2014 australian international beer awards entries now open

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  • 8/13/2019 2014 Australian International Beer Awards entries now open

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    MEDIA RELEASE

    Immediate Release

    Monday, 13 January 2014

    COMPETITION IS BREWING

    2014 Aus tral ian Internat ional Beer Aw ards entr ies are open

    Entries into the Australian International Beer Awards (AIBA), the largest competition of its

    type in the Asia Pacific region, are now open.

    Presented annually by the Royal Agricultural Society (RASV) in partnership with Federation

    University, AIBA is renowned for celebrating beer and brewing excellence.

    Brewers from Australia and around the world will have the opportunity to compete head-to-

    head for the highly prized AIBA trophies in a wide variety of categories including Best

    European Style Lager, Best Pilsner, Best Australian Style Pale Ale and Best Wheat Beer.

    For the first time, the Awards will include the AIBA Media Award, sponsored by Crafty Pint, to

    recogniseAustralias top media talent specialising in beer and brewing.

    Crafty Pint creator James Smith said that quality, insightful and passionate coverage of

    today's exciting beer world plays a crucial role in boosting its credibility and popularity.

    I'm delighted to be working with the Australian International Beer Awards to create a trophy

    that recognises the important role media play in the beer community and it will hopefully

    encourage writers, bloggers, filmmakers and reporters to reach for new heights in their work,"

    said Mr Smith.

    In 2013, the AIBA attracted a record 1,480 entries from more than 230 brewers in 35

    countries around the world reinforcing its position as Australiaspremier beer awards.

    Major awards went toAlpha Pale Aledraught brewed by Matilda Bay Brewing Company from

    Victoria, Australia, and Oud Beersel Oude Geuze brewed by Oud Beersel from Vlaams-Brabant, Belgium, who took home the titles of 2013 Champion Australian Beer and 2013

    Champion International Beer, respectively.

    RASV CEO Mark OSullivan said that through AIBA the RASV is committed to providing an

    international awards program to showcase the highest quality beer in the Asia Pacific region.

    TheAustralian International Beer Awards is strongly supported within the brewing

    community, and their feedback and input ensures that the competition reflects the modern

    landscape of the brewing industry.

    It provides brewers with an opportunity to benchmarktheir beers against internationalindustry standards and aims to create greater consumer awareness of the quality and

    diversity of beer styles available in Australia and internationally.

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    In 2014 we are delighted to be collaborating with Crafty Pint to add a media trophy to our

    program that will recognise the exceptional standard of reporting by Australian media

    championing our local beer and brewing industry, Mr OSullivan said.

    Judging for the 2014 AIBA will take place in Melbourne, from Monday, 28 April to Friday, 2

    May.

    Award-winning brewer and the Chair of the Craft Beer Association (CBA), Brad Rogers, will

    return for his second year as the AIBA Chief Judge accompanied by industry experts from

    around the world.

    Winners of the 2014 AIBA will be announced on Thursday, 22 May as part of Good Beer

    Week.

    Entries to the 2014 AIBA close on Friday, 14 February. For more information on the AIBA

    please visitwww.rasv.com.au/beeror connect on Twitter (@AIBA2014)and Facebook

    (www.facebook.com/AustralianInternationalBeerAwards).

    [ENDS]

    Notes to editors

    About the Australian International Beer Awards:

    The Australian International Beer Awards (AIBA) champions beer and brewing excellence in

    Australia and around the world. As one of the best brewing competitions in the world and the

    second largest of its kind, the AIBA is renowned for showcasing and celebrating the highest

    quality beer. In 2013, the competition attracted 1,480 entries from 35 countries, with 27

    trophies awarded by judges from Australia, New Zealand, UK, USA, China, Japan, Norway

    and Belgium. The AIBA is conducted annually in Melbourne, Australia by the Royal

    Agricultural Society of Victoria (RASV) in partnership with the University of Ballarat.

    For media enquiries and images, please contact Wrights on behalf of the RASV:

    Vanessa Hollidge of Wrights on 0405 277 562 or [email protected]

    Erin Mitchell of Wrights on 0406 151 340 or [email protected]

    http://www.rasv.com.au/beerhttp://www.rasv.com.au/beerhttp://www.rasv.com.au/beerhttps://twitter.com/@AIBA2014https://twitter.com/@AIBA2014https://twitter.com/@AIBA2014http://www.facebook.com/AustralianInternationalBeerAwardshttp://www.facebook.com/AustralianInternationalBeerAwardshttp://www.facebook.com/AustralianInternationalBeerAwardsmailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://www.facebook.com/AustralianInternationalBeerAwardshttps://twitter.com/@AIBA2014http://www.rasv.com.au/beer