2013 nwfa wood flooring expo guide

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SIZE: 5.25" X 8.25"NWFA Expo GuideABR131078_NWFAExpoGuideHardwoodFloorAd_4-4_HR.pdf 1 2/22/13 2:55 PM

Pioneers in the field then...

-for over 100 years and countingLeaders in it today.

hed (continued)

4 NWFA Expo Guide 2013

What’s insideChairman’s Welcome .......................................6

Sponsorship Partners .......................................8

NWFA Officers ...............................................10

NWFA Board of Directors ..............................10

EXPO Committee ............................................12

NWFA Committee/Task Force Chairs ............12

NWFA Staff ....................................................14

Hardwood Floors Magazine Staff ..................14

Countries of the NWFA ..................................16

Raffle Donors..................................................16

Partners in Education .....................................18

Gaylord Texan Convention Center Map .........20

Gaylord Texan Resort Map .............................22

Demo Theater Schedule ................................24

Schedule at a Glance .....................................26

Seminar Speakers ..........................................32

Expo Floor Plan ...............................................36

Exhibitor List ..................................................38

Exhibitor Showcase........................................46

Exhibitors By Product Category ......................58

Special Events ................................................68

Future Expo Dates ..........................................70

Ad Index .........................................................70

an app for thatWant everything there is to know about the NWFA 2013 Wood Flooring Expo right at your fingertips? We have an app for that—and it’s free!

The NWFA has created a free mobile application for all Expo attend-ees. Design your schedule, connect with exhibitors, sponsors, and other attendees, check out NWFA’s social networking sites and hotel amenities, receive frequent alerts, and so much more. The app provides you with everything you need to get the most from your Expo experience.

The NWFA app is available through the Apple iPhone App Store, the Google Android Market, the RIM Blackberry AppWorld, and Windows Mobile AppStars. Simply visit the app tool on your smartphone and download the “NWFA 2013” app for free.

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Chairman’s WelCome

The theme for this year’s Wood Flooring Expo in Dallas is “Think Big,” and that’s just what our Expo Committee has done at every stage of planning this year’s event.

You told us you wanted big education, so we’re bringing it to you, with four tracks of industry-specific learning including manage-ment, marketing, technical and CEUs for architects and design-ers. You told us you wanted big speakers, so we’re bringing you Southwest Airline’s Howard Putnam and HGTV’s Cousins on Call, Anthony Carrino and John Colaneri, along with a wide array of industry experts. You said you wanted a big trade show, so we added nearly 80 booths to the floor to bring you more products and services that will help your business compete. You said you wanted big events, so we’re bringing you three networking op-portunities where you can make new contacts to share big ideas. You said you wanted a big return on your investment, so we cre-ated opportunities for you to recoup the cost of your registration, including early bird incentives, product discounts, and the Closing Party on the show floor, where we’ll present tens of thousands of dollars in prizes to Expo attendees like you, including our grand prize kitchen or man cave makeover. During the entire Expo, we invite you to Think Big and share your ideas with your peers. Visit the NWFA booth in the Longhorn Exhibit Hall C Lobby and post your BIG IDEA on the “What’s the Big Idea” message board. We’ll share some of them throughout the show as we combine our efforts to Think Big as an industry.

Rick HoldenChairman, NWFA

Platinum SPonSorS


sponsorship partnersThe NWFA would like to recognize and thank the following Sponsorship Partners for supporting this year’s Expo.

exPo SPonSorS

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STOP BY

BOOTH#1211


nWfa offiCersChairmanRick HoldenDerr Flooring Co. Willow Grove, PA

Vice ChairmanJohn Lessick Apex Wood Floors Downers Grove, IL

TreasurerJeff FairbanksPalo Duro HardwoodsDenver, CO

SecretaryKim HolmMannington Wood FloorsSalem, NJ

Past ChairmanNeil PolandMullican FlooringJohnson City, TN

CEO (non-voting)Michael MartinNWFA Chesterfield, MO

Wayne CottonAnderson Hardwood FloorsPompano Beach, FL

Mark ElwellBamboo Flooring HawaiiHonolulu, HI

Enos FarnsworthHigh Performance SubfloorsFlorence, AL

Barry GorkATOM Ventures Chicago, IL

Jamie LuprestoDiamond Flooring Elizabethtown, KY

Sprigg LynnUniversal Floors Washington, DC

Tommy MaxwellMaxwell Hardwood Flooring Monticello, AR

Kevin MullanyBenchmark Wood Floors Albuquerque, NM

Joe RoccoArtistic Floors by Design Parker, CO

Jim Schumacher3M Annandale, NJ

John WootenCMH Space Flooring Products Wadesboro, NC

Ex-Officio Directors: Craig DupraInstallers Warehouse Rochester, NY

Kevin MurphyTrinity Hardwood Dist Houston, TX

Julie RussellGlitsa, a division of Rudd

Company Seattle, WA

Jon SmithSmith Flooring Mountain View, MO

nWfa Board of direCtorsThe NWFA’s board of directors is the governing body of the NWFA and is responsible for its management and operations. The board consists of four officers and 11 directors. Directors are voted into office by the NWFA membership to serve a three-year term. Ex-officios are appointed for one-year terms.

See us at NWFA booth 1525


eXpo CommitteeEnos Farnsworth, Chair High Performance Subfloors Inc., Florence, AL Jeff Fairbanks, Board LiaisonPalo Duro Hardwoods, Denver, CO Education Sub-Committee Barry Gork, Chair - ATOM Ventures, Chicago, ILWayne Lee - Revolution Manufacturing,

Eau Claire, WIJim Powers - Saroyan Wood Floors,

Huntington Park, CABill Price Sr. - Floormasters.com, The Villages, FL

Marketing Sub-Committee Kevin Murphy, Chair - Trinity Hardwood

Distributors, Houston, TXJosh Neuberger - UFloor Systems, Aurora, COErika Wexler - Advanced Wood Floors,

San Antonio, TX Trade Show Sub-Committee Jim Schumacher, Chair - 3M, Annandale, NJSam Biondo - MAPEI Corporation,

Deerfield Beach, FLBrenda Kubasta - Oshkosh Designs,

Winneconne, WI

Dealer/Contractor SteeringSprigg LynnUniversal Floors, Washington, DC

Distributor SteeringJohn WootenCMH Flooring Products, Wadesboro, NC

Expo Enos FarnsworthHigh Performance Subfloors, Florence, AL

FinanceRick HoldenDerr Flooring, Willow Grove, PA

Government RelationsDon FinkellAppalachian Standard Floors Inc., Clinton, SC

Hardwood Floors MagazineAvi HadadAvi’s Hardwood Floors, El Sobrante, CA

Installation School Protocols Task Force Jim Schumacher3M, Annandale, NJ

InternationalKim HolmMannington Wood Floors, Salem, NJ

International Guidelines Sub-CommitteeMark Elwell - Co-ChairBamboo Flooring Hawaii, Honolulu, HI Milton Goodwin - Co-ChairArmstrong Floor Products, Lancaster, PA

nWfa Committee/task forCe Chairs

USA

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Manufacturer SteeringNeil PolandMullican Flooring, Johnson City, TN

Membership ServicesCraig DupraInstallers Warehouse, Rochester, NY

NOFMA Grading / Manufacturer Standards - Sub-Committee

Bob HaggardHassell & Hughes Lumber Company,

Collinwood, TN

NominatingNeil PolandMullican Flooring, Johnson City, TN

Promotions & Public RelationsBrenda KubastaOshkosh Designs, Winneconne, WI

Technical Education Todd McDonaldInfinity Wood Floors, Crandon, WI

Technical PublicationsKevin MullanyBenchmark Wood Floors, Albuquerque, NM

U.S. Solid Wood Flooring Manufacturer Section Steering

Neil PolandMullican Flooring, Johnson City, TN

Michael Martin, CEO

Debbie Edgar, Human Resources & Events Manager

Anita Howard, COO

Frank Kroupa, Senior Director, Technical Training

Brett Miller, Director of Certification & Training

Ann Palmer, Administrative Coordinator

Liz Peuster, Director of Marketing & Membership

Sharon Schaller, Certification Administrator

Rusty Swindoll, Technical Services Manager

Tricia Swindoll, Technical Education Administrator

Bree Urech-Boyle, CFO

Linda Walter, Director of Expositions and Business Development

Janet Wilkins, Membership Representative

NWFA StAFF

HArdWood FloorS MAgAziNe StAFF At tHe SHoW

Shawn Gahagan, Group Publisher

Kendra Griffin, Account Executive

Karly McMillan, Assistant Editor

Gloria Hawkinson, Trade Show Floor Coordinator

NWFA CoMMittee/tASk ForCe CHAirS (CoNt.)


Countries of the nWfa (as of feBruarY 28 , 2013)

Argentina AustraliaBelgiumBermudaBrazilCameroonCanadaChinaColombiaDenmarkFinlandFranceGermanyHong KongIndia

IndonesiaIrelandItalyJapanLatviaLebanonMalaysiaMexicoNetherlandsNew ZealandNigeriaNorwayPanamaPeruPhilippines

PolandQatarRussiaSaudi ArabiaSingaporeSouth AfricaSpainSwedenSwitzerlandTaiwanThailandTrinidad and TobagoUnited Arab EmiratesUnited KingdomUnited States

Aacer FlooringAce Hardwood FlooringAllegheny Mountain

Hardwood FlooringArboritec USA Inc.Basic CoatingsBeno J Gundlach CompanyBona USBPICarver s.r.l./HID UltravioletChickasaw Brand Hardwood

FlooringClarke American SandersDelmhorst Instrument CompanyDri Tac Flooring Products LLCDuraSealEasy Groove Tooling LLCFestoolFortifiberGalaxy Floor Sanding MachinesGlitsa

Goodwin Heart Pine CompanyGreat Lakes Custom Tool

Mfg. Inc.Hardwood Industry ProductsHasko/MekanikaHassell & Hughes Lumber

Co. Inc.High Pro ToolsInfinity Wood FloorsLaglerLenmar CoatingsMannington MillsMAPEI CorporationMaxwell Hardwood Flooring Inc.Middle Tennessee LumberMohawk Finish ProductsNano ShieldNorton AbrasivesOwens Flooring by QuanexPoloPlazPowernail Company

Primatech Inc. Real Wood Floors SchönoxSheoga Hardwood Flooring &

PanelingSmith Flooring Inc.Somerset Wood Products Inc.Spectro Group LimitedStanley-BostitchStauf USA LLCSynteko Floor FinishesTramex Ltd.UFLOOR Systems Inc.WD Flooring LLCWagner MetersWaterlox Coatings CorporationWeyerhauserWoodcare USA LLCWoodwise/Design Hardwood

Products

raffle donors (as of marCh 11, 2013)

The NWFA would like to thank the following companies for donating prizes for the Demonstration Theater and Closing Party raffles:

Install with one wood adhesive, meet three needsMoisture barrier, sound reduction and superior bonding through a single product

When wood was selected as the floor covering for both levels of the Lüke Restaurant at the Embassy Suites Riverwalk Hotel

in San Antonio, Texas, Shelly Flooring took advantage of MAPEI’s complete line of products and used Ultrabond ECO ® 995 premium wood-flooring adhesive. “This adhesive worked very well with the wood,” said Project Manager Robert Cadenas. “It bonded well, and there were no hollow spots when we tested it after drying. The moisture-reduction barrier provided by the Ultrabond ECO 995 was an added benefit in terms of protection for this building located on the banks of the river.” The sound-reduction qualities of Ultrabond ECO 995 were also a positive for a wood-flooring installation in a busy restaurant.

Ask your local wood-flooring distributor for the complete installationsolution – Ultrabond ECO 995.

NWFA CONVENTIONAPRIL 2 – 5, 2013

Visit our MAPEIBOOTH#716

NWFA Pocket Guide.indd 1 2/20/13 4:42 PM


partners in eduCation

3MAacer Flooring LLCAbsolute Coatings Inc.Akzo Nobel/SyntekoAllegheny Mountain Hardwood FlooringAmbassador Floor Co.Amorim Cork CompositesAntique Floors LLCArboritec USA Inc.ATC Hardwood Flooring Inc.Avi’s Hardwood Floors Inc.Basic Coatings Benchmark Wood Floors Inc.Berger-Seidle AmericaBKB Flooring USABlackhawk Floors Inc.Bona USBoone The Wood Flooring People Inc.Bostik Inc.Brickman ConsultingC & R Flooring Inc.Cardinal Hardwood & TileCarver s. r. l.CBA Sports FloorsCENO GroupChemque Inc.Cherryhill Mfg. Corp.Clarke American SandersConsult Inspect Design Inc.CP Wood FloorsCreekmore Industries LLCDaniel Boone WFT Inc.Dan’s Custom Hardwood Floor Inc.Delmhorst Instrument Co.Derr Flooring CompanyDiamond FlooringDRIcoreDuraSealEasy Groove Tooling LLC

Epic Flooring Corp.Flash UV LLCFortifiber Building Systems GroupFranklin InternationalGalleher Hardwood Co.Gaylord Forest Products Ltd.General FinishesGlitsa, a division of Rudd CompanyGoodwin Heart Pine CompanyHerwynen Saw Mill Ltd. (Superior

Flooring)HomerWood Hardwood Flooring

CompanyHorizon Forest ProductsInfinity Wood FloorsISC SurfacesJ & D Smithson RepairsJohnson Premium Hardwood FlooringLagler USALebanon Oak Flooring CompanyLenmar CoatingsLignomat USA Ltd.Loba-Wakol LLCLockwood FlooringMagna Hardwood Floors International Inc.Majestic Wood Floors Inc.MAPEI CorporationMaple Ridge Hand ScrapedMaxwell Hardwood FlooringMichael Dittmer Wood FloorsMiddle Tennessee LumberMiller & Company Inc.Mirage/Boa-FrancMohawk Finishing ProductsMotto’s FlooringMullican FlooringNamba Services Inc.Norton AbrasivesNydree Flooring

Oshkosh DesignsOwens Flooring by Quanex Building

ProductsPadco Inc.Palo Duro Hardwoods Inc.PAM Fastening TechnologyPeace Flooring Co. Inc.PoloPlazPowernail Company Inc.Premier Flooring Services LLCPrimatech Inc.Professional Coatings Inc.Real Wood FloorsRM Design Inc.Robbins Inc.Rode Bros. FloorsRust-Oleum CorporationS/L Certified Inspection ServiceShaw Industries Inc.Sheoga Hardwood Flooring & Paneling Inc.Sika Canada Inc.Somerset Wood Products Inc.Southern Hardwood & Floor SupplyStauf USA LLCSungold AbrasivesSwiff-Train Co.Tom Duffy CompanyTramex Ltd.Trinity Hardwood Dist. Inc.UFLOOR Systems Inc.Universal Floors Inc.Virginia Abrasives CorporationVirginia Hardwood Co.W.D. FlooringWagner MetersWaterlox Coatings Corp.West Flooring & Design Inc.Weyerhaeuser CompanyWoodwise/Design Hardwood Products Inc.

NWFA Partners in Education are companies that have contributed to the success of the NWFA’s educational programs and the advancement of the wood flooring industry. NWFA partners donate materials and provide instructors and assistants to the NWFA’s education programs and make financial contributions toward educational advancement.

SymPoSium SPonSorS NWFA Certified Professionals would like to thank the following companies for sponsoring the NWFACP Symposium.

PlatinumBasic Coatings | Bostik Inc. | Somerset Hardwood Flooring | Struxtur Inc. | W.F. Taylor Co. Inc. |

Wagner Meters

GOlDAdvanced Adhesive Technologies Inc. | Armstrong Wood Products Inc. | Franklin International |

Johnson Premium Hardwood Flooring

THREEThe Power of

Win More Business with the Shaw Family of Hardwoods.The Shaw family of hardwood brands, Shaw Hardwood, Anderson Hardwood and Zickgraf, are proud to serve as industry leaders in quality, performance, innovation and sustainability. Visit us at booth #1305 to view our latest products and watch our installation race. Great prizes and tools are available to help you WIN more business.


gaYlord teXan Convention Center

TO LEARN MORE: Jeff Beach or George Palmer336.349.1994 • www.prefi nishfl oors.com

THE MOST CAPABLE & FLEXIBLE CONTRACT FINISH LINE IN THE INDUSTRY

ECO-FRIENDLY • EXOTIC HARDWOOD FLOORING

TO LEARN MORE: MaryAnn Eifert, MAE Sales & Marketing 336.349.1994, ext. 116 • [email protected] • www.ecograin.net

ecoCUMARU™ ecoIPE™ ecoJATOBA™ ecoSANTOS MAHOGANY™

ecoCUMARU™™ ecoIPE™™ ecoJATOBA™ ecoSANTOS ecoTIGERWOOD™

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All demonstrations take place on the trade show floor in the Demonstration Theater (located in the back-left corner of the show floor) and are free to all registered attendees.

WedneSday, aPril 32 – 2:45 p.m.OSB – Handling & Moisture TestingFrank Kroupa, Travis Bjorkman, Jason Spangler 4 – 4:45 p.m.Be Prepared – Prepping a Floor for StainFrank Kroupa, Brett Miller

thurSday, aPril 42 – 2:45 p.m.Making the Cut – Setting Up Your EdgerFrank Kroupa, Wayne Lee 4 – 4:45 p.m.Tricks of the Trade – Prefinished RepairsFrank Kroupa, Chris Zizza

demo theater sChedule longhorn Exhibit Hall a Demonstration theater

>> Visit us in Dallas at the NWFA Expo, Booth #1417

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Phone (715) 784-6111 | Fax (715) 784-6116

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Infinity_413_isl.indd 1 2/5/13 9:10 AM


tueSday, aPril 27 a.m. – 8 p.m.REGISTRATION Longhorn Exhibit Hall C Lobby

3 – 3:45 p.m.EDUCATION SESSIONS Marketing: Get to the Point – Effective Sales Presentations in 10 Minutes or LessChris Zizza • Dallas 1-2

Technical: OSB – A Formula for SuccessChris Degnan, Travis Bjorkman • Dallas 6-7

Management: Liability 101 – Are You Truly CoveredRoy Reichow • Dallas 5

6 – 8 p.m.WELCOME RECEPTIONGlass Cactus

WedneSday, aPril 38 a.m. – 6 p.m.REGISTRATION Longhorn Exhibit Hall C Lobby

9 – 10:45 a.m.GENERAL SESSION Standing Out from the Crowd – Building a Culture Where People Come FirstHoward Putnam, Southwest Airlines • Texas Ballroom C-D

sChedule at a glanCe

NWFA Expo Guide 2013 27

11 – 11:45 a.m.EDUCATION SESSIONSMarketing: Digital Media – Marketing on a Small BudgetSteve Thomas • Dallas 1-2

Technical: The Heart of the Matter – Wood AnatomyCharles Peterson • Dallas 6-7

Management: Best Practices to Fund Growth and Optimize ProfitsJoe Sullivan • Dallas 5

11 a.m. – NoonEDUCATION SESSIONAIA/IDCEC: Wood Flooring SpeciesLinda Jovanovich • Dallas 4

Noon – 12:45 p.m.EDUCATION SESSIONSMarketing: Social Media Gone Bad – Reputation ManagementSteve Thomas • Dallas 1-2

Technical: Finish Flaws – Identify & Eliminate ThemBrett Miller • Dallas 6-7

Management: Technology Tools – Using Technology to Manage Your BusinessScott Avery • Dallas 5

1 – 1:45 p.m.EDUCATION SESSIONSMarketing: Digging Deeper – The Tech Tools that Drive the BrandScott Avery • Dallas 5

Technical: Repair with Flair – Factory Finish RepairsChris Zizza • Dallas 6-7

Management: Growing Pains – Finances, Tools, and Burn-OutCharles Peterson • Dallas 1-2

1 – 2 p.m.EDUCATION SESSIONAIA/IDCEC: Architectural and Design Uses of Reclaimed WoodCarol Goodwin • Dallas 4

1 – 2 p.m.WOOD FLOORING ExPO TRADE SHOWDISTRIBUTORS ONLYLonghorn Exhibit Hall A-D

2 – 6 p.m.WOOD FLOORING ExPO TRADE SHOWLonghorn Exhibit Hall A-D

sChedule at a glanCe


sChedule (Continued)

2 – 2:45 p.m.DEMONSTRATION OSB – Handling & Moisture TestingFrank Kroupa, Travis Bjorkman, Jason Spangler • Longhorn Exhibit Hall A Demonstration Theater

3 – 3:45 p.m.NAILING CONTEST Longhorn Exhibit Hall A Demonstration Theater

4 – 4:45 p.m.DEMONSTRATIONBe Prepared: Prepping a Floor for StainFrank Kroupa, Brett Miller • Longhorn Exhibit Hall A Demonstration Theater

thurSday, aPril 47 a.m. – 7 p.m.REGISTRATION • LONGHORN ExHIBIT HALL C LOBBY

8 – 9:45 a.m.GENERAL SESSIONComing Out of the Woods – Industry Issues, Trends & ForecastMike Chmielecki – Floor Covering Installer, Kemp Harr – Floor Focus, Santiago Montero – Floor Covering Weekly, Steve Feldman – Floor Covering News • Texas Ballroom C-D

10 – 10:45 a.m.EDUCATION SESSIONSMarketing: Add-Ons Add Up – The Art of UpsellingRoy Reichow• Dallas 1-2

Technical: Tales from the Front – Top 5 Problems, Causes & CuresFrank Kroupa • Dallas 6-7

Management: Performance Matters – Rewarding for ResultsJoe Sullivan • Dallas 5

10 – 11 a.m.EDUCATION SESSIONAIA/IDCEC: Specifying Commercial Wood FloorsJohn Lessick • Dallas 4

11 – 11:45 a.m.EDUCATION SESSIONSMarketing: Breaking into Commercial Jobs – What You Need to KnowJoe Audino • Dallas 6-7

Technical: Moisture Maladies – Identifying & Resolving Moisture IssuesRoy Reichow • Dallas 1-2


Management: Plan for Profit – Job CostingBrett Miller • Dallas 5

11 a.m. – NoonEDUCATION SESSION AIA/IDCEC: Responsible Wood SourcingLinda Walker • Dallas 4

Noon – 1:45 p.m.AWARDS LUNCHEONAnthony Carrino & John Colaneri – HGTV’s Cousins on CallTexas Ballroom C-D

2 – 7 p.m.WOOD FLOORING ExPO TRADE SHOW Longhorn Exhibit Hall A-D

2 – 2:45 p.m.DEMONSTRATION Making the Cut – Setting Up Your EdgerFrank Kroupa, Wayne Lee • Longhorn Exhibit Hall A Demonstration Theater

3 – 3:45 p.m.NAILING CONTEST Longhorn Exhibit Hall A Demonstration Theater

4 – 4:45 p.m.DEMONSTRATIONTricks of the Trade – Prefinished RepairsFrank Kroupa, Chris Zizza • Longhorn Exhibit Hall A Demonstration Theater

5 – 7 p.m.ExPO CLOSING PARTY Longhorn Exhibit Hall A-D

Friday, aPril 58 a.m. – 5 p.m.NWFACP INSPECTOR SYMPOSIUM Texas 1-2, Texas 5-6

8 a.m. – 5 p.m.FIELD EqUIPMENT REPAIR WORKSHOP Longhorn Exhibit Hall A Demonstration Theater

sChedule (Continued)

• Easiest to comply with ASTM F2170

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hed (continued)

Joe audinois the owner of Rode Bros. Floors in Las Vegas, Nev. Joe has NWFA Craftsman, Vanguard and Ambassador degrees. He has been a member of several NWFA committees including Installation Guidelines, Nominat-ing, NWFA International Council, By-laws and Techni-cal Education. Joe also chaired the Technical Manual, Dealer/Contractor Steering and Expo Committees. Joe has served on numerous NWFA Certified Professionals committees and is an NWFA certified Wood Flooring Inspector, Installer, Sand & Finisher and Commercial Inspector. Joe served the NWFA as a Board member and its Chairman from 2005 to 2007.

Scott averyis the owner of Modern Tech Floors in Portland, Ore. He has served on the NWFA's Technical Education Committee and has an NWFA Craftsman Degree. Scott is an NWFA Certified Professionals certified Installer and Sand & Finisher. He also is a blogger for Hardwood Floors.

travis Bjorkmanis a scientist in the Wood Products Research and Development division of Weyerhaeuser Company in Federal Way, Wash.

mike Chmieleckiis the editor for Floor Covering Installer in Woodland Hills, Calif.

anthony Carrinois partner and designer with Brunelleschi Construction in Jersey City, N.J., and one of the stars of HGTV’s “Cousins on Call.” A graduate of Babson College, Anthony began his career in web development and advertising, but soon co-founded Brunelleschi Construction with his father in 2004. He manages the day-to-day responsibilities of the business and locates, negotiates and acquires new projects.

John Colaneriis senior project manager and designer with Brunelleschi Construction in Jersey City, N.J., and one of the stars of HGTV’s “Cousins on Call.” A graduate of Pennsylvania State University, John joined his uncle and cousin at Brunelleschi Construction, contribut-ing his skills in both construction and business management. John manages daily office operations and the accounting functions. Anthony Carrino and John also star in HGTV’s Cousins on Call and Kitchen Cousins. They lower the wrecking ball on outdated, dysfunctional homes, surprising the homeowners with huge renovations that will make all their design dreams come true.

Chris degnanis the OSB sales and marketing manager of Weyerhaeuser Company in Federal Way, Wash.

Steve Feldmanis the publisher/editorial director for Floor Covering News in Hicksville, N.Y.

Carol Goodwinis CEO of Goodwin Heart Pine Company in Micanopy, Fla. She has NWFA Craftsman and Vanguard degrees. Carol has served on numerous NWFA committees including Expo, Technical Education, Internet Technol-ogy, Environmental and Education. She also served as the chair of the Environmental & Safety committee.

Kemp harris the publisher for Floor Focus magazine in Chat-tanooga, Tenn.

linda Jovanovichis the executive vice president of the Hardwood Manufacturers Association in Pittsburgh, Pa. HMA represents domestic hardwood lumber producers and processors by promoting the use of products made from hardwood lumber species.

seminar speakers

NWFABooth 435


seminar speakers (Continued)

Frank Kroupa is the senior director of technical training with the NWFA in St. Louis, Mo. He has NWFA Craftsman, Master Craftsman, Advanced Master, Vanguard and Ambassador degrees. Frank is an NWFA Certified Professionals certified Installer, and Sand & Finisher.

Wayne lee is with Middle Tennessee Lumber in Burns, Tenn. He has served on the NWFA’s Technical Education, Technical Manual, Expo and Hardwood Floors magazine committees, and has NWFA Craftsman, Master Craftsman, Advanced Master, Vanguard and Ambassador degrees. Wayne is an NWFA Certified Professionals certified Installer and Sand & Finisher. He also is a frequent NWFA technical training instruc-tor and is a blogger for Hardwood Floors.

John lessickis president of Apex Wood Floors in Downer’s Grove, Ill. He is vice chairman of the NWFA BOD and has served on the NWFA Dealer/Contractor Steering and Hardwood Floors magazine committees. John has NWFA Craftsman, Vanguard, and Ambassador degrees.

Brett milleris the director of certification and education with the NWFA in St. Louis, Mo. He serves as the staff liaison for the NWFA’s Dealer/Contractor Steering, Technical Publications, Marketing, Education and all NWFA Certified Professional committees, as well as the Distributor Task Force. Brett has NWFA Craftsman and Vanguard degrees. Brett is also an NWFA Certified Professionals Wood Flooring Inspector, Installer, and Sand & Finisher, and he also was a frequent NWFA technical training instructor prior to joining the NWFA staff.

Santiago monterois the publisher and editor in chief for Floor Covering Weekly in Uniondale, N.Y.

Charles Petersonis the president of CP Wood Floors in Gales Ferry, Conn. He has served on the NWFA’s Technical Educa-tion, Technical Manual, Hardwood Floors magazine and Management Education committees, and has NWFA Craftsman, Master Craftsman, Advanced Master, Vanguard and Ambassador degrees. Charles serves on numerous NWFA Certified Professionals committees and is an NWFACP certified Installer, Sand & Finisher, and Inspector. He also is a frequent NWFA technical training instructor and is the author of the book Wood Flooring: A Complete Guide to Layout, Installation and Finishing.

howard Putnamis the former CEO of Southwest Airlines. He grew up and learned to fly on an Iowa farm and began his airline career as a baggage handler in Chicago. He has an MBA in marketing from the University of Chicago and attended Harvard’s Advanced Management Program. Putnam is also the author of The Winds of Turbulence.

roy reichowis an inspector, consultant, and trainer with National Wood Floor Consultants Inc., in Cedar, Minn. He has served on numerous NWFA Certified Professionals committees and is currently the chair of the NWFA Certified Professionals Marketing Committee and a member of the NWFA Certified Professionals Board. Roy has his NWFA Vanguard Degree and is an NWFA Certified Professionals certified Wood Flooring Inspector, Installer, Sand & Finisher, Sales Counselor and Commercial Inspector.

Joe Sullivanis president of JSA in Dallas. A Chartered Financial Analyst, Joe understands the special aspects of family-owned business and has returned several under-performing companies to profit and growth. He appraises businesses and advises on the sale or acquisition of businesses and business assets.

Steve thomasis president of the Net Impact in St. Louis, Mo. The Net Impact leads web strategy through website development, website design and internet marketing. He currently serves as president of the American Marketing Association-St. Louis and president of the Missouri Venture Forum.

linda Walkeris the manager of the Global Forest & Trade Network – North America, in Washington, D.C. GFTNUS supports and facilitates greater coordination of national and regional efforts to expand responsible and credibly certified forest management.

Chris Zizzais the president of C&R Flooring in Needham, Mas-sachusetts. He is a frequent speaker about marketing, serves on numerous NWFA Certified Professionals committees, and is an NWFACP Certified Inspector.


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NWFA Demo Theater

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Real Wood Floors

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Lagler

WDFlooring

PrevercoInc.

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Floorplan sponsored by:


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CommercialStage

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ErnestHemingwayFloors

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Inc.SomersetHardwoodFlooring

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AndersonFloors

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Master's

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Craft

BasicCoatings

Lagler

WDFlooring

PrevercoInc.

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ClarkeAmericanSanders

InfinityWood

BambooHardwoodsInc.

Hasko Inc.

These offices are available at no charge for exhibitors who would like private space to con-duct meetings on a first-come, first-served basis.

(as of 03/14/13)


hed (continued)

3M ....................................................................1203

Aacer Flooring ....................................................724

Ace Hardwood Flooring......................................928

Advanced Adhesive Technologies Inc. .............1020

Advantage Coatings Technologies .....................730

Akhurst Machinery Inc. ......................................329

All American Wood Register Co. .......................117

Allegheny Mountain Hardwood Flooring ...........735

Anderson Floors ...............................................1305

Appalachian Flooring Ltd. ................................1428

Appalachian Hardwood Manufacturers Inc. ......121

Appalachian Lumber Company ..........................422

Arboritec USA Inc...............................................816

Ark Floors Inc......................................................406

Ashawa Bay Hardwood Floors ...........................535

Automation Industries........................................424

Award Hardwood Floors ..................................1437

B2W Flooring LLC .............................................1531

Bamboo Flooring Hawaii ..................................1429

Bamboo Hardwoods Inc. ....................................711

Basic Coatings....................................................705

Bausen Flooring / Bausen Texas ........................204

Bella Citta Floors ..............................................1141

Beno J. Gundlach Company .............................1228

Berger-Seidle America .......................................217

BKB Flooring USA.............................................1216

Boen Hardwood Flooring Inc. .............................108

Bona US............................................................1211

Bostik Inc. .........................................................1028

BPI ......................................................................208

Brenco Exotic Woods .........................................104

Brookhuis America & EBI ...................................622

Buchanan Hardwood Flooring Co. LLC ...............511

Carver s.r.l. .........................................................534

Center-Line Trailers ..........................................1530

Century Flooring .................................................937

Cherry Forest Products .......................................834

Cherryhill Mfg. Corp. ..........................................102

Chickasaw Brand Hardwood Flooring ................636

Ciranova North-America ....................................229

Clarke American Sanders.................................1217

Color Rite Inc. .....................................................924

Coswick Hardwood ............................................616

Delmhorst Instrument Co. ..................................435

Doucet Machineries Inc. ....................................523

DRIcore Subfloor ..............................................1138

eXhiBitor list (as of marCh 14, 2013)

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DriTac Flooring Products LLC ............................1223

DuChateau Floors & Ernest Hemingway Floors .441

DuraSeal...........................................................1003

Eagle Machinery & Supply Inc. ..........................206

Easy Groove Tooling LLC ....................................419

ecoGrain® .......................................................1124

Elof Hansson USA Inc. .......................................428

Essential Industries ............................................335

Exalt Printing Solutions LLC ...............................205

Ferma Flooring....................................................312

Floorforce .........................................................1243

Flooring Pro Fastening......................................1433

FloorMuffler, The ................................................328

Forest Stewardship Council U.S. (FSC-US) ........116

Fortane Adhesives............................................1131

Fortifiber ...........................................................1031

Franklin International .........................................318

Freightquote.com ...............................................124

Galaxy Floor Sanding Machines ......................1034

Garrison Collection, The...................................1525

General Finishes.................................................429

General Motors Fleet & Commercial .................341

Glitsa ................................................................1117

Global Forest & Trade Network .........................119

Global Market Partners Inc. ...............................629

Goodwin Heart Pine Company .........................1528

Gork’s GoodFilla .................................................437

Graf Brothers Flooring Inc. ...............................1011

GrandForest Floors ...........................................1323

Great Lakes Custom Tool Mfg. Inc. ....................935

Greyne Custom Wood Co. ................................1519

Grill Works Inc. .................................................1129

Hardwood Federation.........................................337

Hardwood Floors Magazine ...............................111

Hardwood Industry Products ..............................734

Hardwoods of Wisconsin .................................1430

Harris Wood .......................................................725

Hasko/Mekanika ..............................................1019

Hassell & Hughes Lumber Company Inc. ...........407

Hawa Flooring Corp............................................524

HighPro Tools .....................................................423

Homasote Company ...........................................619

Howell Hardwood Flooring ................................131

IICRC ...................................................................122

IndoTeak Design .................................................305

Indus Parquet Exotic Hardwood Flooring .........1241

Infinity Wood Floors .........................................1417

Inpa Parket SRL ..................................................929

Jelight Company Inc...........................................330

Jiangxi Huachang Bamboo Products Group Co., Ltd. ...............................................231

Johnson Premium Hardwood Flooring ...............316

LaCrosse Flooring .............................................1134

Lägler..................................................................803

Legno Bastone Wide Plank Flooring ..................729

Lenmar................................................................322

Lico Machinery .................................................1029

Lignomat USA Ltd. ...........................................1024

Linden Lumber LLC .............................................520

LM Flooring ........................................................720

LOBA-Wakol LLC ................................................635

Lyptus by Weyerhaeuser ....................................629

Exhibitor list (ContinuEd)


Maine Traditions Hardwood Flooring ................508

Mannington Mills...............................................828

MAPEI Corporation.............................................716

Master’s Craft, The ..........................................1411

Mattera ..............................................................129

Maxwell Hardwood Flooring Inc. .....................1425

MEGA Swatch ................................................ Lobby

Mercer Abrasives .............................................1016

Mercier Wood Flooring Inc. .............................1529

Middle Tennessee Lumber .................................313

Mirage ................................................................610

Missouri Hardwood Products.............................829

Missouri Walnut LLC ..........................................228

MoldingsOnline.com ........................................1416

Monarch Plank .................................................1234

Moosewood Flooring .......................................1037

MP Global Products LLC ...................................1533

Mr. Sandless Floor Refinishing ........................1537

Mullican Flooring ...............................................603

Muscanell Millworks Inc....................................213

Nano Shield........................................................409

National Institute of Certified Floorcovering Insp ....120

Nature Flooring ..................................................317

NOFMA...............................................................235

North American Assn. of Floor Covering Distr. ..128

North Wood Flooring LLC ...................................425

Norton Abrasives ...............................................505

NuStair ...............................................................925

NWFA ............................................................. Lobby

NWFACP .............................................................334

Oakcrest Lumber Inc...........................................403

O’Berry Enterprises Inc.......................................125

Olde Wood Limited ............................................611

Oshkosh Designs ..............................................1517

OSI Wood Machinerie ......................................1335

Osmo North America..........................................304

Owens Flooring by Quanex ................................416

Padco Inc. .........................................................1523

Pallmann Hardwood .........................................1135

PAM Fastening Technology ................................223

Panaget ..............................................................517

PanTim Wood Products Inc. .............................1434

Parabond Adhesives...........................................518

Penn Wood Products Inc. ...................................506

Pennsylvania Lumbermens Mutual Insurance Company ........................................................211

Pinnacle Interior Elements Inc. ..........................628

PoloPlaz ..............................................................835

Power Adhesives Ltd..........................................436

Powernail Company .........................................1035

Precision Mouldings...........................................836

Precision Technology LLC ...................................629

Premiere Finishing & Coating LLC....................1025

Preverco..............................................................905

Primatech Inc....................................................1328

Pro Guard Coatings Inc.......................................736

Professional Coatings Inc...................................922

Quality Woods Ltd. .............................................310

Qu-Cork LLC ........................................................629

Rainforest Alliance.............................................118

Rare Earth Hardwoods .......................................536

RB Rubber Products Inc. .....................................923



Real Wood Floors .............................................1503

Red Hills Lumber Company ................................212

Regal Hardwoods Inc. ......................................1317

Renick Millworks..............................................1431

Revolution Manufacturing LLC...........................123

Ribadao ..............................................................222

Robinson Lumber & Flooring ..............................218

Rubio Monocoat USA LLC ..................................911

Schönox ..............................................................819

Sekula Sawmilling Co. .......................................230

Seneca Millwork Inc. .........................................417

Shamrock Plank Flooring ....................................529

Sheoga Hardwood Flooring & Paneling Inc. ....1128

Sika Corporation.................................................516

Smith Flooring Inc. .............................................504

Soest Woodfinishing Machinery ........................717

Somerset Hardwood Flooring ..........................1105

Sound Seal .........................................................319

South Mountain Flooring .................................1337

Springcreek Flooring ..........................................623

Square Scrub ....................................................1439

Stanza Machinery Inc.........................................522

Starcke Abrasives USA Inc. ...............................434

StareCasing Systems .........................................737

Stauf USA LLC ....................................................311

Stile spa ...........................................................1329

Stoehr Flooring ...................................................617

Stonewood Floors Inc.........................................936

Strategis International Inc. ................................413

Sungold Abrasives .............................................637

Superfici America Inc. ........................................107

SuperMax Tools .................................................325

Surface Source USA/Primo Florz Brand .............837

SURFACES ..........................................................110

Synteko Floor Finishes .......................................823

Taylor Adhesives ................................................528

Teka Hardwood Flooring ....................................216

Timbermate Group............................................1022

Tramex Ltd. .......................................................1334

Unified Development Inc ....................................126

Urban Floor .........................................................410

Uveeco................................................................331

Valinge Innovation .............................................512

Vermont Natural Coatings .................................404

Versini Hardwood ...............................................621

Vesta Hardwood Flooring ...................................105

Virginia Abrasives Corp......................................728

W.D. Flooring LLC ...............................................811

Wagner Meters ..................................................502

Waterlox Coatings Corporation .......................1229

WE Cork Inc. .....................................................1239

Weaber Inc. ........................................................634

Weem Abrasives Inc. .........................................323

West Branch Heritage Timber ..........................1039

Wickham Hardwood Flooring...........................1123

Wintersteiger ...................................................1336

Wood Products International Inc. ....................1235

Wood Star (India) PVT Ltd ................................1521

WoodCare USA LLC ...........................................917

Woodwise/Design Hardwood Products ...........1403

XL Brands ...........................................................421

Zimair Display ....................................................537


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hed (continued)

Basic Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 705Water-based Emulsion Pro has the warm, rich, amber tones of an oil-based finish. Emulsion Pro is self-sealing, VOC-compliant and has an oxidative cross-linked urethane system that produces better wear properties than traditional oil finishes, Basic says.www.basiccoatings.com

Boa-Franc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 610New at Mirage this year is the textured surface featured in the company’s Imagine Collection. Mirage uses a proprietary process to add texture to the wood to keep up with market trends. Designed for real life, the textured floors help hide the marks and scuffs of daily use. www.miragefloors.com

Bostik Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 1028HeatStep is a safe, comfortable and cost-efficient electric radiant heat system that can be used on concrete slabs or plywood substrates. Almost every type of floor covering can be warmed with HeatStep: engineered hardwood, ceramic and porcelain tile, stone, laminates, vinyl and carpet. www.bostik-us.com

Bona US . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 1211 The Bona Abrasive range includes products with anti-static properties, which repel dust from the disc surface and prevent build-up to increase belt life and keep the machine cleaner and working optimally. The Bona Abrasive line provides aggressive performance without sacrificing smoothness to achieve the best surface for staining or finishing, the company says.www.bona.com

Clarke American Sanders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 1217Clarke American Sanders says its FloorCrafter is engineered to be the most aggressive belt machine in the industry and is designed to provide reduced vibration. Its cutting ability allows hardwood sanding professionals to increase production while achieving imperfection-free results, the company adds. www.americansanders.com

eXhiBitor shoWCase

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1st to introduce soy-based eco and health-friendly factory fi nish

1st to implement the industry’s most comprehensive grade guidelines

1st to implement a real customer choice with the Design+ Program

1st to offer a 5-year light commercial warranty on a urethane fi nish

1st to combine enhanced durability with non-yellowing and antimicrobial coating

1st to control all aspects of production with our dedicated sawmill

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Be the wood fl ooring leader in your market. Call 1.866.448.1785 today.

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Board by board, we continue to set the standard.


Delmhorst Instrument Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 435At the Delmhorst booth, attendees can learn about TechScan and ProScan, Delmhorst’s latest pinless moisture meters for woodworking and flooring. Delmhorst is also featuring TotalCheck and HT-4000, two meters that conform to ASTM F-2170-11 standards, and is showing its entire line of moisture meters for all flooring needs. www.delmhorst.com

DuraSeal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 1003DuraSeal’s DuraClear Water-Based Polyurethane is a high-performance, low-VOC alternative to oil-based finishes. Ideal for lighter colored wood, DuraClear spreads easily with exceptional flow and leveling for a nonambering finish without a hardener. Floors retain this commercial-grade durability long after application, the company says. www.duraseal.com

Infinity Wood Floors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 1417Infinity Wood Floors’ inaugural appearance at the NWFA Expo features two of its Northern solid flooring lines. The Cascade brand, available in walnut, hard maple, red oak and white oak, is available 5-inch and wider and ranges from 7- to 10-foot lengths. The reclaimed hard maple line is available in random widths, both unfinished and prefinished. www.infinitywoodfloors.com

The Garrison Collection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 1525French Connection by Garrison’s European French White Oak has an exqui-site rustic charm and elegance, the company says. The wire-brushed texture with a beautiful oil finish makes for a truly bold and aged appearance that captures the attention of anyone walking on it, Garrison adds.www.thegarrisoncollection.com

Lenmar Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 322Lenmar says its Evolution is a revolutionary concept in waterborne coatings: Now it’s possible to finish floors with a one-component system while having all the benefits of a two-component product, eliminating mixing, measuring and waste, the company says, adding that with unsurpassed hardness, durability and scuff-resistance, Evolution is ideal as a high-end commercial or residential floor finish.www.lenmar-coatings.com

Lignomat USA Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 1024Lignomat offers a variety of moisture measuring equipment, including pin meters with external probes for depth measurement; pinless meters with dual-depth features that can measure planks; and RH meters for in-depth concrete moisture measuring. New are its monitoring devices for RH and wood moisture that alert the installer or homeowner when critical conditions are reached.www.lignomat.com

Exhibitor ShowcaSE (continuEd)


MAPEI Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 716A single application of MAPEI’s new Ultrabond ECO 995 provides both superior bonding and moisture vapor emission control of up to 15 pounds in MVER or 85 percent RH, the company says. This single-component, 100 percent-solids, moisture-cure urethane system is excellent for all types of wood flooring, including exotics and bamboo. Ultrabond ECO 995 utilizes MAPEI’s “greenest” technology and naturally renewable resources and helps contribute points toward LEED-certified projects. www.mapei.com

Maxwell Hardwood Flooring Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 1425At the Maxwell booth visitors can view all the unique and beautiful flooring that Maxwell Hardwood Flooring has to offer. The company is showcasing its specialty product lines, which include hand-scraped floors, wider widths and 10- to 12-foot lengths in oak, hickory, American cherry, maple and walnut.www.maxwellhardwoodflooring.com

Mercer Abrasives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 1016Mercer’s Silver Lightning 71⁄4-inch wood cutting blade cuts fast, clean and accurately. This high-quality carbide blade reduces noise, resulting in a smooth, stable cut and long blade life, while laser-cut heat expansion slots ensure a more controlled cut. The laser-cut arbor reduces wear and provides consistent rotation, Mercer adds. www.mercerabrasives.com

Nano Shield . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 409Nano Shield says its Advanced Floor Finish is a one-component system with two-component performance. With no catalyst or pot life, spare product can be taken from one job to the next, while aluminum oxide provides superior long-term scratch- and abrasion-resistance. The product provides a crystal-clear finish in a 275-VOC formula that is compliant nationwide, the company adds.www.rustoleum.com/nanoshield

National Wood Flooring Association . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Longhorn Exhibit Hall C LobbyThe NWFA is the industry’s leading resource for technical information, professional training, industry contacts, industry reports and career advancement. More than 2,500 wood flooring professionals from all over the world make the NWFA their first call for all their wood flooring needs.

www.nwfa.org

Norton Abrasives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 505Norton Abrasives introduces its next generation zirconia alumina BlueFire belts, rolls and discs. The abrasives have a proprietary grain innovation from Norton that is razor-sharp, offering a faster cut and longer life while imparting a much smoother scratch pattern, the company says, adding that BlueFire will outlast conventional zirconia belts two-to-one in most floor sanding applications. www.nortonfloorsanding.com



Olde Wood Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 611Olde Wood Ltd. says its reclaimed flooring, widely appreciated for its beauty, naturally weathered color and rich patina, is milled from the virgin hardwood remnants of century-old barns and wooden structures emerging as a true example of old world craftsmanship for new world design. Its Lifetime flooring is crafted from the finest reclaimed, old growth or character-grade hardwoods available, the company adds.www.oldewoodltd.com

PoloPlaz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 835PoloPlaz Zenith is a non-ambering, commercial-grade, two-component waterborne polyurethane finish formulated to protect all residential and commercial wood floors with heavy traffic volumes. Zenith is VOC-compliant and suitable for LEED projects, PoloPlaz says.www.poloplaz.com

Powernail Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 1035Powenail says it is introducing the industry’s first pneumatic, trigger-operated, 20-gauge cleat nailer that offers greater precision with less split-out on even the thinnest flooring. The Model 2000 can handle 5⁄16-inch to 9⁄16-inch tongue-and-groove engineered flooring and uses Powernail’s new 20-gauge Powercleats, available in 1-inch and 11⁄4-inch sizes.www.powernail.com

Premiere Finishing & Coating . . . . . . . . . . . . . . . . . . . . . . Booth 1025Premiere Finishing & Coating says it is the country’s leading contract prefinisher. The company can create finish build, gloss and taber rating to customer specifications, and it inspects all of its flooring before boxing to produce superior yields. The company also offers storage, distribution and online inventory management.www.prefinishfloors.com

Schönox . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 819HPS/Schönox is launching MSP Classic, a universal wood floor adhesive. The product’s elastomeric properties move with the wood as it expands and contracts. MSP Classic joins a full line of subfloor products including AP, the company’s self-leveling compound, perfect for use with MSP Classic for outstanding flooring installations.www.hpsubfloors.com

Seneca Millwork Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 417Seneca Millwork offers a new line of flexible molding products, SignatureFlex, designed for curved applications. The products are manufactured out of polyurethane material that provides superior strength and durability. SignatureFlex moldings are sold unfinished and can be manufactured in straight or pre-curved 12-foot pieces.www.senecamillwork.com



Shamrock Plank Flooring . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 529Shamrock Plank Flooring introduces the Rancho Madera Collection of 1⁄2-inch Environeered flooring. The collection features three colors of hickory with a non-directional hand-scrape: Concho, Toro and Diablo. It also features three colors of wire-brushed white oak: Longhorn, Cattleman and Tumbleweed. The width of 7 inches and longer lengths of 1 foot to 7 feet make this floor a standout in any room.www.shamrockplankflooring.com

Sheoga Hardwood Flooring and Paneling Inc.. . . Booth 1128Sheoga’s precision milling is on display again at the NWFA Expo. Attendees can see Sheoga’s 3⁄4-inch solid unfinished, prefinished, hand-scraped and textured flooring, manufactured in 12 species and widths ranging from 21⁄4 through 61⁄4 inch. Wider widths are available upon request. www.sheogaflooring.com

Somerset Hardwood Flooring . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 1105Somerset introduces SolidPlus engineered hardwood flooring. Manufactured using dry-sawn technology, the solid wear layer and random lengths up to 61⁄2 feet mean the installed look is identical to 3⁄4-inch solid flooring. Customers also get the added benefits of installation versatility (install on, above or below grade), greater dimensional stability and eco-sensibility. www.somersetfloors.com

Stauf USA LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 311Stauf says its PUM 950 Power-Mastic urethane-based wood flooring adhesive now provides a moisture barrier up to 10 pounds or 88 percent RH when applied with Stauf’s #12 trowel. PUM 950 contains no isocyanates, water, solvents or VOCs, and Stauf says it has a higher shear strength than competitors and bonds to almost any surface.www.staufusa.com

SuperMax Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 325Supermax Tools says its Superbrush sander distresses lumber and easily cleans reclaimed wood. SuperBrush machines are available in single- or double-head configurations with a wide variety of brush heads to suit any application. www.supermaxtools.com

Timbermate Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 1022In addition to its wood filler, Timbermate Group is introducing three new filling products in the next few months. Two interior/exterior fillers, Earl’s Powder Putty and Earl’s MulTFill, as well as Waxstix Touch Up Crayons are on display in the Timbermate booth. www.timbermategroup.com


Manufacturing Distribution

Environmentally Responsible Lacey Act Compliance

Quality Control Customer Service

SolidPrefinished

UnfinishedTropical Floors

Tropical Floors2go

www.ipa2go.com | 888-237-6642 | 617-424-0670

Jatoba CumaruTigerwood Ipe

Santos MahoganySucupira


eXhiBitor shoWCase (Continued)

Taylor Adhesives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 528Taylor says it has enhanced its highly successful 100-percent-solids Meta-Tec MS-Plus modified silane polymer for higher performance, greater user friendliness and Greenguard certification. Meta-Tec MS-Plus offers excellent concrete moisture-inhibition, sound-deadening properties and crack-isolation in a single one-coat application. www.wftaylor.com

Tramex Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 1334The new Tramex Hygro-i probe used in conjunction with the Tramex CMEX2 or MRH3 non-destructive moisture meters provides measurements of humidity, temperature and dew-point in structural materials as well as the environmental conditions within the building, allowing the user to perform in-situ & hood-type RH testing to comply with ASTM F2170, F2420, BS8201:2011 & BS8203. www.tramexltd.com

Wagner Meters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth 502DataMaster is a smartphone-sized, wireless, handheld device that, when used in conjunction with the Rapid RH BT Reader and the Rapid RH 4.0 EX Smart Sensor, allows the user to acquire the internal relative humidity and temperature of a concrete slab via Bluetooth technology and upload the data to www.f2170reports.com.www.wagnermeters.com

Waterlox Coatings Corporation . . . . . . . . . . . . . . . . . . . . . . . . Booth 1229The Hawkins family says its American-made resin-modified tung oil products have been nurturing and beautifying wood by penetrating and building to a film to seal and protect for over 103 years. Its finish remains elastic, is easy to maintain and moves with the wood to accommodate changing conditions and heavy traffic.www.waterlox.com

Woodwise/Design Hardwood Products . . . . Booth 1403Woodwise is showcasing its line of wood fillers for the hardwood flooring professional. Visitors can learn more about the Woodwise Wood Patch, Full-Trowel Filler, Powdered Wood Filler, No Shrink Patch-Quick, Pre-Finish Filler and Epoxy Wood Patch. The company is also showcasing its line of maintenance products, as well as its wood flooring tools and accessories.www.woodwise.com

ABrASIvES3M ....................................................................1203Bona US..............................................................337Cherryhill Mfg. Corp. ..........................................102Clarke American Sanders.................................1217Flooring Pro Fastening......................................1433Master’s Craft, The ..........................................1411Mercer Abrasives .............................................1016Norton Abrasives ...............................................505Starcke Abrasives USA Inc. ...............................434Sungold Abrasives .............................................637Virginia Abrasives Corp......................................728Weem Abrasives Inc. .........................................323

ADHESIvEAdvanced Adhesive Technologies Inc. .............1020Bona US..............................................................337Bostik Inc. .........................................................1028Carver s.r.l. .........................................................534DriTac Flooring Products LLC ............................1223FloorMuffler, The ................................................328Fortane Adhesives............................................1131Franklin International .........................................318Hardwood Industry Products ..............................734LOBA-Wakol LLC ................................................635MAPEI Corporation.............................................716Pallmann Hardwood .........................................1135PAM Fastening Technology ................................223Parabond Adhesives...........................................518Power Adhesives Ltd..........................................436Real Wood Floors .............................................1503Schönox ..............................................................819Sika Corporation.................................................516Stauf USA LLC ....................................................311

Synteko Floor Finishes .......................................823Taylor Adhesives ................................................528Urban Floor .........................................................410XL Brands ...........................................................421

APPLICATOrSAkhurst Machinery Inc. ......................................329Arboritec USA Inc...............................................816Berger-Seidle America .......................................217DuraSeal...........................................................1003Gork’s GoodFilla .................................................437Greyne Custom Wood Co. ................................1519Padco Inc. .........................................................1523PAM Fastening Technology ................................223PoloPlaz ..............................................................835Power Adhesives Ltd..........................................436Precision Technology LLC ...................................629Professional Coatings Inc...................................922Soest Woodfinishing Machinery ........................717Virginia Abrasives Corp......................................728Waterlox Coatings Corporation .......................1229

BOrDErS/INLAySAppalachian Lumber Company ..........................422Cherryhill Mfg. Corp. ..........................................102Goodwin Heart Pine Company .........................1528Middle Tennessee Lumber .................................313Oshkosh Designs ..............................................1517Penn Wood Products Inc. ...................................506Rare Earth Hardwoods .....................................1042

BUSINESS SErvICESExalt Printing Solutions LLC ...............................205Floorforce .........................................................1243Freightquote.com ...............................................124

eXhiBitors BY produCt CategorY (as of marCh 14, 2013)


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General Motors Fleet & Commercial .................341Global Forest & Trade Network .........................119Hardwood Floors Magazine ...............................941MoldingsOnline.com ........................................1416Mr. Sandless Floor Refinishing ........................1537National Institute of Certified

Floorcovering Insp .........................................120Pennsylvania Lumbermens Mutual Insurance

Company ........................................................211Rainforest Alliance.............................................118Unified Development Inc ....................................126

DOMESTIC WOOD FLOOrINGAacer Flooring ....................................................724Ace Hardwood Flooring......................................928Anderson Floors ...............................................1305Appalachian Flooring Ltd. ................................1428Ashawa Bay Hardwood Floors ...........................535Award Hardwood Floors ..................................1437Bausen Flooring / Bausen Texas ........................204Bella Citta Floors ..............................................1141Boen Hardwood Flooring Inc. .............................108Century Flooring .................................................937Cherry Forest Products .......................................834Chickasaw Brand Hardwood Flooring ................636DuChateau Floors & Ernest Hemingway Floors .441ecoGrain ...........................................................1124Ferma Flooring....................................................312Garrison Collection, The...................................1525Global Market Partners Inc. ...............................629Goodwin Heart Pine Company .........................1528GrandForest Floors ...........................................1323Greyne Custom Wood Co. ................................1519Hardwoods of Wisconsin .................................1430Harris Wood .......................................................725Hawa Flooring Corp............................................524Howell Hardwood Flooring ................................131Infinity Wood Floors .........................................1417Johnson Premium Hardwood Flooring ...............316LaCrosse Flooring .............................................1134Maine Traditions Hardwood Flooring ................508Mannington Mills...............................................828Middle Tennessee Lumber .................................313Mirage ................................................................610Missouri Hardwood Products.............................829Missouri Walnut LLC ..........................................228

Moosewood Flooring .......................................1037Mullican Flooring ...............................................603Muscanell Millworks Inc....................................213North Wood Flooring LLC ...................................425Oakcrest Lumber Inc...........................................403Olde Wood Limited ............................................611Owens Flooring by Quanex ................................416Premiere Finishing & Coating LLC....................1025Preverco..............................................................905Quality Woods Ltd. .............................................310Rare Earth Hardwoods .....................................1042Real Wood Floors .............................................1503Ribadao ..............................................................222Robinson Lumber & Flooring ..............................218Sekula Sawmilling Co. .......................................230Shamrock Plank Flooring ....................................529Sheoga Hardwood Flooring & Paneling Inc. ....1128Smith Flooring Inc. .............................................504Somerset Hardwood Flooring ..........................1105South Mountain Flooring .................................1337StareCasing Systems .........................................737Stoehr Flooring ...................................................617Strategis International Inc. ................................413W.D. Flooring LLC ...............................................811Weaber Inc. ........................................................634Wickham Hardwood Flooring...........................1123

FACTOry-FINISHED ENGINEErED WOOD FLOOrINGAppalachian Flooring Ltd. ................................1428Ark Floors Inc......................................................406Ashawa Bay Hardwood Floors ...........................535Award Hardwood Floors ..................................1437B2W Flooring LLC .............................................1531Bamboo Hardwoods Inc. ....................................711Bausen Flooring / Bausen Texas ........................204Bella Citta Floors ..............................................1141BKB Flooring USA.............................................1216Boen Hardwood Flooring Inc. .............................108Brenco Exotic Woods .........................................104DuChateau Floors & Ernest Hemingway Floors .441ecoGrain ...........................................................1124Elof Hansson USA Inc. .......................................428Ferma Flooring....................................................312Garrison Collection, The...................................1525Global Market Partners Inc. ...............................629

eXhiBitors BY produCt CategorY (Continued)


GrandForest Floors ...........................................1323Harris Wood .......................................................725Howell Hardwood Flooring ................................131IndoTeak Design .................................................305Indus Parquet Exotic Hardwood Flooring .........1241Inpa Parket SRL ..................................................929Johnson Premium Hardwood Flooring ...............316Legno Bastone Wide Plank Flooring ..................729LM Flooring ........................................................720Lyptus by Weyerhaeuser ....................................629Maine Traditions Hardwood Flooring ................508Mannington Mills...............................................828Master’s Craft, The ..........................................1411Mattera ..............................................................129Mercier Wood Flooring Inc. .............................1529Mirage ................................................................610Monarch Plank .................................................1234Nature Flooring ..................................................317NuStair ...............................................................925Owens Flooring by Quanex ................................416Panaget ..............................................................517PanTim Wood Products Inc. .............................1434Pinnacle Interior Elements Inc. ..........................628Premiere Finishing & Coating LLC....................1025Preverco..............................................................905Qu-Cork LLC ........................................................629Real Wood Floors .............................................1503Regal Hardwoods Inc. ......................................1317Renick Millworks..............................................1431Ribadao ..............................................................222Shamrock Plank Flooring ....................................529Somerset Hardwood Flooring ..........................1105South Mountain Flooring .................................1337Stanza Machinery Inc.........................................522Stile spa ...........................................................1329Stoehr Flooring ...................................................617Strategis International Inc. ................................413Surface Source USA/Primo Florz Brand .............837Teka Hardwood Flooring ....................................216Valinge Innovation .............................................512Versini Hardwood ...............................................621Vesta Hardwood Flooring ...................................105W.D. Flooring LLC ...............................................811WE Cork Inc. .....................................................1239West Branch Heritage Timber ..........................1039

Wickham Hardwood Flooring...........................1123

FACTOry-FINISHED SOLID WOOD FLOOrINGAacer Flooring ....................................................724Appalachian Flooring Ltd. ................................1428Appalachian Lumber Company ..........................422Ark Floors Inc......................................................406B2W Flooring LLC .............................................1531Bamboo Flooring Hawaii ..................................1429Bamboo Hardwoods Inc. ....................................711Bausen Flooring / Bausen Texas ........................204Bella Citta Floors ..............................................1141Brenco Exotic Woods .........................................104Century Flooring .................................................937ecoGrain ...........................................................1124Ferma Flooring....................................................312Garrison Collection, The...................................1525Global Market Partners Inc. ...............................629GrandForest Floors ...........................................1323Greyne Custom Wood Co. ................................1519Hawa Flooring Corp............................................524Howell Hardwood Flooring ................................131Indus Parquet Exotic Hardwood Flooring .........1241Inpa Parket SRL ..................................................929Johnson Premium Hardwood Flooring ...............316Legno Bastone Wide Plank Flooring ..................729Lyptus by Weyerhaeuser ....................................629Maine Traditions Hardwood Flooring ................508Master’s Craft, The ..........................................1411Mercier Wood Flooring Inc. .............................1529Mirage ................................................................610Missouri Hardwood Products.............................829Moosewood Flooring .......................................1037Nature Flooring ..................................................317North Wood Flooring LLC ...................................425NuStair ...............................................................925Oakcrest Lumber Inc...........................................403Olde Wood Limited ............................................611Oshkosh Designs ..............................................1517Panaget ..............................................................517PanTim Wood Products Inc. .............................1434Pinnacle Interior Elements Inc. ..........................628Premiere Finishing & Coating LLC....................1025Preverco..............................................................905Quality Woods Ltd. .............................................310Renick Millworks..............................................1431



Ribadao ..............................................................222Robinson Lumber & Flooring ..............................218Shamrock Plank Flooring ....................................529Sheoga Hardwood Flooring & Paneling Inc. ....1128Somerset Hardwood Flooring ..........................1105South Mountain Flooring .................................1337Stanza Machinery Inc.........................................522Stoehr Flooring ...................................................617Strategis International Inc. ................................413W.D. Flooring LLC ...............................................811WE Cork Inc. .....................................................1239Wickham Hardwood Flooring...........................1123Wood Star (India) PVT Ltd ................................1521

FILLErBerger-Seidle America .......................................217Carver s.r.l. .........................................................534Color Rite Inc. .....................................................924DuraSeal...........................................................1003Franklin International .........................................318Glitsa ................................................................1117Global Market Partners Inc. ...............................629Gork’s GoodFilla .................................................437Power Adhesives Ltd..........................................436Precision Technology LLC ...................................629Superfici America Inc. ........................................107Timbermate Group............................................1022Woodwise/Design Hardwood Products ...........1403

FINISHAdvantage Coatings Technologies .....................730Arboritec USA Inc...............................................816Basic Coatings....................................................705Berger-Seidle America .......................................217Bona US..............................................................337Bostik Inc. .........................................................1028Carver s.r.l. .........................................................534Ciranova North-America ....................................229DuraSeal...........................................................1003Essential Industries ............................................335General Finishes.................................................429Glitsa ................................................................1117Global Market Partners Inc. ...............................629Gork’s GoodFilla .................................................437Lenmar................................................................322LOBA-Wakol LLC ................................................635

MAPEI Corporation.............................................716Master’s Craft, The ..........................................1411Mr. Sandless Floor Refinishing ........................1537Nano Shield........................................................409Osmo North America..........................................304Pallmann Hardwood .........................................1135PoloPlaz ..............................................................835Precision Technology LLC ...................................629Pro Guard Coatings Inc.......................................736Professional Coatings Inc...................................922Rubio Monocoat USA LLC ..................................911Soest Woodfinishing Machinery ........................717Superfici America Inc. ........................................107SuperMax Tools .................................................325Synteko Floor Finishes .......................................823Uveeco................................................................331Valinge Innovation .............................................512Vermont Natural Coatings .................................404Waterlox Coatings Corporation .......................1229WoodCare USA LLC ...........................................917

FLOOr MANUFACTUrING EqUIPMENTAkhurst Machinery Inc. ......................................329Automation Industries........................................424Brookhuis America & EBI ...................................622Cherryhill Mfg. Corp. ..........................................102Clarke American Sanders.................................1217Doucet Machineries Inc. ....................................523Eagle Machinery & Supply Inc. ..........................206Hasko/Mekanika ..............................................1019Lico Machinery .................................................1029Lignomat USA Ltd. ...........................................1024OSI Wood Machinerie ......................................1335Soest Woodfinishing Machinery ........................717Stanza Machinery Inc.........................................522Valinge Innovation .............................................512Wintersteiger ...................................................1336

IMPOrTED WOOD FLOOrINGAce Hardwood Flooring......................................928Appalachian Flooring Ltd. ................................1428Ark Floors Inc......................................................406Ashawa Bay Hardwood Floors ...........................535B2W Flooring LLC .............................................1531Bamboo Flooring Hawaii ..................................1429Bamboo Hardwoods Inc. ....................................711



Bausen Flooring / Bausen Texas ........................204Bella Citta Floors ..............................................1141BKB Flooring USA.............................................1216Boen Hardwood Flooring Inc. .............................108BPI ......................................................................208Brenco Exotic Woods .........................................104Ciranova North-America ....................................229DuChateau Floors & Ernest Hemingway Floors .441ecoGrain ...........................................................1124Ferma Flooring....................................................312Global Market Partners Inc. ...............................629GrandForest Floors ...........................................1323Hawa Flooring Corp............................................524IndoTeak Design .................................................305Indus Parquet Exotic Hardwood Flooring .........1241Jiangxi Huachang Bamboo Products Group Co.,

Ltd. .................................................................231Johnson Premium Hardwood Flooring ...............316LM Flooring ........................................................720Nature Flooring ..................................................317PanTim Wood Products Inc. .............................1434Pinnacle Interior Elements Inc. ..........................628Premiere Finishing & Coating LLC....................1025Qu-Cork LLC ........................................................629Quality Woods Ltd. .............................................310Rare Earth Hardwoods .....................................1042Real Wood Floors .............................................1503Ribadao ..............................................................222Robinson Lumber & Flooring ..............................218South Mountain Flooring .................................1337Strategis International Inc. ................................413Surface Source USA/Primo Florz Brand .............837Teka Hardwood Flooring ....................................216Urban Floor .........................................................410Versini Hardwood ...............................................621WE Cork Inc. .....................................................1239Wood Star (India) PVT Ltd ................................1521

INDUSTry OrGANIzATIONAppalachian Hardwood Manufacturers Inc. ......742Coswick Hardwood ............................................616Exalt Printing Solutions LLC ...............................205Forest Stewardship Council U.S. (FSC-US) ........116Hardwood Federation.........................................740IICRC ...................................................................122Missouri Walnut LLC ..........................................228

National Institute of Certified Floorcovering Insp....120

NOFMA...............................................................235North American Assn. of Floor Covering Distr. ..128NWFACP .............................................................334SURFACES ..........................................................110

MAINTENANCE PrODUCTS3M ....................................................................1203Advantage Coatings Technologies .....................730Arboritec USA Inc...............................................816Basic Coatings....................................................705Beno J. Gundlach Company .............................1228Berger-Seidle America .......................................217Bona US..............................................................337Carver s.r.l. .........................................................534Ciranova North-America ....................................229Clarke American Sanders.................................1217DuChateau Floors & Ernest Hemingway Floors .441Essential Industries ............................................335Glitsa ................................................................1117Hardwood Industry Products ..............................734Lenmar................................................................322Mercer Abrasives .............................................1016Mercier Wood Flooring Inc. .............................1529Mr. Sandless Floor Refinishing ........................1537Osmo North America..........................................304Padco Inc. .........................................................1523Pallmann Hardwood .........................................1135PoloPlaz ..............................................................835Precision Technology LLC ...................................629Professional Coatings Inc...................................922Rubio Monocoat USA LLC ..................................911Sound Seal .........................................................319Vermont Natural Coatings .................................404Waterlox Coatings Corporation .......................1229WoodCare USA LLC ...........................................917

MISC. TOOLS/SUPPLIES3M ....................................................................1203Akhurst Machinery Inc. ......................................329Arboritec USA Inc...............................................816Basic Coatings....................................................705Beno J. Gundlach Company .............................1228Berger-Seidle America .......................................217Bostik Inc. .........................................................1028Brookhuis America & EBI ...................................622



Cherry Forest Products .......................................834Color Rite Inc. .....................................................924Doucet Machineries Inc. ....................................523DriTac Flooring Products LLC ............................1223Easy Groove Tooling LLC ....................................419Essential Industries ............................................335Exalt Printing Solutions LLC ...............................205Flooring Pro Fastening......................................1433FloorMuffler, The ................................................328Fortane Adhesives............................................1131Fortifiber ...........................................................1031Franklin International .........................................318General Motors Fleet & Commercial .................341Glitsa ................................................................1117Great Lakes Custom Tool Mfg. Inc. ....................935Grill Works Inc. .................................................1129Hardwood Industry Products ..............................734Harris Wood .......................................................725HighPro Tools .....................................................423Lignomat USA Ltd. ...........................................1024Mercer Abrasives .............................................1016Mr. Sandless Floor Refinishing ........................1537O’Berry Enterprises Inc.......................................125Padco Inc. .........................................................1523Parabond Adhesives...........................................518PoloPlaz ..............................................................835Power Adhesives Ltd..........................................436Powernail Company .........................................1035Primatech Inc....................................................1328Professional Coatings Inc...................................922RB Rubber Products Inc. .....................................923Revolution Manufacturing LLC...........................123Schönox ..............................................................819Square Scrub ....................................................1439Stauf USA LLC ....................................................311Sungold Abrasives .............................................637Wagner Meters ..................................................502Waterlox Coatings Corporation .......................1229WE Cork Inc. .....................................................1239Weem Abrasives Inc. .........................................323WoodCare USA LLC ...........................................917Woodwise/Design Hardwood Products ...........1403Zimair Display ....................................................537

MOISTUrE METErSBrookhuis America & EBI ...................................622

Delmhorst Instrument Co. ..................................435Lignomat USA Ltd. ...........................................1024Tramex Ltd. .......................................................1334Wagner Meters ..................................................502

MOLDINGS/STAIr PArTSAacer Flooring ....................................................724All American Wood Register Co. .......................117Appalachian Lumber Company ..........................422Award Hardwood Floors ..................................1437Boen Hardwood Flooring Inc. .............................108Ferma Flooring....................................................312Goodwin Heart Pine Company .........................1528Greyne Custom Wood Co. ................................1519Grill Works Inc. .................................................1129Hawa Flooring Corp............................................524LaCrosse Flooring .............................................1134LM Flooring ........................................................720Maine Traditions Hardwood Flooring ................508Mercier Wood Flooring Inc. .............................1529Middle Tennessee Lumber .................................313MoldingsOnline.com ........................................1416Muscanell Millworks Inc....................................213NuStair ...............................................................925Owens Flooring by Quanex ................................416Penn Wood Products Inc. ...................................506Precision Mouldings...........................................836Quality Woods Ltd. .............................................310Rare Earth Hardwoods .....................................1042Red Hills Lumber Company ................................212Seneca Millwork Inc. .........................................417Surface Source USA/Primo Florz Brand .............837Versini Hardwood ...............................................621Weaber Inc. ........................................................634

NAILErS/FASTENErSFlooring Pro Fastening......................................1433Harris Wood .......................................................725HighPro Tools .....................................................423Powernail Company .........................................1035Primatech Inc....................................................1328Valinge Innovation .............................................512

rADIANT HEATBoen Hardwood Flooring Inc. .............................108MP Global Products LLC ...................................1533



rECLAIMED WOOD FLOOrINGAce Hardwood Flooring......................................928Appalachian Lumber Company ..........................422Bamboo Flooring Hawaii ..................................1429Ciranova North-America ....................................229Goodwin Heart Pine Company .........................1528Greyne Custom Wood Co. ................................1519Hardwoods of Wisconsin .................................1430IndoTeak Design .................................................305Missouri Hardwood Products.............................829Olde Wood Limited ............................................611PanTim Wood Products Inc. .............................1434Rare Earth Hardwoods .....................................1042Real Wood Floors .............................................1503Renick Millworks..............................................1431Robinson Lumber & Flooring ..............................218SuperMax Tools .................................................325Vesta Hardwood Flooring ...................................105West Branch Heritage Timber ..........................1039

SANDING EqUIPMENTAkhurst Machinery Inc. ......................................329Beno J. Gundlach Company .............................1228Bona US..............................................................337Cherryhill Mfg. Corp. ..........................................102Clarke American Sanders.................................1217Galaxy Floor Sanding Machines ......................1034Lägler..................................................................803Pallmann Hardwood .........................................1135Revolution Manufacturing LLC...........................123Soest Woodfinishing Machinery ........................717Square Scrub ....................................................1439Superfici America Inc. ........................................107SuperMax Tools .................................................325Weem Abrasives Inc. .........................................323

SUBFLOOrS/SUBFLOOr PrEP PrODUCTSAacer Flooring ....................................................724Advanced Adhesive Technologies Inc. .............1020Beno J. Gundlach Company .............................1228Bostik Inc. .........................................................1028Carver s.r.l. .........................................................534DriTac Flooring Products LLC ............................1223FloorMuffler, The ................................................328Fortane Adhesives............................................1131Fortifiber ...........................................................1031

Franklin International .........................................318Homasote Company ...........................................619Lignomat USA Ltd. ...........................................1024MAPEI Corporation.............................................716MP Global Products LLC ...................................1533Pallmann Hardwood .........................................1135PAM Fastening Technology ................................223Parabond Adhesives...........................................518RB Rubber Products Inc. .....................................923Schönox ..............................................................819Sika Corporation.................................................516Sound Seal .........................................................319Stauf USA LLC ....................................................311Synteko Floor Finishes .......................................823WE Cork Inc. .....................................................1239XL Brands ...........................................................421

UNFINISHED ENGINEErED WOOD FLOOrINGAce Hardwood Flooring......................................928Allegheny Mountain Hardwood Flooring ...........735Appalachian Flooring Ltd. ................................1428Ashawa Bay Hardwood Floors ...........................535Award Hardwood Floors ..................................1437B2W Flooring LLC .............................................1531Bella Citta Floors ..............................................1141Brenco Exotic Woods .........................................104Cherry Forest Products .......................................834DuChateau Floors & Ernest Hemingway Floors .441Garrison Collection, The...................................1525Graf Brothers Flooring Inc. ...............................1011Hardwoods of Wisconsin .................................1430Harris Wood .......................................................725Howell Hardwood Flooring ................................131IndoTeak Design .................................................305Legno Bastone Wide Plank Flooring ..................729LM Flooring ........................................................720Mannington Mills...............................................828Maxwell Hardwood Flooring Inc. .....................1425Monarch Plank .................................................1234NuStair ...............................................................925Olde Wood Limited ............................................611Owens Flooring by Quanex ................................416PanTim Wood Products Inc. .............................1434Pinnacle Interior Elements Inc. ..........................628Regal Hardwoods Inc. ......................................1317Renick Millworks..............................................1431



Shamrock Plank Flooring ....................................529Somerset Hardwood Flooring ..........................1105South Mountain Flooring .................................1337Stoehr Flooring ...................................................617Versini Hardwood ...............................................621Vesta Hardwood Flooring ...................................105West Branch Heritage Timber ..........................1039

UNFINISHED SOLID WOOD FLOOrINGAacer Flooring ....................................................724Ace Hardwood Flooring......................................928Allegheny Mountain Hardwood Flooring ...........735Appalachian Lumber Company ..........................422B2W Flooring LLC .............................................1531Bamboo Flooring Hawaii ..................................1429Brenco Exotic Woods .........................................104Buchanan Hardwood Flooring Co. LLC ...............511Cherry Forest Products .......................................834Ciranova North-America ....................................229Garrison Collection, The...................................1525Global Market Partners Inc. ...............................629Goodwin Heart Pine Company .........................1528Graf Brothers Flooring Inc. ...............................1011Hardwoods of Wisconsin .................................1430Hassell & Hughes Lumber Company Inc. ...........407Howell Hardwood Flooring ................................131IndoTeak Design .................................................305Infinity Wood Floors .........................................1417LaCrosse Flooring .............................................1134Legno Bastone Wide Plank Flooring ..................729Linden Lumber LLC .............................................520Lyptus by Weyerhaeuser ....................................629Maine Traditions Hardwood Flooring ................508Master’s Craft, The ..........................................1411Maxwell Hardwood Flooring Inc. .....................1425Middle Tennessee Lumber .................................313Missouri Hardwood Products.............................829Moosewood Flooring .......................................1037Muscanell Millworks Inc....................................213North Wood Flooring LLC ...................................425NuStair ...............................................................925Oakcrest Lumber Inc...........................................403Olde Wood Limited ............................................611Oshkosh Designs ..............................................1517Pinnacle Interior Elements Inc. ..........................628Quality Woods Ltd. .............................................310

Red Hills Lumber Company ................................212Renick Millworks..............................................1431Ribadao ..............................................................222Robinson Lumber & Flooring ..............................218Sekula Sawmilling Co. .......................................230Shamrock Plank Flooring ....................................529Sheoga Hardwood Flooring & Paneling Inc. ....1128Smith Flooring Inc. .............................................504Somerset Hardwood Flooring ..........................1105Springcreek Flooring ..........................................623Stoehr Flooring ...................................................617Strategis International Inc. ................................413Vesta Hardwood Flooring ...................................105W.D. Flooring LLC ...............................................811Weaber Inc. ........................................................634Wood Products International Inc. ....................1235

Uv PrODUCTSArboritec USA Inc...............................................816ecoGrain ...........................................................1124GrandForest Floors ...........................................1323Jelight Company Inc...........................................330Osmo North America..........................................304Penn Wood Products Inc. ...................................506Premiere Finishing & Coating LLC....................1025Professional Coatings Inc...................................922Rubio Monocoat USA LLC ..................................911Soest Woodfinishing Machinery ........................717Stanza Machinery Inc.........................................522Surface Source USA/Primo Florz Brand .............837Uveeco................................................................331Valinge Innovation .............................................512Vermont Natural Coatings .................................404WoodCare USA LLC ...........................................917

WOOD vENTSAll American Wood Register Co. .......................117Grill Works Inc. .................................................1129Hawa Flooring Corp............................................524MoldingsOnline.com ........................................1416Precision Mouldings...........................................836Sheoga Hardwood Flooring & Paneling Inc. ....1128Vesta Hardwood Flooring ...................................105Woodwise/Design Hardwood Products ...........1403

Exhibitors by Product catEgory (continuEd)


speCial eventsWelCome reCePtionTUESDAY, APRIL 2 | 6-8 P.M. | GLASS CACTUS Kick up your boots at the Welcome Reception to be held at the Gaylord Texan Glass Cactus Nightclub on Tuesday night from 6-8 p.m. The event will feature live entertainment from local Texas band Breckenridge, which features a lively combination of country music and Texas Swing. Texas-inspired appetizers will be served throughout the event, along with soft drinks, beer, wine and the NWFA's 2013 Expo signature cocktail—the Big Idea. Join us for drinks, food and fun as we share big ideas about our industry, our association and our members. The Welcome Reception is open to all registered attendees. Two drink tickets will be provided for full Expo attendees; Trade Show Only attendees may purchase drink tickets for the event.

General SeSSionWEDNESDAY, APRIL 3 | 9-10:45 A.M. | TEXAS BALLROOM C-D What is it that sets one business apart from others within its industry? For Southwest Airlines, it was about building a culture where people come first, and it was a formula for success that launched them from a small regional airline into a major industry leader. Join former Southwest CEO Howard Putnam, who dared to “Think Big” more than 30 years ago, as he applies his experiences in the airline industry to the wood flooring industry. This session is open to all Expo attendees.

aWardS lunCheonTHURSDAY, APRIL 4 | NOON-1:45 P.M. |

TEXAS BALLROOM C-D As co-hosts of HGTV's popular shows “Kitchen Cousins” and the more-recent “Cousins on Call,” Anthony Carrino and John Colaneri know a thing or two about the construction industry. Join them during our annual Awards Luncheon, where they will talk about wood flooring’s role in design, and then recognize some amazing wood flooring installations as they present this year’s Wood Floor of the Year awards. We’ll also honor Community Service winners, present industry awards, and present NWFA degrees. Anthony and John also will be available for photos and autographs in the Wood Floor of the Year Gallery following the Awards Luncheon. Tickets for the luncheon are available for $25.

CloSinG PartyTHURSDAY, APRIL 5 | 5-7 P.M. | LONGHORN EXHIBIT HALL A-D Last year set the stage for the first Expo Closing Party held on the trade show floor with more than $50,000 worth of prizes given away to Expo attendees, including a new Harley-Davidson motorcycle. This year will end with just as much excitement, and will feature a grand prize kitchen or man cave makeover. The party will feature appetizers and beverages inspired by next year's Expo location: Nashville, Tenn. The Closing Party is open to all registered attendees. Two drink tickets will be provided for full Expo attendees; Trade Show Only attendees may purchase drink tickets for the event. Must be present to win.

ad indeX


future eXpo datesDon’t forget to mark your calendar for future NWFA shows:

2014 Nashville, TN | April 22-25

2015 St. Louis, MO | April 7-10

3m ............................................................................... 2

anderson hardWood floors ................................... 19

BasiC Coatings .......................................................... 15

Bona us ....................................................................... 9

Bostik inC. ................................................................. 71

delmhorst instrument Co. ...................................... 33

duraseal ..................................................................... 5

eleganCe eXotiC Wood flooring ............................... 49

garrison ColleCtion, the ......................................... 11

infinitY Wood floors ............................................... 25

ipa tropiCal floors inC. ............................................ 55

lenmar Coatings ....................................................... 51

liCo maChinerie inC................................................... 41

lignomat usa ltd. ..................................................... 29

mapei Corp. ................................................................ 17

maXWell hardWood flooring .................................. 53

merCer aBrasives div. of merCer tool Corp. ............. 7

merCier Wood flooring inC. .................................... 47

mulliCan flooring .................................................... 72

north ameriCan assn. of floor Covering distr. .... 69

norton aBrasives ..................................................... 45

nWfa .......................................................................... 67

olde Wood ltd. ......................................................... 13

oWens flooring BY QuaneX Building produCts ...... 23

premiere finishing & Coating llC ............................ 21

seneCa millWork inC. ................................................ 59

shamroCk plank flooring .......................................... 3

somerset Wood produCts inC. ................................. 43

supermaX tools ........................................................ 57

Wagner meters ......................................................... 31

WaterloX Coatings Corporation.............................. 39

WoodWise/design hardWood produCts .................. 35

GOLD DEALERP R O G R A M

www.mullicanflooring.com 1-800-844-6356

®

Mullican Flooring is committed to American Products, American Jobs and, most importantly, to our American Dealers.

And now as a member of our exclusive Gold Dealer Program, you havethe opportunity to partner with us to Earn Rebates and Increase Your Bottom Line.

With our newly designed Display Systems, you can proudly show Mullican Flooring’s American-made Solid and Engineered Hardwood Flooring, while increasing your own Profits.

IT’S TIME TO SHOW AMERICAWHAT WE’RE MADE OF.

VISIT US AT NWFA BOOTH # 603

2013 nwfa wood flooring expo guide

Documents

nwfa app

nwfa staff

nwfa officers

continued4 nwfa expo

expo experience

expo committee

nwfa board of directors

expo floor plan