2013: a review of the year in digital marketing
DESCRIPTION
It was the year that Google Hummingbird took flight and Instagram took on Twitter and YouTube in the online video race. Ian Miller, Search Director at Crafted recaps on some of 2013’s digital marketing milestones. From December's Digital Bites event http://www.digital-bites.co.ukTRANSCRIPT
2013: a review of the year in digitalwww.digital-bites.co.uk
January
January February March April May June July August September October November
Facebook takes on Googlewith Graph Search
facebook.com/about/graphsearch
Twitter launches Vineblog.twitter.com/2013/vine-a-new-way-to-share-video
January February March April May June July August September October November
Gangnam Style generates £5 million in YouTube advertising revenue
youtube.com/watch?v=9bZkp7q19f0
January February March April May June July August September October November
LinkedIn reaches200 million members
linkedin.com/200million
January February March April May June July August September October November
February
Enhanced Campaignscome to AdWords
google.co.uk/think/products/enhanced-campaigns.html
January February March April May June July August September October November
Waitrose unveils ‘drive-throughclick and collect service’
January February March April May June July August September October November
Google punishes Interflora for buying links
January February March April May June July August September October November
March
YouTube reachesa billion monthly viewers
January February March April May June July August September October November
Twitter turns seven
January February March April May June July August September October November
April
WordPress is hackedwordpress.com
January February March April May June July August September October November
January February March April May June July August September October November
MP claims web access could become a human right
telegraph.co.uk/technology/10021724/Web-access-could-be-a-human-right.html
May
January February March April May June July August September October November
Google Glass specs to go onpublic display for the first time
google.co.uk/glass/start
January February March April May June July August September October November
Angry Birds crownedmost downloaded app
angrybirds.com
June
January February March April May June July August September October November
Facebook introducesclickable hashtags
#
January February March April May June July August September October November
Google launches DynamicRemarketing for retailers
google.co.uk/think/products/dynamic-remarketing-for-retail.html
January February March April May June July August September October November
Mobile video consumptiondoubles over past year
January February March April May June July August September October November
Mumsnet becomes Minionsnetin Despicable Me takeover
July
5January February March April May June July August September October November
App Store ‘full of zombies’as it turns five
January February March April May June July August September October November
Apple files trademarkfor the iWatch
iWatch
January February March April May June July August September October November
Argos introduces firstdigitised catalogue
August
January February March April May June July August September October November
LinkedIn lowers age limit to 13telegraph.co.uk/technology/10252153/LinkedIn-lowers-age-limit-to-13-in-student-push.html
Vine tops 40 million users
January February March April May June July August September October November
40,000,000
January February March April May June July August September October November
More than half of UK adultsown a smart phone
January February March April May June July August September October November
Brent Council comes under fire for replacing receptionist with hologram
bbc.co.uk/news/uk-england-london-23754319
September
January February March April May June July August September October November
Google unveils Hummingbirdsearch algorithm
January February March April May June July August September October November
100% not provided: Google begins encrypting all non-paid searches
Keyword Visits
1. (not provided) 10,023
January February March April May June July August September October November
Customers spend more on theirweekly shop online than in-store
COLA 3.68CHOCOLATE 1.12FRESH MILK 1.25SPARKING WATER 0.16
SUB-TOTAL 73.51-------------------------------------------------MULTIBUY SAVINGSCHOC SPREAD B2F £3.00 -0.59
TOTAL SAVINGS -0.59-------------------------------------------------TOTAL TO PAY 72.92
THANK YOU FOR SHOPPING
Shopping basket
Items in your basket 74Saved today £12.06
Guide price £97.05
View basket Checkout
October
January February March April May June July August September October November
Pinterest’s first ads go live
January February March April May June July August September October November
One-third of the UK now uses tablets
January February March April May June July August September October November
Barclays announces moveto allow customers to cashcheques using smartphones
January February March April May June July August September October November
Mobile competes with TVas most important screen
January February March April May June July August September October November
Facebook admits teen use may be dwindling
facebook.com
November
January February March April May June July August September October November
Facebook’s Graph Searchrolled out to UK users
telegraph.co.uk/technology/10427365/Facebook-begins-rolling-out-Graph-Search-in-UK.html
January February March April May June July August September October November
‘Selfie’ named as word of 2013
“a photograph that one has taken of oneself, typically one taken with
a smartphone or webcam and uploaded to a social media website:
occasional selfies are acceptable, but posting a new picture of yourself
every day isn’t necessary”
- Oxford Dictionaries
January February March April May June July August September October November
Google patents the Google tattoo
280
Thank you• Next Digital Bites - 11th February
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Iconography from The Noun Project
Christmas Tree by Megan Sheehan
Deer by Michael Bundscherer
Sleigh by Getaround
Snowflake by Gilad Fried
Flower by linjaCOM
Easter Egg by Irene Hoffman
Calendar by Laurent Patain
Tennis racket by Matthew Clarke
iPhone by Benjamin Orlovski
Zombie by Stephen Peluso
Crown by Marie Ringeard
Person by Cristina Gallego
Stack of Books by Rémy Médard
Hummingbird by NDSTR
Bat by Adam Heller
iPad by Andreas Bjurenborg
United Kingdom by Juan Pablo Bravo
Television by Yair Cohen
Fireworks by Irit Barzily