2014 fecci presentation
TRANSCRIPT
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Frances Ryan
First Year Research StudentCentre for Social Informatics
School of Computing
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Professor Hazel HallPeter Cruickshank
Alistair LawsonImag
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s Ry
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ia w
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.kee
pcal
m-o
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c.co
.uk
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Online Reputation Management
in a Digital World
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Why is it important?
Real WorldImage 1: Screen shot from www.twitter.com, accessed 10 May 2014
Image 2: Copyright John Ritchie, sourced on www.justfrances.com
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Even if you’re not online, you are!
•Employers’ website•Race results•Church bulletins•Aggregation sites
Image 1: Copyright Paul Ryan, sourced on www.ryancentric.comImage 2: Screen shot from www.192.com, accessed 10 May 2014
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Surprise!
Image 1: Icon downloads from www.webdesignerdepot.comImage 2: Screen shot from www.google.co.uk, accessed 11 May 2014
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The Questions
The proposed research will answer two questions:
1) How do people evaluate the reputations of others from the online evidence available to them?
2) How do people manage their own reputation through their online activities?
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What’s Social?
Networking sitesOnline forums
Newspaper commentsBlogsWikis
E-petitionsMusic streaming
Others
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Key Terms
Reputation
InformationIdentity
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Reputation
Image: Creative Commons Copyright Sarah Reid from www.flickr.com/photos/sarahreido
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Good vs bad?
Image: Creative Commons Copyright Martin Tews from www.flickr.com/photos/airpark
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Identity
All images Creative Commons Copyright to:1) José Luís Agapito from www.flickr.com/photos/blvesboy 2) Red Rose Exile from www.flickr.com/photos/redroseexile
3) Stefano Mortellaro from www.flickr.com/photos/fazen
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IdentityImage: Creative Commons Copyright Giant Ginkgo from
www.flickr.com/photos/giantginkgo
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Information
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ng
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Information:Here today;
here tomorrow.Image: Creative Commons Copyright Tom Raftery
from www.flickr.com/photos/traftery
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The Research
• Social informatics viewpoint• Focus on how individuals decide what
to share – or not to share• Use of pseudonyms and anonymous
accounts• Opting to not use social media• How individuals evaluate others
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Methodology
• Mixed methods• Scoping survey• Likely in-depth interviews• Possible assessment of interviewees’
reputations + second interviews• Open to ideas!
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Progress to date
RD4 completedLiterature search underwayKey concepts identifiedResearch questionsAnd more!
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Next Steps
• RD5 in autumn• Literature search• Literature review• Scoping survey• And more!
Image: Copyright Frances Ryan
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(Yes, I am online!)
@cleverfranceswww.JustAPhD.com
www.about.me/francesryanImage: Screen shot from www.justaphd.com, accessed 10 May 2014