2014 referral marketing, retail look-book
DESCRIPTION
A successful referral marketing program will give marketers to ability to seamlessly reflect their brands’ look and feel, while creating an optimum user experience. This Look Book features 8 examples of successful referral marketing programs for retailers. Companies include: ProFlowers, American Giant, Shari’s Berries, Ink Garden and more.TRANSCRIPT
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After producing over 500 referral programs for brands of all sizes, we know what works when building a customer-first referral experience. Our technology not only gives marketers the ability to seamlessly reflect their brands’ look and feel, but also creates a user experience that has customers continually sharing. We have helped create and implement crafted customer referral experiences for companies across various industries including Retail, Financial Services, Consumer Subscription, Technology Subscription, Entertainment, and more.
In this Look Book, we feature some top-performing and well-designed referral programs for retailers. Referral marketing is a new and scalable channel for customer acquisition. Retailers need to adopt and implement a referral program to stay ahead of the competition. We hope that the 8 referral experiences provide inspiration to jumpstart a program of your own!
03©2013 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
04©2013 Extole Inc. All Rights Reserved. PROPRIETARY/CONFIDENTIAL
ProFlowersProFlowers’ referral program reminds customers that flowers make the perfect gift for any occasion. ProFlowers has initiated a referral offer encouraging its existing customers to share the brand with their friends and get rewarded. With its dynamic website, the program creative remains consistent with current messaging giving visitors a seamless referral experience.
Microsite
Facebook Share
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Criquet shirtsTo promote its referral program, Criquet leverages both online and offline channels to invite existing customers to share “country club tested, farmer’s market approved” organic shirts and polos with their friends. As an extension of its brand, the integrated program embodies Criquet’s humorous tone and gives customers the option to refer both the brand and the specific products they love.
Mobile ViewOn Site CTAs
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AmeriCAn GiAntTest, optimize, and repeat. From call-to-action location, to promotional placement and copy, American Giant has taken advantage of the ability to tweak its referral program for optimal participation. Existing customers can share American Giant and their favorite American Giant products with their friends. Standard social sharing buttons at the product level have been replaced with the referral program call-to-action, making it even easier to share.
On Site CTAs
Dedicated Email
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Who wouldn’t want a sweet surprise? Shari’s Berries’ refer a friend program lets customers share the brand through email, Facebook, and Twitter. Referrers can also track their friends’ participation through bi-weekly dashboard emails to create consistent engagement and drive even more participation.
shAri’s Berries
Dedicated Email
Email Banner Ad
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milkBooksWith its dedication to high quality and impeccable design, the MILK Books’ referral program conveys the MILK Books aesthetic with a clean look and feel. The program communicates MILK Books’ attention to detail and invites customers to “capture the moment” and share the brand with their friends. Sharing channels include email, Facebook, and Twitter.
On Site CTAs
Inline Widget
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PersonAl CreAtionsPersonal Creations takes on a personal touch with its conversational referral program messaging. This balanced offer structure, $15 for the customer and $15 for the friend, creates a sense of equality and inspires more sharing. Participants can also set up reminder emails to see the outcome of their referrals and their level of influence, which keeps the program top of mind.
Microsite
Email Banner Ad
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ink GArdenInk Garden’s referral program helps them understand the impact referrals have on its business. By allowing customers to share both the brand and specific products with their friends, Ink Garden gains insights into customers’ product preferences and can adjust the program accordingly.
On Site CTA
Product Page CTA
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shoes For CrewsDesigned with mobile and web users in mind, Shoes For Crews’ referral program is embedded in both experiences. Here, a prominent call-to-action enlists visitors to participate and share the brand or their favorite slip resistant shoes with their friends. For “the shoe that grips,” its program follows suit with its stickiness, promoting the offer in multiple customer touchpoints.
Postcard WidgetMobile View
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ContaCt us today!About extoleExtole enables brands to acquire new, high value customers at scale with its referral marketing platform. With Extole’s simple, turnkey solution, marketers can create a complete, efficient, and reliable acquisition channel by encouraging their customers to refer new customers.
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