2013 addy showbook
TRANSCRIPT
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You’
re in
vite
d to
the
Met
ropo
litan
Bal
lroom
for
the 20
13 A
DD
Y A
war
d Sh
ow
on T
hurs
day,
Feb
ruar
y 20
at 5
p.m
. Wea
r yo
ur c
reat
ive
blac
k tie
and
join
us
for
a ni
ght o
f glit
z, g
lam
our
and
— o
f cou
rse
— g
old.
For
tick
ets,
vis
it w
ww
.aaf
clev
elan
d.co
m/e
vent
/2014
-add
y-aw
ard-
show
/ or
cal
l 216
-901-4000
x11
THE
MET
ROPO
LITA
N B
ALL
ROO
M »
925
EU
CLI
D A
VEN
UE
» 2
1st
flo
or
» c
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, oh
44
115
BOS. DIGITAL ADVERTISING - Apps- Mobile (Phone) Plotter Recess Creative Recess Creative
Hayley. PUBLIC SERVICE - Campaign - Integrated Campaign.01k “race” Event Marcus Thomas LLC Marcus Thomas LLC Joanne Kim, Executive Creative Director Jim Sollisch, Creative Director Doug Herberich, Art Director Kevin Delsanter, Copywriter Sally Petre, Producer Carli Sidoti, Account Executive
Chris. PUBLIC SERVICE - Collateral - Audio / Visual Short Documentary Little Jacket Open Doors Academy Ken Hejduk, Creative Director Roger Frank, Creative Director Paul Sobota, Paul Sobota Photography Authentic Films, Authentic Films, Matt “the Lazer” Fitzpatrick, God of sound and music
Joe. SALES PROMOTION - Product or Service Sales PresentationArhaus Winter Catalog 2014 Epstein Design Partners, Inc. Arhaus Anne Toomey, Art Director/Designer John Okal Art, Director/Designer Brian Jasinski, Designer Melissa Smrdel, Designer
BOS
Hayley Chris Joe
BEST OF SHOW
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MillennialMedia-ADDYS-012714.pdf 1 1/28/14 12:34 PM
13-ShowBook.indd 2-3 2/10/14 6:15 PM
GOLD
You’
re in
vite
d to
the
Met
ropo
litan
Bal
lroom
for
the 20
13 A
DD
Y A
war
d Sh
ow
on T
hurs
day,
Feb
ruar
y 20
at 5
p.m
. Wea
r yo
ur c
reat
ive
blac
k tie
and
join
us
for
a ni
ght o
f glit
z, g
lam
our
and
— o
f cou
rse
— g
old.
For
tick
ets,
vis
it w
ww
.aaf
clev
elan
d.co
m/e
vent
/2014
-add
y-aw
ard-
show
/ or
cal
l 216
-901-4000
x11
THE
MET
ROPO
LITA
N B
ALL
ROO
M »
925
EU
CLI
D A
VEN
UE
» 2
1st
flo
or
» c
lev
ela
nd
, oh
44
115
You’re invited to the Metropolitan B
allroom for the 20
13 AD
DY
Aw
ard Show
on Thursday, February 20 at 5 p.m
. Wear your creative black tie and join us
for a night of glitz, glamour and —
of course — gold.
For tickets, visit ww
w.aafcleveland.com
/event/2014
-addy-award-show
/ or call 216
-901-4
000
x11
THE M
ETROPO
LITAN
BALLRO
OM
» 925 EUC
LID AV
ENU
E » 21st floo
r » clev
elan
d, o
h 4
4115
GOLD
6 INTEGRATED CAMPAIGNS - Consumer, Local Krylon ColorMaster Challenge: 24 Projects in 24 Hours Marcus Thomas LLC Marcus Thomas LLC Jamie Venorsky, Creative Director Brian Roach, Art Director Anthony Pichotta, Copywriter Nikki Di Franco, VP/Producer Kara Gildone, VP/Management Nikki Molina, Account Supervisor Raphael Rivilla, VP/Media Scott Chapin, SVP/Digital Strategy Jason Hutchison, Digital Producer Julie Duffy, Digital Producer Amber Zent, Social Strategy Brian Glazen, Think Media Studios, Producer
7 PUBLIC SERVICE - Collateral - Audio / Visual Short Documentary Little Jacket Open Doors Academy Ken Hejduk, Creative Director Roger Frank, Creative Director Paul Sobota, Paul Sobota Photography Authentic Films, Authentic Films, Matt “the Lazer” Fitzpatrick, God of sound and music
8 PUBLIC SERVICE - Collateral - PosterCupid’s Frolic PosterLittle JacketOpen Doors AcademyTerran Washington, Designer/Illustrator Christian Woltman, Designer Anna Woodward, Writer Roger Frank, Creative Director Ken Hejduk, Creative Director
1 3
2 4
7
8
1 SALES PROMOTION - Product or Service Sales Presentation Arhaus Winter Catalog 2014 Epstein Design Partners, Inc. Arhaus Anne Toomey, Art Director/Designer John Okal Art, Director/Designer Brian Jasinski, Designer Melissa Smrdel, Designer
2 SALES PROMOTION - Audio - Video Sales PresentationNaturepedic “Making Of” Mattress Video fl ourish, Inc. Naturepedic
3 COLLATERAL MATERIAL - Poster Waiting Room Poster Little Jacket MetroHealth Andy Hendricks, Designer Martin Rickman, Writer Roger Frank, Creative Director Ken Hejduk, Creative Director Paul Sobota, Photographer
4 DIGITAL ADVERTISING - Social Media - CampaignSleep Naked Marcus Thomas LLC Marcus Thomas LLC Jim Sollisch, Creative Director Eric Holman, Art Director Kevin Delsanter, Copywriter Nikki Di Franco, Producer Nick Zwinggi, Developer Carolyn Fertig, Digital Producer Heidi Modarelli-Frank, VP/Management Supervisor Monina Wagner, Community / Social Media Manager Brooke Carpenter, Account Executive
5 DIGITAL ADVERTISING - Apps - Mobile (Phone) Plotter Recess Creative Recess Creative
5
6
13-ShowBook.indd 4-5 2/10/14 6:15 PM
You’
re in
vite
d to
the
Met
ropo
litan
Bal
lroom
for
the 20
13 A
DD
Y A
war
d Sh
ow
on T
hurs
day,
Feb
ruar
y 20
at 5
p.m
. Wea
r yo
ur c
reat
ive
blac
k tie
and
join
us
for
a ni
ght o
f glit
z, g
lam
our
and
— o
f cou
rse
— g
old.
For
tick
ets,
vis
it w
ww
.aaf
clev
elan
d.co
m/e
vent
/2014
-add
y-aw
ard-
show
/ or
cal
l 216
-901-4000
x11
THE
MET
ROPO
LITA
N B
ALL
ROO
M »
925
EU
CLI
D A
VEN
UE
» 2
1st
flo
or
» c
lev
ela
nd
, oh
44
115
SILVERGOLD
You’re invited to the Metropolitan B
allroom for the 20
13 AD
DY
Aw
ard Show
on Thursday, February 20 at 5 p.m
. Wear your creative black tie and join us
for a night of glitz, glamour and —
of course — gold.
For tickets, visit ww
w.aafcleveland.com
/event/2014
-addy-award-show
/ or call 216
-901-4
000
x11
THE M
ETROPO
LITAN
BALLRO
OM
» 925 EUC
LID AV
ENU
E » 21st floo
r » clev
elan
d, o
h 4
4115
9 PUBLIC SERVICE - Campaign - Integrated Campaign.01k “race” Event Marcus Thomas LLC Marcus Thomas LLC Joanne Kim, Executive Creative Director Jim Sollisch, Creative Director Doug Herberich, Art Director Kevin Delsanter, Copywriter Sally Petre, Producer Carli Sidoti, Account Executive
10 ADVERTISING INDUSTRY SELF-PROMOTION - Campaign -Single Medium Campaign
Cabbage Campaign Wyse Wyse John Trivelli, Art Director Scott Ferguson, Copywriter Al Seremak, Photographer Lane Strauss, Creative Director Jacie Shultz, Art Director
11 ELEMENTS OF ADVERTISING - Visual - Animation or Special EffectsDiscover the Possible Video The Adcom Group The Adcom Group Mark Nuss, Chief Creative Offi cer Mark Szczepanik, Creative Director Derryl Strong, Art Director Chris Nagle, Director Adam Zuccaro, Studio Manager and Producer Tim Logan, Associate Creative Director Charlene Coughlin, Account Supervisor
1 SALES PROMOTION - Packaging - Single Unit Bacabuche Packaging Little Jacket Bacabuche Christian Woltman, Art Director Katie Mitchell, Designer Roger Frank, Creative Director Ken Hejduk, Creative Director Paul Sobota, Photographer
2 COLLATERAL MATERIAL - Publication Design - Book (Entire Book)Cleveland-Marshall College of Law Viewbook fl ourish, Inc. Cleveland-Marshal College of Law
3 COLLATERAL MATERIAL - Poster - Campaign .01k “race” Marcus Thomas LLC Marcus Thomas LLC Joanne Kim, Executive Creative Director Jim Sollisch, Creative Director Doug Herberich, Art Director Kevin Delsanter, Copywriter Carli Sidoti, Account Executive
S E E YO U R S E L F H E R E
S E T YO U R PAT H
C L E V E L A N D – M A R S H A L L C O L L E G E O F L A W
10
11
1
2
3
9
13-ShowBook.indd 6-7 2/10/14 6:15 PM
SILVER
You’
re in
vite
d to
the
Met
ropo
litan
Bal
lroom
for
the 20
13 A
DD
Y A
war
d Sh
ow
on T
hurs
day,
Feb
ruar
y 20
at 5
p.m
. Wea
r yo
ur c
reat
ive
blac
k tie
and
join
us
for
a ni
ght o
f glit
z, g
lam
our
and
— o
f cou
rse
— g
old.
For
tick
ets,
vis
it w
ww
.aaf
clev
elan
d.co
m/e
vent
/2014
-add
y-aw
ard-
show
/ or
cal
l 216
-901-4000
x11
THE
MET
ROPO
LITA
N B
ALL
ROO
M »
925
EU
CLI
D A
VEN
UE
» 2
1st
flo
or
» c
lev
ela
nd
, oh
44
115
You’re invited to the Metropolitan B
allroom for the 20
13 AD
DY
Aw
ard Show
on Thursday, February 20 at 5 p.m
. Wear your creative black tie and join us
for a night of glitz, glamour and —
of course — gold.
For tickets, visit ww
w.aafcleveland.com
/event/2014
-addy-award-show
/ or call 216
-901-4
000
x11
THE M
ETROPO
LITAN
BALLRO
OM
» 925 EUC
LID AV
ENU
E » 21st floo
r » clev
elan
d, o
h 4
4115
SILVER
4 DIGITAL ADVERTISING - Websites, B-to-B - Services Projectile Level Seven Projectile Anthony Detamore, Interactive Developer Thom Ruszkiewicz, Art Director Josh Schramm, Technical Architect
5 DIGITAL ADVERTISING - Websites, B-to-B - Services Hello CLE Website Recess Creative Recess Creative
6 DIGITAL ADVERTISING - Websites, Consumer - Products A Piece Of Cleveland Marcus Thomas LLC Marcus Thomas LLC Jim Sollisch, Creative Director Eric Holman, Art Director Kevin Delsanter, Copywriter Nick Zwinggi, Developer Derek Oyen, Senior User Interface Designer Julie Duffy, Digital Producer
7 DIGITAL ADVERTISING - Websites, Consumer - Services Cleveland Foundation Centennial Website Nesnadny + Schwartz The Cleveland Foundation Nesnadny + Schwartz, Design Firm The Cleveland Foundation, Client
8 DIGITAL ADVERTISING - Microsites - Services EyeMed Roadmap Microsite GO2 Advertising EyeMed Vision Care Peter Roth, Senior Art Director Jason Gottshall, Senior Copywriter Jeff Negrelli, Web Designer M. Brandon Melgaard, Associate Creative Director Caitlin Ellison, Senior Account Coordinator
9 DIGITAL ADVERTISING - Social Media - Campaign Pasta For All Marcus Thomas LLC Marcus Thomas LLC Joanne Kim, Executive Creative Director Jim Sollisch, Creative Director Eric Holman, Art Director Monina Wagner, Community/Social Media Manager Heidi Modarelli-Frank, VP/Management Supervisor Stacey Gera, Management Supervisor Kelly Gentile, Senior Account Executive
10 DIGITAL ADVERTISING - Social Media - Tablet ID8 Digital Magazine The Adcom Group The Adcom Group Mark Nuss, Chief Creative Offi cer Joe Kubic, Chief Executive Offi cer Shaun Culbertson, Interactive Art Director Kyle Petersen, Designer Jim Sweeney, Copywriter
11 DIGITAL ADVERTISING - Social Media - Campaign Troy-Bilt 2013 Winter Social Campaign: Stake in the Snow Marcus Thomas LLC Marcus Thomas LLC Jamie Venorsky, Creative Director Roger McMullan, Art Director Anthony Pichotta, Copywriter Julie Sur, Management Supervisor, PR Raphael Rivilla, VP, Media and Connections Planning Nick Zwinggi, Developer Derek Oyen, Senior User Interface Designer Carolyn Fertig, Digital Producer Scott Chapin, Digital Strategist
7
810
9
11
4
5
6
13-ShowBook.indd 8-9 2/10/14 6:15 PM
SILVER
You’
re in
vite
d to
the
Met
ropo
litan
Bal
lroom
for
the 20
13 A
DD
Y A
war
d Sh
ow
on T
hurs
day,
Feb
ruar
y 20
at 5
p.m
. Wea
r yo
ur c
reat
ive
blac
k tie
and
join
us
for
a ni
ght o
f glit
z, g
lam
our
and
— o
f cou
rse
— g
old.
For
tick
ets,
vis
it w
ww
.aaf
clev
elan
d.co
m/e
vent
/2014
-add
y-aw
ard-
show
/ or
cal
l 216
-901-4000
x11
THE
MET
ROPO
LITA
N B
ALL
ROO
M »
925
EU
CLI
D A
VEN
UE
» 2
1st
flo
or
» c
lev
ela
nd
, oh
44
115
You’re invited to the Metropolitan B
allroom for the 20
13 AD
DY
Aw
ard Show
on Thursday, February 20 at 5 p.m
. Wear your creative black tie and join us
for a night of glitz, glamour and —
of course — gold.
For tickets, visit ww
w.aafcleveland.com
/event/2014
-addy-award-show
/ or call 216
-901-4
000
x11
THE M
ETROPO
LITAN
BALLRO
OM
» 925 EUC
LID AV
ENU
E » 21st floo
r » clev
elan
d, o
h 4
4115
SILVER
12 DIGITAL ADVERTISING - Advertising and Promotion - BannersKrylon ColorMaster Challenge: 24 Projects in 24 Hours Marcus Thomas LLC Marcus Thomas LLC Jamie Venorsky, Creative Director Brian Roach, Art Director Anthony Pichotta, Copywriter Nikki Di Franco, VP/Producer Kara Gildone, VP/Management Nikki Molina, Account Supervisor Raphael Rivilla, VP/Media Scott Chapin, SVP/Digital Strategy Jason Hutchison, Executive Digital Producer Julie Duffy, Digital Producer Amber Zent, Social Strategy Brian Glazen, Producer, Think Media Studios
13 TELEVISION (TV) - Regional - National TV, Single - Products GetGo Subzooka The Adcom Group The Adcom Group Mark Nuss, Chief Creative Offi cer Derryl Strong, Art Director Mark Szczepanik, Creative Director Matthew Metzger, Account Executive
14 TELEVISION (TV) - Regional - National TV Campaign - Products GetGo Subzooka, Subcopter The Adcom Group The Adcom Group Mark Nuss, Chief Creative Offi cer Derryl Strong, Art Director Mark Szczepanik, Creative Director Matthew Metzger, Account Executive
18
15 ADVERTISING FOR THE ARTS _ SCIENCES - Campaign - Single Medium Campaign
Mark and Josh Authentic Films The Cleveland International Film Festival Authentic Films, Production Company Kevin Kerwin, Director Kate O’Neil, Producer Kevin Kerwin, Mark McKenzie, Josh Logan, Writers Kevin Kerwin, Editor Keith Nickoson, Director of Photography Jon LaGuardia, Motion Graphics / Finishing Editor Brittyn DeWerth, Image Campaign Graphics Whiskey Daredevils, Music Commercial Sound and Image, Sound Mix
16 PUBLIC SERVICE - Collateral - Annual Report Vassar College Report of Gifts 2013 Nesnadny + Schwartz Vassar College Nesnadny + Schwartz, Design Firm Vassar College, Client
17 PUBLIC SERVICE - Collateral - Brochures / Sales Kit Big Dreams Little Jacket Open Doors Academy Andy Hendricks, Designer Christian Woltman, Designer Roger Frank, Writer/Creative Director Ken Hejduk, Creative Director
18 PUBLIC SERVICE - Broadcast - Electronic - Digital Advertising This Is Downtown Cleveland Fusion Filmworks Downtown Cleveland Alliance Jon LaGuardia, Director of Photography / Director / Editor Grace Nowak, Producer Gina Morris, Client, Director of Marketing and PR Sam Severo, Client, Marketing & PR Specialist John Turk, Gaffer Keith Nickoson, Second Camera Donnie Schneider, Key Grip Jeff Sefcek, Grip Ben Harper, Grip
13
14
17
15
16
12
13-ShowBook.indd 10-11 2/10/14 6:15 PM
SILVER
You’
re in
vite
d to
the
Met
ropo
litan
Bal
lroom
for
the 20
13 A
DD
Y A
war
d Sh
ow
on T
hurs
day,
Feb
ruar
y 20
at 5
p.m
. Wea
r yo
ur c
reat
ive
blac
k tie
and
join
us
for
a ni
ght o
f glit
z, g
lam
our
and
— o
f cou
rse
— g
old.
For
tick
ets,
vis
it w
ww
.aaf
clev
elan
d.co
m/e
vent
/2014
-add
y-aw
ard-
show
/ or
cal
l 216
-901-4000
x11
THE
MET
ROPO
LITA
N B
ALL
ROO
M »
925
EU
CLI
D A
VEN
UE
» 2
1st
flo
or
» c
lev
ela
nd
, oh
44
115
You’re invited to the Metropolitan B
allroom for the 20
13 AD
DY
Aw
ard Show
on Thursday, February 20 at 5 p.m
. Wear your creative black tie and join us
for a night of glitz, glamour and —
of course — gold.
For tickets, visit ww
w.aafcleveland.com
/event/2014
-addy-award-show
/ or call 216
-901-4
000
x11
THE M
ETROPO
LITAN
BALLRO
OM
» 925 EUC
LID AV
ENU
E » 21st floo
r » clev
elan
d, o
h 4
4115
SILVER
19 ELEMENTS OF ADVERTISING - Visual - Photography, CampaignSanta Fe Rodeo Keith Berr Productions Keith Berr Productions Keith Berr, Photographer Linda Barberic, Producer
20 ELEMENTS OF ADVERTISING - Visual - Photography, CampaignSteel & Salt Keith Berr Productions Keith Berr Productions Keith Berr, Photographer Linda Barberic, Producer
21 ELEMENTS OF ADVERTISING - Visual - Cinematography A Dirty World Authentic Films Dirt Devil Authentic Films, Production Company Kevin Kerwin, Writer/Director Kate O’Neil, Producer Kevin Kerwin, Editor Russell Lee, Director of Photography Jon LaGuardia, Color / Post FX Keith Nickoson, Gaffer / Rigging Grip / Second Camera Neil Zaza, Music
22 RESPONSIVE DESIGN - Interface & Navigation Hello CLE Website Recess Creative Recess Creative
23 RESPONSIVE DESIGN - GPS & Location Technology Plotter Recess Creative Recess Creative
19
20
23
22
21
13-ShowBook.indd 12-13 2/10/14 6:15 PM
BRONZE
You’
re in
vite
d to
the
Met
ropo
litan
Bal
lroom
for
the 20
13 A
DD
Y A
war
d Sh
ow
on T
hurs
day,
Feb
ruar
y 20
at 5
p.m
. Wea
r yo
ur c
reat
ive
blac
k tie
and
join
us
for
a ni
ght o
f glit
z, g
lam
our
and
— o
f cou
rse
— g
old.
For
tick
ets,
vis
it w
ww
.aaf
clev
elan
d.co
m/e
vent
/2014
-add
y-aw
ard-
show
/ or
cal
l 216
-901-4000
x11
THE
MET
ROPO
LITA
N B
ALL
ROO
M »
925
EU
CLI
D A
VEN
UE
» 2
1st
flo
or
» c
lev
ela
nd
, oh
44
115
You’re invited to the Metropolitan B
allroom for the 20
13 AD
DY
Aw
ard Show
on Thursday, February 20 at 5 p.m
. Wear your creative black tie and join us
for a night of glitz, glamour and —
of course — gold.
For tickets, visit ww
w.aafcleveland.com
/event/2014
-addy-award-show
/ or call 216
-901-4
000
x11
THE M
ETROPO
LITAN
BALLRO
OM
» 925 EUC
LID AV
ENU
E » 21st floo
r » clev
elan
d, o
h 4
4115
BRONZE
1 SALES PROMOTION - Product - Catalog Tarkett Field Guide Marcus Thomas LLC Marcus Thomas LLC Laura Seidel, Creative Director Laura Seidel, Art Director Brandi Papania, Copywriter Colad Packaging
2 SALES PROMOTION - Product - Catalog Arhaus Jewels Spring Catalog fl ourish, Inc. Arhaus Jewels fl ourish, Inc.
3 SALES PROMOTION - Packaging - CampaignSoma Tea Keith Berr Productions Soma Tea Linda Barberic, Tea Blender Keith Berr, Photographer Sheila Hart, Designer Zippityprint.com, Printers
4 SALES PROMOTION - Packaging - Campaign Portside Distillery Labels thunder::tech Portside Distillery Joe Cola, Graphic Designer Craig Israel, Creative Director
5 SALES PROMOTION - POP - Counter Top or Attached Aged Theater Wyse Chagrin Valley Little Theater Jacie Schultz, Art Director John Trivelli, Copywriter Kahlman & Pabst, Photography Pat Zivich, Producer Lane Strauss, Creative Director
It’s no secret that Johnsonite® offers the most
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every application, no matter what variables you face. That’s
the power of Balanced Choice.
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options. It’s all led by science, technology and innovation.
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©2013 Johnsonite Inc. Printed in U.S.A. 095100-1118 05/13 JOH8784
Johnsonite A Tarkett Company 16910 Munn Road Chagrin Falls, OH 44023 800-899-8916 or 440-543-8916
tarkettna.com/rocketscience
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6 SALES PROMOTION - POP - Trade Show Exhibit Discover the Possible Video The Adcom Group The Adcom Group Mark Nuss, Chief Creative Offi cer Mark Szczepanik, Creative Director Derryl Strong, Art Director Chris Nagle, Director Adam Zuccaro, Studio Manager and Producer Tim Logan, Associate Creative Director Charlene Coughlin, Account Supervisor
7 SALES PROMOTION - POP - Free-Standing Troy-Bilt Chipper Shredder Marcus Thomas LLC Marcus Thomas LLC Jamie Venorsky, Creative Director Roger McMullan, Creative Director TJ Prochaska, Copywriter Eric Thailing, Retouching Sally Petre, Production
8 SALES PROMOTION - Campaign Medhurst Could Rebuild This Medhurst Mason Contractors thinkinc. Robert Calmer, Art Director/Designer Lynn Jereb, Copywriter Lynn Jereb, Account ExecutiveDena Mccall-Crow, Printing
9 SALES PROMOTION - Campaign The End, In-laws, Boss Wyse Harpersfi eld Winery Steve Lageson, Associate Creative Director Tom Okal, Senior Copywriter Lane Strauss, Creative Director
3
5
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17 111 M u n n R o a d , U n i t C , C h a g r i n F a l l s , O h i o 4 4 0 2 3P h o n e : ( 4 4 0 ) 5 4 3 - 8 8 8 5 | F a x : ( 4 4 0 ) 5 4 3 - 5 0 2 9
WE COULD REBUILD THIS. Masonry Design / Renovation / Restoration
BUT WE’RE PRETTY BUSY
D O I N G S I M I L A R WORK FOR ALL OF OUR
VA L U E D C L I E N T S HERE IN NORTHEAST OHIO
.
MASON CONTRACTORS, INC.
WE COULD FIX THIS.
Masonry Design / Renovation / Restoration
BU
T W
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RETT
Y B
US
Y
DOING SIMILA
R W
OR
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OR
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HIO
.
MA
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CO
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AC
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S, INC
.
WE COULD RESTORE THIS. Masonry Design / Renovation / Restoration
BUT WE’RE PRETTY BUSY
D O I N G S I M I L A R WORK FOR ALL OF OUR
VA L U E D C L I E N T S HERE IN NORTHEAST OHIO
.
MASON CONTRACTORS, INC.
1
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13-ShowBook.indd 14-15 2/10/14 6:16 PM
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13 A
DD
Y A
war
d Sh
ow
on T
hurs
day,
Feb
ruar
y 20
at 5
p.m
. Wea
r yo
ur c
reat
ive
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k tie
and
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us
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ght o
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our
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ww
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vent
/2014
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MET
ROPO
LITA
N B
ALL
ROO
M »
925
EU
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D A
VEN
UE
» 2
1st
flo
or
» c
lev
ela
nd
, oh
44
115
You’re invited to the Metropolitan B
allroom for the 20
13 AD
DY
Aw
ard Show
on Thursday, February 20 at 5 p.m
. Wear your creative black tie and join us
for a night of glitz, glamour and —
of course — gold.
For tickets, visit ww
w.aafcleveland.com
/event/2014
-addy-award-show
/ or call 216
-901-4
000
x11
THE M
ETROPO
LITAN
BALLRO
OM
» 925 EUC
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ENU
E » 21st floo
r » clev
elan
d, o
h 4
4115
BRONZE
16
10 SALES PROMOTION - POP - Counter Top or Attached The End Wyse Harpersfi eld Winery Steve Lageson, Associate Creative Director Tom Okal, Senior Copywriter Lane Strauss, Creative Director
11 COLLATERAL MATERIAL - Annual Report - Four-color Annual Report Little Jacket The Centers for Families and Children Joey Parlett, Art Director / Illustrator Christian Woltman, Art Director Andy Hendricks, Designer Martin Rickman, Copywriter Ken Hejduk, Creative Director Roger Frank, Creative Director
12 SALES PROMOTION - Audio / Video Sales Presentation A Dirty World Authentic Films Dirt Devil Authentic Films, Production Company Kevin Kerwin, Writer/Director Kate O’Neil, Producer Kevin Kerwin, Editor Russell Lee, Director of Photography Jon LaGuardia, Color/Post FX Neil Zaza, Music Keith Nickoson, Gaffer/Rigging Grip/Second Camera
13 COLLATERAL MATERIAL - Stationery Package, Flat Printed Little Jacket Weidrick Livesay & Company Andy Hendricks, Designer Ken Hejduk, Creative Director Roger Frank, Creative Director
14 COLLATERAL MATERIAL - Annual Report - Four-color Progressive Corporation 2012 Annual Report Nesnadny + Schwartz The Progressive Corporation Nesnadny + Schwartz, Design Firm The Progressive Corporation, Client
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kids rule.kids rule.Join the conversation.Want to stay connected? We make it easy to stay on top
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15 COLLATERAL MATERIAL - Brochure - Four colorKids Rule Marcus Thomas LLC Marcus Thomas LLC Jim Sollisch, Creative Director Laura Seidel, Creative Director/Art Director Brandi Papania, Copywriter Sheila Maloney, Designer Lou Stamp, Photographer Starr Printing, Printer
16 COLLATERAL MATERIAL - Brochure - Four color Johnsonite Full Line Brochure Marcus Thomas LLC Marcus Thomas LLC Laura Seidel, Creative Director Laura Seidel, Art Director Brandi Papania, Copywriter Consolidated Solutions, Printer
17 COLLATERAL MATERIAL - Brochure - Four color ASM Media Kit The Adcom Group The Adcom Group Mark Nuss, Chief Creative Offi cer Mike Derrick, Senior Copywriter Dan Sanek, Copywriter Angelo Laperna, Account Supervisor Jessica Romano, Account Supervisor
18 COLLATERAL MATERIAL - Poster - Campaign Good Made Easy Marcus Thomas LLC Marcus Thomas LLC Joanne Kim, Executive Creative Director Jim Sollisch, Creative Director Doug Herberich, Art Director Kevin Delsanter, Copywriter Sally Petre, Agency Producer Carli Sidoti, Account Executive
Attract the perfect prospectsAttract the perfect prospects
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13-ShowBook.indd 16-17 2/10/14 6:16 PM
BRONZE
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re in
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d to
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ropo
litan
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lroom
for
the 20
13 A
DD
Y A
war
d Sh
ow
on T
hurs
day,
Feb
ruar
y 20
at 5
p.m
. Wea
r yo
ur c
reat
ive
blac
k tie
and
join
us
for
a ni
ght o
f glit
z, g
lam
our
and
— o
f cou
rse
— g
old.
For
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ets,
vis
it w
ww
.aaf
clev
elan
d.co
m/e
vent
/2014
-add
y-aw
ard-
show
/ or
cal
l 216
-901-4000
x11
THE
MET
ROPO
LITA
N B
ALL
ROO
M »
925
EU
CLI
D A
VEN
UE
» 2
1st
flo
or
» c
lev
ela
nd
, oh
44
115
You’re invited to the Metropolitan B
allroom for the 20
13 AD
DY
Aw
ard Show
on Thursday, February 20 at 5 p.m
. Wear your creative black tie and join us
for a night of glitz, glamour and —
of course — gold.
For tickets, visit ww
w.aafcleveland.com
/event/2014
-addy-award-show
/ or call 216
-901-4
000
x11
THE M
ETROPO
LITAN
BALLRO
OM
» 925 EUC
LID AV
ENU
E » 21st floo
r » clev
elan
d, o
h 4
4115
BRONZE
24
19 DIRECT MARKETING – Single, 3-D MOEN Microban PR Kit The Adcom Group The Adcom Group Mark Nuss, Chief Creative Offi cer Derryl Strong, Art Director Mike Derrick, Senior Copywriter Quovada Bass, Production Manager Dan Reisinger, Account Executive
20 OUT-OF-HOME - Site - Interior Still or Static Cleveland Indians CollectionAuto Club Environmental Graphics and Signage Contempo Communications Cleveland Indians Renée DeLuca Dolan, President, Contempo Communications Nick Pietravoia, Art Director, Contempo Communications Alex King, VP, Marketing & Brand Management - Cleveland IndiansAshley Churchill, Coordinator, Creative Services - Cleveland IndiansSignage Printed and Installed by Repros Inc.
21 OUT-OF-HOME - Outdoor Board - Extension / Dimensional Your Big Break Rock and Roll Hall of Fame and Museum Rock and Roll Hall of Fame and Museum Risa Goehrke, Marketing Manager Jeff Schrader, Graphic Design and Production Manager Todd Mesek, Vice President, Marketing and Communications
22 COLLATERAL MATERIAL - Poster - Campaign Engage Posters Campaign fl ourish, Inc. Cleveland State Universityfl ourish, Inc.
23 DIRECT MARKETING - Specialty Advertising, Other Merchandise
Open House Coasters Little Jacket Enlight Andy Hendricks, Designer Martin Rickman, Writer Ken Hejduk, Creative Director Roger Frank, Creative Director
24 OUT-OF-HOME - Campaign Defending Childhood Recess Creative Recess Creative Recess Creative
25 NON-TRADITIONAL ADVERTISING - Single Marc Book Wyse Wyse Jody Dana, Associate Creative Director Mike Hudock, Senior Copywriter Dave McLean / Lisa McLean, Director / Editor / Producer, Garage Creative Studios Lane Strauss, Creative Director
26 CONSUMER OR TRADE PUBLICATION - Full Page - Four-colorDon’t Mess with the Pumpkin Pie! Marcus Thomas LLC Marcus Thomas LLC Jim Sollisch, Creative Director Eric Holman, Art Director Kevin Delsanter, Copywriter
27 DIGITAL ADVERTISING - Websites, B-to-B - Services Cleveland Convention Center Website Dix & Eaton Cleveland Convention Center Kevin Poor, Creative Director Stephen Hart, Art Director Gary Pratt, Copywriter
28 DIGITAL ADVERTISING - Websites, Consumer - Services Access Shelter Website FORM FORM Joshua Slatinsky, Senior Designer Chris Hattery, Junior Developer Tim Smith, Photographer, TRG Studios Teresa Kiplinger, Creative Director
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nIKI LIves engaged LearnIng at CsU. AN mBA sTuDeNT AND ceo of AmPlifieD wiND soluTioNs,Niki is GreeN iN more wAys ThAN oNe. she’s PArTNeriNG wiTh A csu eNGiNeeriNG Professor To liceNse AND commerciAlize his wiND TurBiNe AND leADiNG The chArGe TowArD cleAN eNerGy. Learn HoW YoU Can PersonaLIZe YoUr CsU eXPerIenCe at engageCsU.Com
Professor van den Bogert LIves engaged LearnIng at CsU. Professor VAN DeN BoGerT is A mAN oN The moVe. The BiomechANics exPerT woN AN AcADemy AwArD for DeVeloPiNG sofTwAre ThAT coNVerTs humAN moTioN iNTo ANimATioN. his TechNoloGy is useD iN BlockBusTer moVies AND ViDeo GAmes. Learn HoW YoU Can PersonaLIZe YoUr CsU eXPerIenCe at engageCsU.Com
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13-ShowBook.indd 18-19 2/10/14 6:16 PM
BRONZE
You’
re in
vite
d to
the
Met
ropo
litan
Bal
lroom
for
the 20
13 A
DD
Y A
war
d Sh
ow
on T
hurs
day,
Feb
ruar
y 20
at 5
p.m
. Wea
r yo
ur c
reat
ive
blac
k tie
and
join
us
for
a ni
ght o
f glit
z, g
lam
our
and
— o
f cou
rse
— g
old.
For
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ets,
vis
it w
ww
.aaf
clev
elan
d.co
m/e
vent
/2014
-add
y-aw
ard-
show
/ or
cal
l 216
-901-4000
x11
THE
MET
ROPO
LITA
N B
ALL
ROO
M »
925
EU
CLI
D A
VEN
UE
» 2
1st
flo
or
» c
lev
ela
nd
, oh
44
115
You’re invited to the Metropolitan B
allroom for the 20
13 AD
DY
Aw
ard Show
on Thursday, February 20 at 5 p.m
. Wear your creative black tie and join us
for a night of glitz, glamour and —
of course — gold.
For tickets, visit ww
w.aafcleveland.com
/event/2014
-addy-award-show
/ or call 216
-901-4
000
x11
THE M
ETROPO
LITAN
BALLRO
OM
» 925 EUC
LID AV
ENU
E » 21st floo
r » clev
elan
d, o
h 4
4115
BRONZE
35
36
29 DIGITAL ADVERTISING - Websites, B-to-B - Services CoVest Website Recess Creative Recess Creative Recess Creative
30 DIGITAL ADVERTISING - Websites, Consumer - Outlets The Katz Club Diner Website FORM FORM Teresa Kiplinger, Creative Director, Designer Kory Sharp, Lead Developer Clarissa Westmeyer, Photographer, Kalman & Pabst Nathan Dreimiller, Photographer, Kalman & Pabst
31 DIGITAL ADVERTISING - Websites, Consumer - Services The Music Settlement Website FORM FORM Teresa Kiplinger, Creative Director, Designer Jacob Wadenpfuhl, Developer Kory Sharp, Lead Developer Lynn Johnson, Director of Marketing, The Music Settlement Dale McDonald, Photographer
32 DIGITAL ADVERTISING - Websites, Consumer - Services
CINE SONY Website Recess Creative Recess Creative Recess Creative
33 DIGITAL ADVERTISING - Mobile Websites - Products Aeolus in America Interactive Site Experience Arras Keathley, Aeolus Tim Boesel, Digital Art Director
34 DIGITAL ADVERTISING - Mobile Websites - Services Recess Mobile Recess Creative Recess Creative Recess Creative
3038
35 DIGITAL ADVERTISING - Microsites - Products Unlock The Opportunities Zig Marketing Therma-Tru Doors Amanda Shvets, Account Strategist Mike Smith, Creative Director / Copywriter Lorraine Bivin, Art Director Hany El Hibr, Programmer
36 DIGITAL ADVERTISING - Microsites - Services Great Books for Kids 2013 Cuyahoga County Public Library Cuyahoga County Public Library Sari Feldman, Executive Director Hallie Rich, Marketing Director Mara Lopez, Lead Graphic Designer Linda Walters, Communications Coordinator Katrina Miday, Web Developer / Analyst
37 DIGITAL ADVERTISING - Online Publication - Magazine ID8 Digital Magazine The Adcom Group The Adcom Group Mark Nuss, Chief Creative Offi cer Joe Kubic, Chief Executive Offi cer Shaun Culbertson, Interactive Art Director Kyle Petersen, Designer Jim Sweeney, Copywriter
38 DIGITAL ADVERTISING - Social Media - Single Platform, ConsumerPark ‘N Roll Skating Festival Social Marketing Rachel Adkins Design Rachel Adkins Design Rachel Adkins, Photography, Design & Art Direction
39 DIGITAL ADVERTISING - Campaign Made Possible with Lincoln Electric the Lincoln Electric Company the Lincoln Electric Company The Lincoln Electric Company
MADE POSSIBLE WITH LINCOLN ELECTRIC
29
3431
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39
37
www.madepossiblewith.com
4 MONTHS
800 PEOPLE
TO COMPLETE
EACH PANEL
FOUNDATION
PLANES
equivalent to
equivalent toFULLY
LOADED
110 lbs
71M
71 747
per square inch
ON SKYWALK FLOOR
ALLOWED ON AT A TIME
SEAR
S TO
WER
EMPI
RE
STAT
E B
UIL
DIN
G
JOH
N H
ANC
OC
K B
UIL
DIN
G
GAT
EWAY
AR
CH
WAS ASSEMBLED ONSITE
HOUR DRIVE
HOUR DRIVE
WELDING
SUPPORTS
STRONG ENOUGH
past the edge of the
PEOPLE
FEET
GLASS PANELS
20072 5March 28
COMPLETED
LOCATED ON WEST RIM IN ARIZONA
10
60-12046
WIDE
wei
ghs lbs
total
FEET
1.2M
EXTENDS
AN
D
CANYONWALL
70TO SUPPORT ABOUT
lbs
FROM VEGAS FROM PHOENIX
AZ
ABOVE THE
0004 FEET
COLORADO RIVERThat’s more than twice as tall as the Sears Tower!
(1,219 m)
GRAND CANYON
#SKYWALK
1,506 ft (459 m)
630 ft(192 m)
1,729 ft (527 m)
1,454 ft (443 m)
13-ShowBook.indd 20-21 2/10/14 6:16 PM
BRONZE
You’
re in
vite
d to
the
Met
ropo
litan
Bal
lroom
for
the 20
13 A
DD
Y A
war
d Sh
ow
on T
hurs
day,
Feb
ruar
y 20
at 5
p.m
. Wea
r yo
ur c
reat
ive
blac
k tie
and
join
us
for
a ni
ght o
f glit
z, g
lam
our
and
— o
f cou
rse
— g
old.
For
tick
ets,
vis
it w
ww
.aaf
clev
elan
d.co
m/e
vent
/2014
-add
y-aw
ard-
show
/ or
cal
l 216
-901-4000
x11
THE
MET
ROPO
LITA
N B
ALL
ROO
M »
925
EU
CLI
D A
VEN
UE
» 2
1st
flo
or
» c
lev
ela
nd
, oh
44
115
You’re invited to the Metropolitan B
allroom for the 20
13 AD
DY
Aw
ard Show
on Thursday, February 20 at 5 p.m
. Wear your creative black tie and join us
for a night of glitz, glamour and —
of course — gold.
For tickets, visit ww
w.aafcleveland.com
/event/2014
-addy-award-show
/ or call 216
-901-4
000
x11
THE M
ETROPO
LITAN
BALLRO
OM
» 925 EUC
LID AV
ENU
E » 21st floo
r » clev
elan
d, o
h 4
4115
BRONZE
45
40 DIGITAL ADVERTISING - Social Media - Mobile (Phone) Mix Playlists into Color Palettes for Your Home Marcus Thomas LLC Marcus Thomas LLC Jamie Venorsky, Creative Director Jesse Taylor, Art Director Kevin Delsanter, Copywriter Anthony Pichotta, Copywriter Jason Hutchison, Producer Carolyn Fertig, Producer Justin Weese, Studio Designer Brian Klausner, Account Supervisor
41 DIGITAL ADVERTISING - Video - Internet Commercials LevelSeven - Collaboration Level Seven Level Seven David Sutula, Creative Director Michael Cameneti, Videographer Thom Ruszkiewicz, Art Director Nicole Burke, Project Manager Anthony Detamore, Interactive Developer
42 DIGITAL ADVERTISING - Video - Branded Content, over 60 seconds
Discover the Possible Video The Adcom Group The Adcom Group Mark Nuss, Chief Creative Offi cer Mark Szczepanik, Creative Director Derryl Strong, Art Director Adam Zuccaro, Studio Manager and Producer Chris Nagle, Director Tim Logan, Associate Creative Director Charlene Coughlin, Account Supervisor
43 DIGITAL ADVERTISING - Video - Internet Commercials The LED for Me GE Commercial Arras Keathley General Electric Arras Keathley
DISCOVER THE POSSIBLE.
AR13-88 © The Lincoln Electric Co. All Rights Reserved.
Visit us in the North Hall
44 DIGITAL ADVERTISING - Campaign Domestic Violence Wyse DVCAC Jody Dana, Associate Creative Director Mike Hudock, Senior Copywriter TRG, Photography Mariella Vitalone, Docherty Talent, Makeup Sandi Hensel, Account Service Lane Strauss, Creative Director Pat Zivich, Producer Terry Tichy, Print Production Sandi Hensel, Account Service
45 TELEVISION (TV) - Regional - National TV, Single - Products GetGo Subcopter The Adcom Group The Adcom Group Mark Nuss, Chief Creative Offi cer Derryl Strong, Art Director Mark Szczepanik, Creative Director Matthew Metzger, Account Executive
46 INTEGRATED CAMPAIGNS - B-to-B, Regional / National Discover the Possible the Lincoln Electric Company the Lincoln Electric Company Craig Coffey, Marketing Communications Manager Greg Coleman, Project Coordinator Erin Abed, Creative Lead Maggie Mackura, Graphic Design Scott Schumacher, Web Design Dylan Burkey, Web Design
41
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13-ShowBook.indd 22-23 2/10/14 6:16 PM
BRONZE
You’
re in
vite
d to
the
Met
ropo
litan
Bal
lroom
for
the 20
13 A
DD
Y A
war
d Sh
ow
on T
hurs
day,
Feb
ruar
y 20
at 5
p.m
. Wea
r yo
ur c
reat
ive
blac
k tie
and
join
us
for
a ni
ght o
f glit
z, g
lam
our
and
— o
f cou
rse
— g
old.
For
tick
ets,
vis
it w
ww
.aaf
clev
elan
d.co
m/e
vent
/2014
-add
y-aw
ard-
show
/ or
cal
l 216
-901-4000
x11
THE
MET
ROPO
LITA
N B
ALL
ROO
M »
925
EU
CLI
D A
VEN
UE
» 2
1st
flo
or
» c
lev
ela
nd
, oh
44
115
You’re invited to the Metropolitan B
allroom for the 20
13 AD
DY
Aw
ard Show
on Thursday, February 20 at 5 p.m
. Wear your creative black tie and join us
for a night of glitz, glamour and —
of course — gold.
For tickets, visit ww
w.aafcleveland.com
/event/2014
-addy-award-show
/ or call 216
-901-4
000
x11
THE M
ETROPO
LITAN
BALLRO
OM
» 925 EUC
LID AV
ENU
E » 21st floo
r » clev
elan
d, o
h 4
4115
BRONZE
47 INTEGRATED CAMPAIGNS - Consumer, Local St Vincent TV / ADS / POSTERS Wyse St. Vincent Charity Hospital Jody Dana, Associate Creative Director Tom Okal, Senior Copywriter Mark Claywell, PPS, Director Colin McGuire, Photography Mark Hamer, Editor, Garage Creative Studios Pat Zivich, Broadcast Production Lane Strauss, Creative Director Terry Tichy, Print Production Dave Jankowski/Sandi Hensel/Kate Seavers, Account Service
48 INTEGRATED CAMPAIGNS - B-to-B, Regional / National Made Possible With Lincoln Electric the Lincoln Electric Company the Lincoln Electric Company
49 INTEGRATED CAMPAIGNS - Consumer, Regional / National Troy-Bilt 2013 Spring Integrated Campaign Marcus Thomas LLC Marcus Thomas LLC Jamie Venorsky, Creative Director Brian Roach, Art Director Roger McMullan, Art Director Anthony Pichotta, Copywriter TJ Prochaska, Copywriter Raphael Rivilla, Vice President, Media & Connections PlanningJulie Sur, Management Supervisor, PR Jordan Burnside, SEO Manager, Media Search Nikki Di Franco, Producer Carolyn Fertig, Digital Producer Scott Chapin, Digital Strategist
50 INTEGRATED CAMPAIGNS - Consumer, Regional / National Emotional/Rational/Outdoor Wyse Cleveland State University Jody Dana, Associate Creative Director Mike Hudock, Senior Copywriter Pat Zivich, Broadcast Producer Christopher Gallo, Road Pictures, Director Mark Hamer, Editor, Garage Creative Studios Ryan Hagler, Print Production Lane Strauss, Creative Director Matt Arko / Sandi Hensel, Account Service
51 ADVERTISING FOR THE ARTS _ SCIENCES - Broadcast - Electronic - Digital - Audio / Visual
MOCA video The Adcom Group The Adcom Group Mark Nuss, Chief Creative Offi cer Adam Zuccaro, Studio Manager Chris Nagle, Associate Creative Director Derryl Strong, Art Director
MADE POSSIBLE WITH LINCOLN ELECTRIC www.madepossiblewith.com
4 MONTHS
800 PEOPLE
TO COMPLETE
EACH PANEL
FOUNDATION
PLANES
equivalent to
equivalent toFULLY
LOADED
110 lbs
71M
71 747
per square inch
ON SKYWALK FLOOR
ALLOWED ON AT A TIME
SEA
RS
TO
WER
EMPI
RE
STA
TE B
UIL
DIN
G
JOH
N H
AN
CO
CK
BU
ILD
ING
GAT
EWAY
AR
CH
WAS ASSEMBLED ONSITE
HOUR DRIVE
HOUR DRIVE
WELDING
SUPPORTS
STRONG ENOUGH
past the edge of the
PEOPLE
FEET
GLASS PANELS
20072 5March 28
COMPLETED
LOCATED ON WEST RIM IN ARIZONA
10
60-12046
WIDE
wei
ghs lbs
total
FEET
1.2M
EXTENDS
AN
D
CANYONWALL
70TO SUPPORT ABOUT
lbs
FROM VEGAS FROM PHOENIX
AZ
ABOVE THE
0004 FEET
COLORADO RIVERThat’s more than twice as tall as the Sears Tower!
(1,219 m)
GRAND CANYON
#SKYWALK
1,506 ft (459 m)
630 ft(192 m)
1,729 ft (527 m)
1,454 ft (443 m)
www.madepossiblewith.com
1973
1,600people workedin constructionof the building
4.5M
16
TO
each represents FIFTY people
16,100
WINDOWSbronze tinted
A36 up to 5-1/2” thick columns for lower floors
A572 on lighter weight columns for higher floors
WILLIS TOWER
1,506 ft
630 ft
555 ft
305 ft
1,729 ft
1,454 ft
EMPIRE STATEBUILDING
JOHN HANCOCKBUILDING
GATEWAY ARCH WASHINGTONMONUMENT
STATUE OFLIBERTY
7/64A588 on lighter weight columns for higher floors
equivalent to
SWAYS
740,000high strength bolts
THREESTEELTYPES 1970
BUILTFROM
120,000 lbs
Innershield® NR®-311for field column splices
of
110FLOORS
sq ft of SPACE
city blocksin Chicago
+/-
10
1,355
FEET
SKYDECKat height of
FEET
TALLESTbuilding in United States(until they finished One World Trade Center in May 2013)
#WILLISTOWER
Troy-Bilt :: Shazam
9. Lowes.com product page 10. Sweepstakes Entry Form
Troy-Bilt :: Shazam
1. Promotion “Home” 2. How We’re Built
Troy-Bilt :: Shazam
5. How We’re Built – Zero-Turn Mowers 6. How We’re Built – Tillers
Shazam Mobile Integration
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the grease on ours.
Every year, we spend tens of thousands
of hours in our custom-built labs designing,
testing and building our full line
of lawn products.
We don’t have to do this. But it’s the only way
we know to build the most rugged
and reliable equipment we possibly can.
It’s just how we’re built.
troybilt.com
Jumpstart™ Spring Facebook Promotion
48
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13-ShowBook.indd 24-25 2/10/14 6:16 PM
BRONZE
You’
re in
vite
d to
the
Met
ropo
litan
Bal
lroom
for
the 20
13 A
DD
Y A
war
d Sh
ow
on T
hurs
day,
Feb
ruar
y 20
at 5
p.m
. Wea
r yo
ur c
reat
ive
blac
k tie
and
join
us
for
a ni
ght o
f glit
z, g
lam
our
and
— o
f cou
rse
— g
old.
For
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ets,
vis
it w
ww
.aaf
clev
elan
d.co
m/e
vent
/2014
-add
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THE
MET
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ALL
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925
EU
CLI
D A
VEN
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» 2
1st
flo
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» c
lev
ela
nd
, oh
44
115
You’re invited to the Metropolitan B
allroom for the 20
13 AD
DY
Aw
ard Show
on Thursday, February 20 at 5 p.m
. Wear your creative black tie and join us
for a night of glitz, glamour and —
of course — gold.
For tickets, visit ww
w.aafcleveland.com
/event/2014
-addy-award-show
/ or call 216
-901-4
000
x11
THE M
ETROPO
LITAN
BALLRO
OM
» 925 EUC
LID AV
ENU
E » 21st floo
r » clev
elan
d, o
h 4
4115
BRONZE
57
59
60
52 PUBLIC SERVICE - Collateral - Annual Report Eliminating Obstacles Little Jacket Open Doors Academy Andy Hendricks, Designer Christian Woltman, Designer Roger Frank, Writer / Creative Director Ken Hejduk, Creative Director Paul Sobota, Photographer
53 PUBLIC SERVICE - Collateral - Brochures / Sales Kit Laurel School View Book Nesnadny + Schwartz Laurel School Nesnadny + Schwartz, Design Firm Laurel School, Client
54 PUBLIC SERVICE - Campaign - Single Medium CampaignInteractive Holiday Fundraiser Level Seven Providence House Thom Ruszkiewicz, Art Director Anthony Detamore, Interactive Developer
55 PUBLIC SERVICE - Campaign - Integrated Campaign Defending Childhood Recess Creative Recess Creative Recess Creative
56 ADVERTISING FOR THE ARTS _ SCIENCES - Campaign - Single Medium Campaign
MOCA video The Adcom Group The Adcom Group Mark Nuss, Chief Creative Offi cer Adam Zuccaro, Studio Manager Chris Nagle, Associate Creative Director Derryl Strong, Art Director
57 PUBLIC SERVICE - Campaign - Single Medium Campaign Not Sleepy / You’re Special / Don’t Wake Me WyseBrooklyn Animal Shelter Cathy Wolf, Art Director Tom Okal, Senior Copywriter Lane Strauss, Creative Director
58 ADVERTISING INDUSTRY - Self-Promotion - Digital AdvertisingLvl Svn Agency Capabilities iPad App Level Seven Level Seven Thom Ruszkiewicz, Art Director Anthony Detmore, Creative Technologies Director David Sutula, Creative Director
59 ADVERTISING INDUSTRY - Self-Promotion - Cards, Invitations or Announcements (Special Event Material)
Gas Warning Wyse Wyse Steve Lageson, Associate Creative Director John Trivelli, Copywriter Lane Strauss, Creative Director
60 ADVERTISING INDUSTRY SELF-PROMOTION - Ad Club or Marketing Club
AAFCLE Hall of Fame Videos Think Media Studios AAF-Cleveland Geoff Yaw, Producer Caleb Crossen, Director of Photography Julia Thorndike, Editor Dan Krivenki, Editor Danielle Miller, Editor
5658
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13-ShowBook.indd 26-27 2/10/14 6:16 PM
BRONZE
You’
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lroom
for
the 20
13 A
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on T
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day,
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clev
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m/e
vent
/2014
-add
y-aw
ard-
show
/ or
cal
l 216
-901-4000
x11
THE
MET
ROPO
LITA
N B
ALL
ROO
M »
925
EU
CLI
D A
VEN
UE
» 2
1st
flo
or
» c
lev
ela
nd
, oh
44
115
You’re invited to the Metropolitan B
allroom for the 20
13 AD
DY
Aw
ard Show
on Thursday, February 20 at 5 p.m
. Wear your creative black tie and join us
for a night of glitz, glamour and —
of course — gold.
For tickets, visit ww
w.aafcleveland.com
/event/2014
-addy-award-show
/ or call 216
-901-4
000
x11
THE M
ETROPO
LITAN
BALLRO
OM
» 925 EUC
LID AV
ENU
E » 21st floo
r » clev
elan
d, o
h 4
4115
BRONZE
61 ADVERTISING INDUSTRY SELF-PROMOTION - Campaign - Single Medium Campaign
Lunch & Learn Mobile and Digital Wyse Wyse John Trivelli, Art Director Scott Ferguson, Copywriter Jeff Borger, Animator / Editor Lane Strauss, Creative Director
62 ADVERTISING INDUSTRY SELF-PROMOTION - Campaign - Integrated Campaign
The Helpout Holiday Drive fl ourish, Inc. fl ourish, Inc. fl ourish, Inc.
63 ELEMENTS OF ADVERTISING - Visual - Photography, Color Arhaus July House Beautiful Kalman & Pabst Photo Group Arhaus Furniture Clarissa Westmeyer, Kalman & Pabst Photographer Brooke Figer, Kalman & Pabst Lead Digital Artist Ann Neff, Digital Artist Melissa McClelland, Photo Sylist Vicki Urbas, Arhaus Designer
64 ELEMENTS OF ADVERTISING - Visual - Photography, Color Progressive Corporation 2012 Annual Report Nesnadny + Schwartz The Progressive Corporation Nesnadny + Schwartz, Design Firm The Progressive Corporation, Client
65 ELEMENTS OF ADVERTISING - Visual - Photography, Color Yink Kalman & Pabst Photo Group Kalman & Pabst Photo Group Clarissa Westmeyer, Kalman & Pabst Photographer Heidi Robb, Food Stylist and Recipe Developer Derek House, Wardrobe and Hair & Make-up Stylist Emily Metzger, Photography and Styling Assistant Olivia Doria, Taxi Talent Management Talent
66 ELEMENTS OF ADVERTISING - Visual - Photography, CampaignSoma Tea Keith Berr Productions SomaTea.com Linda Barberic, Producer Keith Berr, Photographer
67 ELEMENTS OF ADVERTISING - Visual - Cinematography Discover the Possible Video The Adcom Group The Adcom Group Mark Nuss, Chief Creative Offi cer Mark Szczepanik, Creative Director Derryl Strong, Art Director Chris Nagle, Director Adam Zuccaro, Studio Manager and Producer Tim Logan, Associate Creative Director Charlene Coughlin, Account Supervisor
65 67
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13-ShowBook.indd 28-29 2/10/14 6:17 PM
BRONZE
You’re invited to the Metropolitan B
allroom for the 20
13 AD
DY
Aw
ard Show
on Thursday, February 20 at 5 p.m
. Wear your creative black tie and join us
for a night of glitz, glamour and —
of course — gold.
For tickets, visit ww
w.aafcleveland.com
/event/2014
-addy-award-show
/ or call 216
-901-4
000
x11
THE M
ETROPO
LITAN
BALLRO
OM
» 925 EUC
LID AV
ENU
E » 21st floo
r » clev
elan
d, o
h 4
4115
68 RESPONSIVE DESIGN CINE SONY Website Recess Creative Recess Creative Recess Creative
69 RESPONSIVE DESIGN Arkinetics Website Insivia Insivia Andy Halko, CEO Rick Scheeser, Operations Offi cer Ryan Thompson, Senior Developer
69
68
Welcome to our biggest event of the year! The ADDYs is our celebration of creative excellence – showcasing the tremendous talent of Cleveland’s top marketing communication agencies.
And what an exciting year it’s been for our club!
:: Our Programming has been exceptional – highlights include: Chris Connor, CEO of Sherwin-Williams, Google / YouTube and the Content Marketing Institute.
:: This was the second year of our Get Fed Campaign – and we’ve now grown to over 400 members.
:: We’ve really stepped up involvement with our young pros this year…Our Brown Bag Professional Development Series was a hit and they were out in force at the AAF Olympics and Souper Bowl. We’re also looking forward to this incredible BuzzFeed Word-of-Mouth Marketing Event coming up on March 19th. Let’s all go out and support that.
:: Finally, our Public Service Media Program and Education Foundation with its Student Agency Crawl have been widely recognized as extremely innovative – in fact, these programs serve as models for ad clubs across the country.
But all this good work doesn’t happen in a vacuum. I want to thank Executive Director Dan Leibundgut who continues to look for ways to add value and grow our club, as well as our board members and volunteers for their time, input and hard work this year.
I also want to call out Bob Calmer and his ADDY committee who, without fanfare, consistently put on this great event year after year.
So, let me be the fi rst to offer my warmest congratulations to tonight’s ADDY winners. Your work is an excellent representation of what this market is capable of.
Congratulations and best of luck in the national competition!
Tony Weber President, AAF-ClevelandCEO, Goldfarb Weber Creative Media
Hayley Reaver is an award-winning copywriter who got her start right here in Cleveland. She’s conceptualized ideas and written copy for major brands ranging from Orkin, Arby’s and BMW Golf to Gearwrench, Kingsford and Burt’s Bees. She’s a graduate of Kent State University and Portfolio Center, and was part of the team that helped Baldwin& win Small Agency of the Year in 2012. Hayley is currently a creative at Baldwin& in Raleigh, NC.
Chris Hunter has spent much of the last 9 years at Y&R Chicago providing creative stewardship for the Sears and Kenmore brands while winning and leading new business, including Einstein Bros. Bagels, Butterball Turkey, Danze Faucets, Hampton Hotels, and Famous Footwear. He was one of two creative leads in the agency’s successful global Bacardi pitch, working out of RKCR/Y&R London.
Chris’ work on Sears yielded Cannes wins for radio and multi-channel efforts plus Cannes shortlisted television. Other awards include London International and Mercury nods for Einstein Bros. radio and a gold Effi e for Sears social/digital/experiential work.
Chris’ passion is creating unifi ed, programmatic brand narratives. He’s provided collaborative thought leadership on behalf of clients across a range of marketing partners including VML, Wunderman, Creative Artists Agency, Disney, Digitas, Edelman, The Bravo Group, ePrize and Design Kitchen.
While a Creative Director at DDB Chicago, Chris had the privilege of guiding work on fl agship brands like Energizer, Discover Card, JCPenney, Unilever (Finesse and Degree), plus Morgan Stanley’s Van Kampen Funds, among others.
Joseph Mayernik. Co-Founder/ Creative Director. At 6’4”, it’s little wonder Joe likes thinking big, creating strategic communications in all facets of advertising on a regional and national level. A song-and-dance-and-DJ man, Joe is also known as an internationally recognized award-winning Creative Director responsible for shaping brands as diverse as General Motors, First Niagara Bank and The Rochester Philharmonic Orchestra.
Joe is currently a co-owner and Creative Director of Brandtatorship. A boutique advertising agency in Western New York that specializes in forging ideas that help companies take charge of their brand.
He started his career over 15 years ago at JWT in Detroit, MI where he helped grow clients like The Ford Motor Company and White Castle. From there, he traveled south to JWT Atlanta and after a couple of years enduring the sweltering heat landed in Rochester, NY working for the McCann Worldwide subsidiary, Jay Advertising. Most recently, he was the creative director for StormFrog, an all-digital agency in the suburbs of Rochester. With a stylus pen or pencil in hand, Joe’s expertise shines across a diverse fi eld of disciplines including art direction, digital, broadcast production, illustration, and social media.
Joe is the Immediate Past President of the Rochester Advertising Federation (RAF) and while president was responsible for developing programs and events that inspired the membership of marketing and communications professionals within the Rochester area. He also currently holds a seat on the American Advertising Awards National Committee for the American Advertising Federation.
Chris JoeHayley
For more information, contact:Jen Ryan | 216.906.4937 | [email protected]
Ellie Mancuso | 216.671.3102 | [email protected]
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