2013 i awards briefing finalists 24 july 2013
DESCRIPTION
TRANSCRIPT
iAwards National FinalistsWebinar Briefing
Company/Group Categories23 July 2013
Presented by: Kelly Hutchinson, Executive Judge
• Your next steps on your iAwards journey• Key Dates• iAwards Category Domains• Judging Process Company/Group Categories• Hints from past Judges• APICTA Awards• Questions
Webinar overview
Kelly HutchinsonExecutive Judge
Congratulations!Your next steps on your iAwards journey
The iAwards program's goal is to provide business, industry and government with a clear view of the people leading ICT in Australia and the quality of innovation being produced.
State winners go onto National finals and compete representing their home town. Presenting face-to-face to a Judging Panel of industry experts.
National company winners go on to compete with the best in the Asia Pacific region making the iAwards the only truly international
awards program delivered to the national ICT community.
Key dates for 2013
Judging Schedule sent 4 July 2013
Confirm your attendance at MasterClass 11 July 2013
Round Two Online Briefing Session 24 July 2013
Reserve your Award Presentation Before 31 July 2013
& Gala Dinner Tickets
Round Two Judging – Melbourne 5 & 6 August 2013
iAwards Australia 3.0 Forum – Melbourne 8 August 2013
iAwards Nominees VIP Networking Luncheon8 August 2013 - Melbourne
iAwards Gala Dinner – Melbourne
Development Domain
Research & Development
New Product
Tools
Industry Domain
Financial
Industrial
Resources
Services Domain
Consumer
Education
Government
Health
Society Domain
Community
Regional
Sustainability
Student Domain
Secondary Student Project
Tertiary student Project
Postgraduate Tertiary Student
Professional Domain
CIO of the Year
ICT Professional of the Year
ICT Woman of the Year
ICT Educator of the Year
PioneerDomain
Pearcey Medal & Hall
of Fame
Benson Entrepreneur
iAwards Innovation
Start-Up
The 2013 iAwards celebrates excellence across multiple domains which shouldmake it easier for entrants to identify the right category to enter.
iAwards Group Domains
All National Finalists who are Australian headquartered companies are automatically eligible for the Inspiration iAward and Start-up iAward Pioneer Categories free of charge.
Inspiration iAward Start-up iAward
All iAwards National Winners from all company/group categories are considered for this award
All iAwards National Finalists whereby the company itself is still considered at the early stage of inception and were registered after Jan 2010 can nominate for this special award
Please note: These categories are only judged at the second round of the iAwards. To be eligible you need to submit a nomination in one of the other group categories and win or be awarded a merit in the state iAwards and proceed to the national finals. You will be contacted to complete additional information as required
Pioneer Categories
• VENUEThe venue for judging on both days is:KPMGLevel 5, 147 Collins StreetMelbourne
• JUDGING SCHEDULEPlease follow the schedule below when judging each submission. Each finalist has been allocated a 35 minute time slot to present their nomination. This is broken down into:
– Set up – 5mins– Presentation – 15mins– Q&A – 10mins– Pack down – 5mins– Judges deliberation – 10mins
Judging Process Group Categories
Preparing your presentation• Only use necessary jargon,
avoid "MBA" speak that doesn't differentiate you
• Make sure you don't get mired in detail - people care about impact not features
• Make it evident that you do have a strategy for growth, esp. Asia Pac
• And .... be visual - big pics...
Highlight your innovation as this is after all what the iAwards is looking to showcase so don’t bury it in a marketing spiel.
Go back to your written entry and review it – what did you miss? How can you do better?
What to focus on?
WhyWhatHow
Mostly WhyEnough WhatLittle about How
2 approaches…Scale itBeginning and wrap-up - start with a "small, bigger, biggest" market and the problems each face that your product solves (individual customer, an industry, the world, for example) - the end IN REVERSE ORDER
(the world can now ...; the industry can now...; the customer/you can now...).
Make the order begin and end with the strongest suit.
Story Start and end (close the loop) with a meaningful story or example that hits the judges right between the eyes with regards to the market gap and your value proposition - without using the words"market gap" or "value proposition”!
Put yourself in the judges' shoes - what pain point that you are solving will really hit home with them.
• Overall. Be clear, concise and answer the questions.• Stick to time limit. Simple yet hard to do so practice!• Criteria Ensure you demonstrate each of the specific
criteria in your responses as this is what the judges have to score against.
• Reference material. You can bring product brochures or other material the judges won’t be able to keep it and it may be a distraction so choose wisely. No gifts are allowed.
• Photos. Include photos that illustrate your solution in action not just screen grabs or use case scenario diagrams.
Hints from Judges
Check out your competition!View all National Finalist Interviews here: https://www.youtube.com/user/theiAwards
APICTA Awards
The Asia Pacific ICT Alliance
Final tips for iAwards Finalists
• Don’t underestimate your business• Stick to outcomes, not the technology itself• Utilise your passionate people• Make the most of the win• Leverage the win to GROW
What you do with the win is as crucial as the win itself!
Tell the universe! Announce on website Newsletter Email an announcement Put iAwards logo on everything Share the experience with
your customers & staff Profile raising using the media Profile raising through politicians
Share the good news!
Category and other sponsorships are still available – closing soon
Host partners
Major partners
Thanks to our partners
Thank you for entering the iAwards
Good luck!