PLAYLIST LIVE! 2013�

RED BULL 2013 RECAP �

Infrastructure:

§  DJ Desk: Valued at $850

§  X-Couch: Valued at $16,000

§  4-6 High top tables: Valued at $2,000

§  5 Red Bull Barrel Coolers: Valued at $500

§  120 Cases (24 cans/case): Valued at $3/Can = $8,640

§  Transport, delivery, set up and break down to event property: Valued at $800

ADDED VALUE RESOURCES�

Night Train Party Bus: Valued at $1,000

�  World of Red Bull on TV

�  Red Bulletins and Red Bull Editions

ADDED VALUE RESOURCES�

§  DJ Desk: On Stage Only

§  Metal Tables: VIP Party Only

§  Barrel Coolers: VIP Room, Backstage

§  X Couch: Ballroom Only

INFRASTRUCTURE PLACEMENTS �

§  Four Wings Team Missions

§  Total cans sampled: 1,200

§  1K Impressions on Social Media

WINGS TEAM �

PlayListLive Twitter: 22K+ Followers

PlayListLive Instagram: 9,000+ Followers

§  All Editions: 432 Likes, #ilikeRED: 413 Likes,

#ilikeSILVER: 394

SOCIAL MEDIA �

RED BULL MEDIA HOUSE: Exit Vine �

Red Bull YouTube Series: Exit Vine

§  Performance on Stage at PlayList Live

§  Guest Appearances in webisode by famous YouTubers