2014 smith optics october editorial coverage report
DESCRIPTION
ÂTRANSCRIPT
![Page 1: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/1.jpg)
total seen monthly circulation: + 3 0 ,7 5 3 , 2 0 0
O C T O B E R 2 0 1 4 B R A N D E D I T O R I A L PRESS CONTACT: Cassie Abel
[email protected] | 208.727.6593Kate Gaeir
[email protected] | 206.334.0863total seen circulation year to date: + 3 2 8 , 2 9 0 , 1 4 5
ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com
*Please note that a pitch does not guarantee that the above mentioned product will appear in print.
1. Oregon Live - Portland Relocation - 7,997,375
2. Salt Lake Tribune - Portland Relocation - 1,925,911
3. Seattle PI - Portland Relocation - 1,915,686
4. PinkBike.com - #SMITHwomen - 2,175,601
5. Pink Bike - SMITHWomen Great Days - 1,847,054
6. VitalMTB - SMITHWomen Graet Days - 1,237,619
7. Velo News - Overtake, Asana - 1,092,618
8. Freeskier.com - SMITHWomen Great Days - 775,621
9. Men’s Journal - Vantage - 765.425
10. Men’s Journal - I/O 7 - 765.425
11. Esquire - Audible - 721,399
12. BikeMag.com - SMITHWomen Great Days - 680,814
13. Outside Magazine - Dockside, Overtake, Lowdown -
675,000
14. Teton Gravity - SMITHWomen Great Days - 516,306
15. OntheSnow - I/O 7, Squad, Showcase OTG - 455,651
16. Bicycling (cover) - Overatke, Arena - 438,675
17. Ski Magazine - I/O, Vantage - 455,438
18. Skiing Magazine - Colette - 307,443
19. Envision - Various Eyewear - 30,000
20. Vision Monday - Various Eyewear - 20,024
1. Maxim - I/O Recon
2. FieldandStream.com - Dockside
3. Travel + Leisure - Audible, V2 Max, I/O
4. Outside Magazine - Dockside, Discord, Overtake, Wayward
5. Freeskier - I/O, Dover
6. 20/20 - Clayton (Scotty Lago)
7. Cult of Mac - Ovetake
8. Peleton - Arena, Asana
9. NSMB.com - Arena
10. Men’s Fitness - ChromaPop
11. Gear Institute - Cheetah, Parallel Max
12. Aspen Magazine - Colette, Clayton
13. Refinery29 - Overtake, Clayton, Colette
14. Canoe & Kayak - Lowdown, Colette
15. Fly Rod & Reel - Dover (ChromaPop)
16. SNEWS - Vantage w/ MIPS
17. SnowboardMag.com - Various Goggles, Sunglasses
18. Climbing - Indie Rx
19. Mt. Baker Experience - Goggles
20. Gear Caster - I/O 7
21. Aspen Daily News - I/O 7
22. Active Gear Review - I/O 7
T O P P I T C H E S O F T H E M O N T H *S E L E C T S E E N B R A N D C O V E R A G E / C I R C U L AT I O N
![Page 2: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/2.jpg)
![Page 3: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/3.jpg)
![Page 4: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/4.jpg)
![Page 5: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/5.jpg)
![Page 6: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/6.jpg)
![Page 7: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/7.jpg)
![Page 8: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/8.jpg)
![Page 9: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/9.jpg)
![Page 10: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/10.jpg)
![Page 11: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/11.jpg)
![Page 12: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/12.jpg)
![Page 13: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/13.jpg)
![Page 14: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/14.jpg)
![Page 15: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/15.jpg)
![Page 16: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/16.jpg)
![Page 17: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/17.jpg)
![Page 18: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/18.jpg)
![Page 19: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/19.jpg)
![Page 20: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/20.jpg)
ISSUE 1443OCTOBER 27, 2014
The Weekly Digital Magazine for the Sporting Goods Industry
Nike Spring 2015 Collection
Designed for the lifestyle of today's woman
![Page 21: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/21.jpg)
8 SGBWeekly.com | OCTOBER 27, 2014
POWER. VERSATILITY.LIGHT.
ORDER NOW WWW.COGHLANS.COM
SGBweeklySept2014.indd 1 8/26/2014 4:17:04 PM
SMITH OPTICS EXITING IDAHO TO GROW
Safilo Group will relocate key functions of Smith Optics from Ketchum, ID to a new global design center in Portland, OR and Safilo's North American headquarters in Parsippany, NJ in a bid to take the brand global. The decision follows an in-depth analysis conducted over the past year in collaboration with Smith’s top management and with the goal of evolving Smith from its strong North American snow sport goggle posi-tion into a global eyewear brand.
As a consequence, three key decisions have been taken with regard to the future locations of Smith:
» Portland, OR has been chosen as the U.S. West Coast location and will serve as the inspirational base for the product leadership activi-ties of the Global Sports & Outdoor Lifestyle segment. Consequent-ly, Smith design, product development, marketing, artwork, and e-commerce activities will relocate to Portland.
» The manufacturing of all Sports brands ski goggles will be concentrated in Clearfield, UT, the current home of the Smith manufacturing and distribution center.
» To enable joint capabilities with Safilo’s U.S. headquarters, the IT, HR and Finance functions will move to Parsippany, NJ where Safilo USA is based.
By 2020, Safilo Group predicts Smith could more than double in size, provided it expands into international markets from its currently narrow sportswear distribution channels. “We believe in the Smith brand and we are taking decisions that are aimed at further developing it sustainably across the globe," said Safilo Group CEO Luisa Delgado. "To do so, we have to create a more efficient platform and Smith can strongly benefit from the synergies deriving from our Group as a whole. We need there-fore to organize ourselves to leverage these opportunities”.
The transition out of Ketchum, where Smith Optics employs 85, will be phased gradually between 2015 and 2018. Smith Optics was founded in Idaho in 1965. Safilo, based in Italy, bought Smith in the 1990s.
![Page 22: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/22.jpg)
To listen to the radio interview, visithttp://boisestatepublicradio.org/post/smith-optics-departure-central-idaho-will-have-economic-ripple-e�ect
![Page 23: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/23.jpg)
![Page 24: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/24.jpg)
![Page 25: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/25.jpg)
![Page 26: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/26.jpg)
![Page 27: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/27.jpg)
![Page 28: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/28.jpg)
![Page 29: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/29.jpg)
![Page 30: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/30.jpg)
![Page 31: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/31.jpg)
![Page 32: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/32.jpg)
![Page 33: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/33.jpg)
For the full feature, visit http://freeskier.com/stories/dance-parties-powder-ladies-smith-optics-crested-butte-backcountry#
![Page 34: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/34.jpg)
![Page 35: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/35.jpg)
![Page 36: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/36.jpg)
![Page 37: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/37.jpg)
![Page 38: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/38.jpg)
![Page 39: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/39.jpg)
![Page 40: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/40.jpg)
![Page 41: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/41.jpg)
For the full review, visit http://www.roadbikereview.com/reviews/review-smith-pivlock-arena-sunglasses
![Page 42: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/42.jpg)
![Page 43: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/43.jpg)
![Page 44: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/44.jpg)
![Page 45: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/45.jpg)
![Page 46: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/46.jpg)
![Page 47: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/47.jpg)
![Page 48: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/48.jpg)
![Page 49: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/49.jpg)
For the full review, visit: http://www.activegearreview.com/running/sport-sunglasses-running/smith-pivlock-asana-sunglasses/
![Page 50: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/50.jpg)
![Page 51: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/51.jpg)
![Page 52: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/52.jpg)
![Page 53: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/53.jpg)
![Page 54: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/54.jpg)
![Page 55: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/55.jpg)
![Page 56: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/56.jpg)
![Page 57: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/57.jpg)
![Page 58: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/58.jpg)
![Page 59: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/59.jpg)
![Page 60: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/60.jpg)
![Page 61: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/61.jpg)
![Page 62: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/62.jpg)
![Page 63: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/63.jpg)
![Page 64: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/64.jpg)
![Page 65: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/65.jpg)
![Page 66: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/66.jpg)
![Page 67: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/67.jpg)
![Page 68: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/68.jpg)
![Page 69: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/69.jpg)
![Page 70: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/70.jpg)
![Page 71: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/71.jpg)
![Page 72: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/72.jpg)
![Page 73: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/73.jpg)
![Page 74: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/74.jpg)
![Page 75: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/75.jpg)
![Page 76: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/76.jpg)
![Page 77: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/77.jpg)
![Page 78: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/78.jpg)
![Page 79: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/79.jpg)
![Page 80: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/80.jpg)
![Page 81: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/81.jpg)
![Page 82: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/82.jpg)
![Page 83: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/83.jpg)
![Page 84: 2014 Smith Optics October Editorial Coverage Report](https://reader034.vdocuments.mx/reader034/viewer/2022042721/568ca8961a28ab186d99f2a6/html5/thumbnails/84.jpg)