REDS NewsRedwood Empire Dental Society

1400 N. Dutton Ave, Suite 10Santa Rosa, CA 95401

Vol 45, Issue 2, 2013

In this issue...1 Give Kids A Smile 2013

2 President’s Message

3 What Was The Worse Advice You Ever Got?

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5 A Few Words

6 2013 Kindle Winner

8 Fluoridation Feasibility Cone Beam Classifieds

9 CDA Leadership

Conference1 New Members

Upcoming Events

Over 500 needy children were seen at this year’s Give Kids A Smile Day program. Ten locations throughout Sonoma and Mendocino counties held the event on February 1 and 2. It was sponsored by the ADA and across the nation. Treatments ranged from gen-eral check-ups and cleanings to more extensive work like extractions and fillings. Several private practices participated this year, including Dr. Jamie Sahou-ria’s office in Rohnert Park and other offices in Sonoma and Healdsburg.

Give Kids A Smile 2013Local clinics opened their doors to patients as well. These included Sonoma County Indian Health Dental Clinic in Santa Rosa, the Peta-luma Health Center Dental Clinic, the Russian River Health Center Dental Clinic, St. Joseph’s Dental, and the Santa Rosa Jr. College Community Dental Hygiene Clinic. Many gen-erous volunteers donated time and skill to helping children in need by volunteering at one of these clin-ics and seeing children in-office for follow-up treatment. A big thank you

to all who came out and supported this wonderful event. These are the ways we show how much we do care of the oral health of our community.

Identity Theft & Online Reputation ManagementLadies Spa Day

Dental Law & Infection Control

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Conference

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Anthony Lieu, DMDPresident’s Message: Doing All We Can?

Recently I have been reaching out to our REDS dental community ask-ing for each of our members to consider doing more for the less fortunate among us. The joint effort by the SRJC and Sunrise Rotary club

is one such example of the opportunity we have to come together to be part of the solution. I urge you to consider donating your time and talent to this worthy cause. Their next event is Sunday June 30th at the SRJC Dental Clinic. I know, as a general dentist myself, the challenges that face any dental prac-tice. Expenses and regulations are ever increasing while insurance, and dental programs remain static or are being slashed and eliminated. The loss of the successful Healthy Families program is just one example of how we are being squeezed. Even worse, is the ef-fect of this decline upon those who are part of our working underclass who once could afford to get quality care at a private practice. They will now be added to the already overcrowded roles of the

undeserved seeking low cost care; mostly clinics, which are still tak-ing the DentiCal program. However, there are some bright spots. Programs such as Give Kids A Smile and Give Kids a Sealant days are continuing. A few individual offices are taking the challenge head-on with “open door days” that give a window of opportunity to have those in need get the restorative care that they require. I want to thank Dr. Mc-Cormick and others who helped him like Dr. Kurt Mitchler and Dr. Annaliese Carlsmith. Dr. Sahou-ria has done a similar program for children recently and should also be recognized. Other larger scale programs continue such as the RAM (Remote Access Medical) in Southern California and the CDA Cares event coming up in Vallejo soon. I thank everyone who volunteer or financially supported those events. We look forward to the developments of the Sonoma County Task Force Study on Fluoridation. That study is just get-ting underway to examine and recom-mend a course of action for the Sonoma County Board of Supervisors. Our long term hope is that fluoride becomes a part of our water systems to combat the tremendous rate of dental decay in our

county particularly among our youth.I want to encourage everyone to take an active role in our dental society. Be part of a committee, join the board of directors or volunteer on a project. We are always open to your ideas and suggestions. Our editor, Dr. Simonds is always interested in seeing articles written by our own members for our newsletter. The Redwood Empire Den-tal Society is geographically large, but small enough to be welcoming to all who are part of the dental communi-ty. You may remember the old Trident chewing gum ads that claimed “4 out of 5 dentists recommend sugarless gum”; well we can claim 4 out of 5 dentists in Sonoma, Lake and Mendocino counties are in fact members of REDS. This is a source of pride for us and I hope to you. If you find a dentist in your area that is not a member, please encourage them to join. REDS has a raft of materials that give the full list of benefits of member-ship, but nothing beats your personal invitation and testimony. Some may never have been asked to join, so ask! The CDA continues to offer a referral program of $100 for each dentist that in fact joins as a result of your efforts. Let’s continue to do all we can.

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What Was the Worse Advise You Ever Got?Jim Simonds, DMDEditor

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I’ll narrow the field a bit. What’s the worst clinical advice you ever received?Have you ever used a highly touted cement only to find out it failed early or had poor handling characteristics? Was there a material that set much too soon or far too late? Was there a costly piece of equip-ment that wound up in the closet, or a highly recom-mended lab that shockingly underperformed?For me, the worst piece of advice was gleaned from Dr. Jack Caton, an icon from Eastman Dental Center in Rochester, New York. Dr. Caton has performed landmark research in periodontics and in the area of occlusal trauma. Many years ago, I attended a meeting at Silverado where he presented. His physical presence matched the aura of his reputation. Tall, confident, experienced, well-traveled, heavily published, and highly profes-sional. I was eager to accept whatever he would suggest. I breathed quietly during his talk as to not miss a morsel of wisdom. He then dropped the bomb.“Never experiment on your patients”, he said.At first, this made perfect sense. Your

patients have given you their trust that you won’t take chances with their mouths. One could imagine a patient’s reaction if you thought out loud, “Hmm, I wonder if it would work if I . . . “. What patient would volunteer to be a guinea pig for some cockamamie idea you have in the middle of a root canal treatment, implant placement, or crown preparation. Besides, this was the voice of reason coming from the oracle of

Eastman.Since then, I’ve come to totally reject such a notion. It is the protean nature of the dynamic dental practice that demands experimentation. As professionals, we are expected to seek knowledge, try new things, extend the envelope. Perhaps if we’re content with mediocrity, we can permanently stay between the lines, but we’ll

never get better. And the vigor of our careers is defined by the extra energy we put in to make treatment a little better, a little more comfortable and a little more efficient.Of course, the “risks” we take is not done by casting caution to the wind. The effort to improve is based on our experience and the principles of science. Attempting a new surgi-cal technique will be based on other similar techniques and the biologic basics of anatomy and physiology of

the treated structures. The trust our patients rest in our hands is not taken for granted. It is respected and continu-ously considered. If the procedure I’m attempting might have a significant risk of failure, the patient is informed so they can comfortably decline to have that treatment. I divide the risk into two areas. The first is the risk of improve-ment. This risk category is defined by the degree of success that can be attained with failure being equivalent to no benefit realized by the treatment. The other risk category extends to risk where there can be a varying amount of success, but the risk extends to poten-tial negative effect where the condition could be worsened by the procedure. This is an area where I rarely tread. While any surgical treatment presents such risks, I won’t amplify the risk of destruction through experimentation unless this is clearly discussed with the patient and they are fully aware of such risks. I now can barely recognize the treat-ment I performed 25 years ago. I have gone through practice metamorphosis several times to take advantage of new knowledge and develop new skills for the benefit of patients and to achieve professional fulfillment. This has been a direct result of eschewing complacency and violating the recommendation of a prominent periodontal academic.

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On Tuesday February 12, REDS held a dual topic evening continuing educa-tion event. Stormy Night and Kerry Rego each presented their topics related to identity theft and online reputation management respectively. This event was one of the top attended continuing education programs so far this year with more than ninety members and their guests in attendance.

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The Sonoma Coast Villa & Spa was the new location of this year’s Ladies Spa Day. The secluded location is situated in a beautiful valley near Bodega. The ladies enjoyed full access to the grounds and facility. They were treated to a gourmet lunch and a 75 minute massage. This was one of the most relaxing social functions of the year.

Ladies Spa Day

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A Few Words...Martin Van TassellExecutive DirectorThe year is stampeding past us. Our daughter’s wedding is set for June 22. It is very much like arranging a CE function it turns out. Venues, catering menus and invitations all must go out. It gives one pause as I see someone I cherish take a big step in life. Yet she has had advantages many others have not. We should give some thought to the blessings that we enjoy. I encourage everyone to do something to help others. Volunteer, treat another patient “pro bono”, or contribute to help one of the community clinics that are in need. Look to our website if you need any further ideas on charity. Now that

REDS has the REDS Care Fund; a full charitable arm of the society, in addi-tion to legal tender, we can accept cars, boats and real estate. Consider includ-ing the REDS Care Fund in your estate plan so that it can go to the oral health needs of our community.We have more than just giving on our minds. We had a good response to the Ladies Spa Day and there are a num-ber of other events on the horizon. The CDA Foundation is bringing back “Targeting Smiles” a skeet and trap shooting event on June 22 and on September 13-15 the 5th annual CDA Motorcycle Ride will begin in Windsor.Keep an eye on these upcoming events that are sure to be fun!

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Laura Gaeta-Wilson wins Kindle! Promptly returning the annual membership survey paid off for Dr. Laura Gaeta-Wilson of Santa Rosa. Her survey was picked at random from the responses received. Dr. Gaeta-Wilson was pleased to have received the new Kindle Fire HD. “It’s been a long time since I won anything so nice” she said. She and her husband Rick Wilson were working on setting up to use wi-fi. The Kindle Fire HD that was donated with the complements of Edward Jones & Associates.

Congratulations.

2013 Kindle Winner

REDS once again welcomed Leslie Canham to speak to us on February 15th on the Dental Practice Act and Infection Control, but new to this year’s program was HIPAA training. More than seventy members and staff present, and several members watching the broadcast of this CE online in the comfort of their offices and homes. The food at the FountainGrove Inn, as always, was excellent, and was served out on the patio.

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The Sonoma County Board of Supervisors prompted by the coun-ty’s newly installed health officer, Dr. Lynn Silver Chalfin and the Sonoma County Oral Health Access Coalition, moved to approve a study for the future fluoridation of water. The first meetings on this study are to begin in May and will take some time to complete. With several water agencies and a variety of water sources, the challenges will be to develop a plan that is effective and affordable.

Sonoma County to Study Fluoridation Feasibility

The February hearings before the Board of Supervisors were met with vocal opposition by several individuals and small groups challenging the safety or need for fluoridation. REDS mem-bers Dr. Anthony Fernandez and past president Dr. James Simonds joined with UCSF Professor and recognized expert, Dr. Howard Pollick to testify to the importance of having fluoride added to the water to combat the high level of dental carries in the county.

On April 19th REDS held a Cone-Beam Computed Tomography program at the Ukiah Valley Conference Center in Ukiah. The speaker was Dr. Marcel Noujeim, DDS of the Univer-sity of Texas, San Antonio. Dr. Nou-jeim brought and international flavor to the event with stories of his early life and studies in Lebanon. Dr. Noujeim has assisted in the refinement of the cone beam technology over the past several years. Dr. Noujeim illustrated how the technology takes incoming

Cone Beam Tompgraphyradiographic data and computes it into a 3D image. These images can bring a special perspective to the dentist for diagnosis and treatment of many maladies. Even though the turnout was smaller than ex-pected, the personal atmosphere allowed for even greater interaction with Dr. Noujeim. Attendees gave this all-day education program high marks.

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Experience is preferred, and a willing-ness to work according to the level of quality dentistry that we deliver. Spanish is a plus. Competitive pay and benefits. E-mail your resume to: jobs@villaggiodental.com

2 operatories for rent in central Santa Rosa. Floor to ceiling windows, and fully equipped operato-ries. Great for beginning practitioner and established doctor. Good parking. E-mail inquiries to: skiboat9@comcast.net

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Dentist's illness forces closure of established dental practice in Ukiah. Space available includes 4 ops, patient waiting room, lab, recep-tion area, dentist's private office, etc. Recently remodeled, very clean. Dental equipment may be available for purchase. Located in county seat of Mendocino County.Please E-mail: lmyers@pacific.net

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The California Dental Association held one of its largest and best leadership conferences in Santa Clara on March 22-23. REDS was represented by Treasurer Dr. Vu Huynh and President Dr. Anthony Lieu. The event is designed to encourage and educate present and upcoming leaders at the component society level. The skills and ideas were

CDA Leadership Conference Held in Santa Clara

Recent REDS’ Success Story produced by Professional Practice Sales of The Great West

After 34-years, this Dentist decided it was time to retire. He could not risk his intentions becoming public until it was appropriate to make the announcement. This concern was greatly magnified as he is the only dentist in his community. He commissioned a highly regarded national consulting firm to assess the practice’s value with an extensive report delivered. This firm wanted to go forward with the sale. But it did not feel right. This firm was not familiar with the area, and the report was confusing and it did not clearly lay out the opportunity. What to do?

This Dentist happened to read Doctor Marc Alexander’s testimonial in the June 2012 issue of REDS regarding how PPS handled the sale of Marc's Healdsburg practice. After chatting with Doctor Alexander, the Dentist contacted PPS. After several no-cost meetings, and after a no-charge analysis and value assessment were tendered, he engaged our services. The marketing commenced with great care exercised to maintain the requisite discretions. Three Offers were realized, all at the Asking Price and within the same window of time. Our Client and his wife now had a decision to make. PPS was there every step of the way and the decision was made. Once financing was secured; and the Premise Lease (our Client and his wife own the building) and Purchase Agreement were inked (PPS was involved with each task); our Client made the announcement to his staff. They had absolutly no idea what had been going on until that morning huddle. The successor was then introduced and a successful transfer took place a couple of weeks later.

PPS congratulates Doctor Steve McNeal and his wife Heidi for a great career serving Occidental and West Sonoma County. And we welcome Doctor Andriy Shevchuk and his wife Iryna from Los Angeles to this special area which makes REDS the best place in the world to practice dentistry.

If you happen to notice two people in a Porsche Boxster with its top down, the driver wearing a Giants cap and both people incredibly happy; chances are that this is Steve and Heidi enjoying the rest of their lives!

intended to foster the ability to build and lead teams towards common goals. It is also helpful in finding those who want to go on to participate in leader-ship positions at the CDA and ADA as well. The event was highlighted by powerful motivational keynote speakers. CDA also chose this event to announce,

to a standing ovation, the candidacy of REDS past president, Dr. James Wood as he begins his campaign for Assemblyman for District 2 of the California State Assembly.

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Dr. Alamelou RadjindrinLaytonville, CA

Mahatma Gandhi Dental College General Dentistry

Dr. Yvonne ChiuPetaluma, CA

Baylor College of DentistryUCSF School of Dentistry

Endodontics

Dr. James IamsureyPetaluma, CA

Loma Linda UniversityGeneral Dentistry

Dr. Andriy ShevchukOccidental, CA

Loma Linda UniversityGeneral Dentistry

Dr. Laura RiceSanta Rosa, CA

University of the Pacific General Dentistry

Dr. Michael RiceSanta Rosa, CA

University of the PacificGeneral Dentistry

Dr. George MorarasuUkiah, CA

University of MinnesotaUniversity of Colorado

Periodontics

Dr. So Young ParkPetaluma, CA

University of the PacificGeneral Dentistry

Dr. Lynne HsiaSonoma, CA

University of the PacificSt. Barnabas Hospital NY

Pediatric Dentistry

Dr. Sandeep SharmaSanta Rosa, CA

Christian Medical CollegeGeneral Dentistry

REDS1400 N. Dutton Ave

Santa Rosa, CA 94928Phone: (707) 546-7275

FAX: (707) 546-0413redsassistant@sbcglobal.net

www.redsdentists.org

Upcoming Events

President -Anthony LieuPresident Elect - Katie Bales

Treasurer - Vu HuynhSecretary - Geronimo Romero

Imm. Past President - Peyman HedayatiPublic Info. Director - Sergio Monraz

Editor - James Simonds

Directors:Mendocino County:

Doug LewisPaul SteigerwaldLake County:

Brian GreyJames Kinsel

Sonoma County:Christopher Daniel

Robert Jarvis IILaura Van RoyChristine Ford

John Savko

Delegates:Designated Delegates

Christine BoyerMichael Perry

CDA Trustee:Elizabeth Van Tassell

Targeting Smiles is Back Saturday June 22nd, 2013 Birds Landing, CA http://tinyurl.com/targetingSmiles2013

SRJC/Sunrise Dental Outreach Clinic Sunday June 30, 2013 SRJC Dental Clinic Santa Rosa, CA

CDA Motorcycle Ride September 13-15, 2013 Santa Rosa / North Coast area http://tinyurl.com/CDARides

REDS Board Meeting Tuesday, September 17th, 7:00PM REDSOffice,SantaRosa

REDS BBQ Tuesday, Septerber 24th, 2013 John Ash at Vintners Inn Santa Rosa, CA

Redwood Empire Dental Society1400 N. Dutton Ave, Ste 10Santa Rosa, CA 95401(707) 546-7275www.REDSDentists.orgFind us on Facebook!

Register today as space is limited to 9 individuals per class. Cost is

$50 per participant. Classes are held from 1-4PM at the

REDSoffice:1400 N. Dutton Ave, Suite 10, Santa Rosa.

Class Dates:June 24, 2013

September 25, 2013

Sign up online at redsdentists.org

CPR Classes Start SoonDiscounts for REDS Members

REDS members still can take advantage of dis-counts on solar panel sys-tems offered by Solarcraft at 707 778-0568 or at www.solarcraft.com

Another key discount program offered to REDS members are for Automated External Defibrillators (AED) devices through SOS CPR. Call (707) 795-4444 or www.cprsos.com

REDS has partnered with Club One Fitness in Petaluma. REDS members and their staff can receive $10 off their monthly membership fee. Please con-tact Club One at (707) 766-8080 for complete details.