ASSOCIATION TRENDS AND BEST PRACTICESTREVOR S. MITCHELL, CAE

INTRODUCTION

Trevor Mitchell, CAEExecutive Director of Membership & TechnologyARMA International

@trevm22

www.trevormitchellcae.com

www.linkedin.com/in/trevorsmitchell/

TRENDS OF RECENT YEARS

Race to Relevance End of Membership As We Know It

TRENDS OF TODAY

Membership focus on Value and Engagement Meeting Experience combined with Education For Profits influencing member expectations

TRENDS OF THE FUTURE

Social media Generational Issues Global Considerations Technology Operations

TRENDS OF THE FUTURE – SOCIAL MEDIA

TRENDS OF THE FUTURE – SOCIAL MEDIA

TRENDS OF THE FUTURE - GENERATIONS

TRENDS OF THE FUTURE – GLOBAL CONSIDERATIONS

Do we grow/expand? Where do we go? One size doesn’t fit all? What’s the best approach?

TRENDS OF THE FUTURE - TECHNOLOGY

TRENDS OF THE FUTURE - TECHNOLOGY

TRENDS OF THE FUTURE - TECHNOLOGY

Technology is no longer just a solution but strategy

Focus on key drivers Technology investment is key

TRENDS OF THE FUTURE - OPERATIONS

Lines Blur between for-profit and associations Management, governance, market place decisions

Focus on culture of change vs. strategy Revenue drivers

Top 3 Unbiased, careful curated content Dues Meetings

WHERE DO YOU GO NOW?

What impacts you now? In the Future? Where can you start? How do you adjust?

FINAL THOUGHT

CONTACT INFO

Trevor Mitchell, CAEExecutive Director of Membership & TechnologyARMA International

@trevm22

www.trevormitchellcae.com

www.linkedin.com/in/trevorsmitchell/

THANK YOU