2014-2015. started in 2004 by delmarva broadcasting company – home to 12 radio stations in the...
TRANSCRIPT
2014-2015
Started in 2004 by Delmarva Broadcasting Company – home to 12 radio stations in the Delmarva peninsula – in response to a rash of teen fatalities. Some of which hit close to home.
Debuted in 16 Delaware high schools in the 2005-2006 academic year.
Designed to work hand in hand with Driver Ed, Highway Safety and parents to create safer, smarter drivers.
SmartDrive History
Our Mission Statement
To reduce loss of life and property in senseless motor vehicle crashes through
intensive and interactive defensive driving skill development.
Julian H. “Pete” Booker◦ CEO and President, Delmarva Broadcasting Company
Susan Booker - Former Campus Minister, Ursuline Academy The Honorable Jane Brady
◦ Judge, Delaware Court System, former Delaware Attorney General
Tina Barksdale, PhD. ◦ Assistant Vice President, Alumni & Student Affairs, Wilmington
University Labarre Everett - KeHD Distributors Maria Mockbee - Bancroft Construction Jesse Reeves – Impact Search Sally Voltz, Treasurer – Delmarva Broadcasting Company Jeff Weaver – Former Chief Accident Reconstructionist,
Delaware State Police
Board of Directors
Karen Versuk, MBA – Executive Director◦ [email protected] ◦ 302-463-6543 or 888-553-6543
Karen Dickens – Program Associate◦ [email protected]◦ 302-547-2187
Kerry Busby – Program Assistant◦ [email protected]◦ 484-643-0838
Dave Carman – Lead Skills Trainer◦ [email protected]◦ 302-300-6989
Jaizel Cespedes – Intern◦ [email protected]
Staff
What is SmartDrive?A foundation which offers programs focusing on decisions and their consequences designed to raise awareness and educate young drivers to help reduce injury, death and property damage caused by auto vehicle crashes.
• SmartDrive Defensive Driving Online Course
• SmartSkills Hands On Course• SmartDrive PROMise• Distraction and Reaction • Call 4 Back Up• DWI – Driving With Intelligence
Assembly Program• SmartDrive U• Girl Scout Car Care Badge• SmartDrive Seatbelt Challenge
Seatbelt Checks• Pre-Prom Awareness Raising Events
128 High Schools◦ Nearly all of Delaware’s schools◦ 30% of Maryland’s high schools◦ Emergent program serving 14 high schools in Delaware,
Chester, and Lancaster Counties in Pennsylvania Wilmington University (SmartDriveU.org) 9,401 students in the classic program in 2013-2014 14,351 students in the Distraction program 2012-
2014 474 students in Skills program in 2012-2014 12,000 reached by assemblies 30,000 parents reached annually 181 events in 2013-2014
Statistics
SmartDrive is EVERYWHERE!
A. I. DuPont High School Appoquinimink Archmere Academy Brandywine High School Cab Calloway School of the
Arts Caesar Rodney High School Cape Henlopen High School Caravel Academy Charter School of Wilmington Christiana High School Concord High School Conrad Schools of Science Delaware Military Academy Delaware School for the Deaf Delcastle Technical High School Delmar High School Delmarva Christian High School Dickinson High School Dover High School Glasgow High School Hodgson Technical High School Howard Vocational Technical
High School Indian River High School Laurel High School Bel Air High School Cambridge South Dorchester
High School Chestertown Christian
Academy Easton High School Kent County High School Kent Island High School North Dorchester High School Queen Anne's High School St. Michaels High School Wicomico High School Wye River Upper School
McKean High School
Middletown High School
Milford Senior High School
Mount Pleasant High School
Newark High School
Padua Academy
Pencader Charter High School
Polytech Vocational High School
Salesianum School
Sanford School
Seaford Senior High School
Smyrna High School
St. Elizabeth's High School
St. Mark's High School
Sussex Central High School
Sussex Vocational Technical High School
Tatnall School
The Community and Central School
Ursuline Academy
William Penn High School
Wilmington Christian
Woodbridge High School
Bishop Shanahan High School
Delaware County Technical College High School
Garnet Valley High School
Kennett High School
Octorara High School
Oxford Area High School
Unionville High School
Villa Maria Academy High School
List Incomplete
SmartDrive is EVERYWHERE!
SmartDrive Classic Growth
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
2013-2014
4171600
2500 32004200
5267 58957337
9401
Active SmartDrive Participants
A free, online certified defensive driving course offered in Delaware, Maryland and Pennsylvania through schools and community partners features videos, games, and Q & A. Designed to complement -- not replace --driver education and parent training.
Three mandatory main modules ◦ The Perfect 10 to a Perfect Ride◦ The 4 A’s: Alcohol, Awareness, Aggression and Accidents ◦ Mastering the Driving Challenge
Bonus modules addressing DUI, speeding, seatbelts, distracted driving, drowsy driving, aggression, pedestrian, and motorcycle safety
Incentivized ◦ Insurance discount (Delaware drivers, Pa and Md at carrier
discretion)◦ SmartDrive College scholarship $4,000 (one per region)◦ One winner per school
SmartDrive Classic Program
A natural progression of SmartDrive is SmartSkills added 2011-2012.
The “hands on” component taught by driving professionals such as police officers, SmartSkills teaches young drivers collision avoidance, parallel parking, and skid control.
SmartSkills “completes us”.
• PROMise video• Peer to peer PSAs• Bi-lingual!!• Location partners
• Dover Speedway• Indian River HS• Red Clay Schools
• Sponsors• Delmarva
Broadcasting• DOI• OHS• State Farm• Wilmington Flower
Market• Sky Zone• DuPont
Accomplishments
Collaborative Partners Using SmartDrive Year Round
◦ Boys & Girls Clubs ◦ Civil Air Patrol
◦ Delaware State Police◦ The Garage Youth Center
◦ Girl Scouts of Chesapeake Bay Car Care Badge
◦ National Guard Young Volunteers◦ Upward Bound
Summer Program
Programming expansion Girl Scouts Car Care Badge
◦ 9-12 grade Scouts
Call 4 Back Up ◦ Skills clinic focusing on backing
up techniques and safety
4 Girls Only ◦ SmartSkills for girls taught by women instructors
Skills After School Clinix Parallel Parking Backing Up Collision Avoidance Vehicle Awareness
SmartDrive B 4 I Drive Middle school pre-driving awareness
program addressing topics such as bike safety, passenger safety, pedestrian
safety, ATVs, and stranger danger.
Originally funded through a grant from the Delaware Office of Highway Safety, now also a SKILLS program
Featuring a video “Driven to Distraction II” courtesy of the DuPont Company
Hands on program highlighting the dangers of impaired driving
Watch our PSAhttp://www.smartdriveusa.org/distraction.php
Distraction and Reaction Program
Prom and Graduation programs• Drive Smart Don’t Break Your Mama’s Heart
• A Valentine’s event in which students sign and wear red hearts pledging to “Drive Smart”
• DWI – Driving with Intelligence• Forty minute assembly/workshop including law
enforcement presentation and hands on activity. DWI addresses timely issues such as DUI, speeding, distracted driving, and drowsy driving.
• Pre-prom Assemblies • Customized for each school’s unique needs
• SmartDrive PROMise• Students sign the PROMise to drive safely, wear
seatbelts, never drive impaired or distracted during Prom and Graduation.
• Schools with the highest percentage of responses win Prom or After Prom money
Measures of Effectiveness• Quantitative
• Numbers - Steady increases in schools, students, parents
• Driver’s License Tracking• Pre- and Post-Testing• Surveys
• Qualitative• Demand for service and new programming
• mentoring, partnering, student involvement• Anecdotal evidence
SmartDrive’s programs are provided to our schools and community organizations AT NO COST.
We ask for two things: ◦ An in-school or organizational contact◦ Access to your students and parents
We use Open Houses, sporting events, assemblies, classes, events and even lunchtime or club meetings to get the word out on our programs. Our goal is to fit in to your day seamlessly.
Call 888-553-6543 toll-free or email [email protected] or [email protected]
How can you get involved?
Title Sponsors:◦ Delmarva
Broadcasting Company
◦ State Farm Insurance Sponsors:
◦ Wilmington University◦ Delmarva Power◦ The DuPont Company◦ The Longwood Foundation◦ Delaware Department of
Insurance◦ Wilmington Flower Market
◦ The Welfare Foundation◦ Delaware Office of
Highway Safety◦ Delaware Today◦ Accurate Optical ◦ Four Acres Trailers◦ Delaware Community
Foundation◦ Sky Zone
Become a sponsor….
Combined with other safety programs and the effective implementation of Delaware’s Graduated Driver’s License program, SmartDrive has been a proud contributor to the 70% reduction in teen driving fatalities in the state of Delaware. *
*Delaware State Police Statistics, 2011.
Thank you for your support!