2013 응급의료cpr 키트 서비스디자인 사이픽스 한국디자인진흥원_최종보고서
TRANSCRIPT
CPR disseminationService design 2
2nd medical service design projectCPR
Contents, ALIGNDISCOVER -Safari & Shadowing -In depth interview -- -Desk research ---AED -
DEFINE -Opportunity Web -Key findings & Insight -Core Value & PrincipleDEVELOP -Workshop -Final Design developing
DELIVER - Output -
CPR disseminationService design
PROJECT BACKGROUND
2, 3 (2008), .
2000 2005 2010
()050100150200()
CPR
Project Background
4
119 CPR / AED CPR
Project Background
119 CPR / AED CPR
Project Background
CPR
Project Background . 4-5 . 1 7-10% .
7
119 CPR / AED 1 .CPR
Project Background
8
2.4%7.6% 2~10%30.8%: , CPR
Project Background
2~10% 30.8% , (: 2.4%, 7.6%)
9
AwarenessAwareness
, CPR
CPR
Project Background
:
. . ?
10
CPR CPR 119
Awareness, CPR ?CPR
Project Background
11
CPR ?CPR
Project Background
Question .12
()
CPR ( )
CU MEDICALAED
119
119 CPR
Project Background
13
PD
IT
CPR
Project Background
14
AHA CPR MOU
25
AED
CPR
Project Background
15
HOW WE LEARNED?
Align
()
- 1 - 2 - 3 - Healthcare Challenge - Fuelfor - - 4 -CPR >-CPR, Discover
_ CPR
Service Safari-CPR Shadowing-CPR Interview& Industry Study- CPR Define
Downloading- Extracting Insight-Fact Insight Clustering - Findings/Insight Opportunity Web- Insight Deliver
Output (CPR KIT Bag + Picnic Mat)
2~3Develop
ideation work shop-Idea Popping workshop-Idea Diving workshop-Idea Rolling workshop-Idea Mapping-Idea Developing-Service Concept Envisioning-Concept Actualization-Prototyping and testing19~124~6How we learnedProcessCPR
17
CPR 3 PerspectivesHow we learned
18
Needs . , CPR ? CPR Culture-Centered
3 PerspectivesHow we learned
Culture-CenteredCommunication CenteredProduct Centered
19
CPR Communication Centered CPR Interact Insight .
3 PerspectivesHow we learned
Communication Centered
Communication CenteredCulture-CenteredProduct Centered
20
, needs . CPR Product Centered3 PerspectivesHow we learned
Product Centered
Communication CenteredCulture-Centered
21
Research MethodDiscoverDISCOVER
Service Safari Shadowing Interview Industry Study- CPR - CPR - & - CPR CPR
22
Service Safari & Shadowing Service Safari
4 SERVICE DESIGNERS CPR
CPR
DiscoverService safari& Shadowing
23
Research Framework toolCPR
DiscoverService safari& Shadowing
24
Trainee Flow FlowEnvironment, Tool Communication Information Pain point & Insight Pain point CPR
DiscoverService safari& Shadowing
25
CPR CPR
DiscoverService safari& ShadowingEnvironmentContentsTool
26
CPR DiscoverService safari& Shadowing
CPR .
Environment .CPR Contents .
Contents . Feedback .Tool .
27
CPR Re-link CPR
DiscoverService safari& ShadowingEnvironmentContentsTool
28
Interview Service Safari 5 INTERVIEW4 INTERVIEW3 INTERVIEW8 INTERVIEW
CPR
DiscoverService safari& Shadowing
29
In-depth Interview BLS In-depth Interview AED CPR
Discover
30
2013. 01. 14 pm 15:00DateIn-depth Interview BLS Interviewee
119 .
CPR, .DiscoverCPR
31
2013. 01. 17 pm 18:00DateIn-depth InterviewCPR
IntervieweeCPR .
. CPR .
Discover
32
2013. 01. 15 pm 3:00DateIn-depth Interview
Interviewee .
DiscoverCPR
33
2013. 02. 04 am 10:00DateIn-depth InterviewProject Background
Interviewee . 1 . .
CPR .
CPR AED , , CPR .
CPR
34
In-depth Interview
3
CPR
In-depth InterviewDiscoverCPR
35
2013. 01. 18 pm 5:00DateIn-depth InterviewDiscover CPR
Interviewee CPR .
CPR .
CPR .
.
CPR
36
2013. 01. 17 am 10:00DateIn-depth InterviewDiscover 3
Interviewee CPR . .
TV .
.
CPR
37
2013. 01. 17 pm 2:00DateIn-depth InterviewDiscover
Interviewee , .
( ) .
Lefty Loosy, Righty Tighty~ .
.
CPR
38
Desk researchDesk research
CPR +
CPR CPR
on-line researchCPR CPR / CPR DiscoverCPR
39
52 ( ) .
5 ( )- .- .
14 ( )- , , , , , , , . 4.
( 223-6 2)- 3 5 50 .
(247) 3
/ (code 20-19-3-6,2005) ,CPR
5 , , . Desk researchDiscoverCPR
52 ( ) .
5 ( )- .- .
14 ( )- , , , , , , , . 4.
( 223-6 2)- 3 5 50 .
(247) 3
/ (code 20-19-3-6,2005) ,CPR
5 , , .
. Desk researchDiscoverCPR
1994 .
2005 ! , . (, 2005)
: 1.6% : 9.5% : 69.3% : 20.6%
2009 , . : 5, 6, 17 : 17 : ( )
%5 10.0%, 6 6.66%
% 5 0%, 6 3.33%
2008 1,000 .
Family & Friends CPR Course . 6% . 1966 . 40-110 . . 90% .
15% 1 3 5,6 .
, , .
1961 .
Desk researchDiscoverCPR
1994 .
2005 ! , . (, 2005)
: 1.6% : 9.5% : 69.3% : 20.6%
2009 , . : 5, 6, 17 : 17 : ( )
%5 10.0%, 6 6.66%
% 5 0%, 6 3.33%
2008 1,000 .
Family & Friends CPR Course . 6% . 1966 . 40-110 . . 90% .
15% 1 3 5,6 .
, , .
1961 .
CPR .Desk researchDiscoverCPR
- - - -
- , , .
- - - ,
LKS ( Life Saving Society Korea)-
(AHA) .- . 2010 10 .
Citizen CPR Foundation- 1987 - 2 1 ECCU Update - , , , - - - ,
American Red Cross ()- First Aid, CPR & AED , CPR (Hands-only CPR) 30 2Desk researchDiscoverCPR
- - - -
- , , .
- - - ,
LKS ( Life Saving Society Korea)-
(AHA) .- . 2010 10 .
Citizen CPR Foundation- 1987 - 2 1 ECCU Update - , , , - - - ,
American Red Cross ()- First Aid, CPR & AED , CPR (Hands-only CPR) 30 2
. Desk researchDiscoverCPR
2011 CPR (AED) . 4 1 .
- 4 () 10 . - CPR, CPR , cpr , CPR , AED .- 3km SNS CPR .
- , CPR : .
Heart Saver - 119 . .
_ Push Project 15% 2008 'Push . PUSH ' AED ' , .
_ Dutch Heart Foundation: QR Bystanders QR CPR . .
_EFR (EMERGENCY FIRST RESPONSE)- EFR CPR - , .- , - 4 : , CPR, , , AED , .
Desk researchDiscoverCPR
2011 CPR (AED) . 4 1 .
- 4 () 10 . - CPR, CPR , cpr , CPR , AED .- 3km SNS CPR .
- , CPR : .
Heart Saver - 119 . .
_ Push Project 15% 2008 'Push . PUSH ' AED ' , .
_ Dutch Heart Foundation: QR Bystanders QR CPR . .
_EFR (EMERGENCY FIRST RESPONSE)- EFR CPR - , .- , - 4 : , CPR, , , AED , .
, Desk researchDiscoverCPR
Heart & Stroke Foundation Heart & Stroke Foundation CPR .
CPR , CPR CPR .
.
Desk researchDiscoverCPR
Research MethodDefine
Downloading Extracting Insight Clustering Opportunity Web- -Fact Insight - Findings/Insight - Insight CPR
49
DefineCPR
Program
&
CPR Target CPR Need RewardCPR CPR CPR Opportunity Web
50
DefineCPR
& CPR
Program
CPR Target CPR Need RewardCPR CPR Opportunity Web
51
WHAT WE FOUND?
No pressure, No burden
, , . - .
Key Finding 01
53
?
?
Key findings01.No pressure, No burdenCPR
54
.
.. .
Key findings01.No pressure, No burdenCPR
55
? ?
?
Key findings01.No pressure, No burdenCPR
56
, ...
?
? ?
CPR
Key findings01.No pressure, No burdenCPR
57
2 ?
Key findings01.No pressure, No burdenCPR
58
Have fun, have it easyAnd get familiarized - . , . . Key Finding 02
59
3 .
CPR AED . ..
Key findings02.Have fun, have it easy, and get familiarizedCPR
60
AED .
Key findings02.Have fun, have it easy, and get familiarizedCPR
61
CPR .
Lefty Loosy, Righty Tighty .
Key findings02.Have fun, have it easy, and get familiarizedCPR
62
Use it, and remind yourself and people around you- . . . Key Finding 03
63
. ,
TV
. Key findings03.Use it, and remind yourself and people around youCPR
64
.
.
Key findings03.Use it, and remind yourself and people around youCPR
65
. . , .
Key findings03.Use it, and remind yourself and people around youCPR
66
CPR .
, . .
Reality Key findings03.Use it, and remind yourself and people around youCPR
67
Use it when you need itKey Finding 04- .
68
. .
Key findings04.Use it when you need itCPR
69
(Culture-Centered)
5 2 ( )
, (CPR) ()
Culture-CenteredCommunication CenteredProduct CenteredKey findings & 3 perspectivesCPR
(communication centered)
Communication Centered
Culture-CenteredProduct Centered ()Key findings & 3 perspectivesCPR
(product centered)
- , Picnic Mat
(feedback) -
Product Centered
Communication CenteredCulture-Centered ()Key findings & 3 perspectivesCPR
- - ()- CPR () - CPR (Feedback) CPR Tool Kit
(Design Principle)
1 .
2 . ,
3 .
4 . .
5 . .Design Principles & ObjectivesCPR
Tool Kit Tool Kit CPR CPR
Design Principles & ObjectivesCPR
HOW WE SOLVED?
75
No pressure, No burden
Key Solution 01 , , . - .
Simplified CPR educationNo pressure, no burden_Idea.01
77
Simplified CPR educationNo pressure, no burden_Idea.01
78
Legal indication No pressure, no burden_Idea.02
5 2 ( )
79
CPR 8 StepNo pressure, no burden_Idea.03
- 8step
80
Have fun, have it easyAnd get familiarized Key Solution 02- . , . .
81
Easy and catchy wordsHave fun, have it easy, and get familiarized_Idea.01
82
Fun, interactive educationHave fun, have it easy, and get familiarized_Idea.02
83
Immediate feedbackHave fun, have it easy, and get familiarized_Idea.03
- feedback-
84
Use it, and remind yourself and people around you- . . . Key Finding 03
Daily reminderUse it, and remind yourself_Idea.01
86
Spontaneous & casual educationUse it, and remind yourself_Idea.02
87
Use it when you need it.Key Finding 04- .
Real-life situation toolUse it when you need it_Idea.01
89
HOW WE TESTED?
CPR EDUCATION KIT_Output Prototyping
91
CPR EDUCATION KIT_Output Evaluation
92
2013 6 Kit . Kit : 132 ( 69, 63) / 10_13, 20~30_74, 40~50_45
Project evaluationCPR Kit
93
: , (6/8~7/2) 1~8 132 Kit Kit .Project evaluationCPR Kit
94
HOW IT WILL BENEFIT?
. . CPR .
.
8 step .
.
KIT , , .
2nd medical service design project Thank you.