2014 ICSC MOCIAL CONFERENCE August 7-8, 2014 ICSC MOCIAL CONFERENCE August 7-8, 2014 Hilton, Austin…

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  • 2014 ICSC MOCIAL CONFERENCE August 7-8, 2014 Hilton, Austin Texas


    Natanya Anderson is the Director of Social Media and Digital Strategy at Whole Foods Market. She has been working with

    social and new media for over a decade with a focus on both strategy and execution, helping organizations change the way

    they engage with their constituents. At Whole Foods she is concentrating on how an extensive local digital footprint merges

    with a strong brand presence to create a unique customer experience that differentiates a brand, drives loyalty, and

    supports the retail experience. Additionally Ms. Anderson is leading a team that enables more than 1500 team members

    working on more than 800 social channels to be empowered local stewards of that shared customer experience.

    Jen Augustyn is an advertising professional with 14 years of experience in brand strategy, account management and digital

    media. As a Partner at The Dealey Group, Jen sets the foundation for all the strategic efforts developed at the agency

    including digital initiatives for Jones Lang LaSalle, Madison Marquette, DLC Management, RPAI, Cypress and Plaza las

    Americas. Jens ground breaking work in social media has been documented in publications such as Adweek, Brandweek,

    Wall Street Journal and Retail Traffic. Prior to joining The Dealey Group in 2007, Jen was with Young & Rubicam New York

    and Saatchi & Saatchi New York. At both agencies, Jen managed integrated teams to develop and execute multi-million dollar

    marketing campaigns for some of Americas most loved and trusted brands such as Walkman (Sony), Cheerios (General Mills),

    Campbells Soup, AT&T and Old Spice (Procter & Gamble). In addition to her contributions at The Dealey Group, Jen is a mother, a wife, and a

    volunteer researcher for Grants for Innovative Teaching (G-FIT). The purpose of G-FIT is to encourage and support excellence in teaching by

    awarding grants to teachers for special and innovative projects that otherwise would not be provided for within public school budgets.

    Jill Balis is Senior Vice President, Marketing and brings more than 17 years of experience in consumer marketing, analytics,

    customer acquisition and business development to RetailMeNot, Inc. Her primary areas of responsibility include direct user

    acquisition and retention strategies, public relations, social media community-building, and shaping and managing the

    continued evolution of RetailMeNot's consumer brands. Prior to joining the team, Jill was managing director of SMG Search,

    the search-marketing unit of Starcom MediaVest Group, where she led a team of 100 search and social media experts and

    oversaw SMG Search's product, providing tangible business results to clients such as General Motors, Walmart, Hyatt,

    Continental Airlines, Research In Motion and others. Before SMG, Jill led e-marketing for Orbitz Worldwide as well as various

    marketing analytics leadership positions. Jill holds an MBA from Northwestern University's Kellogg School of Management and a bachelor of

    arts in political science from the University of Pennsylvania.

    Michael Bond is Business Development of Education at HootSuit. He is tasked with creating education rooted

    initiatives. Most recently, he lead the launch of the Advanced Social Media Strategy certification, a partnership with one of

    North Americas premier Communication SchoolsNewhouse at Syracuse University. Before graduating with a Bachelor of

    Commerce from University of British Columbia in 2008, Michael studied abroad in France and Australia, and was Student

    President at Enactus Okanagan, where he lead a team of 90 students to a 3rd

    place finish at Nationals. In 2009, Mike

    received the opportunity to join a gorilla-sales team in Corfu, Greece. He spent the year launching new sales campaigns for

    a Greek seaplane company. Soon after, Michael turned his interest to interactive technology, which eventually lead him to HootSuite.

    Michael was a founding Executive Director of metabridge, where he ran one of Canadas leading technology programs, which connects

    startups to the Silicon Valley. This was followed by a 2 year gig helping launch a social gaming company in Mountain View, California. Outside

    of life at HootSuite, youll find Mike helping run Motionball for Special Olympics Canada, TEDxKelowna and #SXHockey.

    Becky Bui joined Facebook in 2011 as a vertical business leader on the Global Marketing Solutions team. Becky's team helps

    marketers in the retail and eCommerce industry to drive measurable business results by connecting to customers and

    prospects on Facebook. Prior to Facebook, Becky spent five years consulting brands on social marketing and community

    strategies at the Dachis Group. Becky started her career in boutique advertising and digital marketing agencies. Becky is

    based in Austin, TX.

  • Beth Shanna Carpenter manages social media strategy for entertainment, travel, technology and AARP's Life Reimagined

    project. Since 2008, when she created AARP's YouTube channel, Beth has been an integral part of creating the legal and

    organizational framework for a social team that today reports over 100 million impressions in an average month. She has

    successfully led ambassador activation launches on social, and has made AARP's voice part of conversations ranging from

    Michael Jordan's 50th birthday to the Emmys. In 2013, her work was nominated for a Digiday "Best Facebook Marketing

    Campaign" award, a campaign that made its average viewer a third more likely to join AARP, according to Nielsen

    measurements. She leads social marketing for AARP on all channels, and is always thinking about ways to better help AARP's

    38 million members turn their goals and dreams into real possibilities.

    Jeff Gibb Leads Business Development at Simply Measured. He develops partnerships with the main social channels, and

    also works alongside the world's largest brands and agencies. After starting his career as a marketing analyst, Jeff now

    spends his time helping top companies put social data to work. Through viewing hundreds of social analytics reports

    every month, Jeff knows what it takes to compete at the highest level across social channels in competitive markets.

    Corbett Guest is CEO of Imaginuity Interactive Inc. He brings more than 15 years of big agency experience and strategical

    expertise to Imaginuity. He's delivered successful digital marketing strategies to top brands and clients, including JC Penney,

    Balfour Beatty, Cadbury Adams, Dr. Pepper, Jones Lang LaSalle and many more. His leadership and direction at Imaginuity

    ensure that the agency's clients get real world results and the highest return on their investment. Before he came to

    Imaginuity, Corbett was a Creative Director at Divine/marchFIRST, where he led creative and strategic online initiatives for

    clients including American Airlines and AT&T Broadband. He also previously served as a Director of Customer Experience at

    Vetrix Corporation, where he revolutionized the marketing division, by creating a proprietary methodology that combined

    the design, marketing and content strategy teams into a user-focused customer experience practice. Using this methodology, he helped lead

    the launch of the first iteration of Fandango.com. Prior to that Corbett served a key role as Director of Innovation at the Vectrix subsidiaries

    W3CD and Etherstream which were pioneers in digital music distribution and online, retail fulfillment in the 90s.

    Stephanie Orton Lynch is Vice President, Communications for Delucchi Plus. Understanding the power of the written word

    from an early age, Stephanie first job was a papergirl for the Boston Globe. She now drives strategy to help clients deliver

    news and marketing communications in the digital age. This includes the successful integration of traditional and online

    communications methods including public and media relations, reputation management, social media, and search engine

    marketing. Her area of expertise is in the commercial, residential and retail real estate industries and she is currently

    representing more than 30+ private and public companies nationwide. Since joining Delucchi Plus in 2010, the agency has

    grown 20% annually and was recently named the 6th Top Agency in Washington, DC by the Washington Business Journal.

    Stephanie offer more than 20 years career experience in retail marketing including roles as Marketing Director of CarrAmerica and Hines, and

    Regional Marketing Director for Nordstrom in the Washington / Baltimore region. Outside of work, you will find Stephanie on her boat in the

    summer, on skis in the winter and filling in her extra time volunteering for the Virginia Special Olympics.

    Todd Marks is Founder of viaPlace, Mindgrub and maintains his status as Chief-Everything-Officer for the company. He

    leads information architects, user experience specialists, creative interface designers and top-notch developers to solve

    business and consumer challenges in rapid information transfer. Marks has been featured in several technical journals and

    mainstream media outlets and is sought out to speak regularly at conferences around the country. Todd has been

    recognized for his vision and leadership and was named a finalist for Ernst & Youngs Entrepreneur of the Year Award in

    2013 and 2014, named to the Baltimore Business Journals 40 Under 40 list, as well as named to the VIP List and Most

    Admired CEO list by the Daily Record. With his leadership, Mindgrub reached #520 on the Inc. 500|5000 list in 2013, and received a number

    of awards including Chesapeake Regional Tech Councils Tech Company of the Year, a Drupal BlueDrop Award, a Webby, two ADDY Awards

    and an American Marketing Association award for Best Branding Campaign. Todd attended Loyola University in Maryland where he

    graduated in 1998 with a Bachelors of Science in Math. While at Loyola, Todd was part of the Rugby team, as well as joining Computer and

    Arts Programs and the Loyola Jazz Ensemble. Post Loyola, Todd went to The Johns Hopkins University to work on his Masters in Educational

    Technology. Outside of work, Todd still enjoys being outdoors. Most weekends, you can find him camping, kayaking, biking, or spending

    time with his family.

    Cherilyn Megill, CRX, CMD is Vice President Marketing & Communications for Phillips Edison & Company. She joined

    Phillips Edison & Company in 2013 as the Vice President of Marketing & Communications where she is responsible for

    developing marketing and communication strategies and overseeing the planning and implementation of all internal and

    external marketing and communications including branding, advertising, public relations, digital marketing and special

    events. Prior to her role at Phillips Edison, Mrs. Megill was employed as the Vice President of Marketing for Retail

    Properties of America, Inc. from 2005-2013 where she was responsible for corporate and property level marketing and

    communication strategies. She played an integral part of the companys IPO and re-branding initiatives. Previously, Mrs.

    Megill was Director of Marketing with The Boyer Company from 2001-2004, and before that, the Senior Director of

  • Marketing and Tourism for TrizecHahn for fifteen years. She has been active with ICSC serving as the Chairperson of the United States

    Shopping Center MAXI Awards, the Chairperson for the CMD Committee, a member of the CRX Committee, a member of the U.S. MAXI

    Team and Co-Chair of the MOCIAL Committee. She received her bachelors degree from Weber State University.

    Alan McKeon is President and CEO of Alexander Babbage a market and consumer research firm serving clients in the

    shopping center, retail, restaurant, sports and entertainment industries. Starting his career in consumer packaged goods

    with Kellogg Company in England. McKeon worked with Microsoft in the U.K and then throughout Europe and as European

    Manager for Nielsen Marketing Research before coming to the U.S. Alexander Babbage has worked extensively what drives

    consumers to destinations such as shopping centers delivering insights that have lead to growth. Alan is a thought-leader

    who is frequently called upon to present emerging trends that are impacting different generations of consumers. He

    teaches at the University of Shopping Centers at Wharton School of the University of Pennsylvania and The John T. Riordan

    School for Professional Development. He also has presented at Urban Land Institute and The New York Times conferences. He is a top rated

    speaker for ICSC (rated in the top 10% by attendees) and been quoted in USA Today and The Wall Street Journal. He also has appeared on

    CNN, CNBC and the BBC. McKeon holds a Bachelor of Science degree in Mathematics and Management, from the University of Manchester,


    Tim OConnell is the Assistant Vice President, Director of Digital Marketing & Communications for RPAI but he is also far

    more. He is a jack-of-all-trades, a leader amongst his peers and an integral part of RPAIs leadership team. Whether he is

    coordinating RPAIs shareholder meetings or designing the RPAI sign you see on top of our headquarters, he does it on time,

    on budget and with the greatest attention to detail. In 2013 Tim was elected an officer of RPAI, becoming a key decision

    maker in the Companys strategic plan and budgeting process. As Chair of RPAIs COMM-UNITY Council he has become an

    advocate for RPAI employees and fosters an atmosphere of communication and collaboration throughout the company. He

    leads RPAIs charitable giving, employee engagement and overall marketing initiatives. He also played a pivotal role in the

    design and layout of RPAIs new office space in 2012 and was responsible for the relocation of more than 120 employees to an open air office

    environment. He is responsible for all content development, including presentations to the Board of Directors, Shareholders, Investors and

    rating agencies. He is also responsible for all the content and design involving the Companys internal and external websites. Tim is an active

    member in our leading trade association, The International Council of Shopping Centers (ICSC) and was the recipient of the ICSC 2011 US

    Silver MAXI Award for an inter-disciplinary campaign and the ICSC 2012 US Silver MAXI Award for New Media Excellence within Emerging

    Technology. In 2011, Tim was also honored with the ICSC John T. Riordan Professional Education Scholarship Award. Next, Tim will have the

    honor of teaching a class on Enhancing Property Value through Digital Marketing, Promotions and Partnerships at the ICSC RECon Academy in

    Las Vegas, NV, May 2014, the biggest trade conference for Retail Real Estate professionals in the country. He received his B.A. in Marketing

    from Benedictine University in Lisle, Illinois, where he is an active alumni member for the College of Business.

    Steven Pho is the senior vice president of corporate development for RetailMeNot, Inc. In this capacity, he is responsible

    for leading all global mergers and acquisitions and has played a key role in identifying and developing strategic partnerships

    and new business and revenue opportunities. Steven has 10 years of investment banking experience where advised and

    executed a full range of mergers and acquisitions and public and private capital financings ranging in value from $50 million

    to over $2 billion for growth companies in the technology industry. Previously, he served as Vice President of Internet and

    new media investment banking at Thomas Weisel Partners (now Stifel Nicolaus Weisel) in San Francisco. Prior to that, he

    was a member of the technology investment banking group at Houlihan Lokey Howard & Zukin in San Francisco. Steven holds an MBA from

    the University of Southern California and a bachelors degree in finance from the University of Denver.

    Diana Podaski is Linear Retails Vice President of Marketing and Social Media. She handles the companys corporate

    marketing, public relations, website development and social media initiatives. With eight years of experience in the

    Shopping Center Industry, this New Englander has been listed under Movers and Shakers Business people on the move by

    AllBusiness.com and The Patriot Ledger. Diana has her own column titled, Dishing Social Media in the largest weekly real

    estate newspaper in the country, New England & New York Real Estate Journal. She serves as a Co-Chair on the ICSC Boston

    Next Generation Committee and volunteers on the ICSC MOCIAL (Mobile, Social, Local) Committee. Prior to Linear Retail,

    Diana worked for 5 years at WS Development/S.R. Weiner & Associates. There, she worked in the corporate marketing department and

    oversaw corporate and shopping center marketing at numerous centers. She holds a B.A. in Communication and an Associate Degree in

    Applied Science for Community Leadership, both from the University of New Hampshire. She also studied Public Relations and New

    Communication Technologies at Bond University in Queensland, Australia. She was a scholarship recipient of ICSCs John T. Riordan School for

    Professional Development Institute for advanced marketing coursework. Diana is certified in InDesign, Visio, and SitesUSA. Dianas forever

    love is music; going to shows, learning about new musicians and playing guitar. She also enjoys exploring Boston, boating in the summer,

    snowboarding in the winter and everything in the fall.

  • Erik Qualman is Author Professor Speaker Entrepreneur. Qualman has recently given international keynotes with

    the following: Coach, Sony PlayStation, National Restaurant Association, IBM, Facebook, SCG Thailand, ADP, National Bank

    of Canada, Credit Union League, Starbucks, M&M/Mars, Cartier, Small Business League, Raytheon, Chrysler, Home

    Furnishings Association, Montblanc, TEDx, Polo, Small Business Leag ue, UGG, Nokia, Google, AutoTrader and more.

    Qualman gave the commencement address to the 2011 graduating class of McCombs Business School (University of

    Texas). Called a Digital Dale Carnegie, Erik Qualman is the author of Socialnomics: How social media transforms the way

    we live and do business. Socialnomics made Amazon's #1 Best Selling List for the US, Japan, UK, Canada, Portugal, Italy,

    China, Korea and Germany. His book Digital Leader helped him be voted the 2nd

    Most Likeable Author in the World behind Harry Potter

    author J.K. Rowling. He also holds the Guinness Book of World Record for the longest continuous podcast. His latest book What Happens in

    Vegas Stays on YouTube is already being adopted by universities and companies for training purposes. He made Forbes Top 50 Power

    Influencers list. Socialnomics was a finalist for the "2010 Book of the Year" awarded by the American Marketing Association. Qualman

    produced "Social Media Revolution" the most viewed social media video series in the world, which has been used by NASA to the National

    Guard. Forbes and Fast Company Magazine list him as a Top 100 Digital Influencer. Qualman is a frequently requested International speaker

    from Brazil to Thailand and has been highlighted in numerous media outlets including: 60 Minutes , The New York Times, WSJ, Mashable, USA

    Today, ABC News, Financial Times, Forbes, Fortune, CBS News, and The Huffington Post. He has been fortunate to share the stage with Julie

    Andrews, Al Gore, Tony Hawk, Jay Leno, Brett Favre, Bill OReilly, Jeff Bezos, Howard Schultz, Magic Johnson, Alan Mulally, Condoleezza Rice,

    and others. Qualman is a MBA Professor at the Hult International Business School. For the past 18 years Qualman has helped grow the digital

    capabilities of many companies including Cadillac, EarthLink, EF Education, Yahoo, Travelzoo and AT&T. He is the founder and owner of

    socialnomics.com, which PC Magazine ranks as a Top 10 Social Media Blog. He sits on the Boards of Manumatix, Bazaarvoice Inc., and

    WannaBeeSocial. Qualman holds a BA from Michigan State University and an MBA from The University of Texas. In 2011 Qualman was

    honored as the Michigan State Alum of the Year and in 2012 he was selected as one of the Top 50 Professors in the world. He was Academic

    All-Big Ten in basketball at Michigan State University and still finds time to follow his beloved Spartans while living in Boston with his wife and

    two daughters.

    Caroline Quinn, CRX, CMD, CSM has been a Regional Marketing Director with PREIT since 1997. In this role, she oversees

    the strategic marketing programs and personnel at 15 regional malls in eight states, including PA, MA, MD, NJ, NC, SC, VA,

    and WV. Caroline works closely with the PREIT Marketing Team to develop and implement award-winning sales

    promotions and digital strategies that are implemented at all 37 PREIT malls. She manages the implementation of digital

    sales promotions, working with PREIT Marketing Directors to ensure that the promotions run smoothly, trouble-shooting

    issues as they arise, monitoring analytics, and reporting on results. She also manages the mall websites and serves as the

    liaison between marketing personnel and the website administrator, while trouble-shooting issues and reporting on analytics. Caroline is

    currently involved with a major mall website and app redesign project which will launch in the summer of 2014. She also assists marketing

    directors with the launch and strategic direction for their social media sites, including Facebook, Twitter, and Instagram. For her region,

    Caroline provides strategic direction for the mall marketing plans, advertising and promotion campaigns, digital initiatives, retailer support,

    public relations, and income-generation. She is also experienced with devising and implementing marketing plans for malls under

    redevelopment and grand re-openings. Caroline has a Bachelors Degree in Communications/Journalism from The University of Michigan.

    She has been an active member of the ICSC since 1985, and holds a Certified Retail Property Executive (CRX), Certified Marketing Director

    (CMD) and Certified Shopping Center Manager (CSM) designation. She has been a MAXI Award winner and finalist on numerous occasions,

    and recently served as a MAXI judge and CMD Exam question-writer. Caroline resides with her family in Plymouth, MA.

    Julie Rickey, CRX, CMD, is Senior Vice President, Director of Portfolio Marketing for JLL Retail where she provides the overall

    strategic direction for the field marketing group and oversees the development and implementation of JLL Retails consumer

    and B2B property marketing initiatives. Her responsibilities include strategic planning, consumer and market research, brand

    positioning, sales promotions, advertising, public relations and crisis management. To effectively engage with target

    audiences and optimize marketing budgets, she ensures all forms of digital media web, social and mobile are fully

    integrated into JLL Retail marketing programs. Ms. Rickey also works closely with corporate marketing, research and the

    client service teams to maximize results and drive client satisfaction. Ms. Rickey has more than 25 years of experience in the

    real estate industry. Prior to joining JLL, Ms. Rickey worked for General Growth Properties for 14 years where she served as Vice President of

    Marketing for GGPs Third Party Management Division for 10 years and Regional Vice President of Marketing for four years. Prior to that, she

    served as Corporate Director of Marketing for Baita International, Inc. and held marketing positions with Atlanta-based Carter & Associates.

    Her retail real estate experience spans a wide variety of property types from super-regional enclosed malls to neighborhood centers to

    mixed-use projects. Ms. Rickey holds a B.A. in Journalism from the University of Georgia and earned the Certified Retail Property Executive

    (CRX) and Certified Marketing Director (CMD) designations from the International Council of Shopping Centers (ICSC), in which she is an

    active member. She is also the recipient of numerous ICSC MAXI awards.

  • Mallorie Rosenbluth is Vice President of Client Service at Likeable Media. Prior to joining the Likeable team in January

    2010, Mallorie was a Social Media, Marketing and Branding Consultant at Wegmans Food Markets in Rochester, NY. Her

    previous roles at Likeable include Director of Small Business and Managing Director of New Client Strategy. Mallorie now

    oversees all elements of client service. She ensures clients have an amazing and likeable experience with their team,

    maintaining a consistent touch-point for clients through all interactions while managing the day-to-day account

    teams. Mallorie has spoken at events including Social Media Week, New York Universitys Social Media Intensive Week,

    Digital Summit (Phoenix, Long Island, etc), among others. She was also the recipient of the 2011 Social Media Star Award

    presented by the Social Media Society.

    Mara Russiaky is an Assistant Vice-President, Senior Marketing Director as well as an Officer for Retail Properties of America

    (RPAI), a self-managed REIT and one of the largest owners and operators of over 237 properties in the U.S. She began working

    for RPAI in April 2008 as a Marketing Director in a regional capacity, drawing on her diverse flair in the shopping center

    industry, and has since created a platform for the consumer marketing department to promote marketing excellence

    throughout RPAIs U.S. North and West regions, encompassing 15.9 million square feet of shopping centers. Maras expansive

    day ranges from managing all consumer-marketing social media initiatives, to executing national branding programs, to

    implementing events and promotions across RPAIs diversified mix of power, community and lifestyle centers. Mara also oversees

    sponsorships, income generation opportunities, the gift card program and is an integral part of charity-focused company initiatives and fund-

    raisers. Equipped with almost 20 years of marketing experience, Mara uses her expansive network and expertise to empower a talented

    team of marketing directors and property managers with the gears they need to drive as successful ambassadors of innovation, supporting

    RPAIs commitment to being The Best In Retail. From Every Angle. Her eagerness and unparalleled drive to sustain success in the ever-

    changing world of marketing has made her an expert amongst her peers, receiving three ICSC U.S. Silver MAXI Awards, the first in 2010 for

    Cause Related Marketing and then in 2012 for New Media Excellence: Location Based Marketing and New Media Excellence: Best Use of

    Social Media. She has also become an active member of The International Council of Shopping Centers (ICSC) and was honored to be a Judge

    for the 2014 U.S. MAXI Awards. Eager to share her passion for the dynamic shopping center real-estate arena with others, Mara will be

    teaching a class on Enhancing Property Value through Digital Marketing, Promotions and Partnerships at the ICSC RECon Academy in Las

    Vegas, NV, May 2014. Mara received her Bachelors of Liberal Arts and Science degree from the University of Illinois at Chicago, where she

    double-majored in English and Communications.

    Angela Sweeney is an accomplished real estate marketing executive with over 15 years proven success in analyzing,

    developing and implementing strategic marketing plans that facilitate business growth and deliver results. She is currently

    the Vice President of Corporate Marketing & Communications for the Peterson Companies where she is responsible for

    developing strategic marketing and communications programs to support a fully integrated real estate platform including

    retail/mixed use, office and residential. She has worked for some the industrys most prominent and well respected retail

    real estate companies including The Rouse Company, The Mills, Urban Retail Properties and Madison Marquette. Angela

    earned her Bachelor of Science in Business Administration with a Marketing Concentration from Towson University and also

    holds a Masters Degree in Organizational Management from the University of Phoenix. Angela currently serves as the Chair of the ICSC

    Certified Marketing Director Committee and ICSC Mid-Atlantic Conference and Dealmaking Conference and participates on many other

    industry committees.

    Judy Trias, CMD is Vice President, Retail Marketing since 2009, leads PREITs multi-dimensional strategic marketing efforts

    designed to support the Companys vision of creating dynamic and compelling environments for the retailers, consumers and

    communities it serves. Trias oversees 30 field marketing professionals in addition to PREITs in-house advertising agency. Trias

    plays an integral role in the conceptualization, development and implementation of PREITs emerging consumer-facing

    integrated digital strategy, including property websites, mobile app, social media, and numerous technology based initiatives

    designed to enhance customer experience, drive traffic and support retailer sales. She also guides her team to produce

    award-winning sales promotions, creative income generation solutions, and engaging community programs. Trias has vast

    experience in crafting and monitoring strategic business plans; repositioning and grand opening redeveloped shopping centers; developing

    and executing customized marketing campaigns for a wide array of properties with varied markets and budgets; providing strategic direction

    for advertising and media campaigns; creating and implementing consumer loyalty programs; purchasing and managing dcor programs;

    providing business-to-business platforms and market analysis to support retailer acquisition and retention strategies; creating and executing

    market research studies; and, serving on task forces and best practice pilot teams for newly acquired portfolios/properties. Trias has a

    bachelor degree in Communications with a minor in Business Administration/Marketing from The University of Delaware. An active member

    of the International Council of Shopping Centers (ICSC), she holds a Certified Marketing Director (CMD) designation, and has been a MAXI

    Award winner and finalist on numerous occasions. She has served on the ICSC MAXI Committee since 2009, and has been a panelist and

    speaker at several industry meetings. She is also a member of the CMD Committee. She resides in suburban Philadelphia, PA.

  • Jameson Valone, AVP, Digital Marketing for Macerich..With over 10 years experience in the retail REIT industry, Jameson

    leads digital marketing for Macerich, including web, social media, mobile and emerging technology development for over 50

    regional shopping centers in the US. With a background in advertising and design, Jameson's team creates innovative digital

    platforms aimed to enhance the shopping experience and connect retail brands with consumers.

    Rob Wilk is Vice President of sales and Brand Partnerships at Foursquare. Rob has more than 18 years of advertising and

    media experience, in which hes spent the past 15 years specifically focused in digital/mobile on both the agency and

    publisher sides. Prior to foursquare, Rob directed a team of 60 U.S. and Canada based employees who were tasked with

    driving optimal search performance for some of Yahoos biggest advertisers with revenue on pace to exceed $1 billion. He

    oversaw the field search account management team, the global search account management team and the award-winning

    search optimization and strategy team. Rob, who has worked in various search sales roles over the past decade, joined

    Overture (now Yahoo) as one of the companys first 10 employees in the New York office. In addition to search sales and

    account management positions, Rob was also a founding member of Razorfishs highly regarded search practice.

    Lisa Wolstromer is Senior Marketing Director for Pennsylvania Real Estate Investment Trusts (PREIT) Cherry Hill Mall,

    South Jerseys top fashion destination, and Moorestown Mall, a family-oriented shopping mall transitioning into a vibrant

    dining and entertainment experience. As a 25-year shopping center industry veteran, Wolstromer has extensive, first-hand

    knowledge of the retail world and leading fashion trends. Lisa Wolstromer has been in the shopping center industry for 27

    years. Prior to becoming Cherry Hill Malls senior marketing director Lisa was marketing director of PREITs Moorestown

    and Cumberland Malls. Lisa received her CMD designation from ICSC in 2006 and has won several Maxi and Silver-Maxi

    awards for shopping center marking excellence. Prior to joining PREIT, Wolstromer served as senior marketing director at Westfield America

    Inc.s Westfield Garden State Plaza in Paramus, NJ; marketing manager at Kravco Companys King of Prussia Plaza and Court; and marketing

    director at Kravcos Quaker Bridge Mall in Lawrenceville, NJ. She has a BS in Business Administration/Marketing and Retail Management

    from Drexel University.