2013 STAKEHOLDERS REPORT

Photo © Kevin Krill

Dear Friends, We are sincerely grateful for your business and partnership. The success of the Beaver Creek World Cup Race Weeks is directly attributable to the top tier outdoor lifestyle brands that choose this event as one of the platforms by which to showcase your products and services and grow your brand. We remain very proud of this event and sincerely hope it has helped you to exceed your own brand goals and objectives. 2013 was a year of many changes and we thank all of you for helping to make it a fantastic test event for the 2015 Audi FIS Alpine World Ski Championships in Vail & Beaver Creek. Please enjoy this detailed stakeholder report and do not hesitate to contact us should you have questions or need additional information. Warm Regards, Mike Imhof, VP Sales & Operations Vail Valley Foundation

$2,891,845 Community Economic Impact

$819,962 Value of Word of Mouth Advertising

$3,711,807 Total Economic Impact

22,070 Estimated Spectators

454,873,032 Total Marketing & PR Impressions

MESSAGE TO OUR PARTNERS

QUICK FACTS

SPONSOR SPOTLIGHT

2013 PARTNERS

2013 CREATIVE

2013 MARKETING SUMMARY

MEDIA IMPRESSIONS AND MEDIA VALUE

Marketing Outlet: Viewers/Impressions: Media Value:

Domestic Television

5,784,380

$17,172,602

International Television

350,990,000

Print Advertising 3,657,000 $53,084

Public Relations 74,387,564 $3,538,604

Website & Social 9,925,631 $54,548

Email 704,161 $12,643

Online Videos 322,951 $3,863

Radio Advertising 243,950 $25,228

TV Advertising 607,062 $11,624

Digital Advertising 8,250,333 $27,178

454,873,032 Total Marketing & PR Impressions $20,899,374 Total Media Value

TELEVISION SUMMARY DOMESTIC TELEVISION

Broadcast Network Rating TTL Cumulative Viewers

Men’s Super G NBCSN .5 1,197,000

Men’s Super G NBC .52 1,244,880

Men’s Downhill NBC .62 1,484,280

Men’s GS NBCSN .03 350,000

Ladies’ DH NBC .5 1,197,000

Ladies’ SG NBCSN .08 191,520

Ladies’ GS NBCSN .05 119,700

TOTALS: 5,784,380

INTERNATIONAL TELEVISION

Ladies’ DH Varies By Country Varies By Country 43.14M

Ladies’ SG Varies By Country Varies By Country 37.94M

Ladies’ GS Varies By Country Varies By Country 75.48M

Men’s DH Varies By Country Varies By Country 55.46M

Men’s SG Varies By Country Varies By Country 72.40M

Men’s GS Varies By Country Varies By Country 66.57M

TOTALS: 350.99 Million

$17,172,602 Estimated Broadcast Media Value 356,774,380 Total Marketing Impressions

TV SUMMARY: LADIES’ DH

1,197,000 Ladies’ DH US Television Viewers 43.14M Ladies’ DH Intl. Television Viewers

TV SUMMARY: LADIES’ SG

191,520 Ladies’ SG US Television Viewers 37.94M Ladies’ SG Intl. Television Viewers

TV SUMMARY: LADIES’ GS

119,700 Ladies’ GS US Television Viewers 75.48M Ladies’ GS Intl. Television Viewers

TV SUMMARY: MEN’S DH

1,197,000 Men’s DH US Television Viewers 55.46M Men’s GS Intl. Television Viewers

TV SUMMARY: MEN’S SG

2,441,880 Men’s SG US Television Viewers 74.40M Men’s SG Intl. Television Viewers

TV SUMMARY: MEN’S GS

350,000 Men’s GS US Television Viewers 66.57M Men’s GS Intl. Television Viewers

DIGITAL ADVERTISING

DIGITAL IMPRESSIONS AND MEDIA VALUE

Outlet: Impressions: Media Value:

Denver Post: Targeting sports & Broncos

254,224 $4,327

Denver Post: Snow Report 5,319,396 $7,270

Denver Post: AdTaxi PPC 140,699 $1,970

Denver Post: AdTaxi Tablet 111,269 $1,892

Denver Post: AdTaxi Mobile 746,475 $1,137

Denver Post iPad App 47,334 $1,000

Denver Post iPhone App 18,745 $300

ClearChannel KBCO Denver 640,665 $3,843

Mile High Sports 20,000 $1,500

Yahoo! PPC 80,539 $1,369

Google PPC 209,163 $800

Facebook Ads, Promoted Posts/Stories

661,824 $1,768

$27,178 Digital Advertising Media Value 8,250,333 Digital Advertising Impressions 9,805 Clicks

EMAIL & TV ADVERTISING

TV IMPRESSIONS AND MEDIA VALUE

Outlet: Impr/Circulation: Media Value:

TV8 Vail Event Promos/Interviews

25,000 $1,500

TV8 Vail Event Coverage 25,000 $1,500

Comcast 557,062 $8,264

Totals: 607,062 $11,624

Email

Sender Impressions Media Value

Vail Valley Foundation (x3) 9,063 $500

OpenSnow (x5) 168,098 $4,330

ClearChannel KBCO 86,000 $2,313

OnTheSnow (x2) 350,000 $3000

Beaver Creek Mountain (x3) 91,000 $2,500

Totals: 704,161 $12,643

$24,267 Email & TV Media Value 1,311,223 Email & TV Impressions

PRINT & RADIO ADVERTISING PRINT MEDIA IMPRESSIONS AND MEDIA VALUE

Outlet: Impr/Circulation: Media Value:

Slifer Smith & Frampton (x4) 88,000 $6,000

Vail Daily: Schedule Ad (x22) 814,000 $32,670

Daily Weekly: Schedule Ad (x6) 90,000 $1,110

SRD Catalog: Schedule Ad (x1) Unknown No Value Assigned

WC Ski Guide: Schedule Ad (x1) Unknown No Value Assigned

Event Posters 6,000 $500

Mini Schedules 8,000 $2,000

Denver Post (2) 2,600,000 $9,304

RADIO IMPRESSIONS AND MEDIA VALUE

Outlet: Impr/Circulation: Media Value:

ClearChannel KBCO Denver 189,750 $6,214

KZYR Liners (:60, :90, :15)) 20,000 $10,714

KZYR Art Contest 10,000 $1,500

KZYR Spectators Guides (:90) – 30 ttl 10,000 $1,800

KZYR Fantasy Downhill 10,000 $2,000

KZYR Live Race Coverage 20,000 $6,000

Mile High Sports KCKK Denver 4,200 $800

$53,084 Print Media Value 3,657,000 Print Advertising Impressions $25,228 Radio Media Value 243,950 Radio Impressions

PUBLIC RELATIONS SUMMARY

269 Accredited Media Members 122 Unique Media Outlets 242 Media Placements 78,387,564 Potential PR Impressions

$3,538,604 Earned PR Media Value * Impressions & media value calculated by Meltwater

PR HIGHLIGHTS

WEB & SOCIAL SUMMARY

106,949 Website Page Views 9,925,631 Total Social Media Impressions

$54,548 Total Web & Social Media Value 91,862 Total Social Media Engagements

4,726,749 Facebook Impressions

4,875,931 Twitter Impressions

322,951 Video Views

$23,633 Facebook Media Value

$24,379 Twitter Media Value

$3,863 Video Media Value

83,164 Facebook Engagements

Likes/Comments/Shares

8,289 Twitter Engagements

RT/Favorite/Mentions/#

409 Video Engagements

Likes/Comments

7,874 New Page Likes

662 w/Official Hash tag

ONLINE VIDEOS & TV ADVERTISING

YouTube Video Views

2013 63,147

2012 21,930

2011 37,400

2010 30,408

2009 25,969

2008 74,973

2007 69,121

Total New Video Views 322,951

Television Advertising

TV CHANNEL RUN UNITS

Denver Interconnect through Comcast NFL Network Discovery ESPN2 FX HLN National Geographic Spike TV Travel Channel Fox Sports 1

11/20 – 12/7 :30 Spot 110 ttl. Units

322,951 YouTube Video Views

$3,863 YouTube Media Value 557,062 TV Advertising Impressions $8,624 TV Advertising Media Value

• Estimated attendance: 22,070 • Sample size: 180 In-person Intercepts • 93% of the respondents came to Beaver Creek specifically for the BOP • 75% were returning guests to the BOP • Intent to Return – 86% rated “Very” or Extremely Likely” • Net Promoter Score – 78 • Overall Satisfaction – 4.7 (using a scale of 1 to 5, where 1=Not at all Satisfied and

5=Extremely Satisfied) • One Change – Skier/rider access • “Word-of-mouth” (64%) was selected most, and “Newspaper” second (17%) when

asked “How did you hear about, and/or where did you see advertising for the BOP this year?”

• Estimated revenue generation - $2.9M(+/- 20%) • 37% were locals, 60% were overnight visitors (visiting BC specifically for BOP) • Average nights stayed in paid lodging in Beaver Creek – 4.7 • Average group size – 3.7 • **Average age – 44 (No one under 18 is surveyed. When kids are factored, avg. age is 37) • Estimated number of room nights generated by the BOP – 3,296 • Estimated average nightly rate in Beaver Creek - $227 • Line of business – Ski/snowboard industry • Lifestyle categories – Outdoor enthusiast, Sports enthusiast, Health and fitness

RESEARCH HIGHLIGHTS

Thank you for helping make the 2013 Beaver Creek World Cup Race Week a success. We look forward to seeing you for men’s races in December 2014, and the 2015 FIS Alpine World Ski

Championships February 2-15, 2015!

THANK YOU