2014 imagination playground styleguide

1imagination playground, 5 union square west, ny 10003 • 1.866.816.8608

brand style guidejune 2014

2 imagination playground brand style guide, 2014

table of contents

This is a guide to the elements that make up Imagination Playground. Please read, it will help you know us a little better!

section one • elements imagination playground logologo, trademark glyph, and LLCimagination bubblebubble patterns colorphotography typographylogo partnershipslogo partnerships- multiple logoslogo partnership examples

6

10

12

16

18

20

22

24

26

28

section two • corporate identitystationery

presentations

38

40

table of contents


section three • collateralwelcome kitwebsiteemail blastbrochuresproduct cut sheetsparaphernalia

444648505254

section four • social media

section five • print

facebook twitter videoblog

banners and signageimagination playground pop-up sleeve

60626466

7072


section one • elements


imagination playground logo

logo, trademark glyph, and LLC

imagination bubble

bubble patterns

color

photography

typography

logo partnerships

logo partnerships- multiple logos

logo partnership examples

6

10

12

16

18

20

22

24

26

28


Imagination Playground logo

The do’s and don’ts of the Imagination Playground logo.

To avoid complexity, the logo should nest comfortably in the upper right hand corner (as in this document) unless on a front or back cover page. There it can be large and centered or left justified as long as it looks visually appealing.

TM SYMBOL: The logo is always locked up with

Full Color Imagination Playground logotype should be used in this manner on a white background. There are no sub-brands or other lines of type connected to the logo.

In the case of one-color printing, please use 100% blue. Although we should use the two-color logo whenever possible, some processes only permit single-color printing.

02// monochromatic

On a field of one of the core brand colors, the logo should be made white to “knock out” of the field.

A color logo should never be used on a dark colored background, but is permissible on PMS 382 or PMS 285 only.

03// white

Use of a knocked out logo in a blue (PMS 285) filled circle is permitted for use such as round labels for bags, tissues, etc.

04// circle

Always position the logo with at least the above allotted clear space (2 x-heights per side)

05// spacing

The minimum size requirement is 1 inch.

Please refrain from using the Imagination Playground logo below 1-inch wide.

06// minimum size

its appropriately-sized tm symbol as shown here when placed on products or packaging. When using logos on documents from Imagination Playground, the corporation, see rules on page 6.

please do...

elements

01// full color logotype


PMS 285 CMYK: 89•43•0•0 RGB: 0•125•195

PMS 369 CMYK: 59•0•100•7 RGB: 109•179•63

01// full color logotype

03// white

x x

x

x

x x

x

x

02// monochromatic

04// circle

05// spacing

06// minimum size

1-inch


Imagination Playground logo

The do’s and don’ts of the Imagination Playground logo.

To avoid complexity, the logo should nest comfortably in the upper right hand corner (as in this document) unless on a front or back cover page. There it can be large and centered or left justified as long as it looks visually appealing.

DO NOT place a full color logo on any oth-er color besides white. Please note that PMS 382 is no longer used as a background color against the full color logo.

01// colored backgrounds

DO NOT place a full color logo on a pho-tograph or full color illustration.

02// photographs

DO NOT set the logo together with a shape. The logo is permitted to sit inside a circular holding shape for use on labels, bags, etc. (please see previous page) Otherwise, no shapes are permitted.

03// shapes

DO NOT turn the logo on it’s side. The logo must stay at a permanant horizontal on a 90 degree angle.

04// rotation

DO NOT unstack the logo or center the words “imagination” and “playground” to each other.

05// stacking or centering

TM SYMBOL: The logo is always locked up with its appropriately-sized tm symbol as shown here when placed on products or packaging. When using logos on documents from Imagination Playground, the corporation, see rules on page 6.

please don’t...

elements


01// colored backgrounds 04// rotation

03// shapes

02//photographs 05// stacking or centering


logo, trademark glyph, and LLC

Keep this information in mind while using the logo and corporate identity.

01// trademarked logo

The trademarked logo (Imagination Playground with tm symbol) is used on all products.

IN TEXT: Do NOT type “tm,” instead, use the official “TM” character in the glyph pal-ette of the Archer and VAG rounded type-face sets.

Using TM glyphs in text is up to Rockwell Group’s legal department. Therefore, ALL text must be submitted to Rockwell Group’s Legal Department before being published. Generally, the first use for Imagination Playground in reference to a product (even those for which we have not yet filed the registration application) will appear in text like this:

Imagination Playground™ Imagination Playground in a Box ™ Imagination Playground in a Cart™ Imagination Blocks™ Imagination Playground Park™ Imagination Playground in a Bag™ Imagination Playground Pop-up™ Imagination Playground Store™

02// LLC

Brand business correspondence includes the untrademarked version of the logo and the formal company name (“Imagination Playground, LLC”).

elements


Imagination Playground, LLC • 5 Union Square West, 8th Floor, New York, N.Y. 10003

01// trademarked logo

02// LLC


imagination bubble

The do’s and don’ts of the Imagination Playground bubble. Take a moment to think about how it should be applied.

01// bubble basics

The Imagination Bubble mark is taken directly from the Imagination Playground logotype. It can be used as a stand-alone graphic device. It can be displayed in either of the core brand blue (PMS 285) or green (PMS 369).

The mark should always be in the “3 bubble” orientation and be shown dynamically (i.e. it should express growth and movement) when placed.

please do...

02// text box

The largest circle of the mark can be used as a holding shape for photos or type (never both together). When large, it can house quotes or if small, it can act as a holding shape for digits when numbering categories. Digits and quotes inside of the Imagination Bubble are always set in the VAG typeface.

03// image

When cropping an image, always crop in the largest circle. Keep the smaller circles in the same core brand color, either (PMS 285) or green (PMS 369).

04// as a mark

The Imagination Bubble mark can be used as a symbol to represent the idea of Imagination Playground. Within each collateral piece, however, the symbol should be supported by the Imagination Playground name and/or contact info in an obvious way. For example, the mark exists as a graphic on the back side of the business card, whereas the front is full of clear Imagination Playground information.

Note: The mark, when on white is only ever Blue or Green

elements


2

“The imagination playground brings out the limitless,

creative genius in all kids and inspires free

play everywhere”

Imagination Playground, LLC • 5 Union Square West, 8th Floor, New York, N.Y. 10003

01// bubble basics

02// text box

03// image

04// as a mark


DO NOT run the largest and the small-est circle off the edge of the layout at the same time.

YOU MAY however, run the largest OR the smallest circle off the edge individual-ly in a layout.

01// edges

DO NOT re-arrange the imagination bub-ble parts.

02// arrangement

DO NOT lock-up the logo with or inside of the imagination bubble.

03// logo

DO NOT vary the color of the circles, re-gardless of their use.

04// color

DO NOT place content in any circle be-sides the largest one.

05// content

imagination bubble

The do’s and don’ts of the Imagination Playground bubble. Take a moment to think about how it should be applied.

please don’t...

elements


01// edges 04// color

03// logo

02// arrangement 05// content


bubble patterns

When and how to use the Imagination Playground bubbles.

Bubble Patterns are to feel light and kinet-ic, not effervescent. Patterns are composed of bubbles in the 2 core brand colors plus the secondary yellow (PMS 396). The back-ground is always the secondary green (PMS 382) or white. Variations are specified below.

Patterns are composed of only 3 sizes of bubbles. These can be scaled up to fit larger sizes, however, the size ratio between bub-bles should remain consistent.

The bubble patterns can be used for envi-ronmental graphics and presentation cov-ers. The bubble patterns are intended to “float up.”

Do not overfill a layout with bubbles. Keep it airy and light.

elements


This is how Imagination Playground uses color.

The treatment of color in Imagination Playground publications is easy to follow. The two core brand colors (blue and green) are used primarily in the logo, Imagination Bubble, and in headers and sub heads.

Secondary colors (secondary) are used for sup-porting elements like color fields and bubbles

found in the page anchors. They can also be used to extenuate text or illustration.

The tertiary color (green and yellow) is more spe-cific. It is to be used to call out things worth not-ing, such as quotes in bodies of text (as the text color), or photographs.

PMS®

382PMS®

396

LimePMS 382 CMYK: 29•0•100•0 RGB: 193•216•47 Hex: bed600

YellowPMS 396 CMYK: 11•0•94•0 RGB: 235•231•41 Hex: eae827

PMS®

369PMS®

285

01// core brand colors

02// secondary color

03// tertiary colors

BluePMS 285 CMYK: 89•43•0•0 RGB: 0•125•195Hex: 007dc3

GreenPMS 369 CMYK: 59•0•100•7 RGB: 109•179•63 Hex: 7ac040

PMS®

166

OrangePMS 166 CMYK: 0•64•100•0 RGB: 244•123•32 Hex: f47b20

color

elements


01// core color usage

02// secondary color usage

03// tertiary color usage

Blue • PMS 285

Green • PMS 369

enjoy your mini-playground!

David Rockwell at TED 2010

BubblesGreen • PMS 369Blue • PMS 285Yellow • PMS 369

TypeBlue • PMS 285

Brownsville, BrooklynImagination Playground in a BOX

Orange • PMS 166

Blue • PMS 285Green • PMS 369


Imagination Playground loves pictures, this is how we use them.

Because Imagination Playground is a concept as well as a series of products, photographic repre-sentation is core to the brand language. Use in-viting, vibrant images that clearly illustrate the intended idea, especially photos showing prod-uct engagement, with people front-facing. Crop into images to highlight the activity in the pho-to. Never show a child inside storage containers.All chamfered squares should be lined with a two point rule. The rule should be orange with a small (not too small) chamfer. The chamfers

photography

Cropped in chamfered rectangles (concept images can only be cropped this way, see bottom-left

01// rectangles

Cropped in circles, alone. DO NOT overlap photos in circles

02// circles

Cropped in the largest circle of an Imagina-tion Bubble

03// imagination bubble

Use rectangular edges for images in some media (e-blast, website, etc) which do not allow for chamfered borders, or when there are ten or more photos.

04// rectangular edges

on the photographs shown to the left are set at 0.1 inch and should be used as a model. Pre-built frames are provided for Microsoft Powerpoint users.

Any caption should be set in VAG , colored or-ange and right-aligned with the chamfer corner, or to the arch of the circle (see examples, left).NOTE • All photos with children must come from approved vendors.

photos can be set in layouts in 4 ways:

elements


Brownsville, BrooklynImagination Playground in a Box

Brow

nsvil le, Brooklyn • I magination Pla

ygro

und

in a

Bo

x

01// rectangles

02// circles

03// imagination bubble

04// rectangular edges


Imagination Playground follows these typography rules.

Typography plays an important role in the Imagination Playground brand.

It’s always important to use the proper tone with type. Thankfully, by using font styles sparingly and with a consistent logic, you can avoid most of the problems like those shown above.

Imagination Playground has two core type families. First, is VAG Rounded. It serves as the

typography

basis for the Imagination Playground logo and is used for headlines as well as lines of type that stand alone.

The second typeface is Archer. This font is used mainly for body copy (like in this document). Archer comes in a variety of weights as shown here. Each weight also comes in Italic. Only use the Italic typefaces for highlighting purposes.

VAG Rounded Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!@#$%^&*()<>/?

VAG Rounded Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!@#$%^&*()<>/?

VAG Rounded Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!@#$%^&*()<>/?

DO NOT use VAG Rounded Thin.

Archer Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!@#$%^&*( )<>/?

Archer Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!@#$%^&*()<>/?

Archer Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!@#$%^&*()<>/?

Archer Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!@#$%^&*()<>/?

DO NOT use Archer hairline, Archer thin, or Archer light.

01// VAG rounded 02// archer

elements


headlines are always lowercase and in vag rounded

01// headlines

“Quotes in circles are always set with quote marks in Upper and

Lowercase, centered, with VAG Rounded Bold,”

–Credit lines with names and ages are in VAG Light.

03// quotes in circles

Photo Captions are set in VAG Bold Secondary Information is set in Light

05// Photos

Print body copy is always in Archer in Upper and Lowercase

Print body copy is always in VAG in Light and Bold

Contact Information, such as URLs for the web, are in VAG Rounded Light

06// other texts

headlines in chamfered boxes are lowercase in vag rounded boldBody copy in chamfered boxes are always in Upper and Lowercase Archer Bold.

04// headlines in chamfered boxes

“ Stand-alone quotes are always set with quote marks in Upper and Lowercase, with VAG Rounded Bold.”

02// stand-alone quotes


third parties should not create branded elements that use the imagination playground logotype as primary branding.

logo partnerships

Lockup of Imagination Playground logo-type and URL

01// lockup

When talking about the Rockwell Group/KaBOOM! partnership, always use the Imag-ination Playground logotype and refer to the Rockwell Group and KaBOOM! in body copy (example set in bold for emphasis).

02// partnership text

elements


01// lockup

02// partnership text

imaginationplayground.com

From leaders in the design and playground worlds, Rockwell Group and KaBOOM!, Imagination Playground is a mission-based initiative that inspires a variety of fun, open-ended play patterns for kids. It allows children to design their own course of play, while fostering collaboration and creativity. With each play session, Loose Parts can instantly activate the space around them. Blocks, mats, wagons, fabric, and crates overflow with creative potential. A new playground is born, configured by children’s activity, evolving as the children play, dream and build. Something as simple as a box of stuff allows for endless possibilities.


third parties should not create branded elements that use the imagination playground logotype as primary branding.

logo partnerships- multiple logos

elements

If it is necessary to use multiple logos in a doc-ument, then give the marks equal visual weight (logo parity), be sure to align the baselines of the logos, and give equivalent white space between the logos.

Logos must appear on a white solid background and be divided by a centered black “with” in ar-

cher medium font or by a centered 80% black dotted line. The line must extend two dots above the highest point and below the lowest point of the logos.

In instances Imagination Playground uses the KaBOOM logo, the Imagination Playground must appear first.


01// multiple logos

and

&

with

and

&

with


The do’s and don’ts of Imagination Playground logo partnership collateral.


Partnership signage should always have the logo partnership lockup as is, centered, and in full color. On signage banners, the Imagi-nation Playground bubble pattern should be used. Logos must have appropriate spacing on all four sides. All three divider possibili-ties can be used for the signage banner.

01// signage banner

please do...


and

with

01// signage banner




DO NOT change the relative scale of either logos on the banner. Logos must appear in the same scale as all partnership logo pos-sibilities.

DO NOT change or alter the banner’s back-ground. The background must remain white with the Imagination Playground bubble pattern as it was created.

DO NOT change any of the logo dividers. Dividers must remain black and in the same scale and position they were created. All text dividers must be typed in Archer medium.

Also, DO NOT change the axis the logos appear on. Both logos must lay on the same horizontal axis.

01// logo scale

02// background

03// dividers and orientation

please don’t...


01// logo scale

02// background

03// dividers and orientation

andand

andand

and and




Imagination Playground banners used on websites other than the Imagination Play-ground website, must appear with a blue background, all white logo, and with the original three dimensional block shapes.

01// website banner

please do...


01// website banner




please don’t...

DO NOT represent Imagination Playground on any color other than the Imagination Playground blue.

DO NOT type out Imagination Playground in place of the logo, or use any typeface oth-er than VAG rounded.

DO NOT place the original three dimen-sional block shapes in circles or any sort of holding container.

01// website banner


01// website banner


section two • corporate identity


stationery

presentations

38

40


this is what our things look like.

stationery

Ideally, the Imagination Playground, LLC letterhead is a minimal and refined statio-nery set, meant to be professionally printed to achieve the core Imagination Playground green verso. The letterhead can be run through any laser or inkjet printer.

However, the front is also set up as a tem-plate, allowing for changeable body copy and color printing.

01// letterhead

Mailing labels are designed to be printed on an as-needed basis and run through a laser or inkjet printer.

The size (5×3.5”) is based on standard Avery shipping label dimensions. It should be applied to a standard bright-white 10×13” envelope.

03// mailing label

Imagination Playground, LLC envelopes are designed with an Imagination Playground logo in the upper left-hand corner and address knocked out of a blue field on the back flap.

Please check with your office manager to order or reorder envelopes.

02// envelopeImagination Playground, LLC note cards are intended for that moment when only a handwritten gesture will suffice.

Please check with your office manager to or-der or reorder cards.

04// note card

Imagination Playground, LLC business cards are designed to accommodate a name, title, email, phone number and a fax number for each employee.

Please check with your office manager to order or reorder cards.

05// business card

corporate identity


01// letterhead

03// mailing label

02// envelope

A Happy Spring To You!!

Thank you for joining our National Building Museum & Imagination Playground Learn & Play Date. We appreciate your desire to help us help children play.

As an added Thank You for joining us today we are pleased to offer you the following:

When you reach out at [email protected] - or call 866. 816. 8608 - and ask for Barb, she will provide you an additional 5% off the purchase price of our 105 Piece Big Block & Cart Set.

Yes, that is on top of the current Springtime Savings event! All you have to do is speak directly with Barb, mention the National Building Museum - and you’ll receive the bonus savings offer good through May 31, 2014.

Please - Come Play With Us !

5 Union Square West, 8th Floor, New York, NY 10003 • 1.866.816.8608 • imaginationplayground.com

Visit our website to join our Community & learn more about our exciting special promotions.

Dave KrishockPresident & Play Associate Imagination Playground

Imagination Playground5 Union Square West, 8th floorNew York, New York 10003

PRSRT STD U.S. Postage

PAID Permit 1308

Chattanooga, TN

Joan FarnsworthThe Electric Company1234 Children’s Way, Suite 0057Port Washington, New York, 11050

Imagination Playground, LLC • 5 Union Square West, 8th Floor, New York, NY 10003 • Tel: 1.866.986.5551 • [email protected]

04// note card

05// business card

Imagination Playground, LLC5 Union Square West, 8th Floor • New York, NY 10003

Darell Hammond [email protected] tel: 202.464.6093 • fax: 202.659.0210


this is what our things look like.

presentations

Imagination Playground, LLC has many reasons for presentations. The .ppt presentation template provided handles a multitude of potential lay-outs and content forms.

Imagination Playground draws inspiration from the idea of children using creativity and imagination through unstructured play.

beginning stages of imagination playground design.

visual of imagination playground blocks, shows size, scale, and color.

locations of imagination playground parks across the globe.

picture of an imagination playground waterpark.

01// unstructured play

02// product development

03// product at play

04// locations

05// vision to reality

corporate identity


01// unstructured play

02// product development

03// product at play

04// locations

05// vision to reality


section three • collateral


welcome kit

website

email blast

brochures

product cut sheets

paraphernalia

44

46

48

50

52

54


all the stuff and things.

welcome kit

Imagination Playground press kits are intended to tell the brand story to all interested parties. Made for a standard letter-sized page, it includes articles about the Imagination Playground from major publications such as The New York Times and Fast Company.

collateral

this is stuff

this is stuff

this is stuff

this is stuff

this is stuff

this is stuff

01// user manual

04// welcome letter

02// guidance to play

05// postcard

03// play associate’s guide

06// online download


http://www.imaginationplayground.com/purchase/welcome-play-associates/downloads.html

01// user manual 04// welcome letter

02// guidance to play 05// postcard

03// play associate’s guide 06// online download

spread the word about imagination playground

Know someone who would like to learn more about Imagination Playground?

We’re more than happy to chat! If they mention you as a referral when purchasing a set of Blocks, you will receive a $250 Imagination Playground Gift Card that can be used toward expanding your own set.

For more information, please call 1.866.816.8608 or email [email protected]

intro

duce

us to your friends and earn free blocks!

become part of the imagination playground

community today!

Share your views and experiences, and collaborate with like-minded child development advocates. Join our Imagination Playground Community and connect with educators and parents across the globe to exchange ideas about play and child development.

You will automatically be entered into a drawing to win $250 worth of Imagination Playground Blocks.

Go to www.imaginationplayground.com and click on our Community link in the top right to get started.

For questions, call 1.866.816.8608 or email [email protected]

join

our

foru

m a

nd help unlock children’s creativity through play!

spread the word about imagination playground

Know someone who would like to learn more about Imagination Playground?

We’re more than happy to chat! If they mention you as a referral when purchasing a set of Blocks, you will receive a $250 Imagination Playground Gift Card that can be used toward expanding your own set.

For more information, please call 1.866.816.8608 or email [email protected]

intro

duce

us to your friends and earn free blocks!

become part of the imagination playground

community today!

Share your views and experiences, and collaborate with like-minded child development advocates. Join our Imagination Playground Community and connect with educators and parents across the globe to exchange ideas about play and child development.

You will automatically be entered into a drawing to win $250 worth of Imagination Playground Blocks.

Go to www.imaginationplayground.com and click on our Community link in the top right to get started.

For questions, call 1.866.816.8608 or email [email protected]

join

our

foru

m a

nd help unlock children’s creativity through play!

Thanks for choosing Imagination Playground for your community. Our mission is to inspire children’s creativity by promoting free play. We hope to empower children in your community and across the globe to dream and build according to their own ideas. If you haven’t already, please make sure that anyone working with your Imagination Playground set takes our Play Associate Training Course online and reads the User Manual that arrived with your set.

This Welcome Kit provides valuable information so that you and your community can get the most out of Imagination Playground. The Play Associate’s Guide is a useful reference that recaps our online training course. The Guidance to Play booklet gives you an in-depth explanation of what children typically do and learn as they play with Imagination Playground Blocks. These materials will help you and your colleagues learn about Imagination Playground, how to use it, and how children can benefit. The User Manual, along with the booklets from your Welcome Kit, are also available on our website.

As you and your children play, we’d love to hear your comments and learn about your experiences. If you have any questions, call us at 1.866.816.8608 or email us at [email protected]. We encourage you to join our Imagination Playground Community through our online forum and blog. Our Community o�ers a world of knowledge and ideas shared by like-minded play advocates. We truly look forward to getting to know you and working together to advance the cause of free play for our children.

Have fun with your new playground!

David RockwellFounder, Imagination Playground

Welcome to Imagination Playground!

5 Union Square West, 8th Floor, New York, NY 10003 • 1.866.816.8608 • imaginationplayground.com

P.S. Please visit www.imaginationplayground.com to take our Play Associate Training Course and to take advantage of the free resources we o�er online.



website

The Imagination Playground website is designed to resonate with the other brand materials, while providing a setting for new information to be contributed as the brand grows.

collateral



email blast

The Imagination Playground email blast template is the newsletter. It is designed to handle any emerging information such as product updates and events. The email blasts read in a linear fashion and separate various articles/topics using gray fields (a common device in blogs and email blasts). As shown below. The blasts can handle graphics/photography as well. Please send all text and imagery to

Rockwell Group’s legal department for final legal approval before blast is emailed.

To the right are three examples of current Imagination Playground email blasts. Some email blasts use the brand elements of Imagination Playground, while others use standard email formatting to make the message seem more personalized.

collateral


6/5/2014 https://playground.createsend.com/t/ViewEmail/r/5AA6ECC246823A212540EF23F30FEDED/C67FD2F38AC4859C/

https://playground.createsend.com/t/ViewEmail/r/5AA6ECC246823A212540EF23F30FEDED/C67FD2F38AC4859C/ 1/2

Web Version | Update preferences | Unsubscribe Like Tweet Forward

It's a Learn and Play Date and you're invited!Imagination Playground is hosting "Learn & Play" dates at the Brooklyn Children'sMuseum for Parents, Educators, PTA, and Principals!

Bring your children and build with our blocks. Discover how free play unlocks a child'simagination and creativity while building social skills, collaboration, confidence, problemsolving, determination, and more. Imagination Playground transforms children’s minds,bodies and spirits through play!

Admission to the museum is waived with your RSVP. You can invite (2) two guests OR (2)two children. To reserve your spot, please complete the RSVP form.

6/5/2014 https://playground.createsend.com/t/ViewEmail/r/5AA6ECC246823A212540EF23F30FEDED/C67FD2F38AC4859C/

https://playground.createsend.com/t/ViewEmail/r/5AA6ECC246823A212540EF23F30FEDED/C67FD2F38AC4859C/ 2/2

Thursday, May 8, 20143pm - 5pm

Friday, May 9, 20143pm - 5pm

Saturday, May 10, 201410am - 12pm

Brooklyn Children’s Museum145 Brooklyn AvenueBrooklyn, NY 11213

See the map.

Space is limited. Sign up today!Register online here.

Or call 866.816.8608 for moreinformation. Provide your

preferred day, session, attendees,phone number, email address -

reference Learn & Play date. Hopeto see you there!

You are receiving this email either because you have subscribed tothe Company’s newsletter, or because a friend forwarded it to you.To ensure receipt of our latest news and offers, please [email protected] to your address book.

Edit your subscription | Unsubscribe

Imagination Playground LLC5 Union Square West, 8th Floor

New York, NY 10003United States

1-866-816-8608

Wednesday, June 4, 2014 at 4:08:21 PM Eastern Daylight Time

Page 1 of 2

Subject: FW: Bigger Than Big -‐ Big Block Savings -‐ PreviewDate: Wednesday, June 4, 2014 at 4:06:36 PM Eastern Daylight Time

From: KaIe AlarconTo: Madeline Chambers

From: Barb Wing [mailto:[email protected]] On Behalf Of Barb WingSent: Wednesday, June 4, 2014 12:59 PMTo: Ana GuerreroSubject: Bigger Than Big -‐ Big Block Savings -‐ Preview

Good Day Friends,

GREAT NEWS!- We've extended our Bigger than Big Special Promotion through 6/30/14!

With the assistance of our friends, we have helped over 352,000 children have access to the Big Blue Blocks and playing – we’re on track to reach the 1 million more children, 2 million more educators and 3 million more parents – hooray!

We’d love to help you help kids, by extending this offer to you. Email or call Barb now to learn more about our Big Blue Blocks and how we can help you bring them to your children.

Come Play With Us!

Barb

Barb Wing Executive Vice President, Client Relations Certified Play Associate Trainer [email protected] 770.599.8789

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brochures

General File Stats • Double-sided

• Tri-fold • Sheet size = 16.5×8.5” • Finished size = 5.5×8.5”

— Example of file finished with a fold.

collateral


Imagination Playground is a breakthrough playspace concept designed by architect David Rockwell of Rockwell Group to encourage child-directed, unstructured free play. The kind of play that experts say is critical to a child’s intellectual, social, physical and emotional development.

With a focus on loose parts, Imagination Playground offers a changing array of elements that allows children to constantly reconfigure their environment and to design their own course of play.

Giant foam blocks, loose parts, and fabric overflow with creative potential for children to play, dream, build and explore endless possibilities.

Images courtesy of: Front cover: TalismanPHOTO; Core Concept Images: Blandon Belushin; Product Images: all Blandon Belushin except Imagination Playground in a Cart: Chris Amaral, and Imagination Playground Park: Frank Oudeman © 2010. Rev 8/13

Imagination Playground is transforming children’s minds, bodies and spirits through play !

Imagination Playground is a breakthrough playspace concept designed by architect David Rockwell of Rockwell Group to encourage child-directed, unstructured free play. The kind of play that experts say is critical to a child’s intellectual, social, physical and emotional development.

With a focus on loose parts, Imagination Playground offers a changing array of elements that allows children to constantly reconfigure their environment and to design their own course of play.

Giant foam blocks, loose parts, and fabric overflow with creative potential for children to play, dream, build and explore endless possibilities.

Images courtesy of: Front cover: TalismanPHOTO; Core Concept Images: Blandon Belushin; Product Images: all Blandon Belushin except Imagination Playground in a Cart: Chris Amaral, and Imagination Playground Park: Frank Oudeman © 2010. Rev 8/13

Imagination Playground is transforming children’s minds, bodies and spirits through play !



product cut sheets

Product cut sheets are intended to quickly con-vey specifications on each of the Imagination Playground kits. Information can easily be up-dated or changed to cover specifications of po-

tential kits in the future.When assembling multiple cut sheets, include a cover with the logo including the tm characters.

Product specification sheets provide all the essential information regarding the indicated product. For example, the image to the right provides the basic information for the angle add on set that comes in a cart. Information includes recommended age group, minimum play area, container specifications, weight, site condition, contents, contact, and safety information.

Pricing sheets provide information regarding the prices for each imagination playground set. Each list gives an image and price of the entire set, as well as contents and block illustrations.

Product dimension sheets illustrate the shapes and names of each block and provide dimensions for each one.

01// product specifications

02// pricing sheet

03// product dimensions

collateral


Copyright © Imagination Playground, LLC. - rev 04/14

www.imaginationplayground.com

recommended age group:

minimum play area:

container specifications:

weight:

site condition:

content includes:

2 years and up

275 sq. ft. (Add-On plus Imagination Playground Big Block Set)

Approximately 6’ 2” L x 2’ 3” D x 3’ 1” H Steel and wood frame with phthalate-free vinyl fabric Approximately 150 lbs. (1 cart and contents)

For use in indoor or outdoor settings. The Cart storage unit must be placed on a solid, level surface. The storage unit is not intended for placement on soft surfaces such as gravel, sand or mulch. Adult supervision required at all times. Not recommended for storage in extreme outdoor weather conditions such as heavy rain, snow, and freezing temperatures.

1 Weather resistant Cart32 Biodegradable blue foam

Imagination Playground Angles Add-On Blocks

in 10 different shapes8 Foam noodles6 Play balls

By phone: 1.866.816.8608 By email: [email protected]

Storage units should only be moved by adults and are not to be used by children as part of the play kit.

Imagination Playground Angles Add-On Set in a Cart™ is a kit of parts complimentary to Imagination Playground Big Blocks. It is suitable for use in a variety of indoor and outdoor sites. The Angles Set introduces more advanced geometric concepts like polygons and concave shapes. Wider range in scale and angular shapes gives children more variety and the ability to construct more mechanical connections. The Angles up the ante in complexity as the children construct and play. These shapes prompt children to consider balance, asymmetry, positive and negative space, and to think ahead as they build. The new shapes also prompt more nuanced thinking with more small-scale parts that allow for props, accents, furniture, and object-scale inventions. The storage units of the in a Cart model can be wheeled through a standard-sized door, and are suitable for supervised sites, such as community centers, child care and school settings. A fitted cover is sold separately for outdoor storage.

angles add-on set in a cart™

For more information, please visit www.imaginationplayground.com

contact:

safety:



recommended age group:

minimum play area:

container specifications:

weight:

site condition:

content includes:

2 years and up

275 sq. ft. (Add-On plus Imagination Playground Big Block Set)

Approximately 3’1” L x 2’1” D x 2’1” H (per bag component) Approximately 120 lbs. (2 storage bags and contents)

For use in indoor or outdoor settings. The Bag storage units are not intended for sliding on surfaces such as gravel, concrete or mulch. Adult supervision required at all times. Not recommended for storage in extreme outdoor weather conditions such as heavy rain, snow, and freezing temperatures.

2 Weather resistant Bag storage units32 Biodegradable blue foam

Imagination Playground Angles Add-On Blocks



Storage bags may be moved by adults or children with adult assistance and supervision. Storage bags are not to be used by children as part of the play kit.

Imagination Playground Angles Add-On Set in Two Bags™ is a kit of parts complimentary to Imagination Playground Big Blocks. It is suitable for use in a variety of indoor and outdoor sites. The Angles Set introduces more advanced geometric concepts like polygons and concave shapes. Wider range in scale and angular shapes gives children more variety and the ability to construct more mechanical connections. The Angles up the ante in complexity as the children construct and play. These shapes prompt children to consider balance, asymmetry, positive and negative space, and to think ahead as they build. The new shapes also prompt more nuanced thinking with more small-scale parts that allow for props, accents, furniture, and object-scale inventions. The lightweight bags are made of tough, rubberized canvas. Each bag holds approximately 25 blocks. Two adults can easily lift and carry one bag.

angles add-on set in two bags™


contact:

safety:



imagination playground big blocks in five bags™

recommended age group: minimum play area:

container specifications:weight:

site condition:

content includes:

2 years and up

225 sq. ft.

Approximately 3’ 1” L x 2’ 1” D x 2’ 1” H (per bag)

Approximately 260 lbs. (5 bags and contents)

For use in indoor or outdoor settings. The Bag storage units must be placed on a solid, level surface. The storage units are not intended for placement on surfaces such as gravel, concrete or mulch. Adult supervision required at all times. Not recommended for storage in extreme outdoor weather conditions such as heavy rain, snow, and freezing temperatures.

5 Weather resistant Bag storage units75 Biodegradable blue foam Imagination Playground Big Blocks



Storage bags may be moved by adults or children with adult assistance and supervision. Storage bags are not to be used by children as part of the play kit.

Imagination Playground Big Blocks in Five Bags™ is a kit of parts suitable for use in a variety of indoor and outdoor sites. It offers a cost-effective means to provide children opportunities to engage in open-ended, free play. The set includes Imagination Playground Big Blocks™ and five storage bags. The lightweight bags are made of tough, rubberized canvas, and are suitable for supervised sites, such as community centers, child care and school settings. Each bag holds approximately 25 blocks. Two adults can easily lift and carry one bag.


contact:

safety:

1 User’s manual Online Play Associates training session

training + orientation:

www.imaginationplayground.com Copyright © Imagination Playground, LLC. - rev-4/14

+1.866.816.8608 [email protected] in touch


price list

Big Block Set in Two Carts: $5,950

Big Block Set in a Box: $9,750

Big Block Set in Five Bags: $5,950

105 Piece Big Block Set: $4,950

2 spades 4 hammerheads

4 small plugs

4 small plugs

2 plugs

2 plugs

2 chevron A’s

4 rhombuses

2 peaks4 lil’ hexes2 chevron B’s

2 double crescents

2 spears 4 nickels

4 nickels

4 almonds 4 petal A’s 4 petal B’s

4 trapezoids 4 parallelograms

6 play balls

6 play balls

46 Piece Big Block Curves Add-on Set: $2,250

46 Piece Big Block Angles Add-on Set: $2,250

Curves Set in Two Bags: $2,600

Angles Set in Two Bags: $2,600

Curves Set in a Cart: $2,950

Angles Set in a Cart: $2,950

8 long noodles

8 long noodles

8 primary blocks

5 lil’ cheeses

8 plugs

4 channel straights

4 channel bends

5 small plugs

15 long noodles

15 play balls

2 arch chutes

5 nickels

2 chutes

2 clover gears 2 plus gears

4 squeaky hinges

10 blocks with holes

4 long blocks

10 square blocks




individual big blocks

individual angles

individual curves

storage units

One cart: $950

cart covers/short (2) $450cart covers/long (2) $975

One bag: $250 One box: $5,250

box cover $575

play ball (x10)$40

square block$50

12” x 12” x 6”

plus gear$50

12” x 12” x 6”

plug$50

6” D x 24”

lil’ cheese$60

12” D x 6”

clover gear$70

16” x 16” x 6”

squeaky hinge$60

12” x 24” x 6”

primary block$85

12” x 25” x 6”

block with holes$90

12” x 24” x 6”

channel straight

$90 12” x 24” x 6”

nickel (x10)$85

6” D x 3”

small plug (x10)$140

2.6 D x 24”

long noodle (x10)$110

2.5” D x 48”

chute$135

12” x 24” x 12”

arch chute$135

18” x 18” x 12”

channel bend$180

24” x 24” x 6”

long block$170

12” x 48” x 6”

price list

spade$50

12” x 12” x 6”

hammerhead$130

24” x 16” x 6”

double crescent$225

24” x 12” x 12”

spear$50

12” x 9.6” x 6”

almond$50

16” x 7” x 6”

petal A$90

20.8” x 12” x 6”

petal B$90

20.8” x 12” x 6”

chevron A$250

36” x 20.8” x 6”

rhombus$70

18” x 10.4” x 6”

peak$50

12” x 10.4” x 6”

lil’ hex$60

12” x 10.4” x 6”

chevron B$250

36” x 20.8” x 6”

trapezoid$90

24” x 10.4” x 6”

parallelogram$110

30” x 10.4” x 6”



medium blocks

18 play balls 30 square blocks6” x 6” x 3”

6 plus gears6” D x 3”

24 plugs3” D x 12”

15 lil’ cheeses6” D x 3”

6 clover gears8” D x 3”

12 squeaky hinges

6” x 12” x 3”

21 primary blocks

6” x 12” x 3”


6” x 12” x 3”

12 channel straights

6” x 12” x 3”

15 nickels3” D x 1.5”

15 small plugs1.4” D x 12”

45 long noodles1.4” D x 48”

6 chutes6” x 6” x 12”

6 arch chutes9” x 9” x 6”

12 channel bends

12” x 12” x 3”

12 long blocks6” x 24” x 3”

block dimensions

small blocks

120 primary blocks

1.5” x 3” x .7”

120 lil’ cheeses 1.5” D x .7”

120 plugs .7” D x 6”

120 small plugs

.7” D x 3”

120 connectors .4” D x 6”

90 arch chutes

2.2” x 2.2” x .7”

30 clover gears 2” x 2” x .7”

30 plus gears

1.5” x 1.5” x 1.5”


1.5” x 3” x .7”

90 long blocks 1.5” x 6” x .7”

120 square blocks

1.5” x 1.5” x 1.5”

90 parallelograms3.4” x 1.2” x .7”

75 trapezoids3” x 1.2” x .75”

75 rhombuses 2.2” x 1.2” x .7”

60 peaks 1.5” x 1.5” x .7”

120 lil’ hexes 1.5” D x .7”



price list

1500 Piece Small Block Set: $1,800

storage units: bags sold separately $250 each

Medium Block Set: $3,375

120 primary blocks

120 lil’ cheeses

120 plugs 120 small plugs

120 connectors

90 arch chutes



90 long blocks

120 square blocks

21 primary blocks

15 lil’ cheeses

24 plugs

12 channel straights

12 channel bends

15 small plugs

45 noodles

18 play balls

6 arch chutes

15 nickels

6 chutes


12 squeaky hinges


12 long blocks

30 square blocks

90 parallelograms 75 trapezoids

75 rhombuses60 peaks 120 lil’ hexes

3 mesh bags included

50% size of our Big Blocks

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imagination playground blocks 8 primary blocks 12” x 25” x 6”10 blocks with holes 12” x 24” x 6”4 long blocks 12” x 48” x 6”10 square blocks 12” x 12” x 6”5 lil’ cheeses 12” D x 6”2 clover gears 16” x 16” x 6”2 plus gears 12” x 12” x 6”4 squeaky hinges 12” x 24” x 6”8 plugs 6” D x 24”5 nickels 6” D x 3”2 chutes 12” x 24” x 12”2 arch chutes 18” x 18” x 12”4 channel straight 12” x 24” x 6”4 channel bend 24” x 24” x 6”5 small plugs 2-5/8” D x 24”

*15 noodles and 15 play balls are included with your set of Imagination Playground Blocks

primary blocks

lil’ cheeses

plugs

channel bend small plugs

arch chutesnickels chutes

channel straight

clover gears plus gears squeaky hinges

blocks w/holes long blocks square blocks


01// product specifications

02// pricing sheet

03// product dimensions



paraphernalia

Most Imagination Playground paraphernalia involves placing the logo in a central position on the intended object. Some products require the use of pre-determined colors. Usually the blue

is fairly close to the PMS 285. Include the tm characters with the logo on consumer-oriented promotional items.

text and information about the spirit wear that is shown on the next page.

01// branded wear

collateralcollateral


01// branded wear

Option One: Logo and graphic on frontIP Hoodies Fall 2013

1. Gildan 18500Classic Fit Adult Hooded Sweatshirt50% Cotton / 50% Polyester8.0 ozS, M, L, XL, 2XL, 3XLRoyal Blue

Both IP logo and graphic element are printed on the front side of the hoodie

2.Gildan 18500Classic Fit Adult Hooded Sweatshirt50% Cotton / 50% Polyester8.0 ozS, M, L, XL, 2XL, 3XLRoyal Blue

Graphic element is printed on front side of the hoodie and IP logo is printed on the lower back side

Option Two: Graphic on front and logo on the back

Option One: Wrap around Side

IP T Shirts June 2013

B.Next Level 6010Men’s Tri-Blend Crew in Vintage RoyalTri-Blend: 50% Polyester, 25% Cotton, 25% Rayon4.26 oz. S, M, L, XL, 2XL

Discharge printing (removes ink from cotton, leaving the other �bers blue, will give o� a light blue tinge) to create a heathered, soft, vintage e�ect.

A. Gildan 5000 Classic Fit Adult T-shirt in Royal (051)100% Cotton Jersey5.3 ozS, M, L, XL, 2XL, 3XL

Preshrunk Jersey knitStandard screenprint with solid white ink



paraphernalia

Most Imagination Playground paraphernalia involves placing the logo in a central position on the intended object. Some products require the use of pre-determined colors. Usually

the blue is fairly close to the PMS 285 (ex: blue cushion shown below). Include the tm characters with the logo on consumer-oriented promotional items.

text and information about the paraphernalia is shown on the next page.

02// miscellaneous


for tearsof joy!

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for tearsof joy!

for tearsof joy!

for tearsof joy!

for tearsof joy!

for tearsof joy!

for tearsof joy!

for tearsof joy!

for tearsof joy!

for tearsof joy!

for tearsof joy!

for tearsof joy!

for tearsof joy!

for tearsof joy!

for tearsof joy!

for tearsof joy!

03// miscellaneous

02// stickers

a cool tote with fun loot for all your

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section four • social media


facebook

twitter

video

blog

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facebook

Packaging for the brand is to be vibrant and playful. Specifically, it is the one execution that should emphasise the use of color, not refrain from it.

Specifically, the pop-out playground is intended to be a promotional item for the Imagination

Playground Blocks set. It is intended to engage and inform the person in possession of it, playfully. Note the tertiary outline element on the sleeve. They are intended to hint at the pieces beneath and do not appear anywhere else, though they are well integrated.

print and social media


01// profile page

02// pages

03// posts



twitter





01// profile

02// posts



video





01// youtube

02// vimeo



blog





01// main page

02// posts


section five • print


banners and signage

imagination playground pop-up sleeve

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banners and signage

Copy for banners and signage goes here.

Imagination Playground Banners are quite minimal and reflect the standard logo placement and co-branding guidelines.

Please see the Imagination Playground logotype pages in the elements section for further information.

Temporary signage needed for Imagination Playground events can be executed in a myriad of ways, but for the sake of simplicity is based loosely on the Imagination Playground letterhead.

The type can be staid or playful as necessary.

Permanent signage can be addressed in a multitude of ways, owing to the flexibility of the brand. To date, all executions have been donation plaques, which have been in circles.

01// banners

02// temporary signage

03// permanent signage



This area is closed for the evening for a private event.

Imagination Playground Stadium Seats have been placed for your convenience

around the amphitheater. Please feel free to use them to sit on, and take them home as a souvenir!

notice of filmingPlease be advised that this event is being filmed and photographed for the documentation of Imagination Playground (the Program).

by attending this area, you• acknowledgethatyouhavebeeninformedthatyoumayberecorded,filmed

and photographed as part of the Program;

• grantirrevocableconsenttotheuseofyourlikeness,mannerismandvoice,and/orthatof(a)minor(s)forwhomyouareaparentorlegalguardian,intheProgramwithoutcompensation,creditorotherconsideration;

• agreethatImaginationPlayground,LLC,KaBOOM!,Inc,andRockwellGroup,LLC,(the“Producers”)mayincorporatesuchrecordingsandphotographs(the“Recordings”),inwholeorinpart,intotheProgramandtousetheProgramandRecordingsinallmannerandmedia,includingbutnotlimitedtobroadcast,exhibition,publication,andpromotion,inperpetuity,throughouttheuniverse; and

• releasetheProducers,underwriters,licenseesandassignsfromallliability,includingbutnotlimitedtoanyprivacy,defamationorotherclaimsarisingoutofthebroadcast,exhibition,publication,promotionandotherusesoftheProgramandtheRecordings.

If you do not want to be photographed, filmed, recorded or appear under these conditions, kindly do not enter the area.

ThankyouforyourcooperationandforcomingtothisImagination Playground event.

5 Union Square West, 8th Floor, New York, N.Y. 10003 • Tel: 1.888.789.PLAY • Fax: 202.659.0210

01// banners

02// temporary signage

03// permanent signage

The City of New York and Rockwell Groupwould like to thank the following for their support

of Imagination Playground.

Imagination Playground is a breakthrough play space designed to encouragechild-directed, unstructured free play. It is the result of a public/private

partnership between the New York City Department of Parks& Recreation and Rockwell Group.

Daniel and Nanna SternLeonard Litwin

Newmark Knight FrankJack Resnick & Sons, Inc.

Rockrose Development Corp.

The Hakimian OrganizationDan and Abbe Klores

Midler Family FoundationRelated Companies

Steelcase Inc.Jack Tantleff

Champion CourierJules Fisher and Peggy Eisenhauer

Focus Lighting, Inc.Frieda and Roy Furman

Peter and Penny GlazierAllen J. Grubman and Jess H. Drabkin

Stephen Hanson and FamilyThe Hartman Group

Loeb & Loeb LLPMacy’s Merchandising Group

Julie [email protected] and Steven RothShawmut Design and ConstructionLucy and Phil SuarezTAG Associates LLCLaurie M. TischViking Range CorporationScott Zeiger – BASE Entertainment

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imagination playground pop-up sleeve





2014 imagination playground styleguide

Documents