2014 connectivity study - randall-reilly€¦ · survey was to gather information on how overdrive...
TRANSCRIPT
2014 Connectivity StudyJanuary 2014
2
Table of Contents
Methodology .............................................................................................................................................. 3
General Information ................................................................................................................................. 3
Internet UsageFrequency of Internet use ......................................................................................................................................................................... 5
Smartphone/handheld device use ......................................................................................................................................................... 6
Internet usage habits .................................................................................................................................................................................. 7
Email use .......................................................................................................................................................................................................10
Internet preferences ..................................................................................................................................................................................11
Smart Phones and Handheld DevicesDigital audio files/podcasts ....................................................................................................................................................................20
Smartphone/handheld device habits .................................................................................................................................................22
Social MediaSocial media preferences ........................................................................................................................................................................31
Twitter ............................................................................................................................................................................................................32
Facebook .......................................................................................................................................................................................................33
LinkedIn .........................................................................................................................................................................................................34
Videos ..............................................................................................................................................................................................................34
3© 2014 Randall-Reilly Publishing Company, LLC
Methodology
The following report examines the results of a survey that was e-mailed Overdrive subscribers. The purpose of the survey was to gather information on how Overdrive readers use current technologies – such as smart phones and other mobile devices, computers, the Internet, digital magazines and social media.
As an incentive to complete and return the survey, respondents were offered entry into a contest in which they could possibly win various cash prizes. After approximately four weeks, a total of 453 completed surveys were returned and are included in this report.
General Information
What is your primary job description?
What is your age?
Owner-operator under own authority 59.6%
Owner-operator leased or assigned to a carrier 40.4%
Up to 50 32.5%
51 or older 67.5%
Average - 54.6 years
4
On a scale of 0 to 10 (where 0 = never and 10 = constantly), how frequently do you use the following sources of information about the trucking industry?
1
7.4
3.9
4.4
4.6
1.1
2
5.4
5.7
2.6
0.6
2 3 4 5 6 7 8
Printed magazines
Digital magazines
Magazine websites
Supplier websites
Meetings and conventions
Webinars
Radio/satellite radio
Email newsletters
Social Media
Podcasts
How many years have you driven a commercial motor vehicle?
Up to 5 years 4.9%
6 to 10 years 7.3%
11 to 15 years 9.8%
16 to 20 years 0.0%
21 to 25 years 14.7%
26 to 30 years 17.6%
More than 30 years 45.7%
Average - 27.5 years
5© 2014 Randall-Reilly Publishing Company, LLC
If you could only receive trucking industry information from just one of the following sources, which would you choose?
How often do you use the Internet for any purpose?
Printed magazines 53%
Email newsletters 16.8%
Radio/satellite radio 9.7%
Digital magazines - where pages flip, 9.5%zoom or provide interactive media
Magazine websites 7.3%
Social media 2.6%(Facebook, LinkedIn, Twitter, etc.)
Supplier websites 0.9%
Webinars 0.2%
Constantly 25.8%
Several times a day 30%
At least daily 24.1%
Several times a week 15.9%
Rarely 4.2%
Internet Usage
6
Which of the following do you use to access the Internet? (Check all that apply)
What smart phone/PDA operating system do you use most often? (Check only one)Based on respondents who said they use a handheld device to access the Internet.
What tablet computer do you use most often?Based on respondents who said they use a tablet computer to access the Internet.
Android 55.6%
iPhone (iOs) 36.8%
Windows Phone 4.5%
BlackBerry 1.8%
Other 1.3%
iPad/iPad Mini 48%
Samsung Galaxy Tablet/ 20.6%Notebook
Other 18.6%
Kindle Fire 11.8%
Microsoft Surface 1%
Laptop computer 69.3%
Handheld device 49.2%(i.e. smart phone or PDA)
Desktop computer 48.3%
Tablet computer 22.5%(i.e. iPad, Kindle Fire, Samsung Galaxy, Microsoft Surface, etc.)
0%
20%
40%
60%
80%
7© 2014 Randall-Reilly Publishing Company, LLC
Which do you use most often to access the Internet?
Where do you most often access the Internet?
Laptop computer 43.3%
Desktop computer 27.4%
Handheld device 22.7%
Tablet computer 6.6%
Mobile 42.2%
Home 41.9%
Office 10.6%
Truckstop 4.2%
Other 1.1%
Where do you access the Internet? (Check all that apply)
Home 73.1%
Mobile 62%
Office 28%
Truckstop 23.2%
Other 5.5%0%
20%
40%
60%
80%
8
How do you most often get to an Internet site?
Use search engines to find the topic/site I am interested in 40.8%
Use bookmarked or saved favorites links 28.9%
Click on a link in an email message/newsletter or another web page 18.1%
Type the exact web address from memory 7.3%
Don’t know 2.4%
Click on a link in a social media posting 1.8%
Other 0.7%
0%
10%
20%
30%
40%
50%
What Internet browser do you use most often to access the Internet?
Internet Explorer 46.6%
Google Chrome 29.6%
Mozilla Firefox 11%
Safari 6%
Other 4.2%
Don’t know 2.6%
9© 2014 Randall-Reilly Publishing Company, LLC
What time of the day do you most often access the Internet?
Early morning 12.4%
Mid-morning 5.7%
Midday 0.7%
Mid-afternoon 0.9%
Late afternoon 4%
Evening 25.6%
Late at night 4.4%
No particular time 46.4%
On a scale of 0 to 10 (with 10 being extremely important and 0 not important at all), how important is the Internet as a resource for the following for you?
1 2 3 4 5 6 7 8
Researching products and services
Purchasing products and services
Industry news/information
General news
Services to help me manage my business
Entertainment
Connecting with family
Job service
Other
7.8
6.6
7
6.5
5.8
4.5
5.4
4.3
2.2
10
• load board/to book loads
• Maps
• I check state dot websites for road conditions. And weather talked activities
• Invoices, maps, fuel prices, loads, credit checks
• Traffic reports, search for know road closes, de-tours and most efficient routes.
• Research
• parts and equipment purchases
• Pay bills
• don’t have access to the internet except at home and i am a long haul trucker
• Selling parts
• Entertainment
• General information
• pay bills, online banking
• business with state permits
• research and government regulations on industry
• items for sale
• Finding loads, transmitting contracts, banking, bill paying,
• Load boards, broker inquires
• Maps, loadboard, dispatcher, emails
• researching general information such as medica-tions or best time to plant garden or history of various things.
• New Industry Regulations
• maps and navigation
• Look up Prices
• cell phone
• directions, weather, local info
• Internet truck stop. Fuel company.
• Maps/ GPS
• Trucking Regs changes & proposals, Political awareness & action - 10. Q23
Are there any other ways you use the Internet as a resource?
What service do you use for email? (Check all that apply)
Yahoo 42.2%
Gmail 28.3%
Hotmail 24.9%
email provided by Internet/ 20.1%wireless service provider (Comcast, Charter, AT&T, Bellsouth, Verizon, etc.)
AOL 13.2%
MSN 7.5%
Other 6%
Corporate email account 4%
0% 10% 20% 30% 40% 50% 60%
11© 2014 Randall-Reilly Publishing Company, LLC
Where do you go most often to find a driving job? (Check only one.)
Word of mouth 39.3%
Internet search 24.3%
Other 21.2%
Trucking magazine 9.3%
Newspaper 5.3%
Facebook 0.4%
Radio 0.2%
• Overdrive
• ccj
• overdrive mag
• load link
• Central Dispatch
• xm radio
• Driversig.com
• overdrive
• Volvo.com
• ooida
• yahoo.com
• overdrive,ooida
• overdrive and Iowa 80
• ccj
• Land line
• internet truck stop
• Internet truck stop
• Load board
• landstar
• None
• Landstar on line
• ooida
• Overdrive
• Land Line
• Truckpaper
• fmcsa
What is your favorite work-related website?
How often do you check your email account?
Constantly 17.9%
Several times a day 30.2%
At least daily 35.3%
Several times a week 11%
Once a week or less often 5.5%
12
• Weather
• etrucker.com
• Truck paper
• class a drivers
• landline
• Truckers the edge.com
• Truckersreport.com, Livestock-network.com
• Overdrive
• gocomchek.com
• OOIDA
• OOIDA
• landstaronline
• None
• Overdrive
• overdrive magazine
• load boards
• Chrwtrucks
• Load board
• getloaded
• overdrive magazine.com
• Dont have a fave
• map quest
• Overdrive
• yahoo
• The truckers report
• Let’s truck
• truck paper
• OOIDA
• Overdrive
• internet truck stop load board
• map quest and truck fuel finder
• Internet
• Volvo.com
• Overdrive.com
• overdrive.com
• Overdrive. CCJ
• companies i deal with
• overdrive
• internet truck stop
• overdrive
• Members Edge
• trucking
• Overdrive
• All
• overdrive
• Get loaded
• Let’s truck
• internet explorer
• ooida
• Craigslist
• AccuWeather. com
• None
• WCLT
• Overdrive and custom rigs
• Hoploads
• www.truckpaper.com
• Overdrive
• owner/operator
• TruckersU.com
• Overdrive
• Let truck
• truck paper
• Company Web,
• Truck paper
• get loaded
• Overdrive
• Over drive mag
• Truckpaper.com
• auction time
• www.estop.com
• Overdrive
• get loaded
• Landstar web site
• overdrive.com
• Letstruck.com
• Truck down
• landstar
• craigslist
• internettruckstop
• DAT 360
• dat/transcore, 123 loadboard, getloaded
• landstaronline.com
• Landline
• Landline online
• OOIDA.com, overdrive, Ameri-can Trucker
• overdrive
• Overdrive.com
• Internet truckstop
• over drive
• load boards/ service providers
• peterbilt
• internet truckstop
• CDL life
• www.loadshift.com.au
• truck paper
• HDT
• Google maps
• Overdrive
• overdrive.com
• Overdrive
• Kenworth part
• TD ameritrade-Tastytrade
• 123loadboard
• Landstaronline.com
• overdrive or truckers report
• Trucker tools
• weather.com
• Members Edge
• Overdrive mag
• Overdrive
• overdrive
• Dispatch
• linked in
• ooida
• Bulkloadsnow
• Don’t have a ‘favorite’ I read LinkedIn quite a bit
• O.O.I.D.A.
• overdrive
• truck paper
• I tend to spend a lot of time on the Truck Paper website and Overdrive via the newsletter.
• ch robinson
• ntts breakdown
• Central Dispatch
• Load boards
• load boards
13© 2014 Randall-Reilly Publishing Company, LLC
• WWW.chrwtrucks.com
• truckers report.com
• truckpaper
• The Bank
• Overdrive
• Ta
• careers.com
• Don’t have one.
• overdrive mag
• truck paper
• load boards
• Overdrive online
• Craig’s list
• none in particular
• overdrive, ooida
• Overdrive& ooida
• ooida
• truck paper.com
• landstaronline.com
• Bulk loads now
• careerbuilder
• AW direct
• OOIDA
• Over drive magazine
• every trucking job
• craigslist
• landstar on line
• overdrive
• www.truckstop.com (Internet Truckstop)
• Keller
• yahoo answers
• www.truckpaper.com
• Google maps, and different state’s “road cameras”. I HATE the load boards.
• new supplies
• explorer
• Iowa 80 Chrome Shop
• indeed
• excite.com
• Ch Robinson World Wide
• truck websites
• Mil
• bigrigchromeshop
• landline
• Overdrive
• Peterbilt
• Overdrive
• OOIDA
• craiglist
• Let’sTruck.com
• HDT news
• truck papaer.com
• OOIDA
• Overdrive
• Iowa 80
• indeed.com
• truckpaper.com
• Bulkloadsnow.com
• 10-4 Magazine
• Landline.com
• lets truck
• Directfreight.com
• Overdrive
• overdrive
• internet truckstop
• letstruck.com
• Internet Truckstop
• OOIDA
• Let’s truck.com
• Craiglist,Truckerboards
• fitzgareld glider kits.com
• large car
• overdrive
• interet truckstop
• trucker to trucker
• Trucking news/ sucess
• overdrive
• www.letstruck.com
• overdrive.com
• truck paper.com
• weather/traffic
• truck and brokerages web sites of interest
• ooida
• landstar load board
• craiglist
• dat
• The Trucker and Overdriver
• FMCSA
• youtube
• Landline mag.com
• Landstar online
• Overdrive
• truckpaper.com
• overdrive mag
• Truck paper. Com
• Internetruckstop
• Fuelbook
• montanajobs.gov
• Ritchie
• Gmail
• OOIDA
• Job Service
• driveline
• internet truckstop
• my gauges.com,overdrive, land-line, Google maps
• ooida
• Overdrive
• chrwtrucks.com
• OVERDRIVE
• overdrive
• overdrive ooida
• Yahoo
• overdrive
• let’s truck
• internettruckstop.com
• Overdrive
• Ccj
• overdrive
• bank
• Overdrive
• google maps or google earth
• OOIDA
• www.ooida.com
• Land line
• Overdrive
• Lets Truck
• Overdrive
• cattleusa.com or lmaauctions.com
14
• WSJ
• E-BAY
• e bay
• Espn
• Texas CHL Forum
• Gool\gle
• Games
• yahoo
• DooWop4you
• msn
• News
• face book
• Craigslist
• yahoo
• Iowa 80
• news from home
• shopping sites
• e-bay
• Home and garden
• Drudge
• Drudge Report
• bing
• Craigslist
• rubmaps
• Yahoo
• yahoo
• Cbs news..hulu...
• facebook, snowest.com,cumminsforum.com
• ebay
• Verizon.com
• Drudge report
• hulu
• Pittsburgh performance
• amazon.com
• hot mail
• Craigslist
• Drudge report
• face book
• Ebay
• Hnra
• Steel soldiers , yesterday’s trac-tors
• Duo lingo
• Bible Gateway, Ritter Farms Radio
• Craigslist
• OOIDA
• Facebook.com
• weather.gov
• supershowrigs.com
• QRZ.com A ham radio site.
• amazon
• face book
• Drudge Report
• ebay
• Yahoo
• youtube
• farm or nascar
• YouTube
• Yahoo
• NASCAR
• Youtube music
• Foxnews
• www.truckpaper.com
• youtube
• Google News
• sports, cars and bikes
• Fox News.com
• Backwoods Mag
• how it was made
• ebay
• Face book
• facebook and turbo deisel register
• any thing motorcycycles
• Ebay
• Youtube
• auction time
• www.thechive.com
• nascar
• fox news
• google.com
• Yahoo
• ebay
• ebay
• youtube
• the interrobang
• pogo
• Nascar
• Hulu
• U tube
• Ceramic Arts Daily, newegg, amazon, ebay, bestbuy, craig-slist
• trains magizine
• fox news
• craigslist
• www.grand old opry .com
• Myra.com
What is your favorite leisure/non-work website?
15© 2014 Randall-Reilly Publishing Company, LLC
• ebay
• Crossword Heaven
• www.abcnews.com
• Forums
• Aanr
• the blaze
• Facebook.com
• ebay
• lds.org
• none
• King.com
• Yahoo
• Motorcycle riding
• Mens health magazine or sailing
• any
• Yahoo
• yahoo
• youtube
• e mail
• Truckpaper
• I have many
• Yahoo news.
• department stores--facebook
• anything to do with beef cattle
• I would say NASCAR gets visited the most
• jaskies
• books
• Denver Post
• Profootballtalk.com
• sports
• www.kabam.com
• MSN News
• classracer yellowbullit
• trapshooters.com
• None
• Netflix
• MSN
• Yahoo news
• MSN, Yahoo, Fox Nation
• music vidioes
• bee keeping
• face book
• The blaze
• none in particular; probably Amazon.com
• trucks
• The blaze.com
• NFL
• you tube
• facebook.com
• NASCAR, drag racing, perfor-mance auto sites
• youtube
• E-BAY
• aol
• Seznam
• huffington
• B
• craigslist
• bing
• huntingclub.com
• varies
• yahoo
• msn news
• www.supershowrigs.com
• ebay/facebook
• dont have one
• expkorer
• News
• my screen saver!
• health
• excite.com
• ebay
• ebay
• msn
• No specific one.
• craigs list
• you tube
• Facebook and Pogo
• Gunbroker.com
• dirt track racing oriented sites
• TheTruckersreport
• Pogo games
• Yahoo
• yahoo
• Layover.com
• pandora
• Dont have one
• 10-4 Magazine
• Yellowbullet.com
• Abcnews.com
• letstruck.com
• Taste Of Home
• National Speed Sport News
• Ebay
• mx207
• Words with friends
• model railroader
• www.facebook.com
• overdrive.com
• yahoo news
• pogo and facebook
• truckpaper
• railroads hiking and out door activities web sites, bicycling
• doctor oz.com
• netlink
• don’t have one
• NASCAR
• youtube
• auction zip.com
• Ebay
• Nascar.com
• golf and fishing
16
On a scale of 0 to 10 (with 10 being extremely important and 0 not important at all), how important is it to include the following services on a trucking industry website?
1
3.7
6.2
7.5
4.7
3.6
6.4
6.8
5.1
3.6
6.3
6
3.4
5.5
3.5
3.4
3.6
2 3 4 5 6 7 8
Job Searching
Directory of products to use in my trucking business
Weather
Manufacturers’ product videos
Truck and truck driver videos
Routing
Mapping
Fuel surcharge information
Events calendar
Fuel prices
Loads
Custom truck photos
How-to maintenance information
Blogs from editors and experts
Trucker discussion forum
Industry white papers
• overdrive mag
• Bluegrass music
• Seattle Mariners
• Ritchie
• LINE LINE MAGAZING
• yahoo
• lets truck .com
• mark Levin, fox news
• Washington Post .com
• pokerstars
• FACBOOK
• old trucks
• Yahoo
• Fox news
• msn
• netflix
• Life in the water
• dont have one
• netflix
• Ebay
• Ifish.net
• ibang
• Netflix, Youtube, FB - in that order
• overdrive.com
17© 2014 Randall-Reilly Publishing Company, LLC
• real truth on GPS units
• consumers report comparing different products
• landline now on longer. like 3 hours and more information
• more emphasis on the 1,2, truck owner operator, that are still trying to make it, with out all the hype, new electronic gadgets. for instance, It amazes me, after being an o/o for most of my 32 years, how I am able to still drive my truck/trlr safely, all over the country, without all these things they put in trucks now. All these new safety gadgets, are replacing common sense
• Information on technology devices that are on and inbeded on our nations highways and what information those devices gather from traffic and truck traffic as we motor down the highway
• massage parlors with truck parking
• I don’t get on the OOIDA website that often, but I would like to see a no B.S. forum or news letter letting folks what kind of non-sense Washington is really pulling on truckers and and am impartial forum on what orga-nizations like OOIDA (I am a member so I see what they are doing for us) and AITA and the other trucking groups are doing.
• nationwide load availability
• prices/costs
• more photos....more stuff about load securement
• Bad broker reports/no pay slow pay
• More political news,since it is very important to know the views of candidates,to vote with info that the MSM does not tell you.The MSM is in the tank for this administration.
• Action against government regulations
• Freights and information for grain haulers. I always see information about flat beds, dry vans, and refers but never anything for grain haulers. Things like how our rates are comparing or helpful tips on unloading troublesum products (examp. DDG), or how the new hours of service is affecting them as well.
• Being able to comment on things In general.
• Try to dig deeper into the ninche markets of trucking.
• tech stuff on older trucks/components
• institutes that talk and address laws pertaining to double brokering loads
• A way for truckers to be mass contacted about a sudden event
• I would be more interested in nice working truck articles and photos than show only trucks
• Topics discussed with both drivers and experienced moderators so that their is multiple perspectives on top-ics. That would give newbies to the trucking industry more then just a one sided view on things leading them to take a more educated approach on it
• bad companies to stay away from
• Sources for hard to find parts.
• Yeah, some right-wing conservative views, instead of the left-wing, libtard, big goverment BS.
• How to maintenance with electrical system problem and trouble shooting sites
Is there anything else (not listed above) you would like to see on a trucking industry website?
18
• Up to the minute weigh station status updates.
• the laws as they r passed and fought ..
• local and regional business that are looking for truck contract or business that are looking for regional or local service.
• More information about tire rolling resistance and maintenance.
• how about less internet and more human interaction
• industry recalls and problem venders, suppliers & etc
• yes how to fight back the big broker co like T.Q.L CH ROBINSON AND OTHERS WHEN THEY TAKE MONEY FROM US I WOULD PAY FOR THIS INFO
• Better help on choosing healthier meals.
• construction or detour info. repair or maintanence finder in strange areas
• Product Reviews.
On a scale of 0 to 10 (with 10 being extremely important and 0 not important at all), how important is it to include the following services on a trucking industry website?
1
5
6.5
6
4.4
5.6
5.8
6.5
4.8
5.6
3.8
2 3 4 5 6 7 8
Manufacturer training materials
New product information
News from OEMs/Manufacturers
Industry event calendar
Business information/Best practices
Industry/Market news
Service and maintenance information
Product videos
Service/How-to videos
Industry white papers
19© 2014 Randall-Reilly Publishing Company, LLC
• I’m old school,I’d rather read a brochure than a website
• clear rules and regulations
• Real people how actually work for real jobs. Warner schnder crete. Us express those companys are rookie jobs. Must of them drivers don’t know there asses from a hole in the ground.
• Just an idea but how about a “Tip of the day/ Week” video submitted by an experienced truck driver out on the job. I think that would draw good attention and promote more responsible trucking. It could be any-thing from minor repairs/ maintenance while on the road to good driving practices.
• Where the best rates are. Best brokers to haul for. Fuel pricing. (If not included in your little categories, above.)
• detail help by industry like tankers, reefers, flatbed etc
• Product Reviews.
Is there anything else (not listed above) you would like to see on a trucking industry website?
In which of the following ways do you most often read industry news? (Check only one)
Print magazines 53.2%
emailed daily news 19.4%
emailed weekly news 7.9%
In digital magazine format - 7.3%where pages flip, zoom or provide interactive media
Does not apply 4.6%
Search box to find the 4.2%topic you are most interested in
Short news briefs 2.2%
Blogs discussing industry topics 1.1%
20
Smart Phones and Handheld Devices
Do you listen to digital audio files on a mobile device or computer?
Yes 23.6%
No 76.4%
When looking for equipment or services information from companies online, which of the following are you most likely to try first? (Check only one)
Web search (such as Google) 60.5%
Click a link with a 11.9%company’s name
Review articles about products 11%
Search a directory 7.1%
None of the above 6.6%
Other 1.3%
View a video 0.9%
Click on a banner ad 0.7%
21© 2014 Randall-Reilly Publishing Company, LLC
Do you stream podcasts or other non-musical audio content on your computer or mobile device? Based on respondents who said they listen to digital audio files on a mobile device or computer.
Yes 36.4%
No 56.1%
I would if I knew how 7.5%
What do you listen to or view on your iPod or MP3 device? (Check all that apply) Based on respondents who said they listen to digital audio files on a mobile device or computer.
Music 66.4%
Audio books 41.1%
Video 35.5%
Podcasts 18.7%
Other 13.1%0%
20%
40%
60%
80%
22
What non-musical programming would you prefer to stream on your computer or mobile device? Based on respondents who said they stream podcasts or other non-musical audio content on their computer or mobile device.
Trucking news 61.5%
Experts on trucking topics/issues 41%
Politics 35.9%
Driver call-in shows 33.3%
Books 33.3%
Comedy 30.8%
Trucking lifestyle and culture 23.1%
Sports 15.4%
Other 7.7%
0%
20%
40%
60%
Do you use a smart phone or other handheld device for purposes other than making phone calls?
Yes 65.8%
No 34.2%
23© 2014 Randall-Reilly Publishing Company, LLC
How frequently do you access the Internet/email with your smart phone or handheld device?Based on respondents who said they use a smart phone or other handheld device for purposes other than making phone calls.
Constantly 20.5%
Several times a day 37.6%
At least daily 19.1%
Several times a week 10.7%
Once a week or less often 7.7%
Never 4.4%
• wsj
• isp
• aol
• Msn
• Email, loadboard, espn, yahoo
• Yahoo.com news
• yahoo.com
• My Members Edge Facebook
• landstar overdrive yahoo
• pilot flyingj
• I get over drive to my email...Im zija international guy and all truckers should take zija products
• Yahoo Facebook
• what pertains to my loads
• weather
• load boards
• Yahoo.com
• Drudge Overdrive weather app local tv traffic app
• Overdrive Magazine
• Drudge Report
• AOL
• Truck related
• fox news
• Chrobinson or any sites for loads
• Yahoo email
• facebook, yahoo, weather
• Weather
• gocomchek.com Truck Stop Chain’s web sites
• wx
• Drudge report
• landstaronline
• None
• Bank
• Chrwtrucks
• Google maps
• Face book and many various websites
• Fox News, drudge report, weather channel etc.
• company web site
What website(s) do you visit most often on your smart phone or handheld device? Based on respondents who said they use a smart phone or other handheld device for purposes other than making phone calls.
24
• Ebay
• Truckpaper
• Load board
• Sni crossroads
• CHRW Trucks, AOL MaIL
• Various
• yahoo mail
• Yahoo
• Volvo.com
• yahoo.com,weather.com, depending on where I am local news sites,overdrive.com,freightfinder.com,truckstop.com,freightquote.com,and www.weather.gov
• weatherbug
• banking
• Drudge Report, Members Edge,Weather
• weather
• All
• load boards
• Prime for drivers
• farm works
• YouTube
• Truckstop.com
• Goggle / craigslist
• Fox news Bloomberg
• Weather, Google maps, Fleet Owner, TruckersU and loadboard
• Flying J
• truck paper
• Local news ,weather
• Banking
• Hotmail.com
• auction time
• Many different trucking sites
• fuel buddy
• mozilla
• FOX NEWS
• weatherbug.com
• Yahoo
• yahoo
• TDAmeritrade, Optionsxpress, Fidelity.
• Trucking websites
• Google Maps, Email, Internet searches, facebook
• internettruckstop
• landstaronline.com
• Whatever I need at that time.
• AOL.COM
• e-bay
• Weather fuel prices
• U tube
• Load board, email, banking.
• MSN
• maps, loads , fuel prices
• gmail,yahoo,nascar,peterbilt,
• Weather
• News
• Weather
• ooida, overdrive
• 123loadboard, fuelsurcharge.org,
• FB and Landstaronline
• ebay hotmail
• Trucker tools
• Yahoo!
• Trucking
• Overdrive mag
• I mostly check my emails and the weather and google maps.
• e mail
• Yahoo.com
• banking parts & products
• Weather
• mapquest-facebook-dat board
• banking
• Truck paper. Overdrive. Facebook. Twitter. NASCAR. NFL. Pro miles. Map quest.
25© 2014 Randall-Reilly Publishing Company, LLC
• ntts breakdown and email
• Central Dispatch
• mapping, search
• e mail fuel price web site
• aol and overdrive
• MSN, Yahoo, Fox news
• Craig’s list, eBay
• truck paper, land line, over drive
• Truckersreport.com, theblaze.com, wired.com,Slashdot.org, overdrive
• weaher channel.com
• landstaronline.com, drudgereport.com, facebook.com
• yahoo
• craigslist
• yahoo
• Many
• News
• mozilla
• yahoomail
• raindar.com
• E-mail links to trucking magazines
• Yahoo
• yahoo
• Weather radar, Mapping software,
• google maps
• Landline
• Google maps
• Yahoo, Facebook
• internet truck stop
• Facebook - Weather
• Banking, bill payment, google.
• Personal (bank, etc.)
• Different Things Of Interest
• weather
• News, weather , routing
• www.facebook.com www.letstruck.com www.truckmiles.com
• overdrive.com
• maps ... facebook...
• weather
• Weather
• facebook, games
• trucking products
• gmail
• weather
• Local news and weather
• Intellacast
• fuelbook, landstar broker
• ritchie
• google maps,gmail,weather bug
• ooida
• Google, Google maps
• aol.com
• MEMBERS EDAGE
• Yahoo
• CNN, foxnews, Accuweather
• hotmail
• National fleet tracking
• weatherbug
• banking, social networks, load boards, yahoo, google
• weather fuel pricing maps
• Google bing overdrive
• Gasbuuddy, Siriusxm, Weatherchannel,Facebook
• mesonet.org
26
Do you currently download apps for your smart phone?Based on respondents who said they use a smart phone or other handheld device for purposes other than making phone calls.
Yes 79.5%
No 20.5%
Which do you use most on your smart phone?Based on respondents who said they use a smart phone or other handheld device for purposes other than making phone calls.
I use the Internet browser 42.7%and apps about equally
Internet browser 31.7%
Apps 22.1%
I don’t use these 3.4%
27© 2014 Randall-Reilly Publishing Company, LLC
What type of smartphone apps do you use regularly? (Check all that apply) Based on respondents who said they currently download apps for their smart phone.
Weather 89.3%
Work-related 56.8%
News 52.4%
Music & audio 29.6%
Games 27.7%
Personal finance 20.9%
Sports 19.9%
Travel 17.5%
Video 14.6%
Magazines 14.1%
Books 9.7%
Other 6.3%
0%
20%
40%
60%
80%
100%
What three specific apps do you use most often?Based on respondents who said they currently download apps for their smart phone.
#1• wsj
• weather
• Weatherbug
• Calender
• caculator
• weather channel
• pilot
• safari
• office suit
• Dispatching
• weather
• weather
• Weather
• Truck Paper
• WEATHER CHANNEL
• Weather Chanel
• Accuweather
• Weather
• Truck Smart
• Ta app
• gcn
• TA
• weather
• google maps
• fave book
• Weather Bug
• Weather app
• Truckster
• Angry birds
• chrw trucks
• mapping
• Volvo
• Weatherbug
• Members Edge
• weather
• Getloaded
• prime
• Amazon
• Bank of the west
28
• Siri
• Goggle
• maps
• news
• Weather
• weather
• google maps
• fuel
• truck paper
• Accuweather
• Kelt
• slacker radio
• Weather
• fuel buddy
• TRAVAL CENTERS
• fuel pro
• Fidelity
• weather
• weather channel
• maps
• Google Maps
• the weather channel
• Weather
• weather
• weather
• accuweather
• Map Quest
• Weather
• weather bug
• Internet truckstop
• fuel prices
• accu chek weather
• Weather
• hotmail
• simple ifta
• Pandora
• dat
• Getloaded.com
• Ramsey
• linked in
• Weather
• weather
• weather
• banking
• mapquest
• Accu Weather
• Solitare
• weather.com
• google maps
• chrwtrucks
• hotmail
• fuel
• Home Depot
• ta petro
• subway surfer
• Banking
• weather
• weather
• maps
• weather
• weather channel
• Pandora
• yahoo
• music
• news
• face book
• News
• K
• weather bug
• weather
• raindar
• wind allert
• radar express
• Weather channel
• The Weather Channel
• TA/Petro Trucksmart
• google maps
• yahoo
• internet truck stop
• accuweather
• yahoo mail
• Face book
• weather
• News
• navigation
• dat
• reminder
• sprint
• lets truck
• iscrap
• Gmail
• accuweather
• ESV Bible
• accu weather
• google maps
• scout
• maps
• Google maps
• google maps
• trucker tools
• new
• Foxnews
• the weather on the iphone
• weatherbug
• weatherbug
• Nfl
• Lets Truck
• youtube
#2• weather
• maps
• Safari
• CamScan
• t/a truck smart
• truckstop guide
• love
29© 2014 Randall-Reilly Publishing Company, LLC
• life unlimited
• Weather Chanel
• fitness
• traffic
• Local traffic
• google search
• GOOGLE MAPS
• Banking
• Kenworth locator
• Traffic
• Bank of America
• Weather
• alex jones
• Pilot
• bank
• petro ta app
• banking
• VZ Navigator
• Travel app
• Wells Fargo
• TA truckstop
• Duo lingo
• comchek
• logbook
• Truck paper
• Key Ring
• news
• gmail
• Scout
• lets truck fuel gauges
• Weather channel
• Camera
• weather channel
• weather
• weather
• News
• flash light
• weather
• big road
• ebay
• Walb
• Weather bug
• lex & terry
• weather
• WEATHER CHANNEL
• weatherbug
• Chase
• news
• truck down
• beef central
• kindle app
• travelcenters of america
• news
• new products
• TA truck stop
• MSN weather
• News
• Accuweather
• fuel tracking
• solitare
• Myguages
• msn
• drivewyze
• weatherbug
• Trucker tools
• king.com
• Weatherbug
• All Truck Stop Apps
• Weather
• apex capital
• Games
• dat
• music
• weather
• loves travel center
• Browser
• Banking
• audible.com
• spades
• dat board
• truck stop locator
• Bank
• weather
• poynt
• Maps
• games
• task list
• overdrive
• taptalk
• maps
• drudgereport
• Ccj
• Weather channel
• weather
• yahoo
• wheather
• business
• Ch robinson
• Maps
• Netflix
• driveing directions
• gmail
• beefmarket
• sun rise sun set
• Free flow
• calendar
• High def radar
• Flashlight
• Weather Channel
• news
• games
• ebay
• Weather
• loves app
• Weather
• weatherbug
• maps
• weather/traffic
• weather
• games
• nascar
• my pilot
• shazam
• Banking
30
• weather
• weather bug
• local tv news
• iheart radio
• gmail
• weather
• printer share
• TWC
• aol email
• yelp
• weather
• Accuweather
• weatherbug
• cnbc
• weatherbug
• google maps
• IMBD
• You tube
• GasBuddy
• myradar
#3• houzz
• fuel prices
• Driveaxle
• Google Maps
• landstar
• google maps
• its
• Internet truck stop
• weather channel
• Google maps
• Maps
• onstar
• News
• Sports
• MEMBERS EDGE
• Aol
• AccuWeather
• Maps
• netfli
• Loves
• calendar
• scales
• weather
• Qbooks
• Comdata
• Fuel book
• Weather
• biblegateway
• radio
• Around me
• maps
• news
• Landstar
• Fuel book
• Flash Light
• maps
• comics
• Camera
• games
• calculator
• truck stops
• yahoo
• yahoo
• Ebay
• weatherbug
• Banking
• overdrive
• sunrise sunset
• Wellsfargo
• maps
• load board
• load boards
• youtube
• pilot
• games
• truck newe
• pilot app
• NFL
• Fuel
• The weather channel
• books
• angry birds
• radar now
• navigation
• Fuel book
• chr
• Ksla
• Banking
• Stock prices
• coyote go
• news
• travel
• pilot flying j
• Newspaper
• facebook.com
• hearts
• Documents To Go
• lets truck
• Ebay
• gasfinder
• mapquest
• Weather
• pilot/flingj
• call control
• land line
• maps
• chicago bears
• googlemaps
• Bible
• Espn
• maps
• clock alarm
• maps
• Weather
• B
31© 2014 Randall-Reilly Publishing Company, LLC
• c n y central (news+weather)
• fuel
• google maps
• maps
• fas book
• True or false
• Mapquest
• Google Maps
• Google Maps
• weather
• gmail
• news
• craigs list
• the bank of maine
• ta app
• Loads
• lets truck
• weather
• banking
• banking
• weather
• intel
• my dat
• irecycle
• Weather
• camera
• cnn
• Nook
• trucker tools
• clock
• weather bug elite
• calculator
• Google search
• youtube
• my dat trucker services
• looking up load
• Gmail
• motley fool
• google maps
• truckstop apps such as ta loves pilot gasbuddy etc.
• walmart
• CBS news
• SiriusXM
• my muppets
Social Media
Do you use any of these online network resources? (Check all that apply)
Facebook 46.6%
None of the above 37.5%
Youtube 34.7%
LinkedIn 13.5%
Twitter 6.2%
Other 0.9%
MySpace 0.7%
0%
10%
20%
30%
40%
50%
32
When do you access social media most often?Based on those who said they use some form of social media.
Early morning 7.8%
Mid-morning 3.2%
Midday 2.5%
Mid-afternoon 1.4%
Late afternoon 2.1%
Evening 25.1%
Late at night 3.5%
No particular time 54.4%
Do you use your smart phone to access social media services?Based on those respondents who said they use some sort of social media.
Do you maintain a personal Twitter account?Based on those respondents who said they use Twitter.
Yes50.2% Yes
85.7%
No 49.8%
No 14.3%
33© 2014 Randall-Reilly Publishing Company, LLC
How often do you access Facebook?Based on those respondents who said they have a personal Facebook account.
Constantly 8.9%
Several times a day 22.8%
At least daily 31.2%
Several times a week 19.8%
Once a week or less often 17.3%
Do you have a personal Facebook account?Based on those respondents who said they use Facebook.
Yes 95.7%
No 4.3%
How often do you log onto your Twitter account?Based on those respondents who said they maintain a personal Twitter account.
Constantly 8.3%
Several times a day 12.5%
At least daily 20.8%
Several times a week 12.5%
Once a week or less often 45.8%
34
How often do you access LinkedIn?Based on those respondents who said they have a personal LinkedIn account.
Constantly 3.4%
Several times a day 8.6%
At least daily 8.6%
Several times a week 25.9%
Once a week or less often 53.4%
Do you have a personal LinkedIn account?Based on those respondents who said they use LinkedIn.
Yes 95.1%
No 4.9%
What type of trucking-related videos do you like? (Check all that apply) Based on those respondents who said they use YouTube.
Technical how-to 61.1%
Custom trucks 40.8%
Drive tests and other equipment info 35.7%
Business how-to 33.1%
Interviews with trucking experts 29.9%
I don’t look at trucking related videos 15.9%
Interviews with drivers 10.8%
Entertainers and other celebrities 7%
0% 20% 40% 60%
© 2014 Randall-Reilly. All rights reserved.
Except as expressly authorized by statute or by a written permission from Randall-Reilly Publishing Company, LLC, no part of this publication (whether in print or electronic form) may be reproduced, distributed or transmit-ted in any form or by any means, electronic or mechanical, including photocopy, recording, scanning or typing in, without permission in writing from Randall-Reilly Publishing Company, LLC. Requests for permission to make copies of any part of this publication should be mailed to: Attn: Copyright Request, Randall-Reilly Publishing Company, LLC, 3200 Rice Mine Road NE, Tuscaloosa, AL 35406, USA.
For the sake of clarity, you may not copy this publication (or any portion of it) without our permission. For example, you cannot copy this publication (or any portion of it) for the purposes of distributing (handing out) copies, whether or not you give the copies away for free or for money. Also, the law prohibits taking our work and modifying it or manipulating it (such as rewording, rewriting, editing, incorporating with other material, etc.), and we request that you respect that right provided to us by statute. Should you have any questions, we encourage you to contact us.
35© 2014 Randall-Reilly Publishing Company, LLC
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