2013 content marketing budget
DESCRIPTION
The miTRANSCRIPT
+
The Minimum Content Marketing You Need to Make A Dent in Your
Online Marketing Efforts
Doing Your 2013 Marketing Budget?
SIZE MATTERS
Whether your business is small or medium, you can have a great content marketing
strategy and campaign that will fit in your budget.
+1. The website update – a must!
Your website is your 24-HOUR STORE FRONT! Building a comprehensive content strategy for your website for the purposes of the ultimate engagement and online marketing campaign has a number of advantages;
it raises a site in organic search,
builds a strong and loyal audience and
increase conversions – meaning sales!
Strategic Investment
Time: 3 weeks to 6 months
+2. Content STRATEGY
The most compelling content should reach people wherever and whenever they need it, in whatever format they choose.
WHAT IS THE STRATEGY PROCESS?
Audit – 3 to 6 weeks depending on size
Analysis – gap & competitive (part of audit time)
Campaign Strategy
Message Building
Website & Campaign Integration Strategy
Strategic Investment
Time: 3 weeks to 6 months
+3. Creating A Campaign Storyline
CONSIDERATIONS:
Target Audience
Brand Goals
Sales Cycle
Products/Services
Competition
Media Consumption
Content Audit
Gap AnalysisStrategic Investment
Time: 3 weeks to 3 months
4. Integration!
+5. Build Content Schedule Blog Posts
Integrate Industry Events
Newsletter Content
Slideshare Presentations
e-book launches
Video Releases
Photos needed
Interviews with the Press
Your editorial calendar will provide hot topics that your marketing team may have never considered.
Strategic Investment
Time: 3 to 6 months
6. Igniting Your Campaign
The content marketing provided by New Dawn Media is produced according to the custom editorial calendar.
An editorial calendar is a necessary milestone in launching your campaign, but a structured process that has logical steps that provide deductive reasoning on sensible decision making (strategy) that provides direction for a creative content marketing campaign.
Your editorial calender is regularly updated to adapt the content and strategies that perform best for your brand.
8. Promotion – Yes, Social Media!Along with context, the proper channel to your target audience, as well as the content style and tone, you will get a special brand guideline in our editorial calendar like you have never seen before.
You want to influence your target audiences beyond search and that engagement comes from well planned social promotion. Social promotion also requires content for the platforms your audience uses most. Thus, the importance of an INTEGRATED content strategy and editorial calendar both.