2014 crisis management insight
TRANSCRIPT
-
[2014 Crisis Management Insight]
http://www.facebook.com/seansalad https://www.facebook.com/socialcrisis
http://www.artistsong.net
-
2
2 / 72
Copyright by Strategy Salad 2015
() #1
1. .
2. .
3. ''
.
() #2
1.
.
2.
.
3. .
4. .
5. "
.
."
6. .
7.
"
"
''
.
-
2
3 / 72
Copyright by Strategy Salad 2015
-
2
4 / 72
Copyright by Strategy Salad 2015
() #3
1. 11
(Woman of Steel) .
2. " " ,
,
.
3.
.
4. SNS
(sexism),
.
5. ,
,
.
6. '' 'What IF'
.
: Samsung follows Microsoft, stumbles into sexism allegations http://bgr.com/2013/11/29/samsung-ad-sexism-allegations/
SNS
(sexism),
,
,
-
2
5 / 72
Copyright by Strategy Salad 2015
() #5
1.
.
2.
,
? .
3. .
. (
. http://www.artistsong.net/blog/?p=2187)
, ,
.
... ...
'' ,
'' .
() #6
1.
.
2. ,
.
3. '
' , '
'
''
. .
4. '
?'
5. 3
.
...
.
.
''
,
'
'
''
.
-
2
6 / 72
Copyright by Strategy Salad 2015
() #7
" 18 () nigga(
)
.
."
1.
.
2. 2
.
3. '' ''
.
: , http://news.heraldcorp.com/view.php?ud=20140120000132&md=20140120085945_AT
#8
" .
.
. .
."
1. "
" .
2.
.
3.
.
4. ''
''
.
5. (
)
' '
.
6. '
' '' .
: [ ] ?
http://news.donga.com/3/all/20140119/60268121/1
.
.
''
''
.
''
''
.
-
2
7 / 72
Copyright by Strategy Salad 2015
#9
1. 1 8 , CJmall , SBS
.
2. CJmall .
.
3.
4. CJ 17 CJ
.
5. 180 , 49
, 240 .
6. ,
, CJ 300 .
7. , ,
.
: CJ, ' ' " " http://news.sbs.co.kr/news/endPage.do?news_id=N1002195012&plink=OLDURL
,
-
2
8 / 72
Copyright by Strategy Salad 2015
#10
" "
. (SNS )
" ". () "
. ' '
."
1. Control ' '
.
2. '' ''
Management .
3. SNS ''? ''?, ' '
? ,
4. SNS ''
' '
.
5. ''
.
: '' " SNS "
http://www.xportsnews.com/jsports/?ac=article_view&entry_id=411207
#11
1. ...
2. , ,
, , ...
3. '~'
.
4.
,
5. 'What If(~ ?)' ''
.
6. 2000 ''
7. , ' '
'' .
8. '' '' .
: ,
http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=102&oid=038&aid=0002461091
SNS
''
'
'
''
'' .
-
2
9 / 72
Copyright by Strategy Salad 2015
#12
1. .
2. 1) ( ) .
() .
3. 2) ( ) .
() .
...
4. 3) ( ) ()
.
5. " ", .
6. 2014 ...
#13
1. '
()' ,
2. '(
)' .
3. ''
.
.
.
.
.
" ",
.
'()'
vs.
'()'
-
2
10 / 72
Copyright by Strategy Salad 2015
() #14
1. , SNS '' .
2.
3. ( ) SNS
.
4.
5. SNS
' ' .
6. "
."
.
() #15
1. .
2.
(?)
.
3.
.
SNS
'
'
.
-
2
11 / 72
Copyright by Strategy Salad 2015
() #16
1. " ?"
2. or " () ."
3. .
4.
... (
mitigation .)
5. " " ""
.
6. " "
" "
.
7. ''
" " .
() #17
1. ( )
2. '' ' '
() , .
3. , ,
' ()' ' ,
' .
4. () ' '
(TOP Management) .
''
"
"
.
() '
'
(TOP
Management)
.
-
2
12 / 72
Copyright by Strategy Salad 2015
() #18
1. '' (?) .
2. 3 .
3. 3 3
.
4. : .
5. LG :
.
6. :
.
7.
(?) .
8. .
? .
vs.
vs.
-
2
13 / 72
Copyright by Strategy Salad 2015
() #19
1. ' '
2.
.
3. , ,
4. '' . .
5. ,
6.
.
() #20
( )
.
1. .
2. () ,
3. () '()' .
4. () () .
:
!
http://www.fnnews.com/news/201402121604414691
''
.
()
()
-
2
14 / 72
Copyright by Strategy Salad 2015
() #21
" () () ()
13 18
() 15() ."
1.
'',
2. '
'.
3. '
' ''.
4. ' '
''
.
: ,
http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=104&oid=081&aid=0002348856
() #22
"
" .
1. .
2.
.
3. (consistency)
.
: "
"
http://www.mt.co.kr/view/mtview.php?type=1&no=2014021217513946332
' '
''
.
-
2
15 / 72
Copyright by Strategy Salad 2015
() #23
( .)
1.
.
2. 1, 7
.
3.
.
() #24
1. ' .' 1
.
2. ' ' 2
.
.
3. ' .' 3
.
,
()
'
.'
' '
'
.'
-
2
16 / 72
Copyright by Strategy Salad 2015
() #25
1. '(authenticity)' ' (honest)'
.
2. (sleeper effect)
,
(Fact)
.
3.
() '' .
()
''
.
-
2
17 / 72
Copyright by Strategy Salad 2015
() #26
1. '' ''
'' ''
.
2. ''
, ' '
.
3. '
' (Fact)
'' .
4.
' '
.
5.
,
.
'
' ' '
.
6.
100
.
''
''
''
''
'
'
'
'
.
-
2
18 / 72
Copyright by Strategy Salad 2015
() #27
1. .
2.
.
3.
(coordination)
.
4.
.
5.
confidential .
6. (
) ''
.
7.
'' .
.
8.
.
.
-
2
19 / 72
Copyright by Strategy Salad 2015
() #28
1. ,
.
2. Fact ,
.
3.
,
.
: ?
http://samsungtomorrow.com/%EA%B3%BC%EC%9E%89-%ED%99%8D%EB%B3%B4-%C2%B7%C2%B7%C2%B7-%EC%98%A4%EB%B3%B4-%EC%9C%A0%EA%B0%90
() #29
1. ,
2. ...
() #30
1. ,
.
2. ,
.
3.
'' .
4.
'' ''
.
5.
. ,
.
6. ...
.
Fact
,
.
-
2
20 / 72
Copyright by Strategy Salad 2015
() #31
1. hijacking '' ,
,
2. ,
,
3. '
.
4. 2
' ' 3
'
' .
5.
' '
.
' '
.
-
2
21 / 72
Copyright by Strategy Salad 2015
() #32
" ,
,
."
1. 2012 4, 50
2
.
2. '
'
.
3. ,
,
()
4. 50
(?) .
:
http://www.hotelnjoy.com/svc/bbs/index.php?v_mode=view&v_seqno=231870&v_page=1&v_current=note_all&v_sField&v_sWord&v_code=all&v_sCate&order
() #33
1.
.
2.
.
3. ' ' ' '
. (
.)
4. ,
.
5.
, .
: ''..2
http://media.daum.net/economic/newsview?newsid=20140304151508318
50
(?)
.
-
2
22 / 72
Copyright by Strategy Salad 2015
() #34
1. ' ( )' &SNS
.
2. '(majority)', '
(minority)'
,
, .
3. &SNS
. &SNS
.
4.
. , .
.
5. 2
.
.
6.
.
'
' ' ' .
() #35
[ /FIFA : .
,
.]
1. .
2. ' + + '
( 10 ) .
3. Good!
: ' '
http://news.sbs.co.kr/news/endPage.do?news_id=N1002279854
.
' '
' '
.
-
2
23 / 72
Copyright by Strategy Salad 2015
() #36
1. 4 .
2. ()
.
3. 1
.
4. ' ' .
5. ...
: ' '
http://news.sbs.co.kr/news/endPage.do?news_id=N1002278159
() #37
(2012 ) KT
(2014 )
(2012 )
.
(2014 ) .
(2012 )
,
.
(2014 )
.
(2012 ) KT
.
(2014 ) KT
.
(cliche)
...
1
.
(cliche)
.
-
2
24 / 72
Copyright by Strategy Salad 2015
-
2
25 / 72
Copyright by Strategy Salad 2015
() #38
1. .
2. KB
, (2014 1 8 KB)
3.
, (2014 3 6 KT /
)
4.
, (2014 3 7 )
5. . ..
-
2
26 / 72
Copyright by Strategy Salad 2015
() #39
1.
2. ( ) "10 ,
" 1 .
" ."
, ,
.
.
3. ( ) " "
.
.
" ."
.
.
.
4. ( ) " "
" "
"
."
''
.
:
http://sports.chosun.com/news/ntype.htm?id=201403110100101530006275&servicedate=20140310
, ,
.
.
-
2
27 / 72
Copyright by Strategy Salad 2015
() #40
1. ", .
( or )
? (, RT) ..."
( ) .
2. ", , ?(
?) . ."
( )
.
3. " ( A
or )
.
( )
.
() #41
1. SK (SK )
.
2. , SK KT
. (
)
3.
,
4. ''
.
5. ,
.
: ?SK
.
http://bizn.khan.co.kr/khan_art_view.html?artid=201403071449181&code=920501
,
''
-
2
28 / 72
Copyright by Strategy Salad 2015
() #42
1. ,
, , . (
)
2. ' ',
' '
'' .
3. , . , '
?'
'
?'() .
4.
'' ,
.
5. ,
.
'
',
'
'
''
.
-
2
29 / 72
Copyright by Strategy Salad 2015
() #43
1.
.
2.
' ' .
3. '
'
.
4. (
) "
2013 ()
." .
5. (literacy)
.
6. ( )
.
(literacy)
.
-
2
30 / 72
Copyright by Strategy Salad 2015
() #44
1.
,
2.
, (
) ,
3.
.
: ", SNS
"
http://www.newspim.com/view.jsp?newsId=20140316000045
() #45
1. KT
KT
.
2.
(
) '(legibility)'
.
3. ' ' ' '
' '
.
4.
.
5.
.
'(legibility)
-
2
31 / 72
Copyright by Strategy Salad 2015
() #46
1. 17, .
2.
' '
. 65% $5,700
$1,000 .
3. ,
.
4.
.
5.
,
.
.
6. ...
: ?
: Ralph Lauren Will Honor Most Customer Orders After
65%-Off Employee Discount Leaked Online http://www.buzzfeed.com/sapna/ralph-lauren-will-honor-most-customer-orders-after-65-off-em
-
2
32 / 72
Copyright by Strategy Salad 2015
() #47
1. (boom up)
,
2. ()
(calm down) .
3.
,
4.
T.P.O ((Time), (Place), (Occasion))
.
5. Do's () Don'ts
.(.)
() #48
1.
() '' .
2.
.
3.
.
4. ,
.
5. .
6.
, .
: [] , ... "16
" ()- ! Dispatch!
http://www.dispatch.co.kr/r.dp?idx=32056&category=5&subcategory=14
Do's
()
Don'ts
.(.)
() ''
.
-
2
33 / 72
Copyright by Strategy Salad 2015
() #49
1.
.
2.
.
3. ' ' ' '
.
4. '' .
() #50
1. SNS .
2. '' ,
3. '' .
4. '' .
5. ... .
.
-
2
34 / 72
Copyright by Strategy Salad 2015
() #51
1. SNS
(intrapersonal communication)
(interpersonal communication) .
2. , SNS
(group
communication) .
3. 2
,
SNS
.
4.
(, ,
) 1 .
5.
.
6. '' '' ,
.
7. '' ' '
...
() #52
1. SNS ,
2. ' '
3. ' '
4. ' '.
: " "
http://www.wikitree.co.kr/main/news_view.php?id=168276
2
,
SNS
.
-
2
35 / 72
Copyright by Strategy Salad 2015
() #53
1.
.
,
.
2. .
80 ,
.
3.
,
.
4. .
.
.
5.
.
.
...
.
.
-
2
36 / 72
Copyright by Strategy Salad 2015
() #54
1. SNS
.
2. .
3. .
4. , , .
5.
.
6. .
7.
.
() #55
1. 21 20 .
2. "
." "
"
'
' ' '
.
3.
'
' .
4.
' '
.
5.
. 1
...
6. ' ' ' '
.
.
.
.
'
'
' '
.
-
2
37 / 72
Copyright by Strategy Salad 2015
() #56
1.
.
2. & SNS
' '
.
3.
.
4.
' ' .
5. ...
() #57
1. . ' '
2. . ' '
3. '
.'
.
4. ' ,
' .
5. .
() #58
1.
.
2. SNS
.
3.
4. : 15
5. :
'' , '' . '
' .
6. ...
:
http://bbs1.agora.media.daum.net/gaia/do/debate/read?bbsId=D110&articleId=1128449&RIGHT_DEBATE=R10
.
.
-
2
38 / 72
Copyright by Strategy Salad 2015
() #59
( ) " "
" "
. '' '.
' ."
1. '
'
.
.
2. ''
'', ;'
.
3. ( )
'100% ' .
4. ' ' '' .
', '
' '
.
'' .
5. ' '
.
..
6.
.
: [] ,
http://news.chosun.com/site/data/html_dir/2014/05/01/2014050101464.html
.
.
-
2
39 / 72
Copyright by Strategy Salad 2015
() #60
1. 1 29
300 ' '. ()
' ' .
2. 29 300
, .
.
3. ' ' 1 1
1 1
.
: '' ' '
http://article.joins.com/news/article/article.asp?total_id=14612051
() #61
1.
,
.
2.
(self-sacrifice) .
3.
.
.
? . .
.
.
, .
.
, , .
: TV
http://www.ytn.co.kr/_ln/0301_201405081359579196
29
300
,
.
.
-
2
40 / 72
Copyright by Strategy Salad 2015
() #62
1. '' ''
.
2. 2
,
.
3. SNS
SNS
.
4.
, .
SNS
SNS
.
-
2
41 / 72
Copyright by Strategy Salad 2015
() #63
.
.
.
.
.
.
...
1.
.
2.
,
CPR .
3. ...
() #64
()
( 1) " .
... ..."
( 2) " .
.
. ..."
1.
' '
.
2.
.
3.
.
: ''...
http://www.ytn.co.kr/_ln/0103_201405092221439990
,
CPR
-
2
42 / 72
Copyright by Strategy Salad 2015
() #65
1. ' '
" "
' '
.
2. ,
.
3. ''
()
() .
(
3 .)
4.
' ' .
5. ''
, ' '
.
6.
'' .
'' .
''
.
''
.
-
2
43 / 72
Copyright by Strategy Salad 2015
() #66
1. ' '
2. & &
'
(emotionally negative) ,
'.
3. .
.
4. .
.
5. .
6.
.
7. , .
.
8.
.
9. ' '...
10. ' '.
...
.
'
'...
'
'.
-
2
44 / 72
Copyright by Strategy Salad 2015
() #67
1.
.
.
2. '', '', ''
.
3. ' ' ' '='
' .
: , 70
http://news.khan.co.kr/kh_news/khan_art_view.html?artid=201405231437001
() #68
1.
2. ' '
3. ' '
4. , ,
'
'
5.
', '
'', '',
''
.
-
2
45 / 72
Copyright by Strategy Salad 2015
() #69
1. VIP , ,
'' .
2. (calm down)
do's don'ts '' '
' (?) .
3.
.
4. ... .
() #70
1. ( ) SNS
1:1
'1: ' .
2. , SNS
3. '', SNS '' ,
.
4.
.
5. . (()
.)
6. . (() .)
7. . (()
.)
8. . (()
.)
9. . (()
.)
10. .
SNS
1:1
'1:
'
.
-
2
46 / 72
Copyright by Strategy Salad 2015
() #71
1. SNS ,
2. &
.
3. ,
4. 3
.
5.
( ...)
: ' ' ,
http://news.mt.co.kr/mtview.php?no=2014062610501870161&VBC
SBS :
https://www.youtube.com/watch?v=E2ByLm75dRk
(Celia rowlson-hall) :
http://vimeo.com/86553900
() #72
1. YG
6 30 10 , 7 1 7 50
2.
3.
Q&A ,
+
: YG
3
http://www.artistsong.net/blog/?p=2448
&
-
2
47 / 72
Copyright by Strategy Salad 2015
() #73
1. ,
.
2. ,
.
3. ,
4. SNS
.
() #74
1.
. (, 2009)
2. (
)
.
, SNS .
3. (Attention)
(Fact) ''
.
4.
.
' '
.
5. ' '
'' + ''
.
: , ?
http://news.heraldcorp.com/view.php?ud=20140717000045&md=20140717080900_BK
,
.
-
2
48 / 72
Copyright by Strategy Salad 2015
() #75
( )
.
.
.
1. AP ,
.
2.
.
3. &
, (Ownership) (Localization)
: ' 2',
" "
http://news.chosun.com/site/data/html_dir/2014/07/21/2014072101026.html
AP
,
-
2
49 / 72
Copyright by Strategy Salad 2015
() #76
( )
.
1.
.
2.
.
3.
.
4.
.
5.
.
: "
"
http://hankookilbo.com/v/14ca7df721e2446f873099cc85d8b2dd
() #77
"(27 )
.
.
. '1 2 ' ,
. '1 2 '
"
1. 1 2 ( ,
) () .
2. .
3. '' .
: '1 2 '
http://www.wikitree.co.kr/main/news_view.php?id=182157
.
''
.
-
2
50 / 72
Copyright by Strategy Salad 2015
() #78
1. (OPEN) .
.
2.
()
() .
() #79
( ) "
"
" ,
" .
"
" "
" .
.
1.
2. ,
3.
.
4. ,
.
5.
.
6. ,
.
: ' ' "
"()
http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=101&oid=001&aid=0007051902
,
-
2
51 / 72
Copyright by Strategy Salad 2015
() #80
1. " "
2. (apology)
.
3.
.
4. ''
.
5. guilty
''
.
6.
?
.
''
.
-
2
52 / 72
Copyright by Strategy Salad 2015
() #81
1. KBS ' '
.
2.
( http://is.gd/Lr7mGT)
3.
.
4. ' ' . (http://is.gd/VYlqY1)
5. .
(http://is.gd/PoMg3f)
6.
.
7.
,
8. ,
.
9.
.
10.
, ,
3 .
.
-
2
53 / 72
Copyright by Strategy Salad 2015
() #82
1.
." .
2. '' ''
''
.
3.
() (
) .
4. , ().
: ,
http://news.khan.co.kr/kh_news/khan_art_view.html?artid=201408110600025&code=910302
() #83
1. ,
2. SNS
3. O2O
(Online to Offline) .
4.
,
SNS .
()
()
O2O
(Online to Offline)
-
2
54 / 72
Copyright by Strategy Salad 2015
() #84
1. VIP
.
2.
VIP
.
3. VIP
VIP
VIP
,
(?) .
4.
, .
5.
VIP
.
6.
VIP
.
7.
.
: ' ' ' ?'
http://www.wikitree.co.kr/main/news_view.php?id=184617
.
-
2
55 / 72
Copyright by Strategy Salad 2015
() #85
1. ()
2. ( )
, ,
, ?
3.
what if
.
4. '', '', ''
5.
.
6. () ''
.
: , " . "
'' ?
http://www.etnews.com/20140820000173
() #86
" () '
' "
1. ,
2.
,
3.
.
4.
.
5. , .
6. .
.
.
''
.
-
2
56 / 72
Copyright by Strategy Salad 2015
() #87
1. ,
2.
.
3.
.
() #88
( ) " . ,
. "
" . .
. " .
" .
.
"
.
1. (keyword)
'(definition)' ,
2. '(justice)'
.
: , ? "
"
http://mbn.mk.co.kr/pages/news/newsView.php?category=mbn00009&news_seq_no=1978558
.
-
2
57 / 72
Copyright by Strategy Salad 2015
() #89
( ) 4
.
.
20
.
.
.
1.
.( .)
2.
(frequency) (risk)
.
3.
.
4.
.
.
5.
( )
.
:
http://news.khan.co.kr/kh_news/khan_art_view.html?artid=201409110600015&code=910302
(
)
.
-
2
58 / 72
Copyright by Strategy Salad 2015
() #90
1. '' ,
2. '' .
3. '' '' .
4. '' 1 ,
5. '' 3 .
6.
'' '
' .
() #91
1. (collaboration)
.
2.
.
3. KPI
.
4. ,
KPI
.
5.
.
6. ' '
''
.
'
'
''
.
-
2
59 / 72
Copyright by Strategy Salad 2015
() #92
( .)
1. &SNS
.
2. (?)
(?)
.
3.
.
4. . .
5. .
: ?
http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=001&oid=005&aid=0000695961
() #93
1.
.
2.
( ) .
3.
.
4.
(?)
.
5. "?" ...
: http://goo.gl/2lJi9U
.
.
(?)
.
-
2
60 / 72
Copyright by Strategy Salad 2015
() #94
1. (Sales Performance)
.
2. SP(Sales Promotion) .
3. (Management) (Control)
.
4. SP (Communication)
.
5. ''. ...
.
...
6.
. .
( ' = '.)
: " 1000"
http://www.mt.co.kr/view/mtview.php?type=1&no=2014101100553723253&outlink=1
: http://goo.gl/pTAyCh
() #95
( , .)
1. :
2. : ,
()
3. : 10 2003
4. :
.
: http://www.youtube.com/watch?v=C-5pOQDGQas
-
2
61 / 72
Copyright by Strategy Salad 2015
() #96
1. ,
2.
.
3.
.
( ...)
() #97
1. ()
2. ()
.
3.
() (
)
.
4.
'1:1 ' (
) '1:, : ' (
) .
5. '' ''
'' ', '
.
6. ,
.
7. ?
.
...
( ...)
'1:1 ' (
)
'1:,
: ' (
)
.
-
2
62 / 72
Copyright by Strategy Salad 2015
() #98
1. .
2. '
' .
3. ''
' ' .
4.
.
...
5. ,
.
.
6.
.
7. ,
.
,
.
-
2
63 / 72
Copyright by Strategy Salad 2015
() #99
1.
.
2. , , ,
2 6 .
1 . (
)
3. ' '
.
.
4. . ,
.
...
http://www.dongsuh.co.kr/popup/141016/popup_141016.asp
.
-
2
64 / 72
Copyright by Strategy Salad 2015
() #100
1.
.
2. '' '
'.
3.
, ,
4. (spare)
.
5.
.
6. ,
.
7.
.
() #101
1. 'bluffing'
.
2. bluffing ''
,
3. ''
, '' '' .
4. '' '
' ' ' ,
5. , ''
.
''
.
-
2
65 / 72
Copyright by Strategy Salad 2015
() #102
1. ...
2. () ()
3. () ()
.
() #103
1.
, ?
.
2. ()
''
(publicity) (?)
.
3. ' ' .
4. '
' .
5.
.
6.
.
7. ''
, .
()
.
: " "3
http://imnews.imbc.com/replay/2014/nwdesk/article/3550739_13490.html
.
-
2
66 / 72
Copyright by Strategy Salad 2015
() #104
1.
.
2.
.
3. (?)
.
4. '
' ' ' .
5. .
:
http://news.sbs.co.kr/news/endPage.do?news_id=N1002665978
() #105
1. ' '
' ' '
' ' '
''
.
2. (Context) (Clue) 3
.
3.
.
:
http://news.kbs.co.kr/news/NewsView.do?SEARCH_NEWS_CODE=2975565
.
.
'
'
' '
(Context)
(Clue)
3
.
-
2
67 / 72
Copyright by Strategy Salad 2015
() #106
1. ,
.
2. ,
3. ,
4. .
5.
.
6.
, ,
3 ,
7.
.
() #107
1. () PR ' 3
'
2. () () ' 3
()' .
3. PR Fun+Message
Mix ,
4.
.
5.
(?)
.
6.
.
7. .
: http://www.youtube.com/watch?v=rFF8eij6eho
,
,
.
.
-
2
68 / 72
Copyright by Strategy Salad 2015
() #108
1.
.
2. , ,
.
3. 3
( )
.
4. '
' .
5.
? ?
. .
6. ( ) " ..."
.
7. ''
'' .
.
.
8.
.
.
.
9. don'ts .
10. . ...
: 2 " "
http://www.ytn.co.kr/_ln/0103_201412101531317462
?
?
.
.
-
2
69 / 72
Copyright by Strategy Salad 2015
() #109
1. CEO VIP , , .
2. CEO VIP
.
3.
(leaking)
CEO, VIP .
4. , , ,
CEO VIP
, ,
.
5.
.
6. CEO VIP
. ,
. CEO VIP
.
7.
.
8. , TV
...
: [] 1
http://news.ichannela.com/society/3/03/20141215/68559389/1
CEO VIP ,
,
.
, ,
CEO VIP
,
,
-
2
70 / 72
Copyright by Strategy Salad 2015
() #110
1.
.
2.
.
3. 3
.
4.
...
5.
.
: " "
www.yonhapnews.co.kr/bulletin/2014/12/22/0200000000AKR20141222089800003.HTML
() #111
1. , (attack)
.
2. ,
.
3.
,
4.
.
5.
. .
: [ ] THE TRUTH IS OUT
THERE
http://www.artistsong.net/blog/?p=2260
.
.
.
-
2
71 / 72
Copyright by Strategy Salad 2015
() #112
1. SNS , ?
.
2. SNS
.
3.
,
4.
.
5. ' '
.
6. '
' ' '
3 .
7. ''
'' .
8. ' '
.
9.
.
: ' '
http://news.sbs.co.kr/news/endPage.do?news_id=N1002756589
'
'
.
-
2
72 / 72
Copyright by Strategy Salad 2015
() #113
1. Production(Media)
Contents Consumption '
(Context)'
2. '
?'
3. Context ' (Fact)' ' '
4. 'affective network( )'
'(emotion)' '
(message)' '(Aattitude)'
:
http://weekly.donga.com/docs/magazine/weekly/2014/12/29/201412290500005/201412290500005_1.html
() #114
1.
.
2.
.
.
3. '' '' . ,
, , .
4. ' '
' '
.
5.
.
6. .
7.
.
: 10 'SNS '
http://news.sbs.co.kr/news/endPage.do?news_id=N1002760740
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
'affective
network(
)'
'(emotion)'
'(message)'
'(Aattitude)'
.