2013 seoulbuild aug psr eng v
TRANSCRIPT
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CONTENTS. SEOULBUILD 2013
. Facts and Figures
. Advertising Campaign and Promotion
. Photo Gallery
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. SEOULBUILD 2013
Exhibition TitleSeoul International Building Material
& Decoration Fair
DateAug 29. 2013 (THU) ~ Sep 1. 2013 (SUN) < 4DAYS>
LocationSeoul A hall
ScaleApprox., 180 Exhibitors, 500 Booths
Number of AttendanceApprox., 83,009
OrganizerHOMDEX Co., Ltd
Purpose of the exhibitionAccelerates development of Green-Growth Building/Construction Industry
Expand Opportunities to export Korean BuildingMaterials
Promotes Korean Suppliers ConstructionCultureand its industry to overseas buyers
Encourages construction related small to mid sizebusiness to develop new products
Provides useful information to the public and
Industry
1. Exhibition Summary
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Housing Construction Plan
Construction Interior Exterior MaterialsAir Conditioning Heating Ventilation
Water Feeding Sanitary Installing MaterialsFinishing Painting Material
2. Exhibitors Category
. SEOULBUILD 2013
Gardening Outdoor EquipmentHome Interior LightingConstruction Equipment
Designer
Passive HouseHousing Information
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3. Conference & Seminar
. SEOULBUILD 2014
SEMINAR PICTURES
Date Location Organized by Topic
1
2013.08.29~
9.113:00 / 16:00
Seminar Room inHall
Agriculture CorporationWoori Return To Farming
Return to Rural forseniors
2
2013.08.29~ 30
10:00~18:00
Hall HOMDEX Co., Ltd Trade Meeting
3
2013.08.30~31
14:30
Seminar Room inHall
OK Sigol Small House Seminar
42013.08.3111:00~12:00
COEX ConferenceRoom 301
DreamSite KoreaGaPyeong North River
Dong Yeon JaeConsulting
5
2013.08.31
13:00~17:00
COEX Conference
Room 301
Korea Zero Energy,
HOMDEX Co.,Ltd Passive House Concert
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Exhibitor Status
1. Exhibition Status
Number of Exhibitor (By Category)Building. Construction. Plan 18 Home Interior. Lightning 26
Construction Interior. Exterior 42 Construction Equipment 10
Air Conditioning. Heating.Ventilation
17 Design 4
Sanitary 10 Passive House 12
Finishing. Painting 8 Building Information 13
Gardening. Outdoor Equipment 11 Overseas exhibitor 18
Visitor Status
. Facts and Figures
Date No. of visitorAug 29 9,871
Aug 30 10,524
Aug 31 35,104
Sep 1 27,510
Total 83,009
0
10,000
20,000
30,000
40,000
829 830 831 91
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Building & Construction Field Related
2.
Profession
Department
. Visitor Analysis
Details (%)
YES 67.2%
No 32.8%
Total 100.0%
Details (%)Building Plan 27.7%
Construction 20.1%
Interior/
Design24.5%
Manufacturer/Distributor
16.9%
Gov Employee 5.0%
Laboratory 4.4%
ETC. 1.3%
Total 100.0%
27.7%
20.1%
24.5%
16.9%
5.0%
4.4%
1.3%
/
,
Details (%)
Planning 20.0%
Purchasing 26.8%
Marketing/PR 7.3%
Sales 12.0%
Construction 33.0%
ETC. 0.8%
Total 100.0%
20.0%
26.8%
7.3%
12.0%
33.0%
0.8%
/
/
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67.2%
32.8%
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Position
None Constructive Visitor Position
Interior Planning for None Constructive Visitor
. Visitor Analysis
Details (%)
Executive 20.2%
Manager 32.0%
Assistant Manager 26.2%
Staff 20.9%
ETC. 0.7%
Total 100.0%
20.2%
32.0%
26.2%
20.9%
0.7%
/
/
/
Details (%)
CEO 27.0%
Professional 18.1%
Officer 19.9%
Gov. Employee 9.0%
House Wife 15.7%
Senior/Retired 8.6%
ETC. 1.8%
Total 100.0%
Details (%)Within a year 46.4%
In 3 Years 27.5%
In 5 Years 12.9%
After 5 years 12.2%
Not Planned 1.1%
Total 100.0%
27.0%
18.1%
19.9%
9.0%
15.7%
8.6%
1.8%
,
46.4%
27.5%
12.9%
12.2%
1.1%
1
3
5
5
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Purpose of Visit
Preferred Construction Techniques and materials
Age
9
. Visitor Analysis
Details (%)
Wood 17.1%
Steel 12.1%
Red Clay 26.3%
Brick 20.4%
Concrete 23.3%
ETC. 0.8%
Total 100.0%
17.1%
12.1%
26.3%
20.4%
23.3%
0.8%
Details (%)
Below 30s 10.8%
30s 17.9%
40s 25.0%
50s 26.8%
Over 60s 19.4%
Total 100.0%
10.8%
17.9%
25.0%
26.8%
19.4%
30
30
40
50
60
Details (%)
Construction
Consulting
24.5%
Purchasing 28.7%
Information 13.0%
Trade MeetingConsulting
18.4%
Market Research 10.0%
General 4.1%
ETC. 1.4%
Total 100.0%
24.5%
28.7%
13.0%
18.4%
10.0%
4.1%
1.4%
,
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How did you hear about us?
Interested Item
Details (%)
TV/Radio 12.7%
Newpapers 8.0%
Specialized Magazine 3.0%
Internet 23.4%
Outdoor 1.0%
FAX 0.3%
PHONE 2.0%
TEXT
12.5%
Invitation letter 17.1%
Association 1.4%
Word of Mouth 9.3%
ETC. 9.2%
Total 100.0%
Details (%)
Energy SavingTechnology &New Energy
11.9%
Eco-Friendly BuildingMaterials
11.5%
Construction 19.6%
Sanitary 1.9%
HAVC 4.5%
Lighting 4.4%
House Remodeling 14.9%
Wooden House 6.2%
Interior & Furniture 10.5%
Gardening 5.0%
Construction Tool & && DIY
4.9%
House Info 4.7%
Total 100.0%
12.7%
8.0%
3.0%
23.4%
1.0%
0.3%
2.0%
12.5%17.1%
1.4%
9.3%
9.2%
TV/Radio
/
/
/
/
11.9%
11.5%
19.6%
1.9%
4.5%
4.4%14.9%
6.2%
10.5%
5.0%
4.9%
4.7%
,
DIY
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Area of Residence
. Visitor Analysis
Types of Living
Size of House
Details (%)
ETC. 2.7%
House 43.6%
Villa 7.3%
Apartment 10.4%
Country House 36.0%
Total 100.0%
Details (Pyeong) (%)
20 5.2%
30 13.9%
40 17.7%
50 58.4%
Over 60 4.8%
Total 100.0%
Details (%)
Seoul 36.0%
Gyeonggi/Incheon 31.1%
Busan/ GyeongNam 12.1%
Daegu/GyeongBook 9.8%
Daejeon/ChoongChung 2.5%
GwangJu/JunRa 1.7%
GangOne 5.9%
Jeju 0.6%
ETC. 0.2%
Total 100.0%
2.7%
43.6%
7.3%
10.4%
36.0%
/
/
5.2%
13.9%
17.7%
58.4%
4.8%
20
30
40
50
60
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Area of Foreign visitors
Details (%)
ARGENTINA 0.8%
ARMENIA 0.8%
CANADA 3.3%
CHINA 16.4%
FRANCE 0.8%
GHANA 0.8%HONGKONG 0.8%
INDIA 0.8%
INDONESIA 8.2%
JAPAN 22.1%
MONGOLIA 7.4%
MYANMAR 0.8%
PHILIPPINES 3.3%
RUSSIA 8.2%
SAUDI ARABIA 0.8%
SINGAPORE 2.5%
THAILAND 0.8%
TURKEY 0.8%
U.A.E. 1.6%U.K. 4.9%
U.S.A. 5.7%
UZBEKISTAN 0.8%
VIETNAM 3.3%
OTHERS 4.1%
Total 100.0%
0.8%
0.8%
3.3%
16.4%
0.8%
0.8%
0.8%
0.8%
8.2%
22.1%
7.4%
0.8%
3.3%
8.2%
0.8%
2.5%
0.8%
0.8%
1.6%
4.9%
5.7%
0.8%
3.3%
4.1%
ARGENTINA
ARMENIA
CANADA
CHINA
FRANCE
GHANA
HONGKONG
INDIA
INDONESIA
JAPAN
MONGOLIA
MYANMAR
PHILIPPINES
RUSSIA
SAUDI ARABIA
SINGAPORE
THAILAND
TURKEY
U.A.E.
U.K.
U.S.A.
UZBEKISTAN
VIETNAM
OTHERS
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1. Promotion
Category Media FormPublic TV SBS, MBC TV Campaign
Radio MBC AM , MBC FM CM Campaign
NewspaperChosun, Joongang, Gukminilbo, Yonhap, Financial,Asia Economic Daily, Korea Economic Daily, etc
Article
MagazineHousing Culture, Country Home, Wood Planet,Archiworld, etc
Paper Advertising, FeatureArticle
OnlineOfficial Website & Blog
WWW.HOMDEX.COMblog.naver.com/homdex.do
Searching Engine: NAVER Key-word Searching
MobileIndustry People, Visitors for previous show, onlinemembers, pre-registered visitors, free SMS invitation
Text
DIRECT MAIL,E- MAIL
Newsletter & Online Invitation sent out to fieldrelated people/ Visitors on the DB
Invitation Letter
Outdoor Banner, Posters, Billboard Set up in Seoul & Gyeonggi
TV Advertising (Aug 26~Sep 1, 2013)
Media Program Time Media Program Time
SBS-TV
~SBS 10:29
MBC-TV
MBC~MBC() 12:19
SBS~ 13:29 MBC()~MBC 13:09
()~() 15:09 MBC~MBC 13:59
()~ 15:59 MBC~MBC 14:59
~ 16:29 MBC~ 15:09
~SBS 16:59 ~MBC 16:59
~ 18:04 ~ 24:49
TV~ 13:29 ~MBC 25:04
SBS~TV() 14:09 MBC~ 12:19
TV()~SBS() 15:09 ~MBC 13:09
SBS()~SBS 15:59 MBC~MBC 13:59
SBS~ 16:29 MBC~MBC 14:59
SBS~ 17:29 MBC~ 15:09
~ 17:34 TV~MBC 16:59
~ 18:24 MBC~ 17:59
1~2 06:29 ~ 24:59
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Newspaper Advertising & Article
Media Form Duration
Joongang
Advertising & Article2013. 7. 9
~
2013. 9. 6
Yunhap
Mail Economy
News1
Aving NewsNewsis
Money Today
EBN
. Advertising & PR
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Radio Campaign
[ 2014 SEOULBUILD RADIO CAMPAIGN COPY ]
2014 SEOULBUILD!
SEOULBUILD will be held at COEX from Aug 29~Sep 1. 2013.
Dream of Korean Building & Construction towards the World.
Experience the global trend of housing, Interior, construction at SEOULBUILD!
SEOUL 82) 2-6309-1001
Media Program Time Duration
MBC-AM
1~2
: ~PD
06:29(06:34)
8.1~8.31
1~2) 22:29 8.12~8.31
MBC-FM 3~4 17:29 8.12~8.31
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Magazine Advertising & Promotion
Invitation
Form Target QTYPrinted
Invitation
Construction, Architect,Distributor, Interior, Building
Owners180,000
OnlineInvitation
Building & Interior Industry,Visitors for Previous show, Onlinemembers
250,000
SMSInvitation
Building & Interior Industry,Visitors for Previous show, Online
members300,000
Media Form DurationHousing Culture
Colored 1P Advertising &Article
2013.04.12~
2013.09.01
Jeon Woo Culture
Wood Planet
Archiworld
Monthly Floor
Korea Fixed cost Info
Monthly Interior
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Highway Main Street of Seoul-Approx., 20eaPedestrian-Overpass Signboard
. Advertising & PR
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. Exhibition Hall Photo
Exhibition hall photo
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Exhibition hall photo. Exhibition Hall Photo
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Exhibition hall photo. Exhibition Hall Photo
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Exhibition hall photo.Exhibition Hall Photo
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