2013-4-2 fash665
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Slides used for guest speaking in FASH665.TRANSCRIPT
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FASH665 Fashion Studies SeminarSocial media and branding
April 2, 2013
Mathieu Plourde
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Mathieu PlourdeMBA, Ed.D. Candidate
http://bit.ly/mathplourde
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DEFINING SOCIAL MEDIA
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Traditional Broadcast Media
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Credit: Stefan Domanske on Flickr
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Social Media
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Credit: Francis Chung on Flickr
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Credit: Khalid Albaih on Flickr
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BRANDING YOURSELF!
Sharing information, or…
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What is your first reflex when you
don’t know something?
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What is your first reflex when you
don’t know something?
(You Google it!)
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What is your first reflex when you
don’t know something?
(You Google it!)
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Activity 1
•Google yourself:
•Google your full name.
•How many links does it take before you show up?
•Are you satisfied with what pops up?
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Social media usage
•On which social media platforms are you the most active?
•Blog
•Other?
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Social media usage
Your purpose for using social media is mostly…
• Personal.
• Professional.
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Are you employable?
If someone found your social media profile, would they consider you a potential candidate?
• Yes.
• No.
• OMG, no way!
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Activity 2
• Learning and sharing: Your inbound and outbound information sources and destinations
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ME
INPUT(Inbound)
OUTPUT(Outbound)
MY STORAGE
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MANAGING INCOMING INFORMATION
Information overload…
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How big is the problem?
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“It's not information overload - it's filter
failure” – Clay Shirky
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Don’t be a slave to email!
• Apply the Getting Things Done process to your inbox.
• Use filters, tags, and folders.
• Unsubscribe.
• Move messages you’re not required to take action upon to another space.
• Separate email account
• RSS reader
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Google Alerts
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22http://www.google.com/alerts
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Consume the social web
• Create a custom online newspaper that scouts the social web for you.
• http://paper.li
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Google Reader and Really Simple Syndication (RSS)
• Almost every web site generates a RSS feed nowadays…
• You get a notification when there is something new.
• RSS Readers FASH
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STORING AND RETRIEVING INFORMATION
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Storing and retrieving
I can retrieve relevant information I was exposed to in the last month.
• Yes.
• No.
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Social bookmarking: Diigo
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28Can you imagine having 5,000 bookmarks
in your browser?
Browser Add-On
http://www.diigo.com
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Evernote
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• Personal note-taking application.
• Syncs on multiple devices.
• http://www.evernote.com/
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Dropbox.com
• Easy personal file storage.
• Syncs on multiple devices.
• http://www.dropbox.com
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ME
INPUT(Inbound)
OUTPUT(Outbound)
MY STORAGE
(Circa 2007)
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If Information Was Made of Light…
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EXTERNALINFORMATION
SOURCERECEIVED INFORMATION
FORWARDEDINFORMATION
SHAREDINFORMATION
STORED INFORMATION
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If Information Was Made of Light…
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EXTERNALINFORMATION
SOURCERECEIVED INFORMATION
FORWARDEDINFORMATION
SHAREDINFORMATION
STORED INFORMATION
CURATION
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Conversational Spaces
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PROFESSIONALPERSONAL
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Social Media Spaces
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PERSONAL PROFESSIONAL
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My spaces
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PER
SON
AL
PR
OFESSIO
NA
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My sharing loop(2012)
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Homework
1. Define how you want to be named online, which name and handles you want to own, and why.
2. Find a tag line that suits you.
3. Create an about.me page that defines your professional self. Be prepared to talk present it to your colleagues and justify your choices.
4. Find three examples of fashion professionals who have an interesting online presence to share with the class.
• Share additional questions and concerns on this Google Doc.
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Mathieu PlourdeMBA, Ed.D. Candidate
http://bit.ly/mathplourde
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