2014 JHSPH Global Tobacco Leadership Program Agenda

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  • Page 1 of 18

    Johns Hopkins Bloomberg School of Public Health

    2014 Global Tobacco Control Leadership Program

    Welcome! - On behalf of The Institute for Global Tobacco Control (IGTC) at the Johns Hopkins

    Bloomberg School of Public Health (JHSPH) we welcome you to the 9th

    Annual Global Tobacco

    Control Leadership Program, a 10-day leadership training program aimed at building effective

    leadership in tobacco control. As part of the Bloomberg Initiative to Reduce Tobacco Use, the

    Program aims to develop and enhance leadership in countries experiencing the greatest burden of

    disease from tobacco use. In this regard, the Program focuses on building capacity to develop,

    implement and enforce effective tobacco control policy interventions.

    The Program sessions emphasize leadership principles in relation to a range of tobacco control-

    related topics structured around the components of the World Health Organization's MPOWER

    package and delivered by a faculty comprised of international experts in tobacco control leadership,

    policy, communications, research, advocacy and surveillance.

    Program Objectives - The overall program objectives are to:

    1. Enhance leadership and networking skills to affect policy development and implementation;

    2. Apply principles and theories of leadership and best practices in tobacco control to address

    country-specific issues and challenges;

    3. Strengthen skills in policy intervention development and implementation and strategic

    communication; and

    4. Engage with and enhance collaboration among a wide range of partners in the tobacco control

    movement.

    At the completion of this Program, participants will:

    Have enhanced leadership and networking skills to advocate for, enact and implement effective

    policy change;

    Be able to better utilize tobacco control-related evidence to advance policy development and

    implementation;

    Have strengthened skills in strategic communication;

    Be able to better apply evidence-based best practices in tobacco control to address country-

    specific issues and challenges; and

    Have strengthened ties and linkages to international colleagues.

    Competencies - At the conclusion of the Program, participants will have strengthened

    competencies in:

    Leadership and strategic communication in managing tobacco control change;

    Building collaborative partnerships; and

    MPOWER policy intervention design and implementation.

  • Page 2 of 18

    Johns Hopkins Bloomberg School of Public Health

    2014 Global Tobacco Control Leadership Program

    Date/Time Session Title and Faculty Location

    Saturday

    June 7, 2014

    Participant Arrival at Charles Commons

    1:00-2:00 Lunch

    Nolans Dining

    Hall

    6:00-7:00 Dinner

    Sunday

    June 8, 2014

    Participant Registration & Orientation

    7:30-8:30 Breakfast

    Nolans Dining

    Hall

    1:00-2:00 Lunch

    4:00-5:30

    Participant Registration & Individual Photos

    Charles

    Commons

    Multipurpose

    Room

    & 2nd

    floor

    Common Area

    5:30-6:00 Orientation

    Yasmeen Long, MA

    Program Manager, Institute for Global Tobacco Control

    Johns Hopkins Bloomberg School of Public Health (JHSPH)

    Charles

    Commons

    Banquet A,B,C

    6:00-7:00 Dinner Nolans Dining

    Hall

    Monday

    June 9, 2014

    Overview

    7:30-8:30 Breakfast Nolans Dining

    Hall

    8:00-8:45 Speaker Registration Barber

    Conference

    Room

    9:00-9:15 Opening and Welcome

    Joanna Cohen, PhD, Director, Institute for Global Tobacco Control (IGTC), Johns

    Hopkins Bloomberg School of Public Health (JHSPH)

    Charles

    Commons

    Banquet A,B,C

  • Page 3 of 18

    9:15-10:00 Keynote Address

    The United States (US) Surgeon Generals 2014 Report: Expanding on the Health

    Impacts of Tobacco Use

    Jonathan M. Samet, MD, MS, Director, Institute for Global Health, University of

    Southern California and Senior Scientific Editor of the 2014 Surgeon Generals

    Report

    Format: 30-minute presentation; 15 minutes for discussion

    Learning objectives:

    1. Provide an overview of the most recent findings regarding the health impacts of

    tobacco use.

    2. Develop an understanding of the continuing need for tobacco control in the

    context of health impacts, disease burden and associated costs to society.

    Charles

    Commons

    Banquet A,B,C

    10:00-10:45 Strategic Partnerships in Stopping the Tobacco Epidemic

    Dr. Gauden Galea, Director, Non-communicable Diseases and Health Promotion,

    World Health Organization Regional Office for Europe (WHO-EURO)

    Format: 30-minute presentation; 15 minutes for discussion

    Learning objectives:

    1. Provide an overview of the tobacco control-related outcomes of the United

    Nations Summit on NCDs.

    2. Develop an understanding of the opportunities for advancing tobacco control

    through strategic partnerships with other programs.

    3. Familiarize the participants with selected examples of successful country-specific

    collaborations.

    10:45-11:00 Tea Break

    11:00-12:00 Panel Discussion: Accomplishing Change: Recent Success Stories in Global

    Tobacco Control

    Moderator: Tara Singh Bam, PhD, MPH, the Union

    Panelists:

    1) Gan Quan, Director, International Union Against Tuberculosis and Lung

    Disease (IUATLD) China Office Pursuing smoke-free public places in China

    2) Dr. Vishal Rao, Senior Consultant, BGS Global Hospital and Global Cancer

    Institute, Bangalore, India Banning gutkha at the State level in India.

    3) Mohammad Shahjahan, Director, Bangladesh Center for Communication

    Programs Effectively amending the Bangladesh Tobacco Control Law.

    4) Joshua Abrams, Director, Eurasia Programs, Campaign for Tobacco-Free Kids

    When the impossible becomes possible in Russia!

    Format: 5-minute introduction by the Moderator; four 10-minute presentations; 20

    minutes for discussion

    Learning objectives:

    1. Familiarize participants with recent successes in tobacco control in China, India,

    Bangladesh and Russia.

    2. Highlight the key ingredients to these successes.

    3. Identify key leaders and the roles they played in achieving these successes.

  • Page 4 of 18

    12:00-1:00 Lunch

    Nolans Dining

    Hall

    1:15-1:45 Bus transport to the Johns Hopkins Bloomberg School of Public Health (JHSPH) Corner of 33rd

    & Charles

    Streets

    2:00-2:15 Welcome Remarks

    Michael J. Klag, MD, MPH

    Dean, Johns Hopkins Bloomberg School of Public Health

    JHSPH,

    Sommer Hall

    (E2014)

    2:15-3:00 Global Success in Tobacco Control and Tobacco Industry Responses

    Matthew L. Myers, JD, President, Campaign for Tobacco-Free Kids

    Format: 30-minute presentation; 15 minutes for discussion

    Learning objectives:

    1. Develop an understanding of the ingredients to overall global success in tobacco

    control over the last five or so years.

    2. Highlight the importance of leadership at all levels in achieving this success.

    3. Develop an understanding of the mechanisms and extent of industry influence in

    opposing tobacco control initiatives.

    3:00-4:15 Panel Discussion: Leadership Experience in Tobacco Control and Lessons Learned

    What works and what we need to do differently.

    Moderator: Joanna Cohen, PhD, IGTC, JHSPH

    Panelists: Matthew L. Myers, JD, CTFK; Dr. Gauden Galea, WHO-EURO; Sandra

    Mullin, WLF; Tara Singh Bam, the Union; Bill Parra, CDC Foundation; and Kaul

    Singh, Government of Himachal Pradesh, India

    Format: Brief introduction by Moderator; 5-minute comments from each panelist;

    and, 40 minutes for questions and answers

    Learning objectives:

    1. Enhance understanding of the leadership skills required to sustain progress in

    tobacco control.

    2. Highlight the importance of leadership at all levels in achieving success in

    tobacco control.

    4:30-6:00 Welcome Reception Feinstone Hall,

    JHSPH

    6:15 Bus Transportation to Charles Commons Corner of

    Washington &

    Monument

    Streets

    Tuesday

    June 10, 2014

    MPOWER-Strategic Approaches for Change

    Monitoring Tobacco Use and Policies

    7:30-8:30 Breakfast Nolans Dining

    Hall

    8:00-8:45 Speaker Registration

    Barber

    Conference

    Room

  • Page 5 of 18

    9:00-9:10 Morning Announcements Charles

    Commons

    Banquet A,B,C

    9:10-9:45 Monitoring Tobacco Use and Tobacco Control Policies: Global Surveillance and

    the WHO Report on the Global Tobacco Epidemic

    Dr. Heba Fouad, Tobacco Free Initiative, WHO-EMRO

    Format: 20-minute presentation; 15 minutes for discussion

    Learning objectives:

    1. Develop an understanding of the importance of surveillance, monitoring and

    evaluation for tobacco control.

    2. Enhance knowledge of basic surveillance principles and their application to

    tobacco use, policy implementation, and tobacco industry activity.

    3. Explore the scope of selected methods and types of data collected in tobacco

    control.

    9:45-10:15 Breakout Group Icebreaker

    Facilitator: Steve Tamplin, MSE, Associate Scientist, Institute for Global Tobacco

    Control, JHSPH

    Format: 30-minute interactive exercise

    Charles

    Commons

    Banquet A,B,C

    & breakout

    rooms

    10:15-10:30 Tea Break

    Charles

    Commons

    Banquet A,B,C 10:30-12:00 Leadership for Strategic Change

    Ben Lozare, PhD, Associate Director, Center for Communication Programs, JHSPH;

    and Dr. Annette David, Health Partners, LLC

    Format: 90-minute interactive presentation

    Learning objectives:

    1. Explore how good leadership and strategic communication skills can be applied

    to ensure that tobacco control efforts are effective, timely and resource efficient.

    2. Understand different approaches to and styles of leadership.

    3. Gain understanding of effective leadership techniques and their role in tobacco

    control activities.

    4. Gain a broad understanding of the steps in planning and implementing

    integrated tobacco control strategies.

    12:00-2:00 Lunch and JHMI Office of International Services (OIS) J-1 Visa Check-in Nolans Dining

    Hall & Barber

    Conference

    Room

    2:00-3:00

    Group Exercise: Developing A Shared Vision for Tobacco Control Where do we

    want to be?

    Introduction: Steve Tamplin, MSE, JHSPH

    Facilitators: Steve Tamplin, MSE, Dr. Annette David and JHSPH-CCP staff

    Format: 60-minute interactive exercise

    Charles

    Commons

    Banquet A,B,C

    3:00-3:45 Group Exercise: Country MPOWER Status and Tobacco Control Milestones

    Where are we now?

    Facilitators: Steve Tamplin, MSE, Dr. Annette David and JHSPH-CCP staff

    Format: 45-minute interactive exercise

    3:45-4:00 Tea Break

    4:00-4:45 Group Exercise: Country MPOWER Status and Tobacco Control Milestones

    Where are we now? (contd)

    Facilitators: Steve Tamplin, MSE, Dr. Annette David and JHSPH-CCP staff

    Format: 45-minute interactive exercise

  • Page 6 of 18

    4:45-5:30 Group Photo N. Charles

    Street,

    Homewood

    Campus

    6:00-7:00 Dinner

    Nolans Dining

    Hall

    Wednesday

    June 11, 2014

    MPOWER-Protect People from Tobacco Smoke

    7:30-8:30 Breakfast Nolans Dining

    Hall

    8:00-8:45 Speaker Registration Barber

    Conference

    Room

    9:00-9:15 Morning Announcements Charles

    Commons

    Banquet A,B,C

    9:15-10:00 Best Practices in Assessing Secondhand Smoke Exposure in Public Places

    Ana Navas-Acien, MD, PhD, Associate Professor, Department of Environmental

    Health Sciences, JHSPH

    Format: 25-minute presentation; 20 minutes for discussion

    Learning objectives:

    1. Develop an understanding of the importance of surveillance, monitoring and

    evaluation for tobacco control, in general, and assessing exposure to

    secondhand smoke, in particular.

    2. Enhance knowledge of basic monitoring and surveillance principles and their

    application to assessing exposure to secondhand smoke.

    3. Explore the scope of selected methods and types of data collected in assessing

    exposure to secondhand smoke.

    10:00-11:00 Promoting Best Practices in Smoke Free Environments China and Indonesia

    Gan Quan, IUATLD-China; and, Tara Singh Bam, IUATLD-Indonesia

    Format: Two 20-minute interactive presentations; 20 minutes for discussion

    Learning objectives:

    1. Identify the methods used to develop, implement and enforce effective smoke-

    free policies.

    2. Explore the challenges and lessons learned from the development,

    implementation and enforcement of smoke-free policies and programs in

    country-level, best-practice case studies.

    11:00-11:15 Tea Break

  • Page 7 of 18

    11:15-12:15 Making the Case for Smoke Free Environments Communicating with the media

    and policymakers

    Andriy Skipalski, Life Advocacy Center, Ukraine

    Format: 30-minute presentation; 15 minutes for discussion

    Learning objectives:

    1. Explore the strategies for developing and effectively communicating with

    journalists and policymakers.

    2. Enable participants to make the best use of 10 minutes with a journalist or

    policymaker.

    3. Develop an understanding of the role of data in communicating with journalists

    and policymakers.

    12:00-2:00 Lunch & preparation for Cultural Dinner presentation

    Nolans Dining

    Hall

    2:00-3:30

    Tobacco Control Leadership: Where do we want to be? Where are we now? Why

    is there a difference? - Deciding what you want to do.

    Ben Lozare, PhD, Associate Director, Center for Communication Programs, JHSPH;

    and JHSPH-CCP staff

    Format: 90-minute interactive presentation

    Learning objectives:

    1. Develop understanding of the leadership challenges associated with deciding

    among competing priorities. (Deciding whats important; whats most important)

    2. Familiarize participants with the concept of audience segmentation.

    3. Equip participants with concepts and tools that will enhance their ability to

    identify target audiences and communicate with them effectively.

    Charles

    Commons

    Banquet A,B,C

    3:30-3:45 Tea Break

    3:45-4:45 Group Exercise: Identifying the key constraints and root causes Why is there a

    difference between where we want to be and where we are now?

    Facilitators: Steve Tamplin, MSE, Dr. Annette David, Health Partners, and JHSPH-

    CCP staff

    5:30 Participants Meet at Buses 33rd Street and

    Charles Street

    5:45 Buses Depart Charles Commons for Cultural Dinner Cruise

    6:30-10:00 Cultural Dinner Cruise (Baltimore Harbor) Spirit Cruises

    561 Light Street

    10:15 Buses Depart for Charles Commons

  • Page 8 of 18

    Thursday

    June 12, 2014

    Policy Advocacy & Media Communications

    7:30-8:30 Breakfast Nolans Dining

    Hall

    8:45-9:30 Speaker Registration Barber

    Conference

    Room

    9:30-9:45 Morning Announcements Charles

    Commons

    Banquet A,B,C

    9:45-10:30 Media Advocacy: Using Earned Media as Part of Your Policy Advocacy Campaign

    Tom Lalley, Associate Director of International Communications, CTFK

    Format: 30-minute presentation; 15 minutes for discussion

    Learning objectives:

    1. Develop an understanding of the importance of earned media to the success of

    policy advocacy.

    2. Enhance knowledge of how to go about establishing and nurturing earned

    media relationships.

    3. Provide examples of effective earned media contributions to successful policy

    advocacy initiatives.

    10:30-10:45 Tea Break

    10:45-11:30 Policy Advocacy: One Approach to Countering the Tobacco Industry in India

    Dr. Pankaj Chaturvedi, Voice of Tobacco Victims (India)

    Format: 30-minute presentation; 15 minutes for discussion

    Learning objectives:

    1. Enhance knowledge of the significant burden of illness in some countries from

    tobacco products other than cigarettes

    2. Develop an understanding of the contribution of tobacco use victims in India to

    enhancing tobacco control policy development and implementation and to

    overcoming industry opposition to tobacco control.

    11:30-12:30 Tobacco Control Leadership: What do we need to do? Designing Strategies for

    Change

    Ben Lozare, JHPSPH, and Dr. Annette David, Health Partners, LLC

    Format: 60-minute interactive presentation

    Learning objectives:

    1. Familiarize participants with strategies for changing social norms in relation to

    tobacco use.

    2. Enhance understanding of the importance of networking in communicating to

    affect change.

    12:30-2:00 Lunch Nolans Dining

    Hall

  • Page 9 of 18

    2:00-3:00 Using Social Media for Mobilization and Advocacy in Tobacco Control

    Stephen Hamill, Director, Advocacy and Communications, World Lung Foundation

    Marita Hefler, Researcher, Menzies School of Public Health, Sydney University

    Format: Two 20-minute presentations; 20 minutes for discussion

    Learning objectives:

    1. Develop understanding of how social media works and the challenges of using

    social media.

    2. Enhance knowledge of how social media can be used most effectively to

    mobilize people and advocate change.

    3. Explore the potential for using social media in tobacco control.

    Charles

    Commons

    Banquet A,B,C

    3:00-3:15 Tea Break

    3:15-4:00 Tobacco Control Leadership: What do we need to do? Designing Strategies for

    Change (contd)

    Ben Lozare, PhD, JHSPH-CCP, and Dr. Annette David, Health Partners, LLC

    Format: 45-minute interactive presentation

    Learning objectives:

    1. Equip participants with concepts and tools that will enhance their ability to

    design effective strategies for change.

    4:00-5:00 Group Exercise: Developing strategies for change.

    Facilitators: Steve Tamplin, MSE, Dr. Annette David and JHSPH-CCP staff

    Format: 60-minute interactive exercise

    5:00-5:15 Introduction of week 1 program evaluation (to be completed by Monday

    morning, June 16)

    Yasmeen Long, MA, Program Manager, IGTC, JHSPH

    6:00-7:00 Dinner Nolans Dining

    Hall

    Friday

    June 13, 2014

    Trip to New York City-Bloomberg LP

    5:15-5:30 Box Breakfast on the Bus

    33rd Street and

    Charles Street

    5:30 a.m. Depart Baltimore

    10:00 Arrive NYC - Bloomberg LP 731 Lexington Avenue Bloomberg LP

    731 Lexington

    Avenue

    10:00-10:30 Check-in/Breakfast

    10:30-11:00

    Welcome and Overview of Public Health Programs at Bloomberg Philanthropies

    Betsy Fuller Matambanadzo

    Bloomberg Philanthropies

    *Learning objectives will be provided at the venue.

  • Page 10 of 18

    11:00-11:30 Open Panel on the Bloomberg Initiative to Reduce Global Tobacco Use

    Betsy Fuller Matambanadzo, Sarah England, and Neena Prasad

    Bloomberg Philanthropies

    *Learning objectives will be provided at the venue.

    11:30-12:50 Panel Discussion: Established and Ongoing Efforts in Tobacco Control in

    NYC

    NYC Department of Health and Mental Hygiene Panelists: Kevin Schroth, Senior

    Legal Counsel; Victoria Grimshaw, Senior Policy Analyst; Alia Udhiri, Senior Legal

    Policy Analyst; Beth Kilgore, Director of Communications

    Moderator: Lesley Stalvey, Special Projects Manager, NYC Department of Health and

    Mental Hygiene

    Format:

    15 minutes of Comments from each Panelist

    30 minutes of Questions from and Discussion with Participants

    *Learning objectives will be provided at the venue.

    12:50-1:45 Lunch

    1:45-3:00

    Panel Discussion: Lessons Learned in Tobacco Regulation, Taxation and Anti-

    Smoking Media in New York City

    NYC Department of Health and Mental Hygiene Panelists: Kevin Schroth, Senior

    Legal Counsel; Victoria Grimshaw, Senior Policy Analyst; Alia Udhiri, Senior Legal

    Policy Analyst; Beth Kilgore, Director of Communications

    Moderator: Lesley Stalvey, Special Projects Manager, NYC Department of Health and

    Mental Hygiene

    Format:

    15 minutes of Comments from each Panelist

    30 minutes of Questions from and Discussion with Participants

    *Learning objectives will be provided at the venue.

    3:00-3:15 Closing Remarks

    Betsy Fuller Matambanadzo

    Bloomberg Philanthropies

    3:30-7:45 Participant free time to explore NYC

    8:00 p.m. Participants Meet at Bus, Bloomberg LP 731 Lexington Avenue (East 58th

    Street between 3rd

    and Lexington)

    Bloomberg LP

    731 Lexington

    Avenue

    8:15 Depart NYC

    12:30 a.m. Arrive at Charles Commons 33rd Street and

    Charles Street

    Saturday &

    Sunday, June

    14-15, 2014

    Weekend

    Meals will be served as follows:

    Breakfast: 7:30-8:30am

    Lunch: 12:00-1:00pm

    Dinner: 6:00-7:00pm

    Nolans Dining

    Hall

  • Page 11 of 18

    Monday June

    16, 2014

    MPOWER - Offer to Help Quit Tobacco Use & Warn About

    the Dangers of Tobacco

    7:30-8:30 Breakfast Nolans Dining

    Hall

    8:00-8:45 Speaker Registration Barber

    Conference

    Room

    9:00-9:15 Morning Announcements Charles

    Commons

    Banquet A,B,C

    9:15-10:00

    Cost of Smoking and Cost Effectiveness of Tobacco Control Interventions

    Frank Chaloupka, PhD, University of Illinois

    Format: 30-minute presentation; 15 minutes for discussion

    Learning objectives:

    1. Develop an understanding of the economic costs-benefits associated with

    tobacco use.

    2. Develop an understanding of the cost effectiveness of tobacco control.

    Highlight country-specific examples of the cost effectiveness of tobacco control

    interventions.

    10:00-10:15 Tea Break

    10:15-11:15 Tobacco Product Health Warnings: Best Practices

    Dr. Angela Pratt, Tobacco Free Initiative, WHO-China

    Format: 30-minute presentation; 30 minutes for discussion

    Learning objectives:

    1. Understand the evidence base around effective, best practice health warnings

    on tobacco products.

    2. Recognize industry tactics to weaken or delay health warnings.

    3. Describe how health warnings on tobacco products support and reinforce other

    elements of tobacco control programs.

    11:15-12:00 Introduction to Tobacco Control Economics: Best Practices in Cigarette Taxation

    Frank Chaloupka, PhD, University of Illinois

    Format: 30-minute presentation; 15 minutes for discussion

    Learning objectives:

    1. Understand the importance and primary reasons for tobacco taxation.

    2. Identify the various country-specific types of taxation on tobacco products and

    their impact on tobacco product prices and consumption.

    3. Improve understanding of Article 6 (Price and tax measures to reduce the

    demand for tobacco) of the WHO FCTC.

    4. Understand alternative strategies for successfully meeting tobacco taxation

    policy challenges.

    Charles

    Commons

    Banquet A,B,C

    12:00-1:30 Lunch

    Nolans Dining

    Hall

  • Page 12 of 18

    1:30-3:30

    w/rolling tea break

    Leaders and Communication: Understanding your constituency. Who are they

    and what do you want them to do?

    Ben Lozare, JHSPH-CCP

    Format: 120-minute interactive presentation

    Learning objectives:

    1. Enable participants to better identify, empathize with and prioritize their key

    constituencies.

    2. Equip participants with concepts and tools that will enhance their ability to

    communicate more effectively with different constituencies.

    3. Enhance the participants understanding of different communication strategies

    for overcoming key constraints in tobacco control.

    Charles

    Commons

    Banquet A,B,C

    3:30-5:30 Group Exercise: Developing a Country Leadership Action Plan

    Facilitators: Steve Tamplin, MSE, Dr. Annette David, Health Partners, and JHSPH-

    CCP staff

    Format: 105-minute interactive exercise

    6:00-7:00 Dinner Nolans Dining

    Hall

    Tuesday

    June 17, 2014

    Trip to Washington, DC- Johns Hopkins School of

    International Studies (SAIS)

    7:30-8:00 Breakfast Nolans Dining

    Hall

    8:15 Participants meet at bus 33rd Street and

    Charles Street

    8:30 Depart for Washington, DC

    9:30 Arrive at Johns Hopkins University Paul H. Nitze School of Advanced International

    Studies (SAIS)

    Kenney

    Auditorium

    1740

    Massachusetts

    Avenue

    9:30-10:00

    Tea Break & Light Snacks

    10:00-11:00 Global Health Partnerships and International Cooperation

    Dr. Armando Peruga, Tobacco Free Initiative Program Manager, WHO-Geneva

    Adriana Blanco, MD, Tobacco Free Initiative Advisor, Pan American Health

    Organization

    Format: Two 20-minute presentations; 20 minutes for discussion

    Learning objectives:

    1. Familiarize participants with global health partnerships and international

    cooperation in tobacco control in the WHO-PAHO region.

    2. Highlight selected success stories in selected Latin American countries.

  • Page 13 of 18

    11:00-12:40 Panel Discussion: Influencing Policymakers and Neutralizing Tobacco Industry

    Tactics

    Moderator: Johana Birckmayer, Director, International Research, CTFK

    Panelists:

    Dr. Armando Peruga, Tobacco Free Initiative Program Manager, WHO-

    Geneva

    Stanton Glantz, Ph.D., Director, Center for Tobacco Control Research and

    Education, University of California, San Francisco

    Ricardo Sandoval Palos, Investigative Journalist

    Laurent Huber, Director, Framework Convention Alliance

    Format: 5-minute introduction by the Moderator; 10-minute presentations by each

    of the panelists; and, 45 minutes for questions from the participants.

    Learning objectives:

    1. Develop an understanding of basic principles for effectively

    communicating with policymakers and influencing the policy decision

    making process.

    2. Familiarize participants with tobacco industry lobbying tactics. 3. Highlight selected policymaking experiences - successes and failures -

    drawing on the principles noted in #1.

    12:45-1:30 Lunch

    1:30-6:45 Participant Free Time to Explore Washington, DC; Dinner on own

    7:00 p.m. Participants Meet at Buses 1740

    Massachusetts

    Avenue 7:15 Depart Washington, DC

    8:30 Arrive at Charles Commons 33rd

    & Charles

    Wednesday

    June 18, 2014

    MPOWER - Enforce Bans on Tobacco Advertising, Promotion

    and Sponsorship & Raise Taxes on Tobacco

    7:30-8:30 Breakfast Nolans Dining

    Hall

    8:00-8:45 Speaker Registration Barber

    Conference

    Room

    8:45-9:00 Morning Announcements

    Charles

    Commons

    Banquet A,B,C

    9:00-9:45

    Best Practices in Tobacco Advertising, Promotion and Sponsorship Bans

    Rob Cunningham, LLB, MBA, Senior Policy Analyst, Canadian Cancer Society

    Format: 30-minute presentation; 15 minutes for discussion

    Learning objectives:

    1. Enhance knowledge of the techniques the tobacco industry uses to advertise and

    market its products, and the role advertising plays in spreading the tobacco

    epidemic.

    2. Improve understanding of current best practice policy and legislation on

    tobacco advertising, promotion and sponsorship, and the implications for

    tobacco control.

  • Page 14 of 18

    9:45-10:45

    Cessation: Population Based Strategies

    Dr. Annette David, MPH, Director, Health Consultancy Services, Health Partners LLC,

    Guam

    Format: 30-minute interactive presentation; 30 minutes for group exercise

    Learning objectives:

    1. Understand the value of population-based cessation strategy alternatives (e.g.,

    quit lines, giving brief advice, etc.).

    2. Learn techniques for giving brief advice.

    10:45-11:30

    w/rolling tea break

    Tobacco Package Surveillance System

    Carmen Washington, Research Program Manager, JHSPH

    Format: 30-minute presentation; 15 minutes for discussion

    Learning objectives:

    1. Understand the evidence base developed through the JHSPH Tobacco Package

    Surveillance System Project.

    2. Develop an understanding of various industry tactics aimed at undermining

    tobacco product health warning requirements.

    11:30-12:15 Policy Advocacy for Taxation and TAPS Ban in India

    Vandana Shah, JD, LLM, Director, South East Asia Programs, Campaign for

    Tobacco-Free Kids

    Format: 30-minute presentation; 15 minutes for discussion

    Learning objectives:

    1. Understand the importance of policy advocacy (in relation to both change and

    implementation) in the context of tobacco control in India.

    2. Explore the key opportunities and challenges that exist in relation to tobacco

    control policy advocacy.

    3. Improve understanding of the purpose and components of policy advocacy and

    explore examples of its application in country-specific tobacco control.

    12:15-1:45 Lunch Nolans Dining

    Hall

    1:45-2:45 Strategic Planning for Change - Deciding whats most important: THINK BIG, start

    small, ACT NOW!

    Ben Lozare, PhD, JHSPH-CCP staff

    Format: 90-minute interactive presentation

    Learning objectives:

    1. Familiarize participants with the concepts of long-term thinking and short-term

    planning and action.

    2. Enhance understanding of the importance of implementation monitoring and

    feedback mechanisms that aim to improve operational effectiveness.

    3. Develop an appreciation for the value of lateral thinking in relation to plan

    implementation.

    Charles

    Commons

    Banquet A,B,C

  • Page 15 of 18

    2:15-4:15

    w/rolling tea break

    Participants Materials Display

    Yasmeen Long, MA, Program Manager, IGTC, JHSPH

    Format: Round-table sessions for sharing country-specific tools and products. Also,

    country presentations (e.g., videos, PowerPoint slides, etc.) may be shared on laptops

    at designated tables.

    4:15-6:00 Group Exercise: Out and About in Baltimore A photo assessment of

    compliance with the smoke-free law in Baltimore

    Dr. Annette David, Health Partners, and Participants

    Format: 15- minute introduction of participatory photography concepts; 15-

    minute overview of Baltimores smoke-free rules and regulations; 15 minutes for

    Field Team organization; and several hours of taking pictures in Baltimore to

    develop a photo-story of the extent to which venues and individuals are complying

    (or not) with the smoke-free laws and relevant TAPS requirements.

    Learning objectives:

    1. Familiarize participants with the use of participatory photography as a tool to

    assess compliance and promote regulatory change.

    2. Provide the participants with experience in developing short photography-based

    presentations to document progress and influence decision making.

    6:00-7:00 Dinner Nolans Dining

    Hall

    Thursday

    June 19, 2014

    Strategic Design & Program Implementation

    7:30-8:30 Breakfast

    Nolans Dining

    Hall

    8:00-8:45 Speaker Registration Barber

    Conference

    Room

    9:00-9:15 Morning Announcements; and JHSPH Web Resources and

    Communication Forums

    Asim Khan, MA, Communications Associate, IGTC, JHSPH

    Rebecca Shillenn, Web Coordinator, IGTC, JHSPH

    Charles

    Commons

    Banquet A,B,C

    9:15-10:15 Field Team Presentations Photo assessment of compliance with the smoke-free

    laws and TAPS ban requirements in Baltimore

    Format: 5-minute Field Team presentations (5 PowerPoint slides or less) of photo

    assessment results; and, 5 minutes for discussion and comments on each

    presentation.

    10:15-10:30 Tea Break

  • Page 16 of 18

    10:30-12:00 Tobacco Control Leadership: How do we make things happen? Implementation

    with Accountability

    Dr. Annette David and Steve Tamplin

    Format: 90-minute interactive presentation

    Learning objectives:

    1. Develop an understanding of the importance of opportunity and timing in

    bringing about change.

    2. Familiarize participants with mechanisms, tools and strategies for determining

    what success looks like.

    3. Enhance understanding of the importance of accountability in the context of

    leadership.

    12:00-1:30 Lunch Nolans Dining

    Hall

    1:30-3:00 Tobacco Control Leadership: How do we make things happen? Implementation

    with Accountability (contd)

    Sanjanthi Velu, PhD, JHSPH-CCP

    Format: 90-minute interactive presentation

    Learning objectives:

    1. Develop an understanding of the importance of opportunity and timing in

    bringing about change.

    2. Familiarize participants with mechanisms, tools and strategies for determining

    what success looks like.

    3. Enhance understanding of the importance of accountability in the context of

    leadership.

    Charles

    Commons

    Banquet A,B,C

    3:00-3:15 Tea Break

    3:15-5:00 Group Exercise: Developing a Country Leadership Action Plan

    Facilitators: Steve Tamplin, Dr. Annette David, Health Partners, and JHSPH-CCP

    staff

    Format: 105-minute interactive exercise

    5:00-5:30 Week 2 and Overall Program Evaluations

    Yasmeen Long, MA, Program Manager, IGTC, JHSPH

    6:00 7:00 Dinner Nolans Dining

    Hall

    Friday

    June 20, 2014

    Leadership & Closing

    7:30-8:30 Breakfast Nolans Dining

    Hall

    8:30-9:00 Loading of Participant Presentations

    Charles

    Commons

    Banquet A,B,C

  • Page 17 of 18

    9:00-11:30 Presentation of Country Leadership Action Plans

    Country Groups (3 groups x 5 countries each)

    Facilitators: Steve Tamplin, MSE, JHSPH, Dr. Annette David, Health Partners, and

    JHSPH-CCP staff

    Format: Parallel Sessions, with approximately 6 countries each; 5-minute (5

    PowerPoint slides) presentations; 5 minutes for discussion

    Charles

    Commons

    Banquet A,B,C

    & associated

    breakout rooms

    11:30-11:45 Tea Break

    Charles

    Commons

    Banquet A,B,C

    11:45-12:30

    Call to Action: Celebrate Whats Right with the World!

    Steve Tamplin, MSE, JHSPH

    Format: 25-minute video presentation; 20 minutes for discussion

    12:30-12:45 Closing Remarks

    Joanna Cohen, PhD, Director, IGTC, JHSPH

    1:00-1:45 Certificate Ceremony

    1:45-2:00 Tea break

    2:00-3:30 Closing Reception and Lunch

    Charles

    Commons

    Banquet A,B,C

    & East Room

    304

    6:00 7:00 Dinner Nolans Dining

    Hall

    Saturday

    June 21, 2014

    Participant Departure

    7:30-8:30 Breakfast Nolans Dining

    Hall

    12:00 PM Check Out from Charles Commons

    Call Cab on Own and Travel to Airport

    Charles

    Commons

    Front Desk

  • Page 18 of 18

    CHARLES COMMONS FLOOR PLAN

    3301 N. Charles St., Baltimore, MD 21218

    JOHNS HOPKINS BLOOMBERG SCHOOL OF PUBLIC HEALTH

    615 N. Wolfe Street, Baltimore, MD 21205

    Second Floor; Panel Discussion on Monday, June 9

    Sommer Hall, Room E2014