2013 cattle industry summer conference, denver
DESCRIPTION
2013 Cattle Industry Summer Conference, Denver. Aug. 9, 2013 Committee & Subcommittee Meeting Highlights. Safety Subcommittee. OTHER SUBCOMMITTEE HIGHLIGHTS Robust committee discussion Liked and encouraged maximum integration - PowerPoint PPT PresentationTRANSCRIPT
2013 Cattle Industry Summer Conference, Denver
Aug. 9, 2013 Committee & Subcommittee
Meeting Highlights
2
Safety SubcommitteeContractor
Work Plan Recommended
for Funding (Y/N)
Work Plan Feedback
NCBA Y Collaboration on research advisory groups with NAMA for any checkoff
efficiency
NAMA Y Collaboration as above
NLPA Y Collaboration w/other checkoff programs and partnerships
OTHER SUBCOMMITTEE HIGHLIGHTS• Robust committee discussion• Liked and encouraged maximum integration• Increased collaboration w/other checkoff & industries
to fund research & outreach
3
Nutrition & Health Subcommittee
ContractorWork Plan
Recommended for Funding
(Y/N)Work Plan Feedback
MICA Y Recommendation by subcommittee for contractor to revise workplan with more details and specifics and brought to the OC to approve
NCBA Y Recommendation by subcommittee for contractor to revise workplan with more details and specifics and brought to the OC to approve
NAMA Y Recommendation by subcommittee for contractor to revise workplan with more details and specifics and brought to the OC to approve
4
OTHER SUBCOMMITTEE HIGHLIGHTS• Robust discussion as we adjust to new committee
structure• More specifics before we are comfortable moving forward
with approval of presented workplans• More details and specifics are needed such as ballpark
budgets and expected outcomes of workplans• Retain research emphasis• Dr. Mike Roussell presentation on BOLD study and
importance of credible nutrition research and communication of research to influencers
Nutrition & Health Subcommittee
5
Convenience Subcommittee
ContractorWork Plan
Recommended for Funding
(Y/N)Work Plan Feedback
ANCW YES Follow-up questions
NAMA YES Follow-up questions
NCBA YES Follow-up questions
OTHER SUBCOMMITTEE HIGHLIGHTS• Efficiencies across subcontractors (blogger outreach,
market research, etc) • Research foundation is important• Social media is critical to reach target• Tasting of cooked from frozen vs fresh
6
Taste SubcommitteeContractor
Work Plan Recommended
for Funding (Y/N)
Work Plan FeedbackNAMA N Focus > on Veal’s image vs. other
properties; Get funding from Image Committee first, then come back to Taste
ANCW Y State Beef Councils collaboration with online programming; Use YouTube for taste videos
NCBA Y Product Quality & Market Research is a critical foundation point for Taste
MICA Y Giveaways should include beef; incorporate producers during programming
OTHER SUBCOMMITTEE HIGHLIGHTS• Highlight 1: Beef tasting (5 basic tastes), Dave Zino• Highlight 2: Discussion surrounding social media/apps
7
Value Subcommittee
ContractorWork Plan
Recommended for Funding
(Y/N)Work Plan Feedback
NCBA YesANCW YesMICA YesNAMA Yes
OTHER SUBCOMMITTEE HIGHLIGHTS• The Value Committee Mission statement was reviewed.• All four contractor programs were recommended for funding.• The issue of contractor duplication came up during the meeting. The sub-committee
asks that the Operating Committee consider this when funding work plans.• More information on budgets for programs was requested as it would help the
sub-committee place value on the programs when determining whether or not to recommend for funding.
8
Beef’s Image CommitteeContractor
Work Plan Recommended
for Funding (Y/N)
Work Plan Feedback
NLPA Y
NCBA Y
NAMA Y
ANCW Y
MICA Y
OTHER COMMITTEE HIGHLIGHTS• Strategic work plans shared by 5 contractors• All works plans recommended to move forward• Committee approved a friendly amendment that if
cuts are made, programs focused on outcomes vs. outputs should take priority.
9
Freedom to Operate
ContractorWork Plan
Recommended for Funding
(Y/N)Work Plan Feedback
NAMA Y Recommended as presented.
NCBA Y Recommended as presented.
10
Freedom to OperateOTHER COMMITTEE HIGHLIGHTS• The FTO Committee heard work plan presentations from the North
American Meat Association (NAMA) for the Veal Quality Assurance program and National Cattlemen’s Beef Association (NCBA) for Sustainability and Emerging Issues research, as well as Beef Quality Assurance (BQA) program. Both work plans were recommended to the Operating Committee.
• The committee discussed the ultimate goal of sustainability research program and determined it is to gain a seat at the table in the sustainability discussion and be in a position to credibly define sustainability for the beef industry.
• The committee asked the Beef Quality Assurance Advisory Group address the issue of state-level accountability for re-certifying producers whose certification is expiring and asked them to bring recommendations to committee at the Annual Cattle Industry Convention.
11
Global Growth Committee
ContractorWork Plan
Recommended for Funding
(Y/N)Work Plan Feedback
USMEF Y Recommended as presented.
OTHER COMMITTEE HIGHLIGHTS• International update from USMEF Leadership• Reviewed and discussed USMEF’s FY 2014
Checkoff Plan of Work• International Beef Tasting