2014 full year analysis - mace® brandcorp.mace.com/wp-content/uploads/2015/03/full-year-2014... ·...
TRANSCRIPT
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3/10/2015 1 Mace Means Security...Personal. Home. Schools. Business
2014 Full Year Analysis
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Certain statements and information included in this presentation constitute “forward-looking statements” within the meaning of the Federal Private Securities Litigation Reform Act of 1995. When used in this presentation, the words or phrases “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimate,” “projected,” “intend to” or similar expressions are intended to identify “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to certain risks, known and unknown, and uncertainties, including but not limited to economic conditions, dependence on management, our ability to compete with competitors, dilution to shareholders, and limited capital resources.
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Customer Profile
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2014 Mace® Brand Exclusive Accounts :
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Mace® Brand is highly effective as
we use natural ingredients and we
factory test our products.
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1
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3/10/2015 Mace Means Security...Personal. Home. Schools. Business 9
Ashley Young Professional “I carry Mace ® Brand pepper spray because everybody has the right to be safe.”
ASHL
EY
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3/10/2015 Mace Means Security...Personal. Home. Schools. Business 10
Urban Dad “I carry Mace ® Brand pepper spray because I’ve had too many close calls. I’m not embarrassed to put me and my family’s safety ahead of my ego.”
FRANK
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3/10/2015 Mace Means Security...Personal. Home. Schools. Business 11
Modern Mom “I carry Mace ® Brand
pepper spray because I want both my family
and myself to be safe.”
JEN
NIF
ER
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3/10/2015 Mace Means Security...Personal. Home. Schools. Business 12
Working Single “I carry Mace ® Brand pepper spray because I was mugged once and I now know that sometimes it’s better to be smart than macho.”
RALPH
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Mature Worker “I carry Mace ® Brand pepper spray because it gives me peace of mind when I am out and about.”
MAR
GAR
ET
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Channel Profile
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Millions of Customers Proven Technology
Product Solutions for Home and Business
Est. 1965
Non- Lethal Product Solutions Original Pepper Spray Manufacturers
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LE Solutions
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Retail and Direct to Consumers
Product Solutions for Personal, Home and Outdoors
Est. 1965
Non- Lethal Product Solutions Original Pepper Spray Manufacturers
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Marketing & Partnerships
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3/10/2015 19
Mace Means Security
Mace Means Security...Personal. Home. Schools. Business
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Mace® Tactical Solutions (MTS)
3/10/2015 20
* Structure: Doug Melzig, 28 Sales Reps Nationwide * Product: Available May/June for start ship * Targets: Distributors, Police, Corrections, Federal * Key Partners: Galls, NAPED * Events: PTOA March, OTOA June, IACP October, NTOA September, SWAT Round-Up November, ACA August * Training: Key to success of MTS * Team is pre-selling now. * Sales Training and Product Demo Canton, OH April 22-23 www.macetactical.com
Mace Means Security...Personal. Home. Schools. Business
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Mace® Tactical Training (MTT)
3/10/2015 21
• Strategic Partner: Tactical Defense Training (Canton, OH) • TDT will be Official Training Command for MTS • Based in Canton, OH. Excellent facilities for our needs • Offices, retail/pro shop and classrooms in Canton • 1700 acre range 45 minutes from Canton • ATF approved storage bunker to house small inventory • Conducts training for agencies and clients around the world including DOD, DOS and many more • Co-Branded partnership • Credibility, authenticity, professional, qualified, capable • Classes already being scheduled www.tacticaldefensetraining.com
Mace Means Security...Personal. Home. Schools. Business
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Mace® Brand Nite Beams
3/10/2015 22
• LED/Reflective Safety products for people and pets • Running, Walking, Working, Biking, Hiking • Catalog & Price Lists complete March 1 • Initial small qty inventory on hand April 15 • Must place additional buys to hit plan • Exposure: SHOT Show, Housewares, Buying Groups, IWA • New oppty’s include non-pepper sporting goods outlets • Sporting goods sections of mass merchants and national chains • Tactical market opportunities in addition to civilian markets www.nitebeams.com
Mace Means Security...Personal. Home. Schools. Business
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New Relationships/Products
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Nite Beams and Mace will launch a series of unique LED products which are designed with safety and security in mind.
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2014 Fourth Quarter & Full Year Sales Analysis
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Year 2014 2013 Variance
Net Sales $ 2,091 Gross Profit $ 807 GP % 38.6% SG&A Expenses $ 1,164 Oper Exp % 55.7% Loss from Cont. Ops $ (387) EBITDA $ (355)
$ 2,099 $ 714 34.0% $ 1,902 90.6% $ (1,311)
$ (1,232)
- 0.4% + 13.0% + 13.5% + 38.8% + 70.5%
25
2014 4th Quarter Financial Results
+ 71.2%
3/10/2015 Mace Means Security...Personal. Home. Schools. Business
Major Improvement in net results year to year
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Net Sales $ 7,794 Gross Profit $ 2,855 GP % 36.6% SG&A Expenses $ 4,849 Oper Exp % 62.2% Loss from Cont. Ops $ (2,106) EBITDA $ (1,950)
$ 8,018 $ 3,087 38.5% $ 6,336 79.0% $ (3,581)
$ (3,258)
- 2.8% - 8.0% - 5.0% + 23.5% + 41.2%
26
2014 Full Year Financial Results
+ 40.1%
3/10/2015 Mace Means Security...Personal. Home. Schools. Business
Major Improvement in net results year to year
Year 2014 2013 Variance
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Sales, SG&A Analysis
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28
Revenue Comparison
2,091 2,099
-8 Net Sales
4th Quarter 2014 Net Sales 2014 2013 Delta
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29
7,794 8,018
-224 Net Sales
Full Year 2014 Net Sales 2014 2013 Delta
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Revenue Comparison
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30
1,701 1,736
-35 Defense Products
TRADITIONAL DEFENSE PRODUCT NET SALES 4th Quarter 2014
2014 2013 Delta
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Revenue Comparison
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31
6,193 6,452
-259 Defense Products
TRADITIONAL DEFENSE PRODUCTS NET SALES Full Year 2014
2014 2013 Delta
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Revenue Comparison
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32
931
607
785
668
146
-61 Sporting Goods Consumer
Traditional Channels - 4th Quarter 2014 2014 2013 Delta
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Revenue Comparison
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33
2,911
2,072
3,229
2,063
-318
9
Sporting Goods Consumer
Traditional Channels – Full Year Net Sales 2014 2014 2013 Delta
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Revenue Comparison
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34
64 92
141 107
216
50
-43
-124
91
Direct to Consumer Tactical International
NET SALES BY CHANNEL- 4th Quarter 2014 2014 2013 Delta
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Revenue Comparison
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35
240
489
601
356
676
415
-116
-187
186
Direct to Consumer Tactical International
NET SALES BY CHANNEL - FULL YEAR 2014 2014 2013 Delta
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Revenue Comparison
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36
391
4
364
7 27
-3 Surveillance Products Other Products
TRADITIONAL SURVEILLANCE & OTHER PRODUCTS NET SALES – 4th Quarter 2014
2014 2013 Delta
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Revenue Comparison
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37
1,601
50
1,566
61 35
-11 Surveillance Products Other Products
TRADITIONAL SURVEILLANCE & OTHER PRODUCTS NET SALES – Full Year Quarter 2014
2014 2013 Delta
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Revenue Comparison
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2014 Financial Performance
3/10/2015 38
807 714
13%
Gross Profit
Gross Profit Comparison – 4th Quarter 2014 2014 2013 Delta
Quarter GP was up even with some advertising and promotions at key Accounts in the Quarter
Mace Means Security...Personal. Home. Schools. Business
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3/10/2015 39
2,855 3,087
-8% Gross Profit
Gross Profit Comparison – Full Year 2014 2014 2013 Delta
Difference was in maintaining or gaining new accounts & distribution with advertising and promotion at the account level
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2014 Financial Performance
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2014 Financial Performance
3/10/2015 40
1,164
-396
1,902
-1,230
-39% -68% SG&A Expenses Operating Loss
SG& A Comparison & Operating Loss – 4th Quarter 2014
2014 2013 Delta
Mace Means Security...Personal. Home. Schools. Business
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2014 Financial Performance
3/10/2015 41
4,849
2,160
6,336
3,410
-23% -37% SG&A Expenses Operating Loss
SG& A & Operating Loss Comparison – Full Year 2014 2014 2013 Delta
Mace Means Security...Personal. Home. Schools. Business
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2014 Financial Performance
3/10/2015 42
40
$52
44 $48
-9% 8%
Employee Count Revenue Per Employee
Revenue Per Employee Comparison – 4th Quarter 2014 2014 2013 Delta
Mace Means Security...Personal. Home. Schools. Business
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2014 Financial Performance
3/10/2015 43
40
$195
44
$182
-9% 7%
Employee Count Revenue Per Employee
Revenue Per Employee Comparison – Full Year 2014 2013 Delta
Mace Means Security...Personal. Home. Schools. Business
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Our Mission at Mace® Brand is empowering your world through safety & security. We have a diverse, high quality product line that fits any type of lifestyle and environment.
Customers Deliver best in class products & services
for our partners & customers
Employees Be a great place to work where people are
inspire to be their best and achieve their goals
Shareholders Be a disciplined, forward-thinking brand
driven to maximize shareholder value
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