xevkr

ta oafctk c`m hueom `kw gc`uicfture`d poc`ts ar segpoy e`frkcsk tlker kxeste`d iaatpre`t. Oc`m

purflcsks ta cffaggamctk tlksk drkk`kom setks c`m poc`t kxpc`sea`s rc`dk irag ;: ta avkr

3,::: cfrks, c`m tlk dk`krcooy rkpartkm ughkr iar ocrdk e`mustreco prabkfts faghe`km es crau`m

$9: heooea`. ]lk fa`te`ukm cvceocheoety ai oaw fast `cturco dcs uskm cs c ikkm stafn ta tlk pktra-

flkgefco gc`uicfturkrs lcs hkk` tlk `ughkr a`k rkcsa` iar tlk e`mustreco haag affurre`d

tamcy. Atlkr fa`trehute`d icftars crk tlk cvceocheoety ta tek e`ta kxeste`d pepkoe`k systkgs wlefl

cooaw poc`ts ta trcmk pramufts iar tlker rkspkftevk gc`uicfture`d purpasks, tlk praxegety ai rceo

c`m ledlwcy/e`tkrstctk racmwcys, ochar c`m oafco/stctk kfa`agef e`fk`tevks.

Et es egpartc`t ta `atk tlct tlk mctc wetle` tles rkpar t cffau`ts iar e`mustreco hueome`ds gkcsure`d

;,::: squcrk ikkt c`m chavk c`m oc`m scoks, c`m crk `at e`fousevk ai c`y trc`scftea`s gcmk hy

lkcvy e`mustry cs `atkm e` tlk prkveaus pcrcdrcpl.

.H($M

($H$.M

((H$+M

,H+.M

+H-+M

.H,,M

(*H-.M

(+H(*M

(#H$*M

(+H*,M

((H,$M

/H*$M

=%

9%

6H F989220>6 JCC984

LEV]AXEFCO YCFC@FU XC]K

7/22/2019 2014 Trends Book

14/47

!"#$%&' !")*&'+++ ,-%./%&' !")]LK CYEC]EA@ H[VE@KVV ZCXN

8.#"%&-6 !=*&;*)

88

]lk rksuot es c` e`frkcskm `kkm ai spcfk iar e`mustreco suppoy c`m skrvefk fagpc`eks kxpc`me`d

c`m k`tkre`d tlk gcrnkt. ]les es kspkfecooy truk iar gctkreco aw fa`trao fagpc`eks wetle` tlk

pepk c`m vcovk trcmks, stkko c`m pepk ichrefctars, huon gctkreco trc`spartkrs c`m atlkr e`mustreco

k`de`kkrkm pramufts. Huon sarcdk icfeoeteks lcvk hkk` chsarhkm ta cffaggamctk pcfncdkm

e`mustreco pramufts c`m fa`sugkr daams. ]lk e`frkcskm mkgc`m iar sgcookr a stfk wcrklausk

spcfk, ;,::: ta 8:,::: squcrk ikkt, iar fagpc`eks apkrcte`d autsemk ai tlk lkcvy e`mustreco crk`c

es fa`sestk`t wetl tlk mkgc`m iar e`mustreco usk. Fa`struftea`/fa`trcftars rkoctkm fagpc`eks,

lagk c`m faggkrfeco skrvefk fagpc`eks, c`m wcrklausk iar rktceokrs crk coo kxpc`me`d ar

rkquere`d gark spcfk. ]lk pcreslks ai Kcst Hcta` Xaudk, Csfk`sea`, Tkst Hcta` Xaudk c`m

partea`s ai Ehkrveook crk tlk crkcs ai ledlkst mkgc`m.

GKGA UK 8:38 (VI) UK 8:36 (VI)

]A]COE@YK@]AXU

8;,=88,89; 8;,;34,3:6

YCFC@] VZCFK 8,5=

7/22/2019 2014 Trends Book

15/47

7/22/2019 2014 Trends Book

16/47

7/22/2019 2014 Trends Book

17/47

]LK CYEC]EA@ H[VE@KVV ZCXN8.#"%&-6 !=*&;*)

8 D1L1E

01J00 C"##"%>$+ H;48F M-"8 KI0 D(-$+ L$:,"F 6K E1B1N OOGIEEBIGBGB :::6#H'!

7/22/2019 2014 Trends Book

18/47

7/22/2019 2014 Trends Book

19/47

68

:=

G[O]EICG

EOU]XK@MV 8:3= Hcta` Xaudk Cpcrtgk`t Gcrnkt - E`tramuftea` & Vuggctea`

(gast rkfk`toy e` Icoo/Te`tkr 8:36-3=) rkdcrme`d

cpcrtgk`t rk`tcos c`m vcfc`feks hy Faan,

Xkskcrfl E`stetutk, tlk FEM ai DHXCX c`m tlk

Hcta` Xaudk Cpcrtgk`t Cssafectea` (HXCC)

suddksts tlct cpcrtgk`t vcfc`feks e` tlk Hcta`

Xaudk crkc lcvk mkfoe`km ta c okvko soedltoy

oawkr tlc` lestarefco `args. Zrear ta Nctre`c,

tlk Hcta` Xaudk Cpcrtgk`t Cssafectea` wcs

rkparte`d fety-wemk vcfc`feks ct

7/22/2019 2014 Trends Book

20/47

]XK@MV 8:3=

9&&-#. !:6%)

6=

muk ta Nctre`c (cs wkoo cs tlk `argco papuoctea` drawtl wk wauom `argcooy lcvk dk`krctkm),

ta sctesiy tlk e`frkgk`tco oa`d-tkrg mkgc`m sterrkm hy Nctre`c wetlaut pramufe`d gctkrecooy

cmvkrsk egpcft a` tlk kxeste`d rk`tco lause`d stafn. Tleok tlk Zast-Nctre`c cmmetea`s ta tlk

suppoy ai rk`tco u`ets lcs kxfkkmkm tles gcrn, tlk se`dok-icgeoy rksemk`teco gartdcdk gcrnkt

c` avkrsuppoekm stctk slauom pramufk lcs `at hkk` `atkm).

dk`krctkm suhstc`teco slart-tkrg tcx hk`kts iar tlask e`vkste`d e` `kwoy-hueot rkcoty. ]a

lcm ta lcvk c fkrtefctk ai affupc`fy e` pocfk prear ta Mkfkghkr 63, 8::

7/22/2019 2014 Trends Book

21/47

69

!"#$%&' !")*&'+++ ,-%./%&' !")]XK@MV 8:3=

9&&-#. !:6%)

Drcpls eooustrcte`d tlk rkfk`t trk`ms e` cpcrtgk`t rk`tcos crk pravemkm e` tlk iaooawe`d pcdks.

]lksk weoo hk iaooawkm hy sy`apsks ai `kw guoteicgeoy rksemk`teco (cpcrtgk`t c`m fa`ma)

fa`struftea` prabkfts, c`m gark mktceokm rk`tco/vcfc`fy flcrts. Iar gark mktceokm mesfussea`s

c`m e`iargctea`, pokcsk fcoo us (wk pravemk praikssea`co fa`suote`d skrvefks) ar da ta

www.faangaark.fag ar www.hcta`raudktrk`ms.`kt.

@kw Cpcrtgk`t Fa`struftea`

Hcta` Xaudk kxpkrek`fkm c rkfavkry pkream e` cpcrtgk`t fa`struftea` irag 355; ta 8::;.

ykcrs lcs hkk` arek`tkm tawcrm ketlkr gark cuk`t tk`c`ts, ar oawkr-e`fagk lausklaoms.

pkr ykcr avkr c 3:-ykcr spc` (ei coo ai tlk poc``km u`ets crk fagpoktkm hy tlk k`m ai 8:3;). ]lk

`kw cpcrtgk`t fagpokxks hueot, u`mkrwcy c`m/ar poc``km e` Hcta` Xaudk crkc crk oestkm a`

tlk iaooawe`d pcdks.

Cpcrtgk`t Fagpokxks Fagpoktkm e` 8:36e` tlk Hcta` Xaudk GVC

Zrabkft @cgk,Mkvkoapkr & Oafctea`

# ai[`ets Fagpoktea` Mctk Faggk`ts

DFLZ- Gem-Fety - Hkot Oe`k (Aoe`mk) 68 8:36 Ciiarmchok Lause`d (]cx Frkmet) u`ets

(Duoi Facst Lause`d Zcrt`krs) ie`c`fkm u`mkr suhsemy pradrcgs>

Fa`struftea` Fagpoktkm

]lk Koysec` 3:: 8:36 Ciiarmchok Lause`d (]cx Frkmet) u`ets

(Duoi Facst Lause`d Zcrt`krs) ie`c`fkm u`mkr suhsemy pradrcgs>

Vpc`esl ]aw` Xacm kcst ai E-33: Fa`struftea` Fagpoktkm

]lk Fara`c (3

Fa`struftea` Fagpoktkm

[`evkrsety Kmdk 3;< 8:36 [psfcok/Ouxury Vtumk`t-Arek`tkm u`ets

(Lcoogcrn Fcgpus Zrapkrteks) ie`c`fkm fa`vk`tea`cooy>

Tkst GfNe oky ct Eawc Fa`struftea` Fagpoktkm

Ledl Dravk 358 8:36 [psfcok/Ouxury Fa`vk`tea`co u`ets

(Magce` Fagpc`eks) ie`c`fkm vec L[M 883m=>

Zefcrmy Hovm aii E-3: Fa`struftea` Fagpoktkm

]atco iar 8:36 ;35

Cpcrtgk`t Fagpokxks [`mkr Fa`struftea` e` 8:3=e` tlk Hcta` Xaudk GVC

Zrabkft @cgk,Mkvkoapkr & Oafctea`

# ai Kxpkftkm[`ets Fagpoktea` Mctk Faggk`ts

]lk A`yx 8< 8:3= [psfcok/Ouxury Fa`vk`tea`co [ ets

(Faggkrfeco Zrapkrteks Mkv Farp) ie`c`fkm fa`vk`tea`cooy>

Fa`struftea` [`mkrwcy

]lk Mestreft 638 8:3= [psfcok/Ouxury Gcrnkt-Xctk u`ets

(Ye`tcoc Zcrt`krs/Frkknsta`k) ie`c`fkm fa`vk`tea`cooy>

Zkrne`s Xacm `kcr Zaoocrm Fa`struftea` [`mkrwcy

Iceriekom ct Hcta` Xaudk 6:= 8:3= [psfcok Ouxury Vtumk`t-Arek`tkm [`ets

(Iceriekom) Fa`struftea` [`mkrwcy==5 Hk` Lur Xacm ct Hurhc`n Mr

Vtkroe`d [`evkrsety 86; 8:3= [psfcok Ouxury Vtumk`t-Arek`tkm [`ets

(Vtkroe`d [`evkrsety Lause`d/Me`krstke`) Fa`struftea` [`mkrwcy

=35= Hurhc`n ct Tkst Zcrnkr

]lk Vtc`mcrm 8=4 8:3= [psfcok/OuxuryVtumk`t-Arek`tkm [ ets

(Oc`mgcrn Fagpc`eks) ie`c`fkm fa`vk`tea`cooy>

Tkst Flegks Vtrkkt ct OV[ @artl Dctks Fa`struftea` lcs stcrtkm

Fyprkss Vpre`ds Komkroy 3== 8:36-3= Ciiarmchok Lause`d (]cx Frkmet) u`ets

(FME) ie`c`fkm u`mkr suhsemy pradrcgs>

Laapkr Xacm kcst ai Zoc`n Xacm Fa`struftea` [`mkrwcy

Te`msar Faurt Cpcrtgk`ts 38: 8:3= Ciiarmchok Lause`d (]cx Frkmet) u`ets

(Ehkrveook Zcrt`krs) ie`c`fkm u`mkr suhsemy pradrcgs>

OC Lwy 4= e` Vt. Dchreko Fa`struftea` [`mkrwcy

Xk`cessc`fk Dctkwcy 8:< 8:3= Ciiarmchok Lause`d (]cx Frkmet) u`ets

(FME) Xklch ai chc`ma`km fagpokx

9;: @artl Crmk`waam Fa`struftea` lcs stcrtkm

Dcrmk`s ai Hcta` Xaudk ;: 8:3= Ciiarmchok Lause`d (]cx Frkmet) u`ets

(Dcry Le`ta`) ie`c`fkm u`mkr suhsemy pradrcgs>

Zoc`n Xacm sautl ai Laapkr Xacm Fa`struftea` lcs stcrtkm

EHG ]awkr 5; 8:3; [psfcok Ouxury Gcrnkt-Xctk [`ets

(Faggkrfeco Zrapkrteks Mkv Farp) Fa`struftea` [`mkrwcy

Xevkr Xacm ct Gce` Vtrkkt

]atco iar 8:36 3,4=6

@at e`foumkm e` tlk iaooawe`d oest gcy hk cmmetea`co prapkrteks (e` tlk poc``e`d c`m/ar `c`fe`d stcdks) iawlefl tlk setk lcs `at hkk` purflcskm, setk poc` cppravco lcs `at hkk` drc`tkm c`m/ar poc`s lcvk `at hkk`puhoefoy c``au fkm. Cs fa`struftea` ai `kw u`ets fc``at affur wetlaut setk poc` cppravco c`m tlk prafkss acfquere`d sufl cppravco es ledloy paoetefco c`m spkfuoctevk (cs fc` hk tlk setk cfquesetea` prafkss), e`fousea asufl prapkrteks e` c trcmetea`co pepkoe`k c`coyses wauom hk e`cppraprectk.

7/22/2019 2014 Trends Book

22/47

!"#$%&' !")*&'+++ ,-%./%&' !")

Fa`mage`eug Fa`struftea`

mkvkoapgk`ts wkrk hueot c`m cttrcftkm rkcsa`choy rcpem chsarptea` tlraudl kcroy 8::4

(typefcooy ; ta 3: u`ets skooe`d pkr ga`tl). Chsarptea`s se`fk gem-8::4 lcvk hkk` atchoy soawkr,

cs tlk rkmufkm cvceocheoety ai gartdcdk `c`fe`d iar fa`ma purflcskrs lcs cmvkrskoy egpcftk mmkgc`m iar fa`mas. Ikwkr tlc` 3:: fa`ma u`ets lcvk hkk` hueot se`fk 8::

Cmbae`e`d Zkrne`s Xawk Vetk cfquerkm> Fa`struftea` lcs at stcrtkm

6=8 Ocicykttk 39 8:3=-3; [psfcok/Ouxury Gcrnkt-Xctk [`ets

(Mynk @kosa`) ta ie`c`fkm fa`vk`tea`cooy>

6=8 Ocicykttk Vtrkkt (FHM) Vetk cfquerkm> Fa`struftea` lcs at stcrtkm

Fcpetco A`k Hueome`d

]lerm Vtrkkt (FHM) Vetk cfquerkm> Fa`struftea` lcs at stcrtkm

Faggkrfk Hueome`d 58 8:3=-3; [psfcok/Ouxury Gcrnkt-Xctk u`ets

(]B Ecraffe, @kw Arokc`s) ta hk ie`c`fkm vec L[M 883m=>

666 Ocurko Vtrkkt Hueome`d cfquerkm> fa`vkrsea` lcs at stcrtkm

Kcst Haym Cpcrtgk`ts

Kcst Haym ct Mamsa` Vetk cfquerkm> fa`struftea` lcs at stcrtkm

Xevkr Lausk 88= 8:3=-3; [psfcok/Ouxury Gcrnkt-Xctk u`ets

(Gcrf Houghkrd) ta hk ie`c`fkm fa`vk`tea`cooy>

Tkst GfNe`oky ct Eawc Vetk cfquerkm> fa`struftea` lcs at stcrtkm

Cumuha` Cpcrtgk`t Lagks 3

OC 9= wkst ai OC 59=, Rcflcry Vetk cfquerkm> fa`struftea` lcs at stcrtkm

]atco [`ets Zoc``km 5

7/22/2019 2014 Trends Book

23/47

7/22/2019 2014 Trends Book

24/47

=8

]XK@MV 8:3=

9&&-#. !:6%)

CZCX]GK@] MC]C

HU CXKC -

Ycfc`fy Xctk

(Vpre`d 8:33 - Icoo 8:36

Gctflkm Vcgpok Mctc Vkt)

]CHOK ;2 CZCX]GK@] MC]C HU CXKC -Cvd. Xk`t & Cvd. Xk`t pkr Vq. It.(Vpre`d 8:33 - Icoo 8:36 Gctflk m Vcgpok Mctc Vkt)

@ughkr ai

Crkc Fagpokxks Zkream : HX 3 HX 8 HX 6 HX = HX : HX 3 HX 8 HX 6 HX = HX ]atco

I 8 :36 $ ;= ; $ 4= = $

7/22/2019 2014 Trends Book

25/47

==

!"#$%&' !")*&'+++ ,-%./%&' !")]XK@MV 8:3=

9&&-#. !:6%)

]CHOK 42

CZCX]GK@]

MC]C HU

REZ FAMK

(Vpre`d 8:33 - Icoo 8:36

Gctflkm Vcgpok

Mctc Vkt)

(Rep Famks wetl Gark ]lc`

3 Fagpokx)

@ughkr ai

Crkc Fagpokxks Zkream : HX 3 HX 8 HX 6 HX = HX : HX 3 HX 8 HX 6 HX = HX ]atco

I 8:36 $;

7/22/2019 2014 Trends Book

26/47

!"#$%&' !")*&'+++ ,-%./%&' !")

=9

:=

XK]CEO]XK@MV

]XK@MV 8:3=

9&&-#. !:6%)

8:3= XK]CEO FAGGE]]KK

BA@C]LC@ TCON KX, FFEG

Vpkcnkr, ]XK@MV

GCKV]XE-G[XXKOO, E@F.

FLCXOEK FAOYE@, FFEG

HKC[HA\FAGGKXFECOXKCOKV]C]K

TCMK DXKK@K

GCKV]XE-G[XXKOO, E@F.

C[V]E@ KCXLCX]

HKC[HA\FAGGKXFECOXKCOKV]C]K

B[V]E@ OC@DOAEV , FFEG

GENKICODA[V]& CVVAFEC]KV, E@F.

VKC@ GFMA@COM, GCE

FAAN, GAAXK, & CVVAFEC]KV

KYC@ VFXADDV

@CE OC]]KX& HO[G

FAGGKXFECOXKCOKV]C]K

FAOE@ VGE]L

N[XRC@MLKHKX]

MA]]EK ]CXOK]A@, FFEG

V]EXOE@DZXAZKX]EKV

8):6%:) !=*&;*)

C Vurvky ai Vlappe`d Fk`tkrs e` Hcta` Xaudk2 Vpre`d 8:3=

]les rkpart wcs prkpcrkm irag mctc faookftkm

irag k-gceo c`m tkokpla`k survkys ai slappe`d

fk`tkr gc`cdkrs, okcse`d cdk`ts, c`m aw`krs

fa`muftkm hy gkghkrs ai tlk Hcta` Xaudk

]XK@MV e` Xkco Kstctk Xktceo Faggettkk.

Vurvkys wkrk fa`muftkm e` Ikhrucry c`m Gcrfl

8:3=. Kxtk`sevk e`mkpk`mk`t vkrefctea` wcs

`at pravemkm, lawkvkr quatkm rk`ts c`m/

ar vcfc`feks tlct cppkcrkm c`agcoaus wkrk

flkfnkm.

Mksfreptea` ai tlk C`coyses

A`fk cdce` aur survky e`foumkm hrkcne`d

maw` mctc iar c`flarkm c`m `a`-c`flarkm

spcfks. Tk hkoekvk tles es tlk hkst e`mefctar ai

Zrkveaus survkys rkkftkm rk`tco rctks faookftkm

a` c ledl-oaw hcses, wetl c` cvkrcdk rk`tco rctk

iar kcfl prapkrty fcofuoctkm hcskm a` tlk ledl-

oaw e`mefctars. ]les fcuskm c`flarkm fk`tkrs

(wetl typefcooy oawkr rk`tcos iar tlk ocrdk sp cfks)

ta sed`efc`toy snkw tlk rk`tco durks. ]les es

`aw tlk iaurtl ykcr ai hrkcne`d aut tlk c`flar

spcfks e` tlk rk`tco survky c`m wk `aw ikko wk

rctks.

]lk slappe`d fk`tkr survky c`coyses esstrufturkm cs iaooaws2

ta hk c`flar spcfks.

faookftkm a` c ledl-oaw hcses, wetl c`

cvkrcdk rk`tco rctk iar kcfl prapkrty

fcofuoctkm hcskm a` tlk ledl-oaw e`mefctars.

kxpk`sk rkeghurskgk`ts irag tk`c`ts e` cmmetea` ta hcsk rk`tcos c`m sagk slappe`d fk`tkrs

rkquere`d `a cmmetea`co rkeghurskgk`ts. ]a crrevk ct fa`sestk`t rk`tcos, c`y cmmetea`co

rkeghurskgk`ts pcem hy tk`c`ts (dk`krcooy iar fagga` crkc gce`tk`c`fk(FCG), tcxks c`m

e`surc`fk) crk cmmkm ta kcfl slappe`d fk `tkrs fcofuoctkm cvkrcdk rk`tco ta crrevk ct c tatco cvkrcdk

rk`tco.

gc`cdkgk`t c`m/ar aw`krslep, rksuots iar kcfl slappe`d fk `tkr crk at cvceochok kvkry ykcr.

Fagpcresa` ai tlk tatco survkykm okcschok spcfk c`m `ughkr ai slappe`d fk`tkrs e`mefctkm e` kcfl

tegk pkream slauom `at hk tcnk` cs c` e`mefctea` ai `kw fa`struftea` c`m/ar mkgaoetea`, hut cs c`

e`mefctea` ai prapkrteks iar wlefl mctc wcs pravemkm.

kcfl tegk pkream rkkft tlk rksuots iar kcfl e`mevemuco survky. ]lky crk, lawkvkr, fa`semkrkm ta hk

e`mefctevk ai dk`krco gcrnkt fa`metea`s.

@ugkraus sgcoo strep fk`tkrs tlraudlaut tlk Hcta` Xaudk crkc crk kxfoumkm irag tlk c`coyses muk

ta tlk ge`egco sezk rkquerkgk`t iar tlk survky.

irag tlk survky. Muk ta tlk ocrdk sezk ai tlksk fk`tkrs c`m sed`efc`toy ledlkr rk`tcos faookftkm

iar gcoo spcfks fagpcrkm ta stc`mcrm guote-tk`c`t rktceo spcfks, tlksk prapkrteks lcvk

lestarefcooy fcuskm sed`efc`t snkwe`d ai tlk vcfc`fy c`m cvkrcdk rk`tco rksuots wlk` e`foumkm e`

pcst rkparts. ]lky wkrk koege`ctkm irag tlk survky e` 8::4, wetl rksuots irag kcroekr survkys rkveskm

ta kxfoumk tlksk fk`tkrs.

fk`tkrs faookft sed`efc`toy ledlkr rk`tcos, e`fousea` ai wlefl wauom oenkoy sed`efc`toy snkw tlk

mctc. ]lksk tlrkk fk`tkrs crk dk`krcooy kxfoumkm irag tlk durks prksk`tkm, c`m spkfef

e`iargctea` weoo hk devk` a` tlksk fk`tkrs mure`d tlk cftuco prksk`tctea`.

]chok 3pcdk ;;), Vezk/]ypk (]chok 8pcdk ;9),

Cdk (]chok 6pcdk ;4), Oafctea` (]chok = pcdk ;

7/22/2019 2014 Trends Book

27/47

=>D;

F8--618,+)7 7M?70&1J"-CH .)3

!",C F0-8"0

'&( %))(*))( +,"-./

:)338,.6"& =8-(8,

;;942924>>;D

!",CF0-8"0?70&1J"-CH.)3

Fa`tcft c ok`mkr tamcy ta mesfuss faggkrfeco aw`kr affupekm c`m

e`vkstgk`t rkco kstctk oac`s. Yeset duoihc`n.fag ta okcr` gark.

+6&& L36#/

K8,C6-M +,"-./

:)338,.6"& =8-(8,

;;942924>>E