2013 content marketing budget

10
+ The Minimum Content Marketing You Need to Make A Dent in Your Online Marketing Efforts Doing Your 2013 Marketin g Budget?

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Page 1: 2013 Content Marketing Budget

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The Minimum Content Marketing You Need to Make A Dent in Your

Online Marketing Efforts

Doing Your 2013 Marketing Budget?

Page 2: 2013 Content Marketing Budget

SIZE MATTERS

Whether your business is small or medium, you can have a great content marketing

strategy and campaign that will fit in your budget.

Page 3: 2013 Content Marketing Budget

+1. The website update – a must!

Your website is your 24-HOUR STORE FRONT! Building a comprehensive content strategy for your website for the purposes of the ultimate engagement and online marketing campaign has a number of advantages;

it raises a site in organic search,

builds a strong and loyal audience and

increase conversions – meaning sales!

Strategic Investment

Time: 3 weeks to 6 months

Page 4: 2013 Content Marketing Budget

+2. Content STRATEGY

The most compelling content should reach people wherever and whenever they need it, in whatever format they choose.

WHAT IS THE STRATEGY PROCESS?

Audit – 3 to 6 weeks depending on size

Analysis – gap & competitive (part of audit time)

Campaign Strategy

Message Building

Website & Campaign Integration Strategy

Strategic Investment

Time: 3 weeks to 6 months

Page 5: 2013 Content Marketing Budget

+3. Creating A Campaign Storyline

CONSIDERATIONS:

Target Audience

Brand Goals

Sales Cycle

Products/Services

Competition

Media Consumption

Content Audit

Gap AnalysisStrategic Investment

Time: 3 weeks to 3 months

Page 6: 2013 Content Marketing Budget

4. Integration!

Page 7: 2013 Content Marketing Budget

+5. Build Content Schedule Blog Posts

Integrate Industry Events

Newsletter Content

Slideshare Presentations

e-book launches

Video Releases

Photos needed

Interviews with the Press

Your editorial calendar will provide hot topics that your marketing team may have never considered.

Strategic Investment

Time: 3 to 6 months

Page 8: 2013 Content Marketing Budget

6. Igniting Your Campaign

The content marketing provided by New Dawn Media is produced according to the custom editorial calendar.

An editorial calendar is a necessary milestone in launching your campaign, but a structured process that has logical steps that provide deductive reasoning on sensible decision making (strategy) that provides direction for a creative content marketing campaign.

Your editorial calender is regularly updated to adapt the content and strategies that perform best for your brand.

Page 9: 2013 Content Marketing Budget

8. Promotion – Yes, Social Media!Along with context, the proper channel to your target audience, as well as the content style and tone, you will get a special brand guideline in our editorial calendar like you have never seen before.

You want to influence your target audiences beyond search and that engagement comes from well planned social promotion. Social promotion also requires content for the platforms your audience uses most. Thus, the importance of an INTEGRATED content strategy and editorial calendar both.

Page 10: 2013 Content Marketing Budget