ContentsGallery ...................................................................... 4

Event Objectives ...................................................... 6

Event Overview ........................................................ 7

Event Producers ....................................................... 8

Tucson/Pima County - Demography ......................... 10

Marketing Plan .......................................................... 12

Advertising Plan ........................................................ 14

Public Relations Overview ........................................ 14

Media Plan ................................................................ 15

Promotional Plan ...................................................... 15

Platinum Sponsor Offerings ...................................... 16

Gold Sponsor Offerings ............................................ 18

Bronze Sponsor Offerings ........................................ 19

TRIN-I-TEE 5:7National Recording Artists

Trin-i-tee 5:7, along with SOULFRUIT, joined Southwest Soul Circuit on tour through 5 Southwestern cities including Dallas, Sierra Vista, Tucson, Mesa and San Diego. They performed brilliantly on stage and off. T57 is pictured above visiting with local neighborhood kids at the Holmes-Tuttle Boys & Girls Club in Tucson, Arizona.

Gallery

Over the past 8 years, Southwest Soul Circuit has produced hundreds of concerts and festivals from Dallas to San Diego, and many cities in between with world class performers.

SOULFRUIT (top left), Tim Clifton (top right), Tinika Wyatt (center left), Ron Brown (center), Tanishia (center right), Crystal Stark (bottom left), Kristie Kirk (bottom center) and Brice Winston (bottom Right)

Gallery

Event ObjectivesSouthwest Soul Circuit End of the Year Gala

• To produce a formal concert event to celebrate the commitment of Southwest Soul Circuit fans, volunteers, singers & musicians in 2014.

• To show appreciation for the support given by community businesses and community service organizations in 2014.

• To launch the “Indie Soul Movement” initiative for 2015.

“Art is a nation’s most precious heritage. For it is in our works of art that we reveal to ourselves and to others the inner vision which guides us as a nation. And where there is no vision, the people perish.”

– Lyndon Johnson, on signing into existence the National Endowment on the Arts

Event OverviewThe 1st Annual Southwest Soul Circuit (SWSC) “End of the Year” Gala, is a red-carpet, black tie event which celebrates the accomplishments of it’s volunteers, staff, singers and musicians along with SWSC fans. This Gala will have a Pre-Show VIP Reception with complimentary valet, food and drinks for VIPs, plus a 90 minute concert featuring Independent Recording Artists and musicians who are a part of the SWSC team. Independent recording artists, Kevin Hamilton and Tanishia, will be joined on stage by amazing new artists singing Contemporary Soul, Jazz and R&B music, and will unveil the “Indie Soul Movement” which will emerge throughout the Southwest starting in the 1st quarter of 2015.

Each year, SWSC produces dozens of events from Dallas to San Diego, and utilizes freelance musicians, part-time staff and volunteers to render concerts, festivals and studio records for independent recording artists. In 2014, our musicians, staff and volunteers have contributed to the production of many events such as:

•Tucson Meet Your Soul (as part of the Tucson Meet Yourself Folklife Festival)•Soul Music at 2nd Saturdays (a monthly live music event in downtown Tucson, Arizona)•The Mulcahy YMCA’s “Essence of Soul Fundraiser”•Soul Sundays at Elliott’s on Congress (a monthly series featuring Kevin & Tanishia singing Contemporary Soul music and showcasing new recording artists)•many more...

SWSC also is a “Producer for Hire” firm which provides a “One Stop Shop”, turnkey production service to outside agencies. Businesses who use this service take advantage of SWSC’s event coordination expertise of various event elements and staff members, it’s event production expertise through lighting, sound and staging, and it’s entertainment services which provides skilled musicians and singers. Companies also take advantage of marketing and advertising services through Southwest Soul Circuit Magazine.

The world is a complicated place, and there's a lot of division between people. The performing arts tend to unify people in a way nothing else does.

~David Rubenstein - Co-founder and co-chief executive officer of The Carlyle Group

Event ProducersThe Southwest Soul Circuit (SWSC) is a music production business specializing in:•Concerts•Festivals •Studio recordings

Our signature events are two day, family friendly concerts with national recording artists. These artists agree to participate in a SWSC Community building event which benefits a selected neighborhood in each tour city.

SWSC is headquartered in the Soul of downtown Tucson, Arizona and operates from Garden Level Studios. Co-founded by Kevin & Tanishia Hamilton in 2006, SWSC produces/promotes concerts in Dallas, Albuquerque, El Paso/Las Cruces, Sierra Vista, Tucson, Phoenix/Mesa & San Diego. Our mission is to uplift, inspire, and entertain our Southwest community by combining quality music and community service. Over our 8 years of service to the Southwest, SWSC has provided professional services to various agencies:

• SWSC provides promotional services through partnerships with various arts & entertainment businesses and non-profits such as the Fox Tucson Theatre, The Rialto Theatre, UA Presents, Arizona Theatre Company and Broadway in Tucson. SWSC has co-promotional events with Roberta Flack, BB King, Lauryn Hill, Darlene Love, Mavis Staples, Ramsey Lewis, Arturo Sandoval and countless other acts.

• SWSC provided musical arrangement services for Patti LaBelle in 2013.• Kevin & Tanishia’s performance credits are vast in number and variety opening for or singing with artists such as Roberta Flack, Lyle Lovette and

Sam Moore from the legendary Soul Duo “Sam and Dave”.• SWSC has also produced over 50 festivals in Downtown Tucson community as part of 2nd Saturdays Downtown Urban Street Festival, Tucson

Meet Your Soul and various other festival events.• Kevin and Tanishia provide curriculum development services and teaches at various charter & private schools. They also provide youth

development services to organizations such as the City of Tucson’s KIDCO program through their affiliation with Garden Youth Development Project.

• SWSC concert production credits include the Arizona Centennial Celebration at the Fox Tucson Theatre, Roberta Flack live at the Fox Theatre, and hundreds of concerts throughout the Southwest.

Dallas Convention Center: Naomi Bruton Main Stage, The Women’s Museum, Albuquerque: African American Cultural Center, Las Cruces: NMSU Atkinson Recital Hall, Sierra Vista: Buena Performing Arts Center Tucson, Arizona: The Tucson Convention Center Music Hall & The Leo Rich Theatre, The Tucson Fox Theatre, The Rialto Theatre, The Screening Room, The Proscenium Theatre, Phoenix/Metro: Mesa Arts Center, San Diego: 4th & B, Joan Crock Center.

Event Producers

Kevin is responsible for strengthening the impact and scope of work for the Southwest Soul Circuit in order to meet the needs of citizens of all ages throughout the Southwest by planning events, teaching music classes and performing at events and on projects which have cultural enrichment and performing arts elements.

!As a singer, Kevin’s vocal music experience has spanned the full gamut, from singing Gospel music in the church choir to performing as a principle performer in (3) major operas as a classically trained baritone. Kevin started playing piano while working in the US Air Force as a F-15 fighter jet aviation electronics technician. With years of international experience, Kevin provides a solid foundation for growth within the Southwest Soul Circuit.!

As a recording artist, Kevin plays almost all of the instruments in the studio to create unique, musically sound compositions. He is poised to create a musical catalog of over 1000 compositions for his publishing company, Eclectic Soul Music.

Tanishia is responsible for strategic planning while managing the operations, staff and events of the Southwest Soul Circuit.! She is accountable for management of all facets of production and promotions to include finance, staff/volunteer, marketing campaign, talent acquisitions and the like all while performing as an Independent Recording Artist.!

Obtaining an MBA with an emphasis in information technology, Tanishia learned her leadership and management skills as a pioneer member of an IT leadership development program with a top aerospace/defense company during her time there over several years. Serving as the world-wide face of diversity for this company, Tanishia transitioned into her new career by co-founding the Southwest Soul Circuit.

As a performer, Tanishia started singing at an early in the church with her father as her main influence. She started her career as a performer shortly after marrying Kevin Hamilton in 2006.! With a rare angelic voice, Tanishia captivates audiences with her natural delivery.!

TANISHIA HAMILTONChief Operations Officer/Recording ArtistSouthwest Soul Circuit, LLC

KEVIN HAMILTONPresident/CEO/Music Director/Recording ArtistSouthwest Soul Circuit, LLC

Pima County Population: 996,554

White Population: 277,655* (66%)Hispanic or Latino Population: 355,770 (35.7%)Black or African American Population: 39,862 (4%)

*(some people identify as both White and Hispanic or Latino)

Tucson/Pima County - Demography

4%

30%

66%

General Population between 25 -54

Blacks Hispanic or Latino White

© Southwest Soul Circuit pictures: Kevin & Tanishia invited to a Superbowl 42 after party by Ray Lewis Phoenix, Az. Common was the featured artist.

Our core audience is the 25-54 year old adult of various races and ethnicities who enjoy an above average quality of life. These individuals enjoy concerts, stage plays, comedy shows and special events in the downtown area. Our concerts were attended by approximately 30% Whites, 30% Hispanic & Latinos and 30% Blacks with the remainder spread out among Native Americans & Asians.

The Fox Theatre recently conducted its own study of its audience. !In one year (2012), The Fox attracted 63,591 audience members spending $3.4M in the downtown area, with $1.9M being spent by concert goers. Of that $1.9M, 60.7% went towards ticket sales ($1,153,323).** 77% of attendees who regularly attend the Fox Theatre reported that they live more that 5 miles away from the Fox Tucson Theatre, which shows the drawing power of the Fox Theatre in the downtown market.

Southwest Soul Circuit seeks to become an institution for world-class entertainment, a resource and avenue to train community singers and musicians and a company that generates revenue which makes a solid impact in the lives of people in the Tucson Community

Investment!in Downtown Tucson supports our arts and cultural institutions which in turn support investment in the region. !In 2010, Americans for the Arts conducted a study of the economic impact of non-profit arts and culture organizations and their audiences in Pima County. !There were 1,900,000 people in the audiences of the many shows and performances tracked, generating an estimated $87.7M in total economic activity. !(Americans for the Arts report, 2010)

** (from the “ECONOMIC IMPACT OF FOX THEATRE ON DOWNTOWN TUCSON” report by www.AzEconomicResearch.com)

SWSC Event Attendees

© Southwest Soul Circuit pictures: Grammy Award winner producer Madukwu Chinwah joined Kevin and Tanishia on the road for Southwest Soul Circuit 2008 Tour.

SWSC will connect to the “Soul” of our core audience through strategic promotional initiatives, our media partnerships, new artist involvement and more promotional opportunities with our sponsors. We will also run a viral media campaign aimed at telling the compelling story of SWSC to approximately 8,000 members in our network through social media and our e-blast lists. We will also take advantage of traditional marketing to broadcast the excitement of this Gala.

• Traditional Marketing:• Radio Ads

• Give away a trip for two to see “The Roots” live at Brooklyn Bowl in Las Vegas on January 3, 2015.• Connect with Gina Gant, Corey Vaughn Morris (formerly of Clear Channel -Tucson), Journal

Broadcasting Company, KXCI & any other viable radio partner• Radio Partners: KXCI

• Television Ads• Place commercial during strategic times on Cox & Comcast• Television Partnership: Access Tucson TV, KOLD (tentative)

• Print Ads• Purchase initial ads in various print publications in Pima County• Print Sponsors: Arizona Daily Star (Caliente), Tucson Weekly, SWSC Magazine

• Marketing Materials List (hardcopy materials will be distributed throughout Southern Arizona)• 100 Posters - (11” x 17”)• 250 Flyers - (8.5” x 11)• 10,000 Postcards - (Approximately 4”x6”)• 100 Trifold Brochures - Introduction to the “Indie Soul Movement”. Recording artist who are

interested in being a part can receive instructions on how to apply.

• Electronic & Viral Marketing• Social Media

• Will utilize facebook

• Our Viral Media Campaign is a series of promotional videos & ads which will be distributed throughout the Southwest. A series of 5 promotional videos will cover:• (1) General Event Promo Video, • (1) “Story of SWSC” Promo Video w/general event info, • (1) “Aspiring Artists” Promo Video w/general event info, • (1) “Development of the SWSC Business” Promo Video w/general event info and • (1) “Community Development” Promo Video w/general event info.• E-blasts

Marketing Plan

Tanishia Hamilton with Cece Winans

Southwest Soul Circuit was hired as the Local Market Management firm for the Super Bowl Gospel Celebration with Patti LaBelle, Cece Winans, Ray Lewis, Marvin Winans and many more.

• Strategic Promotional Initiatives

• Local personalities will introduce acts to build show synergy: Kathy Rivers (KXCI), Neb Yonas (Chapman Automotive)

• Media partnerships• Enhanced media packages to deliver the spirit of the SWSC to soul music fans all over the

Southwest• Cross-Promotional opportunities with our sponsors• Cross promotion with the Fox Tucson Theatre, Rialto Theatre and other popular performance

organizations!• Emerging artist involvement• Enhanced Indie Soul Artist integration into all promotional aspects of SWSC• Incorporation of sponsorship measurement tools to track participating sponsors return on

investment• Maybe have a survey on our main website and ask them questions about our

marketing and the companies that sponsor them• Increase grassroots promotions to reach broader consumer segments•

• Continued partnerships with top R&B, Contemporary Soul and Jazz artists throughout the Southwest

• Provide seasoned singers to provide soul-stirring performances at the concert• Promotional tie-ins to community organizations to support education and cultural development

of Soul music• Bi-lingual public relations initiatives• Gabriella Rodriguez of the Mexican Consulate will translate our press release and copy points

to Spanish• Visit Tucson will market our show through vamosatucson.com, the Mexico Market division.

Marketing Plan

Trin-i-tee 5:7

On the road with Southwest Soul Circuit, this Grammy Award nominated singing group performs community service during a tour Community Builder event in Dallas, Tx. at the Women’s Museum.

Communications PlatformInsightful and targeted messaging will be developed for a multimedia platform to convey a family message and proud sponsors. Ad buys catering to women between the ages of 25-54 will help SWSC take advantage of the buying power of women. Marketing materials will look to reflect the diversity of SWSC event attendees in this same age group.

• Regional Plan, State Plan & Local Plan• Regional Plan

• Will offer special discounts and complimentary tickets, and VIP passes to individuals coming from Dallas, Las Vegas or San Diego.

• Will offer special room rates to Country Inn & Suites• Will market a special “Saturday Brunch” event the day after the concert with a live musician and pre-

recorded music playing• Will create a special video invite to all of our friends.

• State Plan• Will offer special room rates to Country Inn & Suites• Will market a special “Saturday Brunch” event the day after the concert with a live musician and pre-

recorded music playing• Will create a special video invite to all of our friends.

• Local Plan• Will market the Gala during SWSC gigs• Will perform at a local bookstore/coffee house to build awareness of our event

• Communications Goals• Pima County Goal: 50% of all Black households (20,000 people), 5% of all Hispanic and Latinos (17,000)• Southwest Region Goal: Create 5% awareness of our event in Black population (72,00 people), reach 1% of

the Hispanic and Latino population (46,733)

• Public RelationsSouthwest Soul Circuit will utilize it’s key contacts with Southern Arizona publications and will:

• distribute various press releases to print and online publications through the last 5 weeks of marketing campaign

• distribute a bi-lingual press release to Vaminos Tucson, the Mexican Market Division of Visit Tucson.• seek to create human interest stories to offer local publications content.

• Ad Buys• Clear Channel Connect: Corey Vaughn• KOLD (Possible Buys)• Cox/Comcast ad buys - Fonda Insley

Advertising Plan/Public Relations Overview

Anna Maldonado

working with our public relations efforts during Superbowl 42 in Phoenix, Arizona.

• Media Partners• Access Tucson TV• KOLD (tentative)• KXCI 91.3 FM Community Radio• TucsonSoul.com• Arizona Daily Star (Caliente)

• Regional Media Plan• SWSC will produce and promote a series of 5 viral

videos which convey its spirit and nature and will set up the excitement of our audience’s participation

• Internet Plan• SWSC will upload a prominent photo ad on it’s

welcome page with a link to purchase tickets through the Fox Box Office

• Will seek to post this events ad on at least 25 community calendars

• Strategic Initiatives• Give complimentary tickets to various arts agencies in

Southern Arizona• The New Black Wall Street Group• The Soul Music Business Luncheon Network• Collaborate with Local First Arizona:

Media & Promotional Plan

Kevin & Tanishia Hamilton

Performing live at the Fox Tucson Theatre during the Arizona Centennial Celebration. Southwest Soul Circuit was the production company hire for this event.

PLATINUM SPONSOR

• Your company will be recognized on the SWSC television show “Something Live!” to be aired on Access Tucson TV and in multiple markets throughout the Southwest Region of the U.S. in 2015.

• Company recognition on ALL radio mentions and interviews

• Company recognition on ALL promotional videos & ads. We have a series of 5 promotional videos: • (1) General Event Promo Video, • (1) “Story of SWSC” Promo Video w/general event info, • (1) “Aspiring Artists” Promo Video w/general event info, • (1) “Development of the SWSC Business” Promo Video w/general event info and • (1) “Community Development” Promo Video w/general event info.

• Company logo on ALL print materials - 100 Posters (11”x17”), 250 Flyers (8.5”x11”) and 10,000 postcards.

• Editorial Article of your company in the January edition of Southwest Soul Circuit Magazine

• One Color Glass Gobo of your logo on a wall in the theatre• Company Logo included on the Southwest Soul Circuit Eco-Friendly Step-And-Repeat banner (Along with

the Southwest Soul Circuit Logo) • 5 pairs of VIP tickets (rows 1 and 2)• 5 pairs of Golden Circle tickets (rows 3 through 7)• 5 pairs of passes to the Pre-Show reception with free beer, wine and food• 5 Free Valet Passes from Imperial Valet Service• Two Page Full Color ad in the Gala Program Guide

!"#$%%

GOLD SPONSOR

• Company recognition on ALL radio mentions and interviews

• Company recognition on ALL promotional videos & ads. We have a series of 5 promotional videos: • (1) General Event Promo Video, • (1) “Story of SWSC” Promo Video w/general event info, • (1) “Aspiring Artists” Promo Video w/general event info, • (1) “Development of the SWSC Business” Promo Video w/general event info and • (1) “Community Development” Promo Video w/general event info.

• Company logo on ALL print materials - 100 Posters (11”x17”), 250 Flyers (8.5”x11”) and 10,000 postcards.

• Editorial Article of your company in the January edition of Southwest Soul Circuit Magazine

• 3 pairs of VIP tickets (rows 1 and 2)• 5 pairs of Golden Circle tickets (rows 3 through 7)• 3 pairs of passes to the Pre-Show reception with free beer, wine and food• 4 Free Valet Passes from Imperial Valet Service• Two Page Full Color ad in the Gala Program Guide

!&#$%%

SILVER SPONSOR

• Company recognition on ALL promotional videos & ads. We have a series of 5 promotional videos: • (1) General Event Promo Video, • (1) “Story of SWSC” Promo Video w/general event info, • (1) “Aspiring Artists” Promo Video w/general event info, • (1) “Development of the SWSC Business” Promo Video w/

general event info and • (1) “Community Development” Promo Video w/general event

info.

• Company logo on ALL print materials - 100 Posters (11”x17”), 250 Flyers (8.5”x11”) and 10,000 postcards.

• 5 pairs of Golden Circle tickets (rows 3 through 7)

• 2 pairs of passes to the Pre-Show reception with free beer, wine and food

• 3 Free Valet Passes from Imperial Valet Service

• One Page Full Color ad in the Gala Program Guide

!'$%

BRONZE SPONSOR

• Company logo on ALL print materials - 100 Posters (11”x17”), 250 Flyers (8.5”x11”) and 10,000 postcards.

• 3 pairs of Golden Circle tickets (rows 3 through 7)

• 1 pair of passes to the Pre-Show reception with free beer, wine and food

• 2 Free Valet Passes from Imperial Valet Service

• One Page Full Color ad in the Gala Program Guide

!($%

Point of Contact: ! ! Tanishia Hamilton, MBA ! ! ! ! Chief Operations Officer! ! ! ! Southwest Soul Circuit, LLC! ! ! ! (520) 829-1129! ! ! ! Tanishia@SWSoulCircuit.com

www.SWSoulCircuit.com