2013 global market intelligence survey
DESCRIPTION
Here are the topline results from its 2013 Global Market Intelligence Survey (1,200 respondents, 64 countries). Download the free report at http://bit.ly/GIAmiS Global companies spend $2.1 million on market intelligence projects and services a year on average, but just 60% tightly integrate market intelligence with decision making. Do companies use market intelligence effectively? Since 2011, global market intelligence teams have been cut by 1 person to just 12 people … while internal networks of intelligence contributors have grown by 15% (total number of people in networks is 109). And more seeing ROI on market intelligence: North America -1.0% Latin America +17.8% Europe +3.2% Asia Pacific +6.2% How do companies generate higher returns on market intelligence? The 2013 Global Market Intelligence Survey shows that 11% of teams are World Class. World class market intelligence teams are 28% more efficient in decision making. World class market intelligence teams serve 50% more clients by using efficient tools. World class market intelligence teams are 33% more likely to be seen as trusted strategic advisors. World class market intelligence teams serve 50% more likely to run strategy workshops for top executives. Where you can find World class market intelligence teams Media & Entertainment Information Technology & Software Biotech & Pharmaceuticals Energy & Utilities How does your company’s market intelligence compare? Benchmark it today! Contact GIA for the free report - [email protected] Global Intelligence Alliance - World Class Market Intelligence. With Impact.TRANSCRIPT
