2013 internal communications & employee engagement

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Aligning change communications to corporate objectives throughout business transformation Early Bird Offer: Book by 26 July and save $700! Featuring case studies and practical presentations from 20 industry experts, including: 5 reasons you need to attend this event: n Understand how to develop an effective internal communications strategy during times of change n Create strategies to involve leadership and ensure employees are fully engaged and trust the company n Discover how to demonstrate effectiveness of internal communication campaigns and report ROI to senior management n Hear best practice on how to leverage the power of social media internally and how to measure its return n Learn from and benchmark against innovative approaches to securing & maintaining long-term, sustainable employee engagement Maximise your time out of the office with the interactive workshops: Workshop A: Employee Engagement in a Global Business Workshop B: Leveraging the Power of Social Media Internally PLUS Bonus Inclusive Workshop: Creating Content, Training and Guidelines to Maintain Brand Momentum and Engagement in Times of Change Turn to page 5 for further details. BOOK NOW! T: +61 2 9229 1000 n F: +61 2 9223 2622 E: [email protected] W: www.internal-communications.com.au Conference & Workshops: 15 & 16 October 2013 | Venue: Sebel Surry Hills, Sydney, NSW Lynda Proude, Senior Vice President Employee Communications, CITI Maya Donevska, Internal Communications & Community Relations Manager, GM HOLDEN Robin Moore, Regional Community Manager, Asia Pacific ACE INSURANCE Peta Mckellar, General Manager of Corporate Communications, FEDERATION CENTRES Zeyad Maasarani, Communications Manager, CDG, A BOEING COMPANY (US) International Keynote Speaker: Researched & Developed by: Organised by: Internal Communications and Employee Engagement 2013

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- Optimise productivity and maximise the corporation's ability to deliver results; - How to develop an effective internal communications strategy during times of change - Involve leadership and ensure employees are fully engaged and trust the company - How to demostrate effectiveness of IC campaigns and report ROI to senior management

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Page 1: 2013 Internal Communications & Employee Engagement

Aligning change communications to corporate objectives throughout business transformation

Early Bird Offer: Book by 26 July and save $700!

Featuring case studies and practical presentations from 20 industry experts, including:

5 reasons you need to attend this event:n Understand how to develop an effective internal communications strategy during times of change

n Create strategies to involve leadership and ensure employees are fully engaged and trust the company

n Discover how to demonstrate effectiveness of internal communication campaigns and report ROI to senior management

n Hear best practice on how to leverage the power of social media internally and how to measure its return

n Learn from and benchmark against innovative approaches to securing & maintaining long-term, sustainable employee engagement

Maximise your time out of the office with the interactive workshops:Workshop A: Employee Engagement in a Global Business

Workshop B: Leveraging the Power of Social Media Internally

PLUS Bonus Inclusive Workshop: Creating Content, Training and Guidelines to Maintain Brand Momentum and Engagement in Times of Change

Turn to page 5 for further details.

BOOK NOW!T: +61 2 9229 1000 n F: +61 2 9223 2622 E: [email protected]: www.internal-communications.com.au

Conference & Workshops: 15 & 16 October 2013 | Venue: Sebel Surry Hills, Sydney, NSW

Lynda Proude, Senior Vice President Employee Communications, CITI

Maya Donevska, Internal Communications & Community Relations Manager, GM HOLDEN

Robin Moore, Regional Community Manager, Asia PacificACE INSURANCE

Peta Mckellar, General Manager of Corporate Communications, FEDERATION CENTRES

Zeyad Maasarani, Communications Manager, CDG, A BOEING COMPANY (US)

International Keynote Speaker:

Researched & Developed by: Organised by:

Internal Communicationsand Employee Engagement 2013

Page 2: 2013 Internal Communications & Employee Engagement

BOOK NOW!T: +61 2 9229 1000 n F: +61 2 9223 2622 E: [email protected]

www.internal-communications.com.au

Confirmed Speakers:n Robin Moore, Regional Community Manager, Asia Pacific, ACE INSURANCE

n Julianna Klose, Media & Communications Manager, ALINTA ENERGY

n Karina Keisler, General Manager Corporate Affairs, VODAFONE AUSTRALIA

n Lynda Proude, Senior Vice President Employee Communications, CITI

n Isabella Lipinski, Project Change Communication Specialist, AIRSERVICES

n Justine O’Brien, Strategic Communication Manager, AIR FORCE IMPROVEMENT

n Mardi Stewart, Director, Internal and Strategic Communications, DEPARTMENT OF IMMIGRATION AND CITIZENSHIP

n Andrea Davies, Internal Communications and Change Specialist, NEC AUSTRALIA

n Maida Talhami, Senior Communications Manager, MSD

n Angela Maher, Employee Communications Manager, AGL

n Zeyad Maasarani Communications Manager, CDG, A BOEING COMPANY (US)

n Peta Mckellar, General Manager of Corporate Communications, FEDERATION CENTRES

n Maya Donevska, Internal Communications & Community Relations Manager, GM HOLDEN

n Heather Denman, Internal Communications Specialist, IAG

n Marcello Massi, Community Liaison Manager, ENERGEX

Dear Internal Communications Specialist,

You understand the importance of communication during business transformation, but can this always be said of senior management?

Employee engagement is a critical element to ensure employees are connected to the company’s values and work towards the same goals. Getting senior management buy-in to invest is difficult and communication professionals need metrics and methods to report effectiveness back to the business.

Management IQ’s Internal Communications and Employee Engagement conference has been developed to provide executives with valuable cross industry best practice and benchmarking opportunities.

By focusing on case studies, delegates will be able to go beyond the theory and enact strategies that have proven success in:

n Developing an effective internal communications strategy during times of change

n Involving leadership and ensuring employees are fully engaged and trust the company

n Proofing effectiveness of internal communication campaigns and reporting ROI to management

To book your place, simply call 02 9229 1000, email [email protected] or book online atwww.internal-communications.com.au.

I look forward to meeting you in October.

Best Regards,

Michelle OliveiraConference Manager

Who you will meet:n Vice President of Employee Communicationsn Head of Internal Communicationsn Director of Internal and Strategic Communicationsn General Manager of Corporate Communicationsn Senior Communications Managern Corporate Communications Managern People and Performance Managern Media & Communications Manager

…from the following industries:n Financial Servicesn FMCGn Miningn Energy, Oil & Gas

n Healthcaren IT & Telecomsn Governmentnand more...

Internal Communicationsand Employee Engagement 2013

Register by 26 July and save $700!

Page 3: 2013 Internal Communications & Employee Engagement

Conference Day 1: Tuesday 15 October 2013

7.30 Workshop A: Employee Engagement in a Global Business

10.00 Conference Registration and Morning Refreshments

10.30 Opening Remarks and Keynote Address from the Chair

10.35 Creating Content to Maintain Brand Momentum and Engagement in Times of Change One of the IC executive’s biggest challenges in creating content is to adapt communications to make it fit into different cultural contexts. During this inclusive workshop, we will discuss how to coordinate campaigns to ensure employees are confident about the company’s objectives. Learn how to develop policy and guidelines based on an approach that starts with operations and are built from the bottom up.

Discussion points: n Identifying an integrated approach to internal communications n Introducing a bottom-up approach to brand engagement n Acknowledging the importance of the team’s contributions n Communicating your brand message during change n Facilitating managers’ communication skills by providing tools and content material

Workshop Leader: Peta Mckellar, General Manager of Corporate Communications, FEDERATION CENTRES

1.00 Lunch and Networking

2.00 Roundtable: What is the Best Way to Communicate ‘Change’ in the Government? n Projects and initiatives introduce a ‘change’ and need a number of committed levers to realize the return on investment i.e. the benefits n Courage to begin inconvenient conversations mitigates communication risks during implementation and execution n How to involve, engage and commit employees across the business and departments to champion your project n How to leverage the company’s culture for effective internal transformation

Isabella Lipinski, Project Change Communication Specialist, AIRSERVICES Justine O’Brien, Strategic Communication Manager, AIR FORCE IMPROVEMENT

Mardi Stewart, Director, Internal and Strategic Communications, DEPARTMENT OF IMMIGRATION AND CITIZENSHIP

3.15 Get off to a flying start in your first 100 days n Getting in the door before you arrive n Building your brand and connecting with key stakeholders n Developing an interim strategy and measuring your success Carolyn Ormsby General Manager Internal Communications NBNCo

3.50 Afternoon Refreshments and Networking

4.20 Strategies to Involve Leadership and Ensure Employees are Fully Engaged and Trust the Company n Rebuild commitment between employees and management n Increasing employee engagement through internal communications n Why should leaders take it as their personal responsibilities and invigorate IC strategies? n Measuring the results of improving employee engagement

Julianna Klose, Media & Communications Manager, ALINTA ENERGY

Karina Keisler, General Manager Corporate Affairs, VODAFONE AUSTRALIA

Lynda Proude, Senior Vice President Employee Communications, CITI

Maya Donevska, Community Relations Manager, Regional CSR Engagement Manager, GM HOLDEN

6.00 End of Day 1 and Networking Drinks

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BOOK NOW!T: +61 2 9229 1000 n F: +61 2 9223 2622 E: [email protected]

www.internal-communications.com.au

Page 4: 2013 Internal Communications & Employee Engagement

1.50 Close Collaboration to Support Internal Comms Success nAcknowledge the importance of the wider organisation’s contributions nMethodologies to reach employees from different groups and departments nChallenges of adapting communications and make it fit to different cultural contexts nPlaying and achieving a diverse workforce nDeveloping managers’ communication skills and identifying an integrated approach to IC

Marcello Massi, Community Liaison Manager, ENERGEX

2.50 Consistent Approach to Foster Resilience During a Crisis nHelpful methodologies for disaster communications nMoving with technology changes and incorporating social media nA consistent approach to meet expectations internally

Speaker to be advised 3.25 Afternoon Refreshments and Networking

3.55 Overcoming Challenges to Implement Transformation nCommon employee communications issues associated with major IT system implementations nInfluencing key project members to ensure communications is seen as a key element of the change management program nStrategies for ensuring effective communications during a major change program nLessons learned nHow to manage “shock” after substantial change is implemented urgently and without a communication plan nHow can internal comms overcome the damage done and put things back on track?

Andrea Davies, Internal Communications and Change Specialist, NEC AUSTRALIA

Heather Denman, Internal Communications Specialist, IAG

Maida Talhami, Senior Communications Manager, MSD

5.10 Close of the Conference

Conference Day 2: Wednesday 16 October 2013

8.00 Workshop B: Leveraging the Power of Social Media Internally

10.30 Registration and Welcome Coffee

11.00 Opening Remarks from the Chair

11.05 Using Social Media to Change Employee Behaviours nManagers’ roles to raise awareness across the company nInspiring employees to ‘Live the Brand’ and believe they have whatever it takes to make the company successful nTools to drive collaboration and foster commitment from employees nChallenges in getting people to try something new and see the value of it

Zeyad Maasarani Communications Manager, CDG, A BOEING COMPANY (US)

11.40 What’s in it for Me? Getting your stakeholders on board to deliver nIdentifying and managing key stakeholders nDemonstrating the value add of communications nDelivering value to your organisation, employees and customers

Angela Maher, Employee Communications Manager, AGL

12.15 Lunch and Networking Break

1.15 Communicating the Business Strategy: Ensuring that All Employees are Working Towards the Same Goal(s) nHow to become an Employer of Choice nAligning your external and internal communication strategies for a united message nAligning employees to the brand nDesire from other communication professionals to collaborate and support project specific communication activities

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BOOK NOW!T: +61 2 9229 1000 n F: +61 2 9223 2622 E: [email protected]

www.internal-communications.com.au

Register by 26 July and save $700!See booking form for details.

Page 5: 2013 Internal Communications & Employee Engagement

Interactive Workshops

Workshop B:Wednesday 16 October • 8.00am – 10.30am

Leveraging the Powerof Social Media InternallyCompanies are constantly seeking enhance innovation in internal communications strategies, but at the same time they still need to be able to measure if the end results are worth the effort. During this workshop, ACE Insurance will present a year-one case study on the successful implementation of a social intranet to improve internal communication and increase collaboration in a business context.

Discussion points:n Effective metrics to track adoption and value n Involving employees in a conversation about what’s going on with the company nStrategies to apply social business as a technology to become more productive and efficient nWhat is IC’s role to positively drive change in the system?

Workshop Leader:

Robin Moore, Regional Community Manager, Asia PacificACE INSURANCE

Workshop A: Tuesday 15 October • 7.30am – 10.00am

Employee Engagementin a Global Business

Most IC professionals face some resistance when reaching a diverse workforce. This challenge is even bigger if communications go beyond different geographic regions, such as Latin America, Middle East and Asia Pacific. During this session, you will learn an interactive two-way communication process as a foundation for employee engagement; the importance of considering language; culture and distance in global communication; and how to maximise the tools at your disposal to optimise global communication.

Discussion points:n Managing your reputation through internal communicationsn Driving business improvement n Benchmarking practices for continuous operational excellencen Engaging employees in CSR

Workshop Leader:

Zeyad MaasaraniCommunications Manager, CDG, A BOEING COMPANY (US)

Bring your team and save even more. See thebooking form for full details of the HUGE SAVINGS!

BOOK NOW!T: +61 2 9229 1000 n F: +61 2 9223 2622 E: [email protected]

www.internal-communications.com.au

Page 6: 2013 Internal Communications & Employee Engagement

Register Early & Save!To speed registration, please provide the priority code located on the mailing label or in the box below.

oREGISTER ME for Internal Communications and Employee Engagement 2013: oWorkshop: oA oB

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DELEGATE 1 [FIRST NAME] [SURNAME]

POSITION

EMAIL

DELEGATE 2 [FIRST NAME] [SURNAME]

EMAIL

POSITION

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DELEGATE 3 [FIRST NAME] [SURNAME]

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NOTE: PAYMENT IS DUE WITHIN 7 DAYS FROM REGISTRATION TO SECURE YOUR PLACE. Registrations received without payment or a Government PO will incur a processing fee of $99+GST = $108.90 per registration. Payment prior to the conference is mandatory for attendance. Payment includes lunches, refreshments, a copy of conference presentations via FTP website or workbook and all meeting materials. If payment has not been received two weeks before the conference, a credit card hold will be taken and processed. This card will be refunded once alternate payment has been received.

PRIVACY - YOUR CHOICEAny information provided by you in registering for this conference is being collected by IQPC and will be held in the strictest confidence. It will be added to our database and will be used primarily to provide you with further information about IQPC events and services. By supplying your email address and mobile telephone number you are agreeing to IQPC contacting you by these means to provide you further information about IQPC products and services. From time to time IQPC may share information from our database with other professional organisations (including our event sponsors) to promote similar products and services. Please tick the box below if you do NOT want us to pass on your details.To amend your current details, advise of duplicates or to opt out of further mailings, please contact our Database Integrity Maintenance Department,Level 6, 25 Bligh Street, SYDNEY NSW 2000. Alternatively, email [email protected], call 02 9229 1028 or fax 02 9223 2622.

¨I do not wish to have my details made available to other organisations

IQPC CANCELLATION AND POSTPONEMENT POLICY: FOR DETAILS OF IQPC’S CANCELLATION AND POSTPONEMENT POLICY PLEASE VISIT: www.iqpc.com.au© 2013 IQPC ABN 92 071 142 446 All RIGHTS RESERVED. The format, design, content and arrangementof this brochure constitute a copyright of IQPC. Unauthorised reproduction will be actionable by law.

*Discounts are not available to vendors/solution providers.

* Payment must be received by IQPC prior to 5pm AEST on the cut-off date.# Registrations received without payment or a Government PO will incur a processing fee of $99 + GST = $108.90 per registration.

¨ Please send me _______ set(s) of AUDIO COMPACT DISCS and PRESENTATIONS CD at $878.90 ($799 plus GST) or $603.90 ($549 plus GST) Presentations CD only

¨ Please keep me informed via email about this and other related events

2 WAYS TO SAVE!Book early for HUGEEARLY BIRD savings.

Book as a TEAM,save & benefit as a team.

22878.001

TEAM DISCOUNTS

WHERE Sebel Surry Hills 28 Albion Street, Surry Hills, Sydney, NSW 2010 P: +61 02 9289 0000 www.sebelsurryhills.com.au

WHEN? 15 & 16 October 2013

IQPC recognise the value of learning in teams.Take advantage of one of these special rates:

�Book 3 and receive a $500 discount (doesn’t include workshops)

�Book 4 places and get the 5th FREE (doesn’t include workshops)

�Ask about multi-event discounts. Call + 61 2 9229 1000 for more detailsPlease note: Only one discount applies

ACCOMMODATIONThe Sebel Surry Hills is the official hotel for the Internal Communications and Employee Engagement 2013 event and they have negotiated event rates specifically for attendees of this event.

To take advantage of these rates, contact the hotel and quote: IQPC0213_006 or go to www.internal-communications.com.au and click on the Venue & Accommodation page for a direct link to rates.

QUICK and EASY WAYS to REGISTER

TELEPHONE +61 2 9229 1000

FAX +61 2 9223 2622

EMAIL [email protected]

WEBSITE www.internal-communications.com.au

MAIL IQPC, Level 6, 25 Bligh Street, SYDNEY NSW 2000

STANDARDPACKAGES

EXTRA EARLY BIRD*Register & pay before

26th July 2013

EARLY BIRD*Register & pay before

9th August 2013STANDARD PRICE

Conference + 2 Workshops $3697 + GST = $4066.70 $3897 + GST = $4286.70 $4397 + GST = $4836.70

Conference + 1 Workshop $3198 + GST = $3517.80 $3398 + GST = $3737.80 $3898 + GST = $4287.80

Conference only $2699 + GST = $2968.90 $2899 + GST = $3188.90 $3399 + GST = $3738.90

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SAVE $700 SAVE $500

Internal Communicationsand Employee Engagement2013Conference & Workshops: 15 & 16 October 2013Venue: Sebel Surry Hills, Sydney, NSW