2013 nirsa presentation - solving the generation equation
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Solving the Generation Equationthe new workforce
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traditionalistsborn before 1946
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babyboomersborn between 1946 - 1964
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generation Xborn between 1965 - 1981
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generation Yborn after 1982
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jacked up
traditionalist babyboomer gen X gen Y
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Video Clip: “Meet the Fockers” The Wall of Gaylord
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What??? !
Video Clip: Interview scene from “The Internship”-
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10 steps to success
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your culture is your brand1
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hire square pegs2
Video Clip: 1997 Apple Commercial “Think Different”
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define workplace norms3
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embrace differences4
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common threads5Video Clip: Geico Commercial “Hump Day”
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play to strengths6
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purpose driven approach7
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lean into fear8
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continually evolve9
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pay it forward10
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welcome to the NEW workforce
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Contact: !Cal Rec Sports MarketingUniversity of California, BerkeleyDepartment of Recreational Sports!Email: [email protected]
LinkedIn Company Page: UC Berkeley Rec Sports Marketing