2013: a review of the year in digital marketing

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2013: a review of the year in digital www.digital-bites.co.uk

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It was the year that Google Hummingbird took flight and Instagram took on Twitter and YouTube in the online video race. Ian Miller, Search Director at Crafted recaps on some of 2013’s digital marketing milestones. From December's Digital Bites event http://www.digital-bites.co.uk

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Page 1: 2013: A review of the year in digital marketing

2013: a review of the year in digitalwww.digital-bites.co.uk

Page 2: 2013: A review of the year in digital marketing

January

Page 3: 2013: A review of the year in digital marketing

January February March April May June July August September October November

Facebook takes on Googlewith Graph Search

facebook.com/about/graphsearch

Page 4: 2013: A review of the year in digital marketing

Twitter launches Vineblog.twitter.com/2013/vine-a-new-way-to-share-video

January February March April May June July August September October November

Page 5: 2013: A review of the year in digital marketing

Gangnam Style generates £5 million in YouTube advertising revenue

youtube.com/watch?v=9bZkp7q19f0

January February March April May June July August September October November

Page 6: 2013: A review of the year in digital marketing

LinkedIn reaches200 million members

linkedin.com/200million

January February March April May June July August September October November

Page 7: 2013: A review of the year in digital marketing

February

Page 8: 2013: A review of the year in digital marketing

Enhanced Campaignscome to AdWords

google.co.uk/think/products/enhanced-campaigns.html

January February March April May June July August September October November

Page 9: 2013: A review of the year in digital marketing

Waitrose unveils ‘drive-throughclick and collect service’

January February March April May June July August September October November

Page 10: 2013: A review of the year in digital marketing

Google punishes Interflora for buying links

January February March April May June July August September October November

Page 11: 2013: A review of the year in digital marketing

March

Page 12: 2013: A review of the year in digital marketing

YouTube reachesa billion monthly viewers

January February March April May June July August September October November

Page 13: 2013: A review of the year in digital marketing

Twitter turns seven

January February March April May June July August September October November

Page 14: 2013: A review of the year in digital marketing

April

Page 15: 2013: A review of the year in digital marketing

WordPress is hackedwordpress.com

January February March April May June July August September October November

Page 16: 2013: A review of the year in digital marketing

January February March April May June July August September October November

MP claims web access could become a human right

telegraph.co.uk/technology/10021724/Web-access-could-be-a-human-right.html

Page 17: 2013: A review of the year in digital marketing

May

Page 18: 2013: A review of the year in digital marketing

January February March April May June July August September October November

Google Glass specs to go onpublic display for the first time

google.co.uk/glass/start

Page 19: 2013: A review of the year in digital marketing

January February March April May June July August September October November

Angry Birds crownedmost downloaded app

angrybirds.com

Page 20: 2013: A review of the year in digital marketing

June

Page 21: 2013: A review of the year in digital marketing

January February March April May June July August September October November

Facebook introducesclickable hashtags

#

Page 22: 2013: A review of the year in digital marketing

January February March April May June July August September October November

Google launches DynamicRemarketing for retailers

google.co.uk/think/products/dynamic-remarketing-for-retail.html

Page 23: 2013: A review of the year in digital marketing

January February March April May June July August September October November

Mobile video consumptiondoubles over past year

Page 24: 2013: A review of the year in digital marketing

January February March April May June July August September October November

Mumsnet becomes Minionsnetin Despicable Me takeover

Page 25: 2013: A review of the year in digital marketing

July

Page 26: 2013: A review of the year in digital marketing

5January February March April May June July August September October November

App Store ‘full of zombies’as it turns five

Page 27: 2013: A review of the year in digital marketing

January February March April May June July August September October November

Apple files trademarkfor the iWatch

iWatch

Page 28: 2013: A review of the year in digital marketing

January February March April May June July August September October November

Argos introduces firstdigitised catalogue

Page 29: 2013: A review of the year in digital marketing

August

Page 30: 2013: A review of the year in digital marketing

January February March April May June July August September October November

LinkedIn lowers age limit to 13telegraph.co.uk/technology/10252153/LinkedIn-lowers-age-limit-to-13-in-student-push.html

Page 31: 2013: A review of the year in digital marketing

Vine tops 40 million users

January February March April May June July August September October November

40,000,000

Page 32: 2013: A review of the year in digital marketing

January February March April May June July August September October November

More than half of UK adultsown a smart phone

Page 33: 2013: A review of the year in digital marketing

January February March April May June July August September October November

Brent Council comes under fire for replacing receptionist with hologram

bbc.co.uk/news/uk-england-london-23754319

Page 34: 2013: A review of the year in digital marketing

September

Page 35: 2013: A review of the year in digital marketing

January February March April May June July August September October November

Google unveils Hummingbirdsearch algorithm

Page 36: 2013: A review of the year in digital marketing

January February March April May June July August September October November

100% not provided: Google begins encrypting all non-paid searches

Keyword Visits

1. (not provided) 10,023

Page 37: 2013: A review of the year in digital marketing

January February March April May June July August September October November

Customers spend more on theirweekly shop online than in-store

COLA 3.68CHOCOLATE 1.12FRESH MILK 1.25SPARKING WATER 0.16

SUB-TOTAL 73.51-------------------------------------------------MULTIBUY SAVINGSCHOC SPREAD B2F £3.00 -0.59

TOTAL SAVINGS -0.59-------------------------------------------------TOTAL TO PAY 72.92

THANK YOU FOR SHOPPING

Shopping basket

Items in your basket 74Saved today £12.06

Guide price £97.05

View basket Checkout

Page 38: 2013: A review of the year in digital marketing

October

Page 39: 2013: A review of the year in digital marketing

January February March April May June July August September October November

Pinterest’s first ads go live

Page 40: 2013: A review of the year in digital marketing

January February March April May June July August September October November

One-third of the UK now uses tablets

Page 41: 2013: A review of the year in digital marketing

January February March April May June July August September October November

Barclays announces moveto allow customers to cashcheques using smartphones

Page 42: 2013: A review of the year in digital marketing

January February March April May June July August September October November

Mobile competes with TVas most important screen

Page 43: 2013: A review of the year in digital marketing

January February March April May June July August September October November

Facebook admits teen use may be dwindling

facebook.com

Page 44: 2013: A review of the year in digital marketing

November

Page 45: 2013: A review of the year in digital marketing

January February March April May June July August September October November

Facebook’s Graph Searchrolled out to UK users

telegraph.co.uk/technology/10427365/Facebook-begins-rolling-out-Graph-Search-in-UK.html

Page 46: 2013: A review of the year in digital marketing

January February March April May June July August September October November

‘Selfie’ named as word of 2013

“a photograph that one has taken of oneself, typically one taken with

a smartphone or webcam and uploaded to a social media website:

occasional selfies are acceptable, but posting a new picture of yourself

every day isn’t necessary”

- Oxford Dictionaries

Page 47: 2013: A review of the year in digital marketing

January February March April May June July August September October November

Google patents the Google tattoo

280

Page 48: 2013: A review of the year in digital marketing

Thank you• Next Digital Bites - 11th February

• Would you like to be a speaker?

• Subscribe to Crafted Edition

• Follow @craftedmedia

Page 49: 2013: A review of the year in digital marketing

Iconography from The Noun Project

Christmas Tree by Megan Sheehan

Deer by Michael Bundscherer

Sleigh by Getaround

Snowflake by Gilad Fried

Flower by linjaCOM

Easter Egg by Irene Hoffman

Calendar by Laurent Patain

Tennis racket by Matthew Clarke

iPhone by Benjamin Orlovski

Zombie by Stephen Peluso

Crown by Marie Ringeard

Person by Cristina Gallego

Stack of Books by Rémy Médard

Hummingbird by NDSTR

Bat by Adam Heller

iPad by Andreas Bjurenborg

United Kingdom by Juan Pablo Bravo

Television by Yair Cohen

Fireworks by Irit Barzily