20130904 splash maps
DESCRIPTION
TRANSCRIPT
Navigation designed for the REAL outdoors
Cartographic Society4th September 2013
[email protected]#REALoutdoors
#Soc2013
Content
• Who is SplashMaps• Who do we design for• What do we design• Our community• Advancing – With you?
WHO IS SPLASHMAPS?
Our Brand
• About simple, practical navigation• About the REAL outdoors• About exploiting trends in Data• About Innovation in product & service design
Who’s in SplashMaps?
• An Engineer who likes a challenge• A Marketer who follows trends• A Collaborative Project Manager • An Open Sourcerer • A gifted Service Implementer• A growing community
WHO DO WE DESIGN FOR?
Sources: Mintel, Sky, BikeRadar
Biased toward bikes? – Do you blame us?
•23% growth in cycle sales to 2016•Avg bike price increased by 40% in 5yrs. •6% of the 3.7M bikes sold >£1000!•Overall cycling market (UK) is £2.5bn. •A 1.3M increase in cyclists in 2010. •£667m non-service accessory mkt.
www.splashmaps.net
User Centred Design
• Designed with users- extreme & casual
• Something Tailored to them.
• Consumer as contributor
WHAT DO WE DESIGN?
A design challenge…
Thanks Garmin!
Challenges of a REALoutdoor spec.
• Materials (Faux Silk, Satin, Polyester etc.)• Bleed• License for 1:25k Raster• Data Integration• Styling for Open Data (OS, OSM, LA)• Colours (CYMK, RGB)• Map and Key physical design• Feedback on content
Carto Choices
Carto Choices
Sporting events & destinations
Events and Experiences
OUR COMMUNITY
Staying ahead and being seenBuilding a community around the brand Retaining Thought leadership
www.splashmaps.co.uk
Our Backers“…a real example of
Open Government Data supporting small business
innovation!!”
•Ed Parsons, the Geospatial Technologist of Google
Gary Gale; Director of Places for Nokia, co-founder of WhereCamp EU:
“It’s maptastic! ”
www.splashmaps.net/blog/ to read all case studies
And from users/ reviewers?
• “…confidence to go further afield.”
• “Silent”• “…I love the maps, a great idea,
easy to stuff in a bag or pocket, light and indestructible.”
• “…it has so many uses I’d take one with me as well as a GPS”
Making a Splash
ADVANCING - WITH YOU?
Growing geographical spread
Many thanks to www.rowmaps.com – Barry Cornelius
Australia - GeonextUSA - YosemiteAfrica – World BankGermanyItaly
SplashMaps goes international
Increasing personalisation & convergence
Maps for the #REALoutdoors
www.splashmaps.co.uk
Our workflow
Recognising the huge value of Cartography
• Guest Cartographer:– Opportunity to design commercial maps– Get your map free– Market Feedback on your design– SplashMaps gain insights as they retail– Cartographers get Kudos
• Announced today, and for you.– Early 2014– SLD’s to apply to SplashMaps integrated data
Conclusions
• SplashMaps is Navigation for the REAL outdoors
• Designed from strong insights• Tested and retailing as a whole new
concept• Community growing –contributors of data,
skills, support, spec. and funds• Advancing – With you?
Contacts
[email protected]@dbyhundred.co.uk
@splashmaps@dbyhundred
Facebook: /SplashMapswww.splashmaps.net
www.dbyhundred.co.uk