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3 The State & Local Technology Market

5 Our Audience

7 Our Solutions

9 Print

11 Online

12 Events

15 Research

17 Navigator

19 Custom Media & Special Reports

21 Public CIO

23 Digital Communities

25 Contact Us

COvER

Los Angeles Department of TransportationLos Angeles, Calif.

June 11, 2013

Photographs by David Kidd© 2014 e.Republic. All Rights Reserved.

Solving Problems in State & Local Government Through the Smart Use of Technology

Contents

Government Technology and Public CIO are ‘must reads’ in our offices. They keep us on top of the latest trends and real-world solutions in government IT, with content that’s as engaging as it is informative.” Jim Bell, DiRecToR of Technology SeRviceS, new yoRK STATe SenATe (AUgUST 2013)

Oregon CIO Julie Pearson-Ruthven Washington, D.C.

July 24, 2013

govtech.com // Media Kit 3

America’s state and local governments are one of the largest markets for goods and services in the world. Combined, state and local governments spend an estimated $3.2 trillion per year, and more than $93 billion of that is spent on technology.

State and local CIOs, technology directors and chief innovation officers play a critical role in moving government forward. As the IT landscape evolves, the role of these technology professionals is changing, their titles are changing and their responsibilities are growing.

Today’s government IT professionals are tasked with identifying innovative, cost-effective solutions to the nation’s biggest problems. To be effective, they need access to the most current information they can get about technology trends and what other governments are doing. That’s where we come in.

State and local IT decision makers rely on Government Technology for the information and insight they need to do their jobs well. They read our publications, visit us online, participate in our research studies and attend our events in search of new ideas and best practices. Together we can help them.

The State & Local Technology Market

My morning begins with a cup of coffee and a quick read of online Government Technology articles. I prefer this trade publication to others because the focus is on how to better serve the citizens through innovation and creativity, rather than focusing on specific technology. It’s like sitting down with a room full of peers and talking about what keeps us up at night and how we go about solving it.”LeA DeeSIng, ChIef InnOvATIOn OffICer, CITy Of rIverSIDe, CALIf.

The Market We Know Best

The State & Local Technology Market

Raleigh, N.C. CIO Gail Roper Washington, D.C.

July 24, 2013


In print, online, through our research and events, government Technology focuses exclusively on the state and local government IT market.

Our community includes an estimated 187,000 technology decision makers looking for the latest news and information about industry trends, innovative solutions and best practices.

87% of our readers say that Government Technology magazine provides the most relevant and comprehensive coverage on the latest IT trends, policies and best practices specific to state and local government.

Over 74,000 state and local decision makers read Government Technology magazine.

An estimated 1.5 million unique visitors come to govtech.com each year for the most current information they can get, and thousands of public-sector professionals attend our 150+ events each year to network and learn.

94% say we assist in their purchasing decisions

88% incorporate ideas and products discussed into their projects

83% of those responsible for purchasing say our ideas impact their decisions

Our Audience

A Community of government IT ProfessionalsOur Audience

Source: 2013 Government Technology Readers’ Survey

Nine out of 10 Opinion Leaders who read Government Technology say it’s the #1 “Most Current” source of information for technology news and information.*

*Erdos & Morgan Opinion Leaders Study, 2012. The industry’s leading study of media influence, Erdos & Morgan has measured media usage among the most influential people in the U.S. for over 20 years.

Traffic CamerasLos Angeles, Calif.

June 11, 2013


The state and local government technology market is vast and complex, encompassing 50 states, 90,000 cities and county seats and opportunities in virtually every government sector.

government Technology makes it easier for you to grow your state and local business with integrated marketing opportunities, including:

EVENTS that help you build a power network of relationships with public-sector IT executives in the regions, sectors and levels of government most important to you.

RESEARCH solutions that help you understand what state and local IT professionals need and how you can help them.

CUSTOM MEDIA SOLUTIONS & SPECIAL REPORTS that help you develop your thought-leadership position and a message that resonates with public-sector professionals.

BRANDING solutions that build awareness of your products and services with state and local government decision makers.

Learn more at govtech.com/mediakit

Our Solutions

A Single Point of Access to the State & Local government Market

Our Solutions

Code for America FellowsLouisville, Kentucky

february 26, 2013


When you advertise in Government Technology, you align your message with a trusted source; engage with the state and local IT community as they are looking for ideas and solutions; and demonstrate your commitment to helping improve the way government works.

Print

PrintASBPE AwArdS

2013 / Magazine of the Year

noMinee Government Technology

ASBPE AwArdS


Public CIO

MAggiE AwArdS 2013 / Best non-Paid

trade Government Technology


Who We reaCh

audienCe titles Chief Information Officers

executives and elected Officials

Data Center Directors

Procurement Directors

Agency/Department Directors

network/Systems/ Security Managers

State31%18%

31%

10%

10%

County

Municipal

federal government

Suppliers to government& Other

audienCeJune 2013 BPA Statement

Award-Winning Publication Government Technology has won more than 90 awards for editorial and design excellence from the American Society of Business Publication editors, folio Awards and the Western Publishing Association.

74,708 BPA Statement June 2013


eMail neWsletters Be the first thing key government IT decision makers see in their inbox each morning.

Sponsors get visibility in:

Govtech Today Frequency: Daily Subscribers: 45,000

Public CIO Executive Update Frequency: 2x monthly Subscribers: 12,000

Digital Communities* Frequency: 2x weekly Subscribers: 14,500 * for our program sponsors. See page 23.

Online

Online

Govtech.com lets you be where state and local IT decision makers are when they’re looking for current news and information, best practices, proven tools and innovative solutions.

govtech.com offers you many opportunities to showcase your content, generate leads or launch into the social media world.

Opportunities include: ONLINE RESOURCE CENTERS – Make full use of your

valuable content.

MICROSITES – Allow us to create your online portal and showcase all your assets.

CONTENT SyNDICATION/ASSET HOSTING – generate leads with a specific asset.

SOCIAL MEDIA SOLUTIONS – Let us help you get social.

GOVGIRL – Sponsor one of the Top 10 Most viewed blogs in state and local government.

3.5M page views annuallySource: Google Analytics, 2013

126K unique visitors per month

290K page views per month

1.5M annual unique visitors

Connecting IT CommunitieseventsBuilding relationships takes time, particularly in a geographically dispersed market, but it’s personal relationships and face-to-face conversations that have the greatest impact on business development.

government Technology’s annual calendar of 150+ events make it possible for you to engage year-round in a meaningful, affordable way with the state and local IT community.

held each year in the largest state capitals and metro regions, Digital Government Summits bring together top-level government IT executives and industry leaders to discuss new technologies and best practices for meeting the biggest challenges in each region. Sponsors work side by side with CIOs on the regional Advisory Board to develop the agenda for each event.

Government Technology Conferences are held in Texas, California and new york, attracting hundreds of each state’s IT professionals and industry thought leaders to help advance technology use in state and local government.

Attendees at Government Technology Conference WestSacramento, Calif.

August 20, 2013

Events

This year’s event was exceptional. Your organization’s professionalism, dedication and true desire to provide an outstanding conference was evident.” TOM MCQuILLAn, CIO, PrInCe WILLIAM COunTy, vA

The only events of their kind, Public CIO events bring federal, state and local CIOs and CTOs together around the biggest technology leadership issues of the day.

• Public CIO Technology Summits. An exclusive benefit of the Public CIO Special report Program, these biannual events sell out fast and offer unmatched networking opportunities. (Learn more on page 21.)

• Public CIO Academies are designed by and for public-sector CIOs and those being groomed for the CIO role. The focus is on business strategies and how to lead in the current economic and policy climate. held in California, Texas and New york, these events position sponsors as trusted peers in helping develop the essential skills and expertise of the nation’s top IT leaders.

• Public CIO Executive Roundtables. These intimate events are an exclusive benefit for Public CIO magazine advertisers and will engage you in candid discussions with a region’s CIOs and agency leaders.

each year, our national research institute, the Center for Digital Government, hosts three signature events that attract the nation’s top leaders in technology innovation.

• Beyond the Beltway is the premier annual market briefing for the state and local government IT market. / March 23 - 24, 2014

• Industry Summit provides an opportunity for state and local IT companies to build partnerships with the top technology integrators and vArs and with leading regional and boutique integrators from across the u.S. / August

• re:public XIII: each year, the Center for Digital government and a select group of sponsors produce the most thought-provoking and highly anticipated leadership retreat for our nation’s top state and local government IT influencers. / november

Visit govtech.com/events for a listing of all our 2014 events

Maryland Motor Vehicle Administration CIO Al Short Glen Burnie, Md.

July 11, 2012

The Center for Digital Government leads our market intelligence efforts, putting our expert knowledge and research capabilities to work for government Technology partners.

Our research team is made up of state and local government market experts—researchers, writers, marketers, policy and data analysts—who know this market better than anyone.

All of our research services are customized to meet your particular needs. Our research solutions include:

MARKET INTELLIGENCE SERVICES govTech exchange Surveys executive Interviews Jurisdictional Profiles Sales Training

ADVISORy SERVICES Playbooks go-to-Market Strategies vIP Program for ongoing consulting services

Learn how our expert research team can help grow your state and local business, visit govtech.com/mediakit

Research

research

www.govtech.com // Media Kit 15

Government Technology is a trusted source of market intelligence for our company. Government Technology’s community of senior state and local government officials provided Citrix with invaluable market insight at an affordable price. Government Technology’s exclusive audience of highly targeted panelists as well as their attention to detail make them our valued research partner.”MArKeTIng MAnAger, CITrIx


The premier online sales tool for the state and local government market, navigator helps you build your pipeline and make your sales quota with instant online access to thousands of developing opportunities, pre-rfPs, rfPS, contracts, strategic plans and contacts in key government IT market segments.

KEy FEATURES:200+ daily bid and rfP listingsDaily customized email market alertsDeveloping opportunities as they happenBudget data for more than 73,000 governments, including counties, cities,

townships and special districts.expenditure data, employee counts and bid history for 100,000 jurisdictionsKey contact data for over 20,000 public-sector leadersTerm Contracts for all 50 statesAccess to personalized consulting and analyst services

A range of flexible, affordable membership levels give you access to exactly the segments most important to your business, helping you make strategic sales decisions.

KEy MARKETS COVERED: government IT education IT Public Safety, fire and emergency Management Intelligent Infrastructure (in partnership with the Intelligent Transportation Society of America)

Sign up for a free trial at governmentnavigator.com

Navigator

Meet the newest member of your sales team.navigator

Sample Government Technology Paper


In a crowded marketplace, only the most trustworthy and useful content will engage prospective clients in a way that drives lead generation and new sales.

Let us help you tell your story to the market we know best with Client-Driven Content Solutions— we’ll handle content development, design and creative services, printing and distribution. Thought Leadership Profiles Case Studies handbooks

Or leverage the Center for Digital government’s trusted brand by sponsoring Third-Party Publications written, produced and distributed by our publications team on a topic relevant to your expertise. White Papers Issue Briefs Annual Thought Leadership Papers

We can also help you get state and local professionals talking—about you—with our Custom Multimedia Solutions. Social Media video Infographics Lead gen Polls

sPeCial rePort PrograMs for maximum exposure and lead generation, partner with us as an underwriter for one of our Annual Special Report Programs. These integrated, highly targeted, yearlong campaigns give you print, online and event exposure.

2014 sPeCial rePorts: Public CIO Special reports (p. 21) health & human Services

Special report futureStructure Special report

on Water, Waste & energy futureStructure Special report

on Transportation, Infrastructure & the Built environment

Custom Media & Special Reports

Custom Media & Special reports


Federal CIO Steven VanRoekel Washington, D.C.

february 24, 2012


Government Technology’s Public CIO is a community of influential technology leaders in federal, state and local government brought together through print, online and events.

Public CIO is an award-winning quarterly publication dedicated to helping over 25,000 enterprise IT officials and C-level executives navigate technology trends, drive collaboration and create efficiencies.

PUBLIC CIO SPECIAL REPORTSOur dedicated Public CIO Special Report program gives you continuous opportunities to network with this influential community and generate leads. These integrated campaigns build your reputation and your network with print, online, webinar and email promotions, plus event participation at our Public CIO Technology Summits.

SPECIAL REPORT TOPICS FOR 2014Qtr 1: next-gen governmentQtr 2: Improving Performance, Measuring results, Sharing SuccessQtr 3: Location.gov: using gIS and location-based data to improve services to citizensQtr 4: Connecting, Consolidating, Collaborating

SPECIAL REPORT PROGRAM HIGHLIGHTS 25,000 distribution Online and email visability Print ads Webinar briefing Public CIO Technology

Summit participation

Public CIO

Technology Leadership in the Public SectorPublic CIO

ASBPE AwArdS


Public CIO

Month editorial foCus

feB / MAr eConoMiC develoPMent and it: everyone wants to be the next Silicon valley, but how should you go about it? A look at the secrets behind successful innovation clusters.

APr / MAy MoneY Matters: Tell a better story in the project justification process.

Aug / SePT Meet the future: Technology and career trends that you can’t afford to ignore.

nOv / DeC leadershiP 101: Techniques for turning public-sector employees into the workforce we need.

President and CEO of the Intelligent Transportation Society of America Scott BelcherWashington, D.C.

October 18, 2012


Digital Communities

A network of City & County IT LeadersDigital CommunitiesDigital Communities brings together city, county and municipal leaders and private industry around the biggest challenges facing local governments today.

Participation in Digital Communities gives you the opportunity to collaborate with local governments face to face, in online working groups via social networking sites, through regularly scheduled teleconferences, webinars and more. Benefits include:

FACE-TO-FACE COLLABORATION with leaders from the largest local governments in the nation.

GUARANTEED LEAD GENERATION from sole-sponsored webinars, teleconferences, online asset postings and lead-generation surveys.

MARKET INTELLIGENCE from our annual surveys and customized executive briefings that give you insight into business opportunities and help your sales team understand the local government market.

BRANDING in the quarterly Digital Communities section of Government Technology; survey and award sponsorships; custom case studies; white papers and email newsletters.

Learn more about this program at digitalcommunities.com

Digital Communities has helped us cultivate meaningful relationships and build trusted partnerships with top city and county CIOs. The experience and market insight gained have well exceeded our expectations.”ArLene KIng, verTICAL MArKeT MAnAger, MOTOrOLA SOLuTIOnS

Wind TurbinesPalm Springs, Calif.

August 23, 2013

Our Team

Don PearsonVice President of [email protected]

andrea KleinbardtSenior Director of [email protected]

Shelley BallardVice President of Strategic [email protected]

arlene BoegerVice President of Strategic [email protected]

Jon FyffeVice President of Strategic Accounts/Publisher of Public [email protected]

Noel Hollis-HegwoodDirector of Inside [email protected]

Stacy Ward-ProbstVice President of Strategic [email protected]

Chul YimVice President of Strategic [email protected]

MEDIA

RESEARCH

GOvERNMENT TEChNOLOGy govtech.com Solutions for State and local government

GOvERNING governing.com The States and localities

PUbLIC CIO public-cio.com Technology leadership in the Public Sector

EMERGENCy MANAGEMENT emergencymgmt.com Strategy and leadership in critical Times

CENTER fOR DIGITAL GOvERNMENT centerdigitalgov.com A national research and advisory institute focused on technology policy and best practices in state and local government

GOvERNING INSTITUTE governing.com/institute Advances better government by improving performance and outcomes through research, decision support and executive education

CENTER fOR DIGITAL EDUCATION centerdigitaled.com A national research and advisory institute specializing in K-12 and higher education technology trends, policy and funding

MARkEt nEwS

INDUSTRy INSIDER smart.erepublic.com Provides state and local government and education market news for companies looking to grow their public-sector market share

Divisions of e.Republic, the nation’s only media and research company focused exclusively on state and local government and education.

erepublic.com/mediakit [email protected] 800-940-6039

ContACt US

Government TechnologyA division of e.RepublicSmart media for Public Sector innovation100 Blue Ravine Road, folsom, cA 95630916.932.1300 / www.erepublic.com

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