2013 delft unifersity of technology - course et4034 - bringing technology to life - intro
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Peter Maarten Westerhout
Hong Gie Ong
Course: Network Architectures and Business Models
ET4034, Prof. Dr. Ir. N.H.G. Baken
February 22nd 2013
How to create value and control risks
when introducing new products & services
based on upcoming
communication technologies;
All in order to improve the Quality of Life!
Bringing to Life !
is sexy? is sexy !
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• Electrical Engineering (1994 - 2002)• Internship in Beijing, China: Microsoft Research • Master Thesis in Singapore: Center for Wireless Communication
2003 Product Manager
2008 Business Strategy
2012 Manager Wholesale Cloud Services
Peter Maarten Westerhout Hong Gie Ong
2002 Security Support
2004 Security Engineer
2011 Security Architect
Peter Maarten Westerhout Hong Gie Ong
Product or Service
• Technology assessment• Prototyping• Engineering• Technological Innovation
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the Technical portfolio does not stand alone, but
depends highly on the Commercial and Operational
portfolio for success of the total Portfolio
TechnicalPortfolio
Operational Portfolio
Portfolio Model:
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• Product Development• Marketing & Sales• Forecasting
Commercial Portfolio
Operational Portfolio
• Installation, Service & Maintainance
• Network Management• Provisioning, capacity
management
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Commercial
M
T
O
C
Product or Service
Technical
Operational
Bringing to Life
Manage the game: Bringing Technology to Life
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Pu
sh
Pu
ll
M
Life … C
Tech … T Technical
Manage
Commercial
Bringing to Life
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… Innovation
… Adoption
Successful Deployment
Economical, Societal, Environmental
Successful Deployment
Economical, Societal, EnvironmentalLife …
+Value
Creation
-Risk
Control
C
M
Product or ServicePu
shUpcoming TechnologiesUpcoming TechnologiesTech … T
Bringing to Life
B
rin
gin
g
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LTE
NFC
VoIP
WiFi
CLOUDGPS
… Innovation
… Adoption
IMPACT of on daily life
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1983 2013… Innovation
… Adoption
smaller, integrated , with cool looks
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… Innovation
… Adoption
IMPACT of in a minute
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… Innovation
… Adoption
Successful Deployment
Economical, Societal, Environmental
Successful Deployment
Economical, Societal, EnvironmentalLife …
+Value
Creation
-Risk
Control
C
M
Product or Service
Upcoming TechnologiesUpcoming TechnologiesTech … T Choose UpcomingTechnology
Define New Service
Argue who will Pay for the product or service
2
Predict Value Creation
3
Identify Risks & discuss Controls
4
5
Assignment
1
Bringing to Life
Assignment
B
ring
ing
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2
3 4
5