My Top Luxury and Fashion Retail Trends for 2013

Post recession, consumers are consuming less, so expect more from the products and company services

"Men are much more loyal to their clothes than women. We have old favourites we wear time and time again, and you want to know they will remain as they were when you bought them. It's about function: something that offers men an easier journey.”

Kim Jones, Louis Vuitton Menswear designer

Consumers want

deeper engagement with their

brandsConsumers are looking for "intimacy, meaning, story, quality, provenance and a true sense of wonder”

Tom Savigar of The Future

Laboratory.

Real stories that brings the brand to life, engages our consumers and

creates differentiation

“If you want to increase your brands’ value, loyalty and desirability, you need

to start entertaining them” Basil Farano, CEO Fresh Concept Lab

Consumers are buying brands because of their ideals, not just the product

Organic, sustainable, ethical and locally made are becoming important factors behind brands

More home-like retail environments so consumers stay longer in-store

1. Personalised one-to-one experiences

2. Micro events tailored to VIP shoppers

3. Creation of ‘at home’ experiences in store

And longer dwell times online too“online retailers are hard at work trying to make their stores more than just places to shop, but places to read, explore, learn and connect with new and interesting information”. Raman Kia, Conde Nast’s executive director of digital marketing

With interactive, engaging, info-taining online experiences

Tiffany reported a 20% uptake in sales after this campaign; microsite, ‘Engagement Ring finder’ app and 2 digital marketing campaigns that tell the brands story.Burberry reported a 29% increase in revenue by switching the majority of its budget to digital experiences

who are want personalised and customised products and experiences

What does that mean for us?

We need to create original content campaigns that feed digital eco-systems and build engaged fans

multi-channel retailing is key to capture fans and turn them into customers

m-commerce has changed the face of fashion retailing, ensuring

that channel synergy and transparency is paramount

Retention is where it’s at, not acquisition by harnessing and

loving your best fans and customers to become your best

advocates