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ARMA CASE STUDY - OVERVIEW

Business GoalWhy A-score?Desired Outcomes

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OUR APPROACH

Gathered information on:• A-Score• What we capture in netForumMade it a priorityCreated scoring matrix

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SCORING MATRIXType Points Role out phase Decay

MembershipProfessional 20 Phase 1 Yes - Over 5 yearsAssociate 5 Phase 1 Yes - Over 5 yearsFriend 0 Phase 1 No

EducationAnnual Conference 20 Phase 2 Yes - Over 3 yearsRoadshows 15 Phase 2 NoOther Education 5 Phase 2 NoPartnership 5 Phase 2 NoBoutique Conference 15 Phase 2 NoOnline Courses 10 Phase 2 NoWeb Seminar 10 Phase 2 NoVirtual Conference 10 Phase 2 NoBrokered Content 5 Phase 2 NoPublication 5 Phase 3 NoCertification 20 Phase 3 No

Volunteer/LeadershipBoard 20 Phase 1 NoRegion Leader 10 Phase 1 NoChapter Leader 5 Phase 1 NoTask Force 2 Phase 1 No

OtherFoundation 10 Phase 3 No

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WHERE WE ARE NOW?

Phase 1 scoring is in test• Validating scoring• Testing historical dataRole out Phase 1 in live Mid-MarchStart Phase 2 in April

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LESSONS LEARNED

Takes timeMake a project planUnderstand the end goal

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“Engagement needs to be defined within your

organization, otherwise it’s just an industry buzz word”

FINAL THOUGHT

QUESTIONS?

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CONTACT US

Presenter Contact Information: <Presenter enters contact information here.>

Trevor S. Mitchell, CAE Trevor.Mitchell@armaintl.org @trevm22

Thank you for your participation!