2013 social + mobile statistics
DESCRIPTION
Social and mobile are more important now than ever. This presentation explores the importance of social media and mobile statistics as they relate to your marketing and content strategy.TRANSCRIPT
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2013 SOCIAL + MOBILE
STATISTICS
@LAURENKGRAY
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@LAURENKGRAY
TWO KEY FACTORS DRIVING SOCIAL GROWTH FOR 2013:
rapid adoption of older users 45+ mobile use for Internet access
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@LAURENKGRAY
61% OF CURRENT FACEBOOK USERS HAVE TAKEN A voluntary break from it.
- PEW RESEARCH
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@LAURENKGRAY
THE FASTEST GROWING AGE BRACKET ON FACEBOOK IS
45-54 YEARS OLD.
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@LAURENKGRAY
45 million photos ARE UPLOADED TO
INSTAGRAM EVERY DAY.
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@LAURENKGRAY
THE INTERNET IS THE SECOND MOST POPULAR PLACE TO GO
FOR NEWS, beating print.
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@LAURENKGRAY
TWITTER IS the second fastest GROWING NETWORK
IN THE WORLD.
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@LAURENKGRAY
THE FASTEST GROWING AGE BRACKET ON TWITTER IS
55-64 YEARS OLD
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@LAURENKGRAY
YOUTUBE REACHES MORE
18-34 YEAR OLDS than any cable network.
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@LAURENKGRAY
100 HOURS OF VIDEO AREUPLOADED TO
YOUTUBE every minute.
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@LAURENKGRAY
LINKEDIN HAS 200M+ USERS.
2 NEW USERS JOIN every second.
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@LAURENKGRAY
PINTEREST HAS 70M + USERS. 30% PINNED, REPINNED OR LINKED IN JUNE THIS YEAR.
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@LAURENKGRAY
PINTEREST IS 80% FEMALE.
REDDIT IS 60% MALE.
- PEW RESEARCH
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@LAURENKGRAY
AMERICA:
91% OF ADULTS HAVE A cellphone 56% HAVE A smartphone
34% HAVE A tablet. - PEW RESEARCH
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@LAURENKGRAY
25% OF SMARTPHONE USERS
18-44 SAY THEY CAN’T REMEMBER THE LAST TIME THEIR SMARTPHONE WAS NOT NEXT TO THEM.
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@LAURENKGRAY
29% OF AMERICANS SAY THEIR
PHONE IS the first and last THING THEY LOOK AT EVERY DAY.
- QUALCOMM
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@LAURENKGRAY
LAUREN K. GRAY laurenkgray.com