Title slide option 2SubtitlePresenter, etc

Let’s talk P2P!

Amy BraitermanBlackbaud@abraiterman

Great Info #P2PStudy

Nancy PaloBlackbaud@fundraising101

What’s in the Study

Three Year Trends

Population & Revenue

Participant Categories

• Self Donations• Participating Donor• Fundraising Self Donor• Non-Self Donors

• Email Senders• Average Email Sender• Super Email Sender • Non-email senders

• Team Performance• Team Captain• Team Member• Individual

• Fundraisers & All Participants• Fundraisers

• Good Fundraiser• Great Fundraiser

Good & Great Fundraisers

Data, Insights and Trends to Finish First With Your Next Event

FINISH

Key Fundraising Behaviors

Self Donors

Email Senders

Fundraisers

Self-Donations

Participating Non Fundraising Donor Self-Donor Donor

Data

Non-Self-

Donors

FundraisingSelf-Donors

Participating Donor

PERCENT OF POPULATION

Insights

Self-Donors Raise 2X More

Mostparticipants don’t

self-donate

Participating Donors Make Little Impact

Trends

Conditionalize Ask

Recognize with Badges

Ask During Registration

Email Senders

Zero 1-15 15+

Data

Insights

Participants areRaising Money Without Email

Most ParticipantsAren’t Using Email

15 Emailsis a

Tipping Point

Trends

Drive Participants to Use Email

Segment by # of Emails

Provide Multi-Channel Tools

Good vs Great Fundraisers

2-4 Donations 5+ Donations

Data

Great Fundraisers Raise More Than Any Other Type of Fundraiser

ReturningParticipants

Great FundraisersTeam

Captains

EmailSenders

Insights

Focusing on Number of Donors is a Strategy Within Itself

Five Donors is theTipping Point

2-4 Donorsis a Great Start

Trends

Share Data with Fundraisers

Segment by # of Donors

Reward by # of Donors

Today Was Just the Beginning

Download the #P2PStudy to learn even more…

P2P Superstars Continue to Rock!

Team

Cap

tain

s

Ret

urni

ng

Par

ticip

ants

Overall P2P Fundraising Trends

Average Online

Donation Amounts are UP!

Email usage is down

www.blackbaud.com/fundraising-study