1.Im not a car guy; Im a software guy and I work at Ford. SEMA 2014 Product Development Experience

2. Disclaimers Everything stated in this presentation is to be considered my own opinion, and not an official representation of Ford Motor Company or any other Ford employees. All rights reserved but some wrongs are still available. If you dont ask questions, I cant give answers. 3. Who Am I? Never disrespectful. Always irreverent. It just works. Before Siri there was SYNC. Dont tell me what I cant do. Go big or go home. Code beats paper. 4. Im a developer. limofoundation.org perl.org vim.org spdx.org linuxfoundation.org genivi.org/projects/smartdevicelink thecorconian opensource.motorola.com 5. Todays High Tech Automobile More Complex Space Shuttle 500,000 lines of code Boeing 777 3-4 million lines of code Ford Taurus 2012 50+ million lines of code Ford 2020 100+ million lines of code 6. Todays High Tech Automobile More Complex 7. Customer Interface Single Dot Matrix Display Trip Odometer A,B Fuel Economy Timer Vehicle Setup 2010 Ford Fusion Cluster 14 Features RH Color Display Entertainment Phone Navigation Climate 2013 Ford Fusion Cluster Customer Interface LH Color Display Display Trip Odometer 1,2 Fuel Economy Information Settings 100 Features 19 Features Todays High Tech Automobile More Complex 8. APPLINK FORDS SMARTPHONE-TO-VEHICLE CONNECTIVITY SOLUTION Description AppLink is Software Both on the vehicle (SYNC or radio) and within a smartphone application Wraps in-vehicle services such as speech, buttons and the display Allows the smartphone app to interface with the driver using the in-vehicle infotainment system Enforces driver distraction policies and limited touch screen sequences 63 AppLink Apps 52 Ford First 35 Unique Not first Unique to Ford and Ford First-To-Market First-To-Market 9. SMARTDEVICELINK CONTINUING TO LEAD THE INDUSTRY Description Goal of a de-facto standard for SmartPhone-to- vehicle communication Based on award winning AppLink Leverage the open source model Use GENIVI because of the automotive ecosystem projects.genivi.org/smartdevicelink Ford has lead on project maintenance Ford benefits / deliverables Address industry fragmentation due to a multitude of solutions Attract and keep the best brands without the need for a bounty Industry benefits / deliverables One connectivity solution and one code base Ability to focus on the true value which is content 10. DEVELOPER.FORD.COM HOW FORD IS FIRST Description Automotive industry first-ever open developer program Built by developers for developers One entry for all 3rd party software development for Ford AppLink, Service Delivery Network, OpenXC Supports app discovery and facilitates participant success with tight integration to catalog.ford.com. Ford benefits / deliverables Ability to deliver affinity brands in conjunction with our vehicle launches Worldwide 3rd party partner management One point of contact and control for the Ford & Lincoln brands Vehicle to deliver Ford First strategy Implementation: Modeled after existing developer programs (e.g., Google, Motorola, Facebook, Amazon) All the assets expected and needed by application developers SDK Documentation Sample code developer.ford.com Test Procedures Tips and Tricks Go-to-market support 11. HTTP://IMGS.XKCD.COM/COMICS/ESTIMATION.PNG 12. We can evade reality, but we cannot evade the consequences of evading reality. -- Ayn Rand 13. Ford Motor Company is a software company. Come and code with us!